图注：涉事公司所在地 写字楼 从"通灵网红"到创业老板，海归团队的商业布局 引言摘要 2024年4月1日，一支来自吉林辽源的警方队伍跨越5000多里，抵达四川成都，对位于青羊区恒大广场的 成都读星文化艺术传播工作室实施了突袭抓捕。包括公司实际控制人李卓繁、核心管理人员任雷在内的 9名核心成员被当场控制，其中3人被刑事拘留后逮捕，6人被取保候审。这场看似普通的涉诈案件，随 着5150万元的指控金额、"许愿蜡烛"的特殊商品属性以及四位法学专家的联名论证，迅速引发了法律 界、商界和社会公众的广泛热议——当玄学信仰遇上商业交易，当心理慰藉遭遇刑事指控，这场被称 为"国内首例许愿蜡烛诈骗案"的司法争议，正叩问着法律边界与社会认知的双重底线。 涉案的两位核心人物李卓繁与任雷，均有着令人瞩目的教育背景。出生于1997年的李卓繁，大学毕业后 凭借参加俄罗斯知名综艺节目《通灵之战》积累了初始人气，其在节目中展现的"通灵"相关表现，让她 迅速成为微博、抖音等平台的网红博主。李卓繁于2019年在上海成立读星文化有限公司，后又在成都设 立文化艺术传播工作室，形成了以上海为品牌中枢、成都为运营核心的商业布局。同为海归的任雷则拥 有丰富 ...

" APP 本身没有原罪，流量也没有绝对的好坏，关键看匹配。 "行业资深专家、头部自媒体"三里屯 信息流"主理人王鹏铭认为， 引导刷手机赚钱的 APP 吸引的是对价格敏感、有大量闲暇时间、渴望 通过简单劳作获得即时回报的下沉市场用户，尤其是中老年群体。而那些高客单价、长决策周期的产 品，想要在 这些 APP 上 "捡漏"，这本身就是匹配策略失误。 这种错配的背后还是一场平台、代理商和广告主三方复杂的利益博弈。王鹏铭表示，平台方面临着商 业化的永恒压力。核心广告位供给有限且价格高昂，平台需要通过拓展流量边界来维持增长。以 引 导用户刷手机赚钱的 应用为代表的联盟流量，成为了平台商业化的 "第二曲线"。 傍晚 5 点，生活在三线城市的李阿姨一边做饭一边抽空用手指在手机屏幕上快速滑动。她不是在浏 览新闻，而是在"做任务"——观看一段 15 秒的短视频，点击屏幕上突然弹出的弹窗，再等待右上 角金币数字的微弱增长。她的女儿多次抱怨："手机不离手伤眼又伤身，而且做什么都不能专心，又 能赚到几块钱呢？"李阿姨说："反正平时也要刷手机的，能攒着买颗白菜也好。" 李阿姨不知道的是，她的每一次无意识的点击，都在为互联网世界另一端 ...

Core Viewpoint - The conflict between the founders of Huayi and the public figure Luo Yonghao highlights a clash of traditional consulting methods versus modern public relations strategies in the face of a crisis in the restaurant industry. Group 1: Incident Overview - The incident began when Huayi's founder, Hua Shan, criticized the restaurant chain Xibei, suggesting it was misled into a public relations crisis, indirectly referencing Luo Yonghao's previous criticisms of Xibei's high-priced pre-made dishes [1][5] - Luo Yonghao responded by demanding an apology from Hua Shan and threatened to release a key recording if no apology was made [1][3] Group 2: Consulting Dynamics - Hua Shan's approach reflects a traditional consulting model that appears outdated, relying on grand narratives and avoiding direct engagement with criticism [7][10] - Despite having served Xibei for ten years and charging over 60 million yuan in consulting fees, Hua Shan's strategy did not facilitate effective communication or resolution of the crisis [12][14] Group 3: Public Relations Strategies - Luo Yonghao's strategy contrasts with Hua Shan's, as he focuses on transparency and public engagement, emphasizing the need for honesty in corporate communications [19][20] - The public's attention has shifted from the original issues of Xibei's crisis management to the dramatic exchanges between Luo and Hua, indicating a failure to address the core problems [22][24] Group 4: Industry Implications - The incident illustrates a broader issue within the consulting and public relations industry, questioning the effectiveness of traditional methods in the current digital landscape [26][28] - The ongoing conflict serves as a reminder that companies must adapt to new communication norms or risk losing credibility and consumer trust [29]

