儿童手表
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儿童手表引发的“圈子”闹剧必须叫停
Ren Min Wang· 2025-11-14 00:50
随着产品迭代升级,当前市面上的儿童手表、学习机等电子产品不断"加料",功能越来越丰富、繁 杂。然而,功能越多,这些电子产品就越背离设计初衷——儿童电子产品不是用来社交和获取流量的工 具,而是确保安全和辅助学习的产品。某品牌儿童手表暴露出的问题只是冰山一角,要防止此类问题在 其他儿童电子产品中重复上演,必须重新明确产品定位,从设计源头加强监管,及时扫除儿童电子产品 防沉迷系统的"盲点"。 此外,也要告诉孩子们:争排名、刷数据的"手表"圈子都是虚的,性情相合、志趣相投的身边人才 是真正的朋友。与其把时间耗在虚拟的"手表"圈子上,不如回归现实生活中的朋友圈,收获成长路上真 正的良师益友。 来源:检察日报 功能越多,这些电子产品就越背离设计初衷——儿童电子产品不是用来社交和获取流量的工具,而 是确保安全和辅助学习的产品。 当下,不只是成年人有自己的社交圈,不少孩子也有自己的"手表"圈子。某品牌生产的儿童手表本 该只用于定位、通话,如今却成了不少中小学生眼中的"社交硬通货":加好友、冲点赞、买"靓号"、 卖"高粉"账号,甚至衍生出代养号、刷赞、账号租赁等产业链(据11月12日封面新闻)。 有别于其他儿童手表,某品牌儿童 ...
【西街观察】儿童手表“社交化”擦边商业伦理
Bei Jing Shang Bao· 2025-11-13 14:26
类似擦边商业伦理的所谓"创新",容易形成回环往复的畸形供需链条:错位的功能供给,助长出格的用 户需求,进而催生野蛮的灰色供给。 一块手表里藏着100个"好友"、主页点赞破50万,这样一个账号能够卖到500元。近日,小天才电话手 表"隐形社交"相关报道引发广泛争议。 由于相关功能设置涉嫌引导儿童用户跟风"社交",甚至因此衍生代养号、刷赞、账号买卖租赁等灰色产 业链,儿童手表该不该做社交?成为横跨教育、科技和商业的热点议题。 儿童手表是近些年蓬勃兴起的蓝海赛道,主打安全、实时通话和定位精准,又免除了家庭对未成年人沾 染手机、电脑等重度网络环境的担忧。仅在国内,儿童手表拥有年销量超千万台、,产值数百亿元的市 场规模。 当一块本应聚焦儿童安全的产品,向"社交化"倾斜,甚至变成未成年用户眼里的"硬通货",无论从儿童 教育、产品逻辑,还是产业链影响角度,这样的所谓"创新"就偏离了科技向善的初衷。 社交是所有科技企业的心头肉,流量、黏性、交互频次、停留时长……看似晦涩的产品指标背后,最终 指向竞争力和变现能力。 社交功能是敏感的,它基于用户联动效应,又放大了安全风险。即便是成年人社交,在不恰当的产品或 场景下也会引发不适。 ...
