Core Insights - The tourism market in China experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with a notable increase in both domestic and international travel demand [1][9]. Traffic and Congestion - On October 1, major highways in China faced severe congestion, with an average congestion mileage of 2,193.62 kilometers, a 30.11% increase compared to the same period last year [3]. - The peak congestion occurred at 23:30 on September 30, reaching 6,566.82 kilometers [3]. - The top congested highway segments included Jiangsu Changzhou, Guangdong Qingyuan, and Liaoning Dalian [4]. Travel Trends - There was a significant increase in hotel bookings in popular tourist cities from September 27 to 30, with a growth of over 30% attributed to travelers taking extended holidays [5]. - The top 20 popular destinations for hotel bookings on October 1 included major cities like Beijing, Shanghai, and Chengdu [7]. International Travel - The number of foreign travelers flying domestically on October 1 increased by over 40%, with popular destinations including Shanghai, Beijing, and Guangzhou [9]. Scenic Spots and Attractions - Popular scenic spots saw a threefold increase in vehicle demand compared to normal days, with significant congestion around these areas [12]. - The top ten scenic spots for ticket bookings included attractions like Jiuzhaigou and Universal Studios Beijing [14]. Museum Visits - Museums experienced a surge in visitor numbers, with the Palace Museum seeing a 146.28% increase in visitor index compared to regular days [15][16]. - Other notable museums with high visitor interest included the National Museum of China and the Terracotta Army Museum [15][16].

Core Insights - The 2025 National Day and Mid-Autumn Festival "Super Golden Week" has commenced with a record expected passenger flow of over 340 million nationwide on October 1, marking a historical peak [1] Group 1: Travel Trends - Family travel has become the dominant force, with 43% of travelers being family groups, an increase of 3 percentage points from last year [4] - The demand for self-driving trips is also surging, with car rental orders on the platform increasing by 80% year-on-year [6] - The average rental period for cars has extended from 3.7 days last year to 4.8 days this year [11] Group 2: Regional Performance - Guangdong has shown significant growth in tourism orders, with an overall increase of 27% year-on-year, and specific cities like Guangzhou and Shenzhen seeing increases of 25% and 39% respectively [2] - Cross-province travel accounted for 53% of total travel, with Guangdong-Hong Kong-Macau travel at 15% and outbound travel at 32% [2] Group 3: Cultural and Educational Tourism - There is a notable increase in museum visits, with the Palace Museum's visitor index rising by 146.28% compared to normal days [17] - Customized travel orders have increased by over 40%, indicating a preference for local experiences and cultural immersion [18] Group 4: Cross-Border Travel - The outbound and inbound tourism markets are recovering simultaneously, with Guangdong playing a pivotal role as a hub for cross-border travel [19] - On the first day of the holiday, the number of foreign travelers flying into China increased by 40% year-on-year [19] Group 5: Smart Travel Solutions - The use of AI for travel planning has surged, with the travel assistant's peak access volume increasing nearly threefold compared to normal days [15] - Over 30% of inquiries are related to avoiding congested routes and discovering lesser-known destinations [15] Group 6: Economic Impact - The overall tourism consumption is transitioning from scale expansion to quality enhancement, with a significant increase in hotel occupancy rates in popular cities [21] - The average price of domestic flights is expected to drop by over 30% during the holiday period, further stimulating the holiday economy [21]

Core Insights - The National Day holiday travel data indicates a significant increase in domestic travel, with self-driving trips peaking on October 1, leading to severe congestion on major highways and popular tourist attractions [1][2][4] Traffic Congestion - On October 1, the average congestion on national highways reached 2,193.62 kilometers, a 30.11% increase compared to the same period last year, peaking at 6,566.82 kilometers late on September 30 [2] - The top congested highway segments included Jiangsu Changzhou, Guangdong Qingyuan, and Liaoning Dalian, with congestion levels reaching over 31 kilometers in some areas [3] Hotel and Travel Demand - There was a notable increase in hotel bookings from September 27 to 30, with a year-on-year growth of over 30%, driven by travelers taking extended leave [4] - Popular tourist cities such as Chengdu, Shanghai, and Beijing saw significant early occupancy rates, indicating a trend of "holiday stitching" among consumers [4] AI and Travel Planning - The demand for AI-driven travel planning surged, with the DeepTrip platform experiencing a peak in hourly visits nearly three times higher than usual and a 6.5-fold increase in inquiries on October 1 [5] - Over 30% of the inquiries were related to avoiding congested routes and finding less crowded destinations [5] Tourist Attractions and Museums - The demand for transportation around popular tourist sites increased over threefold, with some areas experiencing a tenfold rise in congestion [8] - Major museums like the Forbidden City saw a 146.28% increase in visitor numbers compared to regular days, with many popular museums fully booked until mid-autumn [9][10] Local and Nearby Travel - Local leisure and nearby vacation activities saw a significant uptick, with core urban areas like Beijing, Shanghai, and Guangzhou experiencing over 100% growth in local travel interest [11] - The core business districts in cities such as Shenyang and Changchun also reported substantial increases in foot traffic, indicating a strong preference for local experiences during the holiday [11]