商业伦理
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儿童手表“社交化”擦边商业伦理
Bei Jing Shang Bao· 2025-11-13 15:45
Core Viewpoint - The introduction of social features in children's smartwatches has sparked widespread controversy, raising questions about the appropriateness of such innovations in products aimed at minors [1][2]. Group 1: Market Overview - The children's smartwatch market has seen significant growth, with annual sales exceeding 10 million units and a market value in the hundreds of billions of yuan [1]. - These devices primarily focus on safety, real-time communication, and precise location tracking, alleviating parental concerns about children's exposure to heavy internet environments [1]. Group 2: Ethical Considerations - The push towards social features in children's products may lead to the emergence of gray market activities, such as account trading and artificial engagement, which could exploit children's natural tendencies for comparison and performance [2]. - The integration of social functionalities in products designed for minors raises ethical concerns, as it may divert from the original intent of technology serving the greater good [1][2]. Group 3: Risks and Challenges - Social features amplify safety risks, as they rely on user interaction effects, which can lead to inappropriate scenarios even for adult users [1]. - The potential for AI-related issues, such as providing nonsensical answers, highlights the dangers of exposing minors to untested technologies, emphasizing that children should not be the target users for experimental products [2]. Group 4: Recommendations for Companies - Companies should prioritize safety and precision in children's products, avoiding the transformation of simple tools into complex social platforms [2]. - There is a need for a balanced approach that considers both ethical responsibilities and market opportunities, particularly for vulnerable groups like children and the elderly [2].
【西街观察】儿童手表“社交化”擦边商业伦理
Bei Jing Shang Bao· 2025-11-13 14:26
类似擦边商业伦理的所谓"创新",容易形成回环往复的畸形供需链条:错位的功能供给,助长出格的用 户需求,进而催生野蛮的灰色供给。 一块手表里藏着100个"好友"、主页点赞破50万,这样一个账号能够卖到500元。近日,小天才电话手 表"隐形社交"相关报道引发广泛争议。 由于相关功能设置涉嫌引导儿童用户跟风"社交",甚至因此衍生代养号、刷赞、账号买卖租赁等灰色产 业链,儿童手表该不该做社交?成为横跨教育、科技和商业的热点议题。 儿童手表是近些年蓬勃兴起的蓝海赛道,主打安全、实时通话和定位精准,又免除了家庭对未成年人沾 染手机、电脑等重度网络环境的担忧。仅在国内,儿童手表拥有年销量超千万台、,产值数百亿元的市 场规模。 当一块本应聚焦儿童安全的产品,向"社交化"倾斜,甚至变成未成年用户眼里的"硬通货",无论从儿童 教育、产品逻辑,还是产业链影响角度,这样的所谓"创新"就偏离了科技向善的初衷。 社交是所有科技企业的心头肉,流量、黏性、交互频次、停留时长……看似晦涩的产品指标背后,最终 指向竞争力和变现能力。 社交功能是敏感的,它基于用户联动效应,又放大了安全风险。即便是成年人社交,在不恰当的产品或 场景下也会引发不适。 ...
【法治之道】AI伪造名人带货首案揭示数字治理底层逻辑
Zheng Quan Shi Bao· 2025-10-16 19:01
Core Viewpoint - The case highlights the misuse of AI technology in creating false advertisements by impersonating well-known personalities, marking a significant challenge in the digital economy era [1][2]. Legal Perspective - The enforcement of existing advertising laws against deepfake technology represents a milestone, showcasing the need for both expanded interpretation of current laws and the development of specific regulations [2]. - The involved product, deep-sea polyunsaturated fish oil, falsely claimed medical benefits, infringing on consumer rights and highlighting the necessity for stricter regulatory measures [2]. Regulatory Challenges - The investigation revealed significant gaps in the current regulatory framework, particularly in the content review processes of platforms, allowing for the proliferation of false advertising [3]. - The emergence of a standardized operational process for such scams indicates a growing black market, necessitating a cross-platform regulatory mechanism to mitigate risks [3]. Social Governance - Consumer reporting played a crucial role in this case, indicating a shift from passive victimhood to active participation in digital governance [4]. - There is a pressing need for enhanced digital literacy among the public to recognize deepfake content, alongside ethical considerations for technology developers and a reassessment of business models by platforms [4]. Implications for Digital Economy - The incident serves as a stress test for the balance between technological innovation and legal regulation, prompting a reevaluation of the definitions of authenticity in the digital age [5]. - Establishing a robust digital ecosystem requires a tripartite approach involving legal frameworks, ethical standards, and collaborative governance to ensure sustainable development in the digital economy [5].