双十一里的教育新趋势:家庭硬件上行、技能培训爆发、AI 进入真实场景
3 6 Ke· 2025-11-13 11:42
Core Insights - The 2025 Double Eleven event highlights a significant shift in educational consumption, moving towards a comprehensive, family-oriented, and year-round learning demand, with various educational technologies gaining traction [1][15] Group 1: Family Scene - Rise of Educational Smart Hardware - Educational smart hardware has gained substantial traction as part of the "smart home" ecosystem, with learning machines, electronic dictionary pens, tablets, and children's watches emerging as key devices for family education [2] - Learning machines continue to show high popularity, with several AI learning machines selling over 10,000 units monthly, emphasizing features like "AI diagnosis and practice" and "textbook synchronization" [2] - Electronic dictionary pens are performing well in high school entrance exam scenarios, with monthly sales ranging from 5,000 to 10,000 units, reflecting a trend towards lightweight and intelligent language learning tools [2][3] - Tablets are reinforcing their educational attributes, with domestic brands dominating the market while Apple maintains a strong position among high-end users, indicating a dual-structure competition in educational hardware [3] - Children's watches are evolving from safety devices to learning terminals, with monthly sales exceeding 100,000 units, showcasing their dual role in education and companionship [3][4] Group 2: Adult Scene - Surge in Vocational Training - Vocational training has emerged as a significant growth area during the Double Eleven event, with office software training sales increasing by over 160% and health management courses skyrocketing by 1400% year-on-year [6][9] - The focus of educational consumption is shifting from exam-oriented learning to skill-based learning, indicating a broader trend towards lifelong learning [6][10] - The brand landscape in vocational training is evolving, with established brands maintaining their positions while new entrants are rapidly gaining traction, reflecting a younger and more immediate demand for skill acquisition [9][10] Group 3: Brand Case Study - Youdao's Cross-Platform Success - Youdao has emerged as a leading example in the educational hardware sector, achieving top rankings across multiple categories on both JD and Tmall platforms, showcasing a comprehensive learning toolchain [11][12] - The brand's success is attributed to its focus on providing a complete learning experience rather than just hardware, indicating a shift towards a more integrated approach in educational technology [12] Group 4: Educational Robots and AI Toys - Merging Learning and Companionship - The rise of educational robots and AI toys represents a new growth curve, combining educational and emotional attributes, and becoming a hidden investment in learning for many families [13][14] - These products are filling gaps in the educational hardware market by providing interactive and engaging learning experiences, thus enhancing children's learning interests while alleviating parental burdens [14][15] - The overall trend indicates a shift towards long-term educational investments, with various products contributing to a holistic learning ecosystem within families [15]
税收回升、外资涌入、轻工焕新:多组数据勾勒中国经济稳健图景
Yang Shi Wang· 2025-09-20 06:50
Tax Revenue Growth - In the first eight months of the year, tax revenue collected by the tax authorities showed a positive growth of 2% year-on-year, with significant recovery in growth rates observed in July and August [3] - Manufacturing tax revenue increased by over 5% year-on-year, accounting for more than 30% of total tax revenue, highlighting its stabilizing role in the economy [3] - Major tax categories, including value-added tax, consumption tax, corporate income tax, and personal income tax, all maintained positive growth during this period [3] Foreign Exchange Market Activity - In August, the foreign exchange market in China remained active, with a total cross-border payment and receipt of $1.3 trillion, reflecting an 8% year-on-year increase [7] - There was a net inflow of $3.2 billion in cross-border funds, and banks recorded a surplus of $14.6 billion in foreign exchange sales and purchases [9] - The sustained net buying of domestic stocks and bonds by foreign investors indicates growing international confidence in China's capital market [9] Light Industry Growth Strategy - The newly released "Light Industry Stabilization and Growth Work Plan" aims to promote 300 upgraded and innovative products, focusing on traditional and emerging sectors [11] - The plan emphasizes the importance of expanding domestic demand and identifying new consumption growth points, with a target to stabilize the operational efficiency of key industries by 2025-2026 [11][13] - The strategy includes enhancing product quality and safety standards, with plans to revise 10 mandatory national standards and 300 industry standards annually [11][13]
三部门联合印发!优供给促消费稳出口,轻工业稳增长方案出台
Zheng Quan Shi Bao· 2025-09-20 01:04
Core Viewpoint - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" aims to enhance the role of the light industry in stabilizing growth, promoting consumption, and improving livelihoods, amidst increasing international uncertainties and domestic demand challenges [1][2]. Group 1: Key Objectives - The plan outlines that by 2025-2026, the light industry will play a more significant role in stabilizing growth and promoting consumption, with key sectors showing stable growth and operational efficiency [1]. - It targets the rapid development of new growth points such as smart home products, elderly and infant goods, and sports leisure fashion products, with the goal of promoting 300 upgraded and innovative products [1][2]. Group 2: Tasks and Strategies - The plan emphasizes three main tasks for quality supply: accelerating product innovation, enhancing quality assurance, and strengthening brand cultivation, including actions to adapt supply and demand in consumer goods [2]. - In promoting consumption, the plan will continue to support "old-for-new" exchanges for appliances and expand into health, elderly care, and cultural tourism sectors, leveraging artificial intelligence in the light industry [2]. - For exports, the plan supports leading enterprises in sectors like home appliances and furniture to accelerate global brand building and encourages the development of cross-border e-commerce and overseas service stations [2]. Group 3: Implementation and Corporate Responsibility - The plan calls for market participants to actively engage in its implementation, focusing on technology leadership, quality pricing, brand building, and optimizing global layouts, while urging companies to phase out inefficient capacities [3].
