王鹏娟：我们的用工量很大，我在平度产业园又买了厂房，花了800多万元，在装修着。 在平度市一家睫毛加工厂内，记者看到，原来需要纯手工完成的多道工序，正在被机器替代。 如今，在新建的青岛美妆在线新经济产业园里，自动化设备已大幅提升效率。过去工人手工一天最 多生产300副假睫毛，现在机器能生产近1000副。 然而，产量上去了，品牌短板依然存在。产业园运营部负责人潘薪宇坦言，他们希望建厂只是平度 睫毛企业"进化"的第一步。 潘薪宇：平度现在假睫毛企业市场在册的有5000多家，其中3800多家都是个体工商户，企业还是占 少数。产业想走向正规，还是得往产业集聚方面发展，做产品质量。通过整个园区、整个平度做"睫毛 之都"区域品牌，打造城市IP，通过这个IP来带动所有平度睫毛企业在网上的销售量。 央广网北京10月4日消息（记者任梦岩 王伟）据中央广播电视总台中国之声《新闻和报纸摘要》报 道，山东青岛平度被称为"中国睫毛之都"。从村办睫毛厂起步，如今当地从事睫毛行业的市场主体超过 5000家，年产值达百亿元。中国之声特别策划《我们村的"王牌"》4日推出：《睫毛"翘"动世界》。 全球每10副假睫毛，就有7副产自山东青岛平度。它 ...

三代接力 "直播间的朋友们，这款新研发的爆炒酱料，只需翻炒时添加，新手也能做出餐馆级美味……"在山东华 畅食品股份有限公司的直播室内，主播张芳正忙着推介产品，6小时的直播时段里，小龙虾调味酱、酸 汤肥牛调味料等商品成交量持续攀升。 "过去谁能想到，卖调料能做成大产业？"华畅食品总经理王建洲说。在公司展厅，一个磨损的帆布包、 一台生锈的石碾、一杆老式秤静静陈列——这些是他父亲上世纪70年代创业时的"家当"。"父亲当时背 着帆布包，装着手工碾磨的辣椒面，走村串户跑销路。"王建洲回忆，父亲从个体经营起步，逐步创办 小作坊；他接手后，不仅扩大生产规模，还借力电商拓宽销路，如今产品已覆盖20多个省份，成为镇上 龙头调味品企业之一。 山东乐家客食品有限公司董事长王加新，是杨安镇调味品产业起步的见证者。年过六旬的他仍清晰记 得，十五六岁时跟着邻村师傅外出，靠捎带花椒面补贴家用；十七八岁时又和父亲各骑一辆自行车，驮 着两大包花椒面奔赴天津、河北唐山，最远到过东北、内蒙古，"路上要走十几天，晚上住最便宜的旅 馆，有时就在火车站将就一晚"。 杨安镇调味品产业，就是从当地人卖调料原料开始。早年乐陵一带种植辣椒，但本地消费量有限，村 ...

Core Viewpoint - The "Zhili Tianyuan" regional public brand in Baoding is leveraging the strategy of coordinated development in the Beijing-Tianjin-Hebei region to drive agricultural industry upgrades and the deep integration of urban cultural IP, reshaping a new agricultural ecosystem through brand power [1]. Group 1: Brand Development - "Zhili Tianyuan" brand identity is rooted in the historical heritage of "Zhili" and integrates Baoding's ecological agricultural characteristics, with a logo designed in green that combines visual elements of "natural ecology + historical culture" [3]. - The brand's slogan "Jingji Baoding, Multicolored Countryside" effectively conveys its positioning, highlighting Baoding's geographical advantages and the diversity of agricultural products [3]. - A standardized visual identity system (VI) has been established, covering packaging and promotional materials, while a mascot based on local crops connects emotionally with younger consumers [3]. Group 2: Agricultural Value Chain Reconstruction - The brand employs a "government ownership + association management + JD Technology operation" model, with a strict certification system that includes 51 core enterprises across ten industrial clusters, ensuring product traceability and safety [5]. - "Zhili Tianyuan" has created a multi-channel marketing network that enhances the agricultural value chain and transforms product functionality into cultural experiences, fostering sustainable consumer engagement [5]. Group 3: Cultural Empowerment and Urban IP - The brand transcends traditional agricultural branding by forming a "threefold core" for city IP development, integrating cultural symbols, economic engines, and urban identity [9]. - "Zhili Tianyuan" is positioned as a key driver for rural revitalization and urban cultural recognition, contributing to Baoding's image as a quality city within the Beijing-Tianjin-Hebei coordinated development strategy [11]. Group 4: Future Outlook - The Baoding Agricultural Bureau plans to deepen brand matrix construction under "Zhili Tianyuan," aiming to develop a gradient system of public, enterprise, and product brands, enhancing global competitiveness through international certification [11]. - The integration of technology and culture is emphasized, with plans to build a production traceability and consumer data analysis platform, further extending the IP value chain [11].