【法治之道】 AI伪造名人带货首案 揭示数字治理底层逻辑
Zheng Quan Shi Bao· 2025-10-16 18:37
Core Viewpoint - The case highlights the misuse of AI technology in creating fraudulent advertisements by impersonating well-known personalities, revealing a new form of social harm in the digital economy era [1][2][5] Legal Perspective - The enforcement of the case is significant as it creatively applies existing advertising laws to combat new types of illegal activities, indicating a need for specialized regulations to address technological advancements [2][5] - The fraudulent product, deep-sea polyunsaturated fish oil, falsely claimed medical benefits, infringing on consumer rights and showcasing a complete chain of deception including forged evidence [2][3] Regulatory Challenges - The investigation exposed deep contradictions within the current regulatory framework, particularly the failure of platform content review mechanisms, allowing blatant illegal advertising to persist [3] - The emergence of a standardized operational process for such scams indicates a growing black market, necessitating a cross-platform regulatory approach to mitigate systemic risks [3][4] Social Governance - Consumer reporting played a crucial role in this case, reflecting a shift from passive victimhood to active participation in digital governance, which is essential for combating illegal activities [4] - There is a pressing need for enhanced digital literacy among the public to recognize deepfake content, alongside ethical considerations for technology developers to ensure responsible innovation [4][5] Industry Implications - The incident serves as a pressure test for the digital economy, revealing the tension between technological innovation and legal regulation, and prompting a reevaluation of the definition of authenticity [5] - Establishing a robust digital ecosystem requires a tripartite structure of legal frameworks, ethical standards, and social consensus to support sustainable development in the digital economy [5]
儿童食品设计莫拿“猎奇”当“创意”
Xiao Fei Ri Bao Wang· 2025-09-23 02:37
Group 1 - The emergence of lollipop products resembling cigarettes near schools raises ethical concerns regarding marketing to minors, prioritizing profit over children's health and trust [1] - Similar novelty candies, such as condom gummies and menstrual pad cotton candy, have been reported previously, indicating a trend of using children's food as a marketing experiment [1] - The psychological and behavioral implications of these products on minors could lead to a normalization of smoking, as they may associate smoking with positive experiences [1] Group 2 - Safety issues related to novelty foods have been highlighted, with inspections revealing that many products lack proper labeling and may violate social norms [2] - The drive for innovation in the market should not compromise public interest, and there is a need for stricter regulations on bizarre packaging of food products [3] - Regulatory bodies are urged to enhance oversight of such products, especially around schools, and to implement clear prohibitions on cigarette-like food items [3]
娃哈哈风波背后:公众凝视、道德高标与女性领导者的三重挑战
Xin Lang Zheng Quan· 2025-08-19 03:31
Group 1 - The public's intense scrutiny of entrepreneurs' private lives reflects a complex interplay of social psychology, cultural traditions, and modern business ethics, particularly highlighted by the controversy surrounding the founder of Wahaha Group, Zong Qinghou, and his daughter, Zong Fuli [1] - Entrepreneurs, especially those in family businesses, are seen as representatives of wealth and power, making their personal lives a focal point for public interest due to potential impacts on company governance, ownership structure, and brand image [1][2] - The media and social platforms capitalize on the high traffic value of stories involving entrepreneurs and their private lives, leading to exaggerated narratives that reinforce public scrutiny [2][3] Group 2 - Society holds entrepreneurs to higher moral standards due to their significant social resources and influence, with the belief that greater power entails greater responsibility [3] - The moral failings of entrepreneurs can directly harm consumer rights, employee welfare, and market fairness, prompting public scrutiny as a collective defense mechanism against potential risks [3] - Cultural traditions, particularly Confucian values, emphasize personal virtue as foundational to effective governance, leading to a societal expectation that entrepreneurs manage their personal lives well to be deemed capable of managing large enterprises [3] Group 3 - Female entrepreneurs face additional scrutiny and skepticism, as traditional gender roles create conflicts regarding their value and success in male-dominated business environments [4] - The double standards in evaluating leadership traits mean that assertive behaviors in female entrepreneurs are often negatively labeled, contrasting with the positive interpretations of similar behaviors in male counterparts [4] - Media narratives tend to focus on the personal lives of female entrepreneurs rather than their professional achievements, which undermines their credibility and reinforces doubts about their capabilities [4] Group 4 - The current controversy surrounding Wahaha serves as a case study for understanding societal perceptions of entrepreneurs, wealth, power, and gender roles in a transitional society [5] - The ongoing public scrutiny and moral evaluations reflect a complex mindset during a period of societal transformation, indicating that biases against female leaders will take time to dissipate [5] - Companies that can develop robust governance structures and clear strategic directions amidst public scrutiny will be better positioned to navigate the challenges posed by such controversies [5]
续个面,何以闹出这么大风波?