优供给促消费稳出口 轻工业稳增长方案出台
Zheng Quan Shi Bao· 2025-09-19 17:52
Core Viewpoint - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" aims to enhance the role of light industry in stabilizing growth, promoting consumption, and improving livelihoods, amidst increasing international uncertainties and domestic demand challenges [1][2]. Group 1: Objectives and Goals - The main goals of the work plan include highlighting the role of light industry in economic growth and consumer enhancement from 2025 to 2026, with a focus on stable growth and operational efficiency [1]. - Key industries are expected to maintain stable growth, with new growth points such as smart home products, elderly and infant goods, and sports fashion products rapidly developing [1]. - The plan aims to promote 300 upgraded and innovative products and cultivate 10 characteristic industrial regions with a scale exceeding 100 billion yuan [1]. Group 2: Key Tasks - The work plan outlines three major tasks for quality supply: accelerating product innovation, strengthening quality assurance, and enhancing brand cultivation [2]. - Specific actions include conducting consumer goods supply-demand matching, revising standards for 10 product categories, and completing 300 industry standard revisions annually [2]. - In promoting consumption, the plan supports "old-for-new" exchanges for appliances and focuses on new growth engines in health, elderly care, and cultural tourism [2]. Group 3: Export Strategies - The work plan indicates new directions for the internationalization of light industry, supporting leading enterprises in global brand building and cross-border e-commerce [2]. - It encourages localities to create comprehensive service ports for overseas expansion and to guide enterprises in global investment strategies [2]. Group 4: Implementation and Corporate Responsibility - The successful implementation of the work plan relies on the active participation of market entities, emphasizing the need for companies to enhance technology leadership, optimize global layouts, and respond to policies [3]. - Companies are urged to phase out inefficient production capacities and improve high-end supply capabilities [3].
科技赋能“防恶作剧”校用产品? 开学季消费热潮下 儿童指纹水杯成“爆款”
Mei Ri Shang Bao· 2025-09-19 07:04
Core Viewpoint - The rise of fingerprint recognition children's water bottles has become a popular trend during the back-to-school season, driven by parents' concerns about safety and preventing school pranks [1][2]. Group 1: Market Trends - Fingerprint water bottles have gained significant popularity, ranking first in sales on platforms like Tmall, with a single model selling over 20,000 units since September [1]. - The price range for fingerprint water bottles is between 200 to 400 yuan, which is two to three times higher than that of regular plastic or insulated bottles [2]. - Major brands in the market include established names like Fuguang and Chenguang, as well as new entrants like MIKAPU, focusing specifically on this niche [2]. Group 2: Product Features - Fingerprint water bottles are designed with features such as temperature display, drinking record tracking, and Bluetooth connectivity, differentiating them from standard water bottles [2]. - The materials used in fingerprint water bottles are similar to regular ones, primarily food-grade 316 stainless steel and food-grade silicone for the lid [2]. - Some models include smart chips for high sensitivity, requiring fingerprint recognition to open, and offer real-time monitoring of drinking habits through connected apps [2]. Group 3: Consumer Sentiment - While these products are popular, some parents view them as an "intelligence tax," expressing concerns about potential usability issues, such as difficulty in opening due to sweaty fingers or forgetting to charge the device [3]. - A study indicated that children's fingerprints may not be fully developed until ages 6-12, which could affect the effectiveness of fingerprint recognition [3]. Group 4: Industry Insights - Industry experts suggest that the utility of fingerprint water bottles should be evaluated based on the specific context, such as for older students in communal living situations where mix-ups are more likely [4]. - For younger children, traditional methods like labeling may be more practical due to potential issues with fingerprint recognition [4]. - The ongoing development of such products reflects parents' heightened concern for their children's safety, but experts emphasize the importance of practicality and reliability over reliance on technology alone [4].
