在江苏这片制造业的沃土上，类似的千亿级甚至万亿级产业集群星罗棋布。从苏州的电子信息到无锡的 物联网，从丹阳的眼镜到东海的水晶，产业集群是江苏经济的基石。然而，随着市场竞争的白热化和消 费需求的升级，一些产业集群面临着"大而不强""杂而不亮"的困境。南通家纺集体商标的发布，无疑为 我们提供了一个极具参考价值的破局路径。 □ 胡波 近日，南通家纺业联合商会举办了一场"高质量发展誓师大会"。会上，25家家纺企业首批获得"南通家 纺"集体商标使用授权。这不仅是给这25家企业挂上一块"金字招牌"，更是向外界释放一个信号：南通 家纺这个千亿级产业集群，正在经历一场从"以量取胜"到"以质取胜"的转变。 从"单打独斗"到"攥指成拳"，叫响区域品牌是产业突围的"重要武器"之一。单一产业集中的地方，没有 品牌的好产品"藏在深闺人未识"，集群内的企业各自为战，又容易陷入低价竞争的"内卷"怪圈。注册集 体商标，通过统一标识、统一标准、统一管理，将有助于将分散的企业力量汇聚成一股强大的区域品牌 合力。这启示我们，对于成熟的产业集群而言，政府和行业协会应当跳出单纯的"管理者"角色，成为区 域品牌的"操盘手"，通过集体商标、地理标志等知识 ...

Core Insights - The event "Chishui Valley Chinese Sauce Aroma" marks a significant transformation in the Guizhou liquor industry, shifting from "policy empowerment" to "value self-driven" development [3] - The regional brand signifies a new phase in the sauce liquor industry, characterized by "standard definition + cultural capitalization" [3] - The brand represents a strategic upgrade in the internationalization of Chinese liquor, moving from product export to dual output of standards and culture [3] Industry Recognition - "Chishui Valley Chinese Sauce Aroma" is the only liquor regional brand recognized in the first batch of Chinese consumer brands, highlighting the quality and unique brewing techniques of the Chishui River basin [4] - This recognition solidifies Guizhou's position as a leading liquor production base in China, with the brand serving as a benchmark for regional liquor brands [4][6] Brand Development - The brand's development is seen as a "national priority," acknowledging the cultural value and industrial status of sauce aroma liquor, while also enhancing cultural confidence [6] - The construction of the brand is expected to become a proud cultural symbol for Guizhou and a representative of Chinese culture [8] Industry Collaboration - The event saw the launch of the "Chishui Valley Chinese Sauce Aroma" regional brand covenant, with 29 enterprises committing to eight principles aimed at fostering collective reputation and quality consensus [12][13] - This covenant signifies a shift from "jungle competition" to a new era of "value co-existence" in the liquor industry [12] Future Directions - Experts emphasize the need for Guizhou's liquor industry to focus on ecological preservation, cultural core, traditional craftsmanship, and innovation to maintain its competitive edge [16][20] - The industry is encouraged to enhance cultural research, protect consumer interests, and create a new ecosystem for industry integration [18] Event Highlights - The event featured discussions on various topics, including cultivating regional brands and creating globally influential classic industries, with participation from key industry leaders and experts [23] - The brand aims to replicate the success of other top regional brands globally, leveraging unique terroir and recognized standards to enhance its value chain [23]

Group 1 - The event "Chishui River Valley Chinese Sauce Aroma" was successfully held in Guizhou, focusing on brand promotion and industry collaboration [1] - The brand has been certified as one of the "first batch of Chinese consumer brand regional brands," representing a significant industrial and regional empowerment initiative [6] - The establishment of the brand aims to create a globally influential classic industry hub, becoming an important pillar of Guizhou's economy [6] Group 2 - The launch of the regional brand matrix includes 29 enterprises, such as Moutai and Xijiu, emphasizing collective commitments to quality and sustainable practices [7] - The regional brand is seen as a cultural identifier and industry benchmark for Guizhou, enhancing the credibility and value of local enterprises [7] - Experts at the event highlighted the need for comprehensive leadership in standards, branding, culture, and ecology to elevate "Guizhou Sauce Aroma" as a unified global brand [7]

Core Insights - Chongqing Construction reached a limit-up price of 3.61 yuan, with a 9.97% increase, and a total market capitalization of 7.55 billion yuan on November 7, 2025 [1] Group 1: Company Performance - Chongqing Construction recently secured large orders, including a 780 million yuan EPC project and a 1.649 billion yuan renewable energy project, which will support future performance [2] - The company is undergoing an asset optimization restructuring transaction involving a 2.85 billion yuan equity transfer, aimed at improving its balance sheet and enhancing liquidity [2] - Despite facing operational pressures in 2025, these positive initiatives have attracted market attention [2] Group 2: Market Position and Opportunities - The company holds 28 China Construction Engineering Luban Awards, providing a significant brand advantage in the Chongqing regional market, allowing it to compete effectively [2] - There is a potential increase in national investment in infrastructure, which could create development opportunities for the construction industry, benefiting regional leaders like Chongqing Construction [2] - On November 6, the company was included in the "Dragon and Tiger List," with a trading volume of 230 million yuan, indicating high market interest despite some foreign selling [2] Group 3: Technical Analysis - The stock's technical indicators suggest that if it breaks through key resistance levels, it may attract more capital, potentially driving further price increases [2]