Core Viewpoint - The introduction of social features in children's smartwatches has sparked widespread controversy, raising questions about the appropriateness of such innovations in products aimed at minors [1][2]. Group 1: Market Overview - The children's smartwatch market has seen significant growth, with annual sales exceeding 10 million units and a market value in the hundreds of billions of yuan [1]. - These devices primarily focus on safety, real-time communication, and precise location tracking, alleviating parental concerns about children's exposure to heavy internet environments [1]. Group 2: Ethical Considerations - The push towards social features in children's products may lead to the emergence of gray market activities, such as account trading and artificial engagement, which could exploit children's natural tendencies for comparison and performance [2]. - The integration of social functionalities in products designed for minors raises ethical concerns, as it may divert from the original intent of technology serving the greater good [1][2]. Group 3: Risks and Challenges - Social features amplify safety risks, as they rely on user interaction effects, which can lead to inappropriate scenarios even for adult users [1]. - The potential for AI-related issues, such as providing nonsensical answers, highlights the dangers of exposing minors to untested technologies, emphasizing that children should not be the target users for experimental products [2]. Group 4: Recommendations for Companies - Companies should prioritize safety and precision in children's products, avoiding the transformation of simple tools into complex social platforms [2]. - There is a need for a balanced approach that considers both ethical responsibilities and market opportunities, particularly for vulnerable groups like children and the elderly [2].

Core Viewpoint - The recent controversy surrounding the "invisible social" features of children's smartwatches, particularly the Xiaotianzi phone watch, raises significant concerns about the appropriateness of social functions for child users, highlighting the potential for gray market activities such as account trading and social media manipulation [1][2]. Industry Overview - The children's smartwatch market has seen rapid growth, with annual sales exceeding 10 million units and a market value in the hundreds of billions of yuan, primarily focusing on safety, real-time communication, and precise location tracking [1]. - The shift towards social features in products designed for children deviates from the original intent of promoting safety and could lead to negative implications for child education and product logic [1]. Ethical Considerations - The introduction of social functionalities in children's products can create a distorted supply-demand chain, fostering inappropriate user demands and leading to the emergence of a chaotic gray supply market [2]. - Companies must exercise caution when targeting the underage market, as the desire for social comparison and self-presentation can pose risks to children's development [2]. Technological Risks - The integration of advanced technologies, such as AI, into children's products must be approached with care, as even adults struggle to discern the accuracy of AI outputs, making it inappropriate to expose children to potentially misleading information [2]. - The focus on precision and safety should remain paramount in children's products, and companies should prioritize ethical considerations over profit motives [2].

Core Viewpoint - The case highlights the misuse of AI technology in creating false advertisements by impersonating well-known personalities, marking a significant challenge in the digital economy era [1][2]. Legal Perspective - The enforcement of existing advertising laws against deepfake technology represents a milestone, showcasing the need for both expanded interpretation of current laws and the development of specific regulations [2]. - The involved product, deep-sea polyunsaturated fish oil, falsely claimed medical benefits, infringing on consumer rights and highlighting the necessity for stricter regulatory measures [2]. Regulatory Challenges - The investigation revealed significant gaps in the current regulatory framework, particularly in the content review processes of platforms, allowing for the proliferation of false advertising [3]. - The emergence of a standardized operational process for such scams indicates a growing black market, necessitating a cross-platform regulatory mechanism to mitigate risks [3]. Social Governance - Consumer reporting played a crucial role in this case, indicating a shift from passive victimhood to active participation in digital governance [4]. - There is a pressing need for enhanced digital literacy among the public to recognize deepfake content, alongside ethical considerations for technology developers and a reassessment of business models by platforms [4]. Implications for Digital Economy - The incident serves as a stress test for the balance between technological innovation and legal regulation, prompting a reevaluation of the definitions of authenticity in the digital age [5]. - Establishing a robust digital ecosystem requires a tripartite approach involving legal frameworks, ethical standards, and collaborative governance to ensure sustainable development in the digital economy [5].

Core Viewpoint - The case highlights the misuse of AI technology in creating fraudulent advertisements by impersonating well-known personalities, revealing a new form of social harm in the digital economy era [1][2][5] Legal Perspective - The enforcement of the case is significant as it creatively applies existing advertising laws to combat new types of illegal activities, indicating a need for specialized regulations to address technological advancements [2][5] - The fraudulent product, deep-sea polyunsaturated fish oil, falsely claimed medical benefits, infringing on consumer rights and showcasing a complete chain of deception including forged evidence [2][3] Regulatory Challenges - The investigation exposed deep contradictions within the current regulatory framework, particularly the failure of platform content review mechanisms, allowing blatant illegal advertising to persist [3] - The emergence of a standardized operational process for such scams indicates a growing black market, necessitating a cross-platform regulatory approach to mitigate systemic risks [3][4] Social Governance - Consumer reporting played a crucial role in this case, reflecting a shift from passive victimhood to active participation in digital governance, which is essential for combating illegal activities [4] - There is a pressing need for enhanced digital literacy among the public to recognize deepfake content, alongside ethical considerations for technology developers to ensure responsible innovation [4][5] Industry Implications - The incident serves as a pressure test for the digital economy, revealing the tension between technological innovation and legal regulation, and prompting a reevaluation of the definition of authenticity [5] - Establishing a robust digital ecosystem requires a tripartite structure of legal frameworks, ethical standards, and social consensus to support sustainable development in the digital economy [5]