大同再回应环卫工翻垃圾找手表引宠客争议:求助者系普通游客
Nan Fang Du Shi Bao· 2025-07-14 14:43
Group 1 - The incident involving two sanitation workers in Datong City, Shanxi, who spent four hours searching through eight tons of garbage to retrieve a child's watch for a tourist, has sparked public debate regarding the efficiency and appropriateness of resource allocation in such situations [1][5] - The Datong City Urban Management Bureau stated that they are a service unit and respond to public requests without assessing the cost-effectiveness of each case, emphasizing their commitment to assist both local citizens and tourists alike [2][5] - The sanitation company plans to establish a "Helping Others" fund to reward the workers involved in this incident, indicating a shift towards recognizing and incentivizing helpful behavior among employees [2][3] Group 2 - The watch was located after the sanitation workers, despite initial doubts from the tourist, continued their search due to its tracking feature, demonstrating a commitment to customer service [3][4] - The sanitation workers declined a monetary reward from the tourist, adhering to their professional ethics, as they have previously assisted others without accepting payment [3][4] - The 12345 hotline, which handles public requests, confirmed that they process reasonable citizen requests but clarified that the sanitation workers' tasks are organized by the urban management department [5]
“618”新战场 外贸“抢滩登陆” 内贸“锚定价值”
Sou Hu Cai Jing· 2025-06-07 03:24
Group 1: Core Insights - The "618" shopping festival has evolved into a significant event for both domestic consumption and international trade, marking the first "Foreign Trade 618" due to a favorable tariff "window period" that has increased toy exports by six times [2][3][4] - Companies like Shuangzhen Textile are experiencing a surge in orders, with a notable increase in Christmas-related product orders, indicating a shift in the timing of procurement [3][4] - The "Foreign Trade 618" event is not just a temporary measure but is expected to become a regular marketing strategy, focusing on service rather than price competition [5][6] Group 2: Domestic Consumption Trends - E-commerce platforms have simplified promotional rules, moving away from complex discount structures to more straightforward pricing, enhancing consumer shopping experiences [7][8] - Consumers are increasingly focused on product quality and value, leading to a rise in interest in alternative brands that offer similar quality at lower prices [8] - The trend of "de-complexification" in promotional strategies reflects a broader shift in e-commerce towards long-term growth driven by quality and service [8][9] Group 3: Instant Retail Revolution - Instant retail has become a key player in this year's "618," with platforms like Meituan and Taobao integrating this model to meet consumer demand for rapid delivery [10][11] - The growth of instant retail is transforming traditional e-commerce logistics, allowing for delivery within one hour, thus enhancing consumer satisfaction [11] - The integration of instant retail is expected to shift the focus of "618" from online subsidies to boosting offline consumption, creating a deeper value proposition [11]
儿童手表“已读乱回”、诱导孩子付费怎么办?新国标拟出台
Nan Fang Du Shi Bao· 2025-05-15 14:59
Core Viewpoint - The Ministry of Industry and Information Technology of China has released a draft for a mandatory national standard titled "Safety Technical Requirements for Children's Watches," which is open for public consultation until June 12, 2025 [1][3]. Group 1: Safety and Security Requirements - The new standard aims to address content safety issues in children's smartwatches, prohibiting the pre-installation of generative voice Q&A applications and requiring that any voice Q&A information comes from a fixed knowledge base [3][7]. - Specific requirements include that the operating system of children's smartwatches must support security upgrades during maintenance periods, and that any permissions for microphone, camera, and location must be explicitly granted by guardians [6][10]. - The standard also mandates that children's smartwatches must have features to prevent the installation of malicious programs and must include password protection for startup and lock screen [6] Group 2: Content and Usage Restrictions - The standard restricts the types of applications that can be pre-installed on children's smartwatches, disallowing those that promote gaming or entertainment, and requires controls on usage time and payment functionalities [10]. - It emphasizes the need for a dedicated content pool for children, ensuring that all information provided is safe and appropriate, with daily safety checks and records maintained [9][10]. - Advertising content on the watches is also regulated, prohibiting splash screen ads and requiring clear options to close any in-app advertisements [10]. Group 3: Market Context - As of now, approximately 170 million children aged 5 to 12 in China own smartwatches, with a penetration rate exceeding 50% in urban areas [8][9]. - The increasing functionality of children's smartwatches, resembling mini smartphones, has raised concerns about safety and content accuracy, particularly following controversies involving major brands [9].