Core Insights - Qingdao Pingdu is recognized as the "Eyelash Capital of China," with over 5,000 market entities in the eyelash industry and an annual output value exceeding 10 billion yuan [1] - Approximately 70% of the world's false eyelashes are produced in Qingdao Pingdu, highlighting its significant role in the global market [1] Industry Overview - The eyelash industry in Pingdu began in the 1970s with small village workshops and has since evolved into a large-scale operation [1] - The industry faces challenges such as a decreasing young workforce and the need for industrial upgrades [1][3] Company Developments - Wang Pengjuan, a key entrepreneur in the industry, has invested over 8 million yuan in new factory facilities in the Pingdu Industrial Park to enhance production capabilities [2] - Automation is being introduced in production processes, significantly increasing efficiency from 300 pairs of eyelashes produced manually per day to nearly 1,000 pairs using machines [3] Market Dynamics - Despite the increase in production capacity, there is a recognized need for brand development and quality improvement within the industry [3] - The majority of the 5,000+ eyelash enterprises in Pingdu are individual businesses, indicating a need for more structured and collective branding efforts [3]

Core Insights - Yang'an Town in Dezhou, Shandong, has become a significant hub for the spice industry, housing 280 processing enterprises and generating over 26 billion yuan in annual sales, despite its small population of around 50,000 [1][3][10] Industry Development - The spice industry in Yang'an began with local residents selling raw materials, evolving from small-scale operations to a major processing center by the 1980s, with over 100 enterprises established by the 1990s [2][3] - The industry has diversified its product offerings, now including over 1,200 types of seasonings, from basic spices to complex sauces catering to various regional cuisines [2][3] Economic Impact - The spice industry has become a vital source of income for the local population, with over 30,000 residents directly or indirectly employed in related jobs [3] - The establishment of a shared laboratory has significantly reduced testing costs and improved efficiency for over 60 local enterprises, saving each company more than 150,000 yuan annually [4][5] Collaborative Strategies - The local government and enterprises have initiated a collaborative approach to enhance competitiveness, leading to the creation of the "Weidu Yang'an" regional brand to promote local products [6][5] - The establishment of a mixed-ownership spice group aims to provide services like centralized procurement and cold chain storage, reducing costs by 10% to 15% for participating companies [6][5] Digital Transformation - Yang'an Town has embraced digitalization in spice trading, launching a smart trading platform that connects suppliers and buyers globally, enhancing transaction efficiency [8][9] - The platform has registered over 300 traders, achieving a transaction volume of 58 million yuan, with a significant portion of participants being small businesses [9] Future Goals - The spice industry in Yang'an aims to increase its output value to 60 billion yuan within the next five years, reflecting its ambitious growth trajectory [10]

Core Viewpoint - The "Zhili Tianyuan" regional public brand in Baoding is leveraging the strategy of coordinated development in the Beijing-Tianjin-Hebei region to drive agricultural industry upgrades and the deep integration of urban cultural IP, reshaping a new agricultural ecosystem through brand power [1]. Group 1: Brand Development - "Zhili Tianyuan" brand identity is rooted in the historical heritage of "Zhili" and integrates Baoding's ecological agricultural characteristics, with a logo designed in green that combines visual elements of "natural ecology + historical culture" [3]. - The brand's slogan "Jingji Baoding, Multicolored Countryside" effectively conveys its positioning, highlighting Baoding's geographical advantages and the diversity of agricultural products [3]. - A standardized visual identity system (VI) has been established, covering packaging and promotional materials, while a mascot based on local crops connects emotionally with younger consumers [3]. Group 2: Agricultural Value Chain Reconstruction - The brand employs a "government ownership + association management + JD Technology operation" model, with a strict certification system that includes 51 core enterprises across ten industrial clusters, ensuring product traceability and safety [5]. - "Zhili Tianyuan" has created a multi-channel marketing network that enhances the agricultural value chain and transforms product functionality into cultural experiences, fostering sustainable consumer engagement [5]. Group 3: Cultural Empowerment and Urban IP - The brand transcends traditional agricultural branding by forming a "threefold core" for city IP development, integrating cultural symbols, economic engines, and urban identity [9]. - "Zhili Tianyuan" is positioned as a key driver for rural revitalization and urban cultural recognition, contributing to Baoding's image as a quality city within the Beijing-Tianjin-Hebei coordinated development strategy [11]. Group 4: Future Outlook - The Baoding Agricultural Bureau plans to deepen brand matrix construction under "Zhili Tianyuan," aiming to develop a gradient system of public, enterprise, and product brands, enhancing global competitiveness through international certification [11]. - The integration of technology and culture is emphasized, with plans to build a production traceability and consumer data analysis platform, further extending the IP value chain [11].