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儿童食品设计莫拿“猎奇”当“创意”
Xiao Fei Ri Bao Wang· 2025-09-23 02:37
据报道,在河北廊坊、沧州、保定等地,不少小学附近的超市售卖一款棒棒糖,外形与香烟高度相似, 吸引小学生购买,其还模仿成年人把"烟"叼在嘴里。当仿烟棒棒糖在校园周边悄然流行,这一看似创新 的产品却早已逾越了商业伦理的边界,将未成年消费者的健康与信任置于次要地位。 创新是企业发展的动力,在激烈的市场竞争中,追求创新本无可厚非,但创新不是无原则、无底线的猎 奇,更不应该伤害社会公共利益。商家的"猎奇"创新屡禁不止,这背后是利益的驱动与社会责任意识的 缺失。因此,有关部门必须高度重视这一现象,对于此类奇葩包装加强监管,同时要尽快明确"仿烟等 造型食品"的禁止性规定。监管部门应采取更为严厉的措施,对线上线下销售、特别是学校周边实体店 中的违规商品进行彻底清查,并通过发布消费警示、约谈生产厂家和销售商等方式,督促其自觉遵守法 律法规。生产厂家"创意"要有度,生产销售食品时要把好"第一关",从源头杜绝"猎奇"包装儿童食品流 入市场。学校和家长要加强健康教育,提高未成年人对相关营销手段的识别能力。唯有各方共同携手努 力,才能真正保障儿童食品市场的清朗,守护孩子身心健康成长。 儿童食品不应成为营销创意的试验场,而应是社会责任与 ...
娃哈哈风波背后:公众凝视、道德高标与女性领导者的三重挑战
Xin Lang Zheng Quan· 2025-08-19 03:31
Group 1 - The public's intense scrutiny of entrepreneurs' private lives reflects a complex interplay of social psychology, cultural traditions, and modern business ethics, particularly highlighted by the controversy surrounding the founder of Wahaha Group, Zong Qinghou, and his daughter, Zong Fuli [1] - Entrepreneurs, especially those in family businesses, are seen as representatives of wealth and power, making their personal lives a focal point for public interest due to potential impacts on company governance, ownership structure, and brand image [1][2] - The media and social platforms capitalize on the high traffic value of stories involving entrepreneurs and their private lives, leading to exaggerated narratives that reinforce public scrutiny [2][3] Group 2 - Society holds entrepreneurs to higher moral standards due to their significant social resources and influence, with the belief that greater power entails greater responsibility [3] - The moral failings of entrepreneurs can directly harm consumer rights, employee welfare, and market fairness, prompting public scrutiny as a collective defense mechanism against potential risks [3] - Cultural traditions, particularly Confucian values, emphasize personal virtue as foundational to effective governance, leading to a societal expectation that entrepreneurs manage their personal lives well to be deemed capable of managing large enterprises [3] Group 3 - Female entrepreneurs face additional scrutiny and skepticism, as traditional gender roles create conflicts regarding their value and success in male-dominated business environments [4] - The double standards in evaluating leadership traits mean that assertive behaviors in female entrepreneurs are often negatively labeled, contrasting with the positive interpretations of similar behaviors in male counterparts [4] - Media narratives tend to focus on the personal lives of female entrepreneurs rather than their professional achievements, which undermines their credibility and reinforces doubts about their capabilities [4] Group 4 - The current controversy surrounding Wahaha serves as a case study for understanding societal perceptions of entrepreneurs, wealth, power, and gender roles in a transitional society [5] - The ongoing public scrutiny and moral evaluations reflect a complex mindset during a period of societal transformation, indicating that biases against female leaders will take time to dissipate [5] - Companies that can develop robust governance structures and clear strategic directions amidst public scrutiny will be better positioned to navigate the challenges posed by such controversies [5]
续个面,何以闹出这么大风波?
Qi Lu Wan Bao· 2025-08-18 02:26
Core Viewpoint - The incident involving three women and four children at a restaurant in Zhengzhou, Henan, highlights the complexities of social media-driven public opinion and the importance of clear business practices and communication [1][2][3] Group 1: Incident Overview - The restaurant owner claimed that the group consumed over 140 yuan, contrary to the initial report of 70 yuan, leading to accusations of dishonesty [1] - The initial public sentiment favored the restaurant owner, viewing the customers as greedy for taking advantage of the restaurant's goodwill [2] - As more information emerged, public opinion shifted, revealing the restaurant's lack of clear rules regarding free refills [1][2] Group 2: Business Ethics and Public Perception - The incident reflects a broader issue where public opinion often prioritizes moral judgments over contractual obligations, suggesting a misunderstanding of business ethics [2][3] - A comparison was made to a similar incident involving China Southern Airlines, where the airline honored tickets sold at a significantly reduced price due to a system error, demonstrating a commitment to uphold business principles [3] - The narrative suggests that businesses should focus on clear communication of rules and responsibilities rather than relying on moral appeals to justify their practices [4]
物理断网、防火墙盒子…车主为拒深蓝汽车广告拼了
3 6 Ke· 2025-08-14 03:50
"开车看广告,比等红灯还'准时'?" 同时,表示,"周末我走市场,接待了几个老车主,有一半都还不知道有一万元专属购车福利。所以我 给团队提出了让更多客户知道这个权益的要求。是我的错误,抱歉,希望得到大家的谅解。" 深蓝CEO深夜道歉背后 深蓝的广告设计,堪称"用户痛点精准打击":全屏弹窗、强制观看5秒、需手动点击"跳过"或挂D挡才能 关闭。 郑州车主王女士的遭遇更具代表性——早高峰期间,广告直接遮挡导航界面,导致她错过高速出口,多 绕行15公里。 北京红飒律师事务所主任律师黄启瑞一针见血:"这违反《中华人民共和国广告法》第四十四条'弹窗广 告需一键关闭'的规定,若因广告遮挡视线引发事故,车企得赔医疗费、误工费。" 深蓝官方声明称,推送广告是为了提醒首任车主查收S09专属购车券,"因为终端接待中发现很多车主不 知晓该权益"。 但《中华人民共和国消费者权益保护法》第九条明确规定:消费者有权自主选择商品或服务。 2025年5月27日,郑州深蓝车主李先生的一句吐槽,彻底引爆了智能汽车行业的"广告雷区"。 深蓝汽车未经车主同意,在车机启动时强制推送5秒全屏广告,内容竟是"感恩回馈"的购车券,结果48 万车主集体炸锅,舆 ...