Qi Lu Wan Bao· 2025-08-18 02:26
Core Viewpoint - The incident involving three women and four children at a restaurant in Zhengzhou, Henan, highlights the complexities of social media-driven public opinion and the importance of clear business practices and communication [1][2][3] Group 1: Incident Overview - The restaurant owner claimed that the group consumed over 140 yuan, contrary to the initial report of 70 yuan, leading to accusations of dishonesty [1] - The initial public sentiment favored the restaurant owner, viewing the customers as greedy for taking advantage of the restaurant's goodwill [2] - As more information emerged, public opinion shifted, revealing the restaurant's lack of clear rules regarding free refills [1][2] Group 2: Business Ethics and Public Perception - The incident reflects a broader issue where public opinion often prioritizes moral judgments over contractual obligations, suggesting a misunderstanding of business ethics [2][3] - A comparison was made to a similar incident involving China Southern Airlines, where the airline honored tickets sold at a significantly reduced price due to a system error, demonstrating a commitment to uphold business principles [3] - The narrative suggests that businesses should focus on clear communication of rules and responsibilities rather than relying on moral appeals to justify their practices [4]
物理断网、防火墙盒子…车主为拒深蓝汽车广告拼了
3 6 Ke· 2025-08-14 03:50
"开车看广告,比等红灯还'准时'?" 同时,表示,"周末我走市场,接待了几个老车主,有一半都还不知道有一万元专属购车福利。所以我 给团队提出了让更多客户知道这个权益的要求。是我的错误,抱歉,希望得到大家的谅解。" 深蓝CEO深夜道歉背后 深蓝的广告设计,堪称"用户痛点精准打击":全屏弹窗、强制观看5秒、需手动点击"跳过"或挂D挡才能 关闭。 郑州车主王女士的遭遇更具代表性——早高峰期间,广告直接遮挡导航界面,导致她错过高速出口,多 绕行15公里。 北京红飒律师事务所主任律师黄启瑞一针见血:"这违反《中华人民共和国广告法》第四十四条'弹窗广 告需一键关闭'的规定,若因广告遮挡视线引发事故,车企得赔医疗费、误工费。" 深蓝官方声明称,推送广告是为了提醒首任车主查收S09专属购车券,"因为终端接待中发现很多车主不 知晓该权益"。 但《中华人民共和国消费者权益保护法》第九条明确规定:消费者有权自主选择商品或服务。 2025年5月27日,郑州深蓝车主李先生的一句吐槽,彻底引爆了智能汽车行业的"广告雷区"。 深蓝汽车未经车主同意,在车机启动时强制推送5秒全屏广告,内容竟是"感恩回馈"的购车券,结果48 万车主集体炸锅,舆 ...
营销导向的“对撞测试” 应缓行
第一财经· 2025-08-05 00:35
Core Viewpoint - The incident involving the crash test conducted by Li Auto and the subsequent reactions from involved parties highlights significant issues related to commercial ethics, legal compliance, and the competitive landscape in the automotive industry [2][4][6]. Group 1: Incident Overview - Li Auto conducted a crash test simulating real traffic scenarios, which inadvertently involved Dongfeng Liuzhou Motor's brand, leading to public controversy [2]. - Dongfeng Liuzhou Motor claims that the crash test constitutes serious infringement and misleads the public, damaging its brand reputation [2]. - China Automotive Engineering Research Institute (China Automotive Research) emphasized its commitment to scientific rigor and objectivity, while reserving the right to pursue legal action against malicious interpretations [2][3]. Group 2: Commercial Ethics - Respect for commercial ethics is crucial, encompassing honesty, fair competition, and social responsibility [4]. - Violating commercial ethics can lead to a loss of public trust, which is harder to regain compared to breaches of legal regulations [4]. - The ongoing crash test incident has heightened public attention, influencing marketing strategies and pushing boundaries of commercial ethics [4]. Group 3: Legal Compliance - The crash test videos fall under advertising law, as they serve a promotional purpose beyond standard safety testing [5]. - Non-standard tests conducted for marketing purposes are subject to advertising regulations, and any resulting damage to competitors can be considered commercial defamation under anti-unfair competition laws [5]. Group 4: Industry Competition - The automotive sector, particularly in the context of new energy vehicles, is under scrutiny for irrational competition practices [6]. - Regulatory bodies are emphasizing the importance of addressing non-rational competition in the industry, which includes not only pricing but also marketing tactics like the crash test [6]. - The crash test incident may evoke concerns about hidden forms of irrational competition, necessitating a cautious approach to such promotional activities [6].
一财社论:营销导向的“对撞测试” 应缓行
Di Yi Cai Jing· 2025-08-04 12:53
Core Viewpoint - The incident surrounding the crash test conducted by Li Auto and China Automotive Engineering Research Institute has raised significant concerns regarding commercial ethics, legal compliance, and potential unfair competition in the automotive industry [1][2][3] Group 1: Commercial Ethics - All parties involved must respect commercial ethics, which include honesty, fair competition, and social responsibility [3] - Violating commercial ethics can lead to a loss of public trust, making it difficult to regain once lost [3] - The ongoing attention on the crash test incident has blurred the lines of marketing strategies, pushing them into a gray area of commercial ethics [3] Group 2: Legal Compliance - The crash test videos fall under the category of advertising as per the current advertising law, which regulates promotional activities [4] - Non-standard tests initiated by companies for marketing purposes, rather than for internal validation, are subject to advertising law regulations [4] - The current anti-unfair competition law prohibits commercial defamation, focusing on the objective damage caused rather than the subjective intent behind actions [4] Group 3: Industry Context - The automotive industry, particularly the new energy vehicle sector, is under scrutiny for irrational competition, which could lead to severe penalties [5] - Recent government initiatives emphasize the importance of regulating irrational competition in the new energy vehicle industry [5] - The crash test incident may evoke public perceptions of irrational competition within the automotive sector, highlighting the need for caution in marketing practices [5]