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“赤水河谷 中国酱香”正式全域推广,剑指全球顶级区域品牌
Sou Hu Cai Jing· 2025-11-20 07:23
11月18日,中国消费名品全国行(贵州站)暨"赤水河谷 中国酱香"区域品牌推广活动在茅台国际大酒店圆满举办。 全程参与本次活动之后,知酒君感受到了几个值得大书特书的细节:一是主办方为嘉宾准备的证件,全部是由酒糟二次利用制成;二是数字员工"东方筱 智"与"黛阿央"首次亮相,并与29家企业一同发布《区域品牌公约》。在每一个细节中,我们都可以看到贵州酱酒企业对历史经典产业的重新定义。 而在参与完这次活动之后,知酒君感受到了"赤水河谷 中国酱香"这一区域品牌的标志性意义—— 它标志着贵州白酒这一传统产业从"政策赋能"到"价值自驱"的深层转型;标志着酱酒行业竞争进入"标准定义+文化资本化"的高级阶段;标志着区域品牌 从地理聚合到产业生态共同体的升维;更标志着中国白酒国际化从产品出海到标准与文化双向输出的战略升级。 "唯一"的含金量 今年四月,中国工业和信息化部11日发布首批中国消费名品名单,其中区域品牌有43个,"赤水河谷 中国酱香"是唯一一个酒类区域品牌。 对贵州和贵州白酒企业来说,这份奖项意义非凡,它标志着赤水河流域酱香白酒的品质、独特酿造工艺及深厚文化底蕴,得到了国家层面的高度认可。贵 州独特风土孕育的酱香酒,其 ...
“赤水河谷 中国酱香”区域品牌发布
Sou Hu Cai Jing· 2025-11-18 11:08
2025年11月18日,中国消费名品全国行(贵州站)暨"赤水河谷 中国酱香"区域品牌推广活动在茅台国际大酒店圆满举办。 本次活动以"赤水河谷 中国酱香"为核心主题,通过"预热对接--成果展示-品牌发布-专题对话"四大板块,构建起政府引导、企业主体、行业赋能、媒体传播 的全方位交流生态。茅台、习酒、董酒、珍酒、国台、金沙、小糊涂仙、钓鱼台等酱酒品牌全程支持。 "赤水河谷 中国酱香"品牌发布仪式上,贵州省工业和信息化厅党组书记、厅长敖鸿表示,"赤水河谷 中国酱香"作为遵义、毕节两市联合打造的区域品牌, 获得"首批中国消费名品区域品牌"认证,成为中国名品精品、经典产业的典型代表,以产业与区域双向赋能,正着力打造具有全球影响力的经典产业高地, 成为贵州经济的重要支柱。 工业和信息化部工业文化发展中心主任何映昆致辞强调,"赤水河谷 中国酱香"产业名片的建设意义深远,将成为贵州最为自豪的文化标识与产业标杆。 贵州省有关部门及贵州省白酒产业发展促进会共同启动了"赤水河谷 中国酱香"区域品牌首批企业矩阵",茅台、习酒等29家企业入选该矩阵。现场同步发布 《区域品牌公约》,由矩阵企业共同倡议,明确敬畏自然珍爱产区、传承工艺精益 ...
重庆建工2025年11月7日涨停分析:大额订单+资产重组+区域品牌
Xin Lang Cai Jing· 2025-11-07 01:47
Core Insights - Chongqing Construction reached a limit-up price of 3.61 yuan, with a 9.97% increase, and a total market capitalization of 7.55 billion yuan on November 7, 2025 [1] Group 1: Company Performance - Chongqing Construction recently secured large orders, including a 780 million yuan EPC project and a 1.649 billion yuan renewable energy project, which will support future performance [2] - The company is undergoing an asset optimization restructuring transaction involving a 2.85 billion yuan equity transfer, aimed at improving its balance sheet and enhancing liquidity [2] - Despite facing operational pressures in 2025, these positive initiatives have attracted market attention [2] Group 2: Market Position and Opportunities - The company holds 28 China Construction Engineering Luban Awards, providing a significant brand advantage in the Chongqing regional market, allowing it to compete effectively [2] - There is a potential increase in national investment in infrastructure, which could create development opportunities for the construction industry, benefiting regional leaders like Chongqing Construction [2] - On November 6, the company was included in the "Dragon and Tiger List," with a trading volume of 230 million yuan, indicating high market interest despite some foreign selling [2] Group 3: Technical Analysis - The stock's technical indicators suggest that if it breaks through key resistance levels, it may attract more capital, potentially driving further price increases [2]
我们村的“王牌”丨睫毛“翘”动世界
Yang Guang Wang· 2025-10-04 01:02
Core Insights - Qingdao Pingdu is recognized as the "Eyelash Capital of China," with over 5,000 market entities in the eyelash industry and an annual output value exceeding 10 billion yuan [1] - Approximately 70% of the world's false eyelashes are produced in Qingdao Pingdu, highlighting its significant role in the global market [1] Industry Overview - The eyelash industry in Pingdu began in the 1970s with small village workshops and has since evolved into a large-scale operation [1] - The industry faces challenges such as a decreasing young workforce and the need for industrial upgrades [1][3] Company Developments - Wang Pengjuan, a key entrepreneur in the industry, has invested over 8 million yuan in new factory facilities in the Pingdu Industrial Park to enhance production capabilities [2] - Automation is being introduced in production processes, significantly increasing efficiency from 300 pairs of eyelashes produced manually per day to nearly 1,000 pairs using machines [3] Market Dynamics - Despite the increase in production capacity, there is a recognized need for brand development and quality improvement within the industry [3] - The majority of the 5,000+ eyelash enterprises in Pingdu are individual businesses, indicating a need for more structured and collective branding efforts [3]
“杨安味道”何以香飘万家
Jing Ji Ri Bao· 2025-09-30 22:00