营销导向的“对撞测试” 应缓行
第一财经· 2025-08-05 00:35
Core Viewpoint - The incident involving the crash test conducted by Li Auto and the subsequent reactions from involved parties highlights significant issues related to commercial ethics, legal compliance, and the competitive landscape in the automotive industry [2][4][6]. Group 1: Incident Overview - Li Auto conducted a crash test simulating real traffic scenarios, which inadvertently involved Dongfeng Liuzhou Motor's brand, leading to public controversy [2]. - Dongfeng Liuzhou Motor claims that the crash test constitutes serious infringement and misleads the public, damaging its brand reputation [2]. - China Automotive Engineering Research Institute (China Automotive Research) emphasized its commitment to scientific rigor and objectivity, while reserving the right to pursue legal action against malicious interpretations [2][3]. Group 2: Commercial Ethics - Respect for commercial ethics is crucial, encompassing honesty, fair competition, and social responsibility [4]. - Violating commercial ethics can lead to a loss of public trust, which is harder to regain compared to breaches of legal regulations [4]. - The ongoing crash test incident has heightened public attention, influencing marketing strategies and pushing boundaries of commercial ethics [4]. Group 3: Legal Compliance - The crash test videos fall under advertising law, as they serve a promotional purpose beyond standard safety testing [5]. - Non-standard tests conducted for marketing purposes are subject to advertising regulations, and any resulting damage to competitors can be considered commercial defamation under anti-unfair competition laws [5]. Group 4: Industry Competition - The automotive sector, particularly in the context of new energy vehicles, is under scrutiny for irrational competition practices [6]. - Regulatory bodies are emphasizing the importance of addressing non-rational competition in the industry, which includes not only pricing but also marketing tactics like the crash test [6]. - The crash test incident may evoke concerns about hidden forms of irrational competition, necessitating a cautious approach to such promotional activities [6].
一财社论:营销导向的“对撞测试” 应缓行
Di Yi Cai Jing· 2025-08-04 12:53
Core Viewpoint - The incident surrounding the crash test conducted by Li Auto and China Automotive Engineering Research Institute has raised significant concerns regarding commercial ethics, legal compliance, and potential unfair competition in the automotive industry [1][2][3] Group 1: Commercial Ethics - All parties involved must respect commercial ethics, which include honesty, fair competition, and social responsibility [3] - Violating commercial ethics can lead to a loss of public trust, making it difficult to regain once lost [3] - The ongoing attention on the crash test incident has blurred the lines of marketing strategies, pushing them into a gray area of commercial ethics [3] Group 2: Legal Compliance - The crash test videos fall under the category of advertising as per the current advertising law, which regulates promotional activities [4] - Non-standard tests initiated by companies for marketing purposes, rather than for internal validation, are subject to advertising law regulations [4] - The current anti-unfair competition law prohibits commercial defamation, focusing on the objective damage caused rather than the subjective intent behind actions [4] Group 3: Industry Context - The automotive industry, particularly the new energy vehicle sector, is under scrutiny for irrational competition, which could lead to severe penalties [5] - Recent government initiatives emphasize the importance of regulating irrational competition in the new energy vehicle industry [5] - The crash test incident may evoke public perceptions of irrational competition within the automotive sector, highlighting the need for caution in marketing practices [5]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-20 08:00
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone, focusing on green initiatives, community involvement, and corporate governance [2] Group 2 - The job requirements include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-19 10:21
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone [2] - YOUNG Finance focuses on green initiatives, community engagement, and corporate governance, endorsing inclusive and sustainable development concepts [2] Group 2 - The job requirements include a bachelor's degree or higher, interest in enterprises and listed companies, and strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-18 12:01
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution, market fairness, and efficiency [2] - The organization supports the power of third-party supervision to achieve win-win scenarios and sustainable prosperity without harming anyone [2] - YOUNG Finance focuses on green initiatives, community engagement, and corporate governance, promoting inclusivity and sustainable development concepts [2] Group 2 - The job requirements for the finance editor position include a bachelor's degree or higher, interest in enterprises and listed companies, and strong professional spirit [3] - The main responsibilities involve conducting research, interviews, and report writing related to enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including social insurance and housing fund, and salary is negotiable [3]
YOUNG财经招聘财经编辑数名
YOUNG财经 漾财经· 2025-06-17 10:37
Group 1 - The core viewpoint of YOUNG Finance emphasizes the importance of business ethics, advocating for Pareto optimal evolution and supporting market fairness and efficiency [2] - The organization promotes the power of third-party supervision and aims for sustainable prosperity without harming anyone, focusing on green initiatives, community involvement, and corporate governance [2] - YOUNG Finance encourages inclusive and sustainable development principles in the business world [2] Group 2 - The job requirements for the finance editor position include a bachelor's degree or higher, interest in enterprises and listed companies, and a strong professional spirit [3] - The main responsibilities involve researching, interviewing, and writing reports on enterprises and listed companies [3] - The job location is in Xizhimen, Beijing, with benefits including five social insurances and one housing fund, and salary is negotiable [3]