本次获奖的爱尔眼科"可持续公益"系列报道，是爱尔眼科积极响应国家乡村振兴、健康中国战略的一次 深度品牌传播行动。 在信息多元、传播格局深刻变革的当下，企业传播已成为塑造品牌形象、凝聚社会共识、驱动高质量发 展的核心力量。为挖掘企业传播领域的标杆实践，总结可复制、可推广的传播策略与路径，展现新时代 企业品牌建设的卓越成果，"2025年(第四届)企业典型传播案例征集活动"，通过评选期内公开发布过并 能代表行业前沿、彰显文化自信的传播案例，推动中国企业加强品牌建设实现高质量发展。 据了解，2025年是"企业典型传播案例"征集的第四年。本届征集活动共收到近百份企业案例申请，经专 家评审委员会评选，最终有5个案例获得"公益传播典型案例"。 12月20日，以"数智赋能·变革提效"为主题的2025中国经济媒体融合发展交流大会在北京举行。会 上，"2025年(第四届)企业典型传播案例"正式发布，爱尔眼科医院集团凭借"可持续公益"系列报道成功 入选，其在公益传播领域的创新实践与突出成果获得权威认可。 爱尔眼科入选"2025年企业典型传播案例" 与传统公益传播侧重单一救助案例不同，爱尔眼科此次系列报道精准洞察行业痛点，紧扣乡村振 ...

12月17日，2026厦门马拉松赛第七届中国马拉松博览会新闻发布会在厦门召开。2026厦门马拉松将于 2026年1月11日7:10鸣枪起跑。作为2026厦门马拉松官方赞助商，度小满将继续携手赛事组委会一起服 务跑者，践行可持续公益。 原标题：2026厦门马拉松1月11日鸣枪起跑度小满成为官方合作伙伴 本届赛事规模35000人，起终点仍设在厦门国际会展中心。赛事进一步优化赛道流线与景观体验，串联 厦门湾海岸线、演武大桥等标志性景观，让跑者在山海之间感受"城在海中，海在城中"的独特风貌。 今年赛事进一步升级了跑者服务。1月8日到10日，度小满携手厦马组委会为广大跑者提供从机场、高铁 站到马博会的免费接驳服务。比赛日当天，度小满还联合华住会为跑者提供从酒店到赛事起点的送跑服 务、免费早餐、延迟退房等贴心服务，以细致入微的安排，保障跑者无忧参赛。 1月10日7:00，"度小满2026鼓浪屿早餐跑"将率先开赛，知名运动员、精英跑者将带领1000位跑者一起 感受鼓浪屿风情，为厦马热身。本次早餐跑打造7km沉浸式赛道，从爱情、文化、慢生活三大维度实现 体验升级：携手鼓浪屿婚登中心推出情侣新人双向直通等浪漫福利，联动鼓浪屿故 ...

Core Perspective - The article discusses the evolving concept of corporate responsibility in China, emphasizing the need for companies to create value for customers and profits for shareholders while also addressing social responsibilities [1][2]. Group 1: Corporate Social Responsibility - The definition of corporate social responsibility (CSR) in the current Chinese context includes not only avoiding harm but also actively engaging in charitable activities and addressing social needs [1][2]. - The "光彩事业" (Glorious Undertaking) is highlighted as a sustainable form of public welfare, focusing on guiding private entrepreneurs to fulfill social responsibilities through industry support and employment assistance [2][3]. - The article emphasizes that private enterprises should align their development with national progress and social advancement to create greater value and achieve long-term growth [2][4]. Group 2: Aier Eye Hospital's Initiatives - Aier Eye Hospital, under the leadership of Chen Bang, integrates the "光彩精神" (Glorious Spirit) into its mission to ensure eye health for all, regardless of wealth [3][4]. - The hospital has developed a "cross-subsidy" model that uses profits from high-end medical services to support low-income patients, establishing a sustainable public welfare approach [3][4]. - Aier Eye Hospital has supported 873 public welfare projects across 31 provinces, receiving the "中华慈善奖" (Chinese Charity Award) for three consecutive terms, showcasing its commitment to social responsibility [4][5]. Group 3: Future Directions for Private Enterprises - The article calls for private enterprises to recognize their role in achieving specific social goals and to embed social value into their business logic [4][5]. - It stresses the importance of private enterprises engaging in sustainable public welfare initiatives to ensure long-term development and societal contributions [5].

Core Points - The event "Lushan Classroom · Xiang Meets Fire Continent" successfully integrated aviation knowledge and vocational experience into education in Xinjiang, enhancing educational cooperation between Hunan and Turpan [1][2][9] - Hunan's aid to Xinjiang has evolved from infrastructure and economic support to a multi-dimensional approach including education, culture, and talent development [2] - The event featured cultural exchanges through Hunan's intangible cultural heritage, specifically the Huagu Opera, fostering interest in Hunan culture among Xinjiang students [3] Group 1: Educational Initiatives - The "Kite Plan" by Hunan Airlines combined with the "Lushan Classroom" initiative aims to inject "aviation power" into educational support efforts in Xinjiang [2][9] - Students received insights into aviation careers through interactive sessions with pilots, cabin crew, and safety officers, enhancing their safety awareness and emergency response skills [4][6] - The "Blue Sky Little Reporter Group" allowed students to engage directly with aviation professionals, building their confidence and communication skills [7][8] Group 2: Cultural Exchange - The event opened with a performance of Huagu Opera, marking a significant cultural dialogue between Hunan and Xinjiang [3] - Students expressed excitement about experiencing Hunan culture, indicating the effectiveness of cultural exchange in education [3] Group 3: Community Support - Hunan Airlines donated educational supplies to underprivileged students in Turpan, showcasing a sustainable model of community support through airline operations [8][9] - The initiative reflects a broader strategy of integrating education, culture, and industry in Hunan's aid efforts to Xinjiang [9]

Core Viewpoint - SK Hynix is actively engaging in community welfare through the "Happy Future Education Growth Center" project, which integrates advanced technology into local community services, showcasing a model for corporate social responsibility [1][4]. Group 1: Project Overview - The "Happy Future Education Growth Center" project in Wuxi City is designed to provide technological benefits to local residents through an innovative model that combines community resources, corporate support, and social organization services [1]. - Advanced equipment donated by SK Hynix, such as AI emergency training machines, VR experience zones, and 3D printers, is enriching the leisure activities of community residents [1]. Group 2: Community Impact - Community residents expressed that the project has made advanced technology accessible, allowing them to learn essential skills like emergency rescue and the use of smart devices [3]. - The community secretary highlighted the project's success in creating a lifelong learning platform that benefits both youth and elderly residents, demonstrating a win-win situation through resource integration [3]. Group 3: Corporate Responsibility - SK Hynix's corporate social responsibility head emphasized the commitment to integrating business development with community building, stating that the center is a sustainable public welfare platform rather than a one-time donation [4]. - The project is managed by a professional organization, which has already conducted over 30 activities and served more than 1,000 residents in its first year, indicating a stable service model [6]. Group 4: Future Plans - SK Hynix aims to deepen collaboration with government and community entities to explore sustainable public welfare models, contributing to community development and improving residents' quality of life [7].