Core Insights - Yang'an Town in Dezhou, Shandong, has become a significant hub for the spice industry, housing 280 processing enterprises and generating over 26 billion yuan in annual sales, despite its small population of around 50,000 [1][3][10] Industry Development - The spice industry in Yang'an began with local residents selling raw materials, evolving from small-scale operations to a major processing center by the 1980s, with over 100 enterprises established by the 1990s [2][3] - The industry has diversified its product offerings, now including over 1,200 types of seasonings, from basic spices to complex sauces catering to various regional cuisines [2][3] Economic Impact - The spice industry has become a vital source of income for the local population, with over 30,000 residents directly or indirectly employed in related jobs [3] - The establishment of a shared laboratory has significantly reduced testing costs and improved efficiency for over 60 local enterprises, saving each company more than 150,000 yuan annually [4][5] Collaborative Strategies - The local government and enterprises have initiated a collaborative approach to enhance competitiveness, leading to the creation of the "Weidu Yang'an" regional brand to promote local products [6][5] - The establishment of a mixed-ownership spice group aims to provide services like centralized procurement and cold chain storage, reducing costs by 10% to 15% for participating companies [6][5] Digital Transformation - Yang'an Town has embraced digitalization in spice trading, launching a smart trading platform that connects suppliers and buyers globally, enhancing transaction efficiency [8][9] - The platform has registered over 300 traders, achieving a transaction volume of 58 million yuan, with a significant portion of participants being small businesses [9] Future Goals - The spice industry in Yang'an aims to increase its output value to 60 billion yuan within the next five years, reflecting its ambitious growth trajectory [10]
从区域品牌到城市IP: “直隶田园”的文化赋能密码
Zhong Guo Shi Pin Wang· 2025-05-28 07:45
Core Viewpoint - The "Zhili Tianyuan" regional public brand in Baoding is leveraging the strategy of coordinated development in the Beijing-Tianjin-Hebei region to drive agricultural industry upgrades and the deep integration of urban cultural IP, reshaping a new agricultural ecosystem through brand power [1]. Group 1: Brand Development - "Zhili Tianyuan" brand identity is rooted in the historical heritage of "Zhili" and integrates Baoding's ecological agricultural characteristics, with a logo designed in green that combines visual elements of "natural ecology + historical culture" [3]. - The brand's slogan "Jingji Baoding, Multicolored Countryside" effectively conveys its positioning, highlighting Baoding's geographical advantages and the diversity of agricultural products [3]. - A standardized visual identity system (VI) has been established, covering packaging and promotional materials, while a mascot based on local crops connects emotionally with younger consumers [3]. Group 2: Agricultural Value Chain Reconstruction - The brand employs a "government ownership + association management + JD Technology operation" model, with a strict certification system that includes 51 core enterprises across ten industrial clusters, ensuring product traceability and safety [5]. - "Zhili Tianyuan" has created a multi-channel marketing network that enhances the agricultural value chain and transforms product functionality into cultural experiences, fostering sustainable consumer engagement [5]. Group 3: Cultural Empowerment and Urban IP - The brand transcends traditional agricultural branding by forming a "threefold core" for city IP development, integrating cultural symbols, economic engines, and urban identity [9]. - "Zhili Tianyuan" is positioned as a key driver for rural revitalization and urban cultural recognition, contributing to Baoding's image as a quality city within the Beijing-Tianjin-Hebei coordinated development strategy [11]. Group 4: Future Outlook - The Baoding Agricultural Bureau plans to deepen brand matrix construction under "Zhili Tianyuan," aiming to develop a gradient system of public, enterprise, and product brands, enhancing global competitiveness through international certification [11]. - The integration of technology and culture is emphasized, with plans to build a production traceability and consumer data analysis platform, further extending the IP value chain [11].