Group 1 - The emergence of lollipop products resembling cigarettes near schools raises ethical concerns regarding marketing to minors, prioritizing profit over children's health and trust [1] - Similar novelty candies, such as condom gummies and menstrual pad cotton candy, have been reported previously, indicating a trend of using children's food as a marketing experiment [1] - The psychological and behavioral implications of these products on minors could lead to a normalization of smoking, as they may associate smoking with positive experiences [1] Group 2 - Safety issues related to novelty foods have been highlighted, with inspections revealing that many products lack proper labeling and may violate social norms [2] - The drive for innovation in the market should not compromise public interest, and there is a need for stricter regulations on bizarre packaging of food products [3] - Regulatory bodies are urged to enhance oversight of such products, especially around schools, and to implement clear prohibitions on cigarette-like food items [3]

Group 1 - The public's intense scrutiny of entrepreneurs' private lives reflects a complex interplay of social psychology, cultural traditions, and modern business ethics, particularly highlighted by the controversy surrounding the founder of Wahaha Group, Zong Qinghou, and his daughter, Zong Fuli [1] - Entrepreneurs, especially those in family businesses, are seen as representatives of wealth and power, making their personal lives a focal point for public interest due to potential impacts on company governance, ownership structure, and brand image [1][2] - The media and social platforms capitalize on the high traffic value of stories involving entrepreneurs and their private lives, leading to exaggerated narratives that reinforce public scrutiny [2][3] Group 2 - Society holds entrepreneurs to higher moral standards due to their significant social resources and influence, with the belief that greater power entails greater responsibility [3] - The moral failings of entrepreneurs can directly harm consumer rights, employee welfare, and market fairness, prompting public scrutiny as a collective defense mechanism against potential risks [3] - Cultural traditions, particularly Confucian values, emphasize personal virtue as foundational to effective governance, leading to a societal expectation that entrepreneurs manage their personal lives well to be deemed capable of managing large enterprises [3] Group 3 - Female entrepreneurs face additional scrutiny and skepticism, as traditional gender roles create conflicts regarding their value and success in male-dominated business environments [4] - The double standards in evaluating leadership traits mean that assertive behaviors in female entrepreneurs are often negatively labeled, contrasting with the positive interpretations of similar behaviors in male counterparts [4] - Media narratives tend to focus on the personal lives of female entrepreneurs rather than their professional achievements, which undermines their credibility and reinforces doubts about their capabilities [4] Group 4 - The current controversy surrounding Wahaha serves as a case study for understanding societal perceptions of entrepreneurs, wealth, power, and gender roles in a transitional society [5] - The ongoing public scrutiny and moral evaluations reflect a complex mindset during a period of societal transformation, indicating that biases against female leaders will take time to dissipate [5] - Companies that can develop robust governance structures and clear strategic directions amidst public scrutiny will be better positioned to navigate the challenges posed by such controversies [5]

Core Viewpoint - The incident involving three women and four children at a restaurant in Zhengzhou, Henan, highlights the complexities of social media-driven public opinion and the importance of clear business practices and communication [1][2][3] Group 1: Incident Overview - The restaurant owner claimed that the group consumed over 140 yuan, contrary to the initial report of 70 yuan, leading to accusations of dishonesty [1] - The initial public sentiment favored the restaurant owner, viewing the customers as greedy for taking advantage of the restaurant's goodwill [2] - As more information emerged, public opinion shifted, revealing the restaurant's lack of clear rules regarding free refills [1][2] Group 2: Business Ethics and Public Perception - The incident reflects a broader issue where public opinion often prioritizes moral judgments over contractual obligations, suggesting a misunderstanding of business ethics [2][3] - A comparison was made to a similar incident involving China Southern Airlines, where the airline honored tickets sold at a significantly reduced price due to a system error, demonstrating a commitment to uphold business principles [3] - The narrative suggests that businesses should focus on clear communication of rules and responsibilities rather than relying on moral appeals to justify their practices [4]