广东制造
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纽约时代广场里的MINISO
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-27 10:18
霓虹闪烁,人流穿行。纽约时代广场是世界最繁忙、也最挑剔的消费场景之一。在这条街上,品牌来自 世界各地。其中一家店每天迎来大量游客与本地消费者,它就是来自中国广东的名创优品(MINISO)。 在MINISO的货架上,摆放的是纽约人熟悉的日用品:生活小物、收纳用品、文创设计、电子配件,价 格不高,却讲究设计。 支撑这家店持续运转的,是一套来自广东的制造与设计体系——从产品创意、设计打样,到规模化生产 与快速更新。当纽约消费者的偏好变化,供应链也能迅速调整,这正是广东制造最核心的能力之一。在 全球消费节奏越来越快的今天,"反应速度"成为品牌竞争力的一部分。 编辑:李莹亮 剪辑:实习生段伊航 制作:郑全怡 设计:廖苑妮郑嘉琪 策划:赵海建 记者:周蕊 ...
“广味”年货搭乘中欧班列奔赴欧洲
Xin Lang Cai Jing· 2026-02-13 10:07
Core Insights - The Guangzhou Railway Logistics Center has been actively facilitating the export of Chinese New Year goods to Europe, with a total of 57 freight trains dispatched since December, carrying over 5,000 containers valued at more than 1.3 billion yuan [1][2] Group 1: Logistics and Operations - The logistics center has implemented a "New Year Goods Supply" special mechanism to ensure efficient export, providing prioritized services for planning, space allocation, loading, and release of the New Year freight trains [1] - The logistics process for e-commerce goods at the logistics park is streamlined, allowing for completion of warehouse consolidation, security checks, customs clearance, and train dispatch within just four days [2] Group 2: Economic Impact - The logistics park is a key hub for the China-Europe freight trains in the Guangdong-Hong Kong-Macao Greater Bay Area, with plans to operate a total of 297 international trains by 2025, serving over 10,000 foreign trade enterprises and achieving a total cargo value exceeding 8 billion yuan [1]
威力总裁刘亮揭秘洗衣机用40年
Xin Lang Cai Jing· 2026-01-27 12:24
来源:@21世纪经济报道微博 #老广货有多能打##87年的洗衣机现在还能用#【威力总裁刘亮揭秘洗衣机用40年】#终于知道为什么大 家都往广东跑了#在上世纪80年代,当"三大件"还是国人结婚标配时,一台印有"威力"标志的双缸洗衣 机不仅是生活品质的象征,更是广东制造黄金时代的缩影。 2025年,威力电器年产值达到55亿元,这 家总部扎根中山阜沙工业园的老企业正以返璞归真的姿态,跑出新时代的广货"加速度"。"没有老化的 品牌,只有老化的产品。"刘亮表示。 来源:@21世纪经济报道微博 #老广货有多能打##87年的洗衣机现在还能用#【威力总裁刘亮揭秘洗衣机用40年】#终于知道为什么大 家都往广东跑了#在上世纪80年代,当"三大件"还是国人结婚标配时,一台印有"威力"标志的双缸洗衣 机不仅是生活品质的象征,更是广东制造黄金时代的缩影。 2025年,威力电器年产值达到55亿元,这 家总部扎根中山阜沙工业园的老企业正以返璞归真的姿态,跑出新时代的广货"加速度"。"没有老化的 品牌,只有老化的产品。"刘亮表示。 ...
“广货群侠传”登场,粤家电靠这招畅销全球40年
21世纪经济报道· 2026-01-15 13:20
Core Viewpoint - The article emphasizes the strength and global competitiveness of Guangdong's manufacturing industry, particularly in the home appliance sector, highlighting the launch of the "Guangdong Goods Going Global" spring campaign as a strategic initiative to promote Guangdong-made products worldwide [1]. Group 1: Guangdong Manufacturing Strength - Guangdong's manufacturing has evolved from traditional products to advanced technologies, including robots, drones, and AI glasses, showcasing its adaptability and innovation [1]. - The region produces a significant portion of China's home appliances, with one in two color TVs and one in three air conditioners being "Made in Guangdong" [1]. - Guangdong's home appliance industry boasts over 10 national firsts, establishing a strong foundation for its market position [24]. Group 2: Key Players in Home Appliances - Midea has developed a comprehensive range of smart home appliances, leveraging its R&D capabilities and production bases to enhance its market presence [3]. - Gree Electric has a strong focus on technological innovation, with its products and services reaching 190 countries and regions, and nearly 70% of its sales coming from its own brand [6]. - Hisense has established itself as a leader in various home appliance categories, with its refrigerators holding the top market share in 11 countries [8]. - TCL is recognized for its advanced technology in televisions, particularly in Mini LED displays, and is enhancing its smart appliance offerings through AI integration [11]. - Skyworth is actively exploring the smart home appliance sector, with its television brand achieving the highest sales in China for the first half of 2025 [14]. - Galanz has a strong global presence with its health-oriented home appliances, exporting to nearly 200 countries, supported by its proprietary technology [16]. - Vanward has maintained the top market share in the gas water heater sector for 20 consecutive years, emphasizing its reliable quality [19]. Group 3: Upcoming Initiatives - The "Guangdong Goods Going Global" campaign will feature 12 promotional events and 18 supporting activities in the first quarter of the year, showcasing the diverse appeal of Guangdong manufacturing [24].
“广货群侠传”登场,粤家电靠这招畅销全球40年
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-15 08:59
Core Insights - Guangdong manufacturing is a significant contributor to the national market, producing 1 out of every 2 color TVs and 1 out of every 3 air conditioners in China [1] - The "Guangdong Goods Going Global" spring campaign has been launched to promote Guangdong's manufacturing capabilities, particularly in the home appliance sector [1] - Guangdong's home appliance industry has achieved over 10 national firsts in various categories, establishing a strong industrial foundation [1] Group 1: Industry Overview - Guangdong's home appliance industry has developed a highly collaborative and resilient supply chain, with Guangzhou and Shenzhen as R&D hubs and Foshan, Zhongshan, and Zhuhai as manufacturing centers [2] - The industry has diversified into health appliances and smart home products, showcasing a variety of innovative offerings [3] Group 2: Promotional Activities - In the first quarter of this year, 12 online and offline promotional events will be held, along with 18 supporting activities as part of the "Guangdong Goods Going Global" campaign [4]
爆款圈粉全球:“广货行天下”春季行动来了
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-14 00:30
Core Insights - Guangdong products, known as "广货," have been popular for over 40 years, evolving from traditional goods to modern technology like robots and electric vehicles, driven by a deep understanding of consumer needs [2] - The "广货行天下" spring campaign will kick off on January 15, 2026, with 12 promotional events planned for the first quarter, showcasing the diversity of Guangdong manufacturing [2] - The campaign will feature a "one product per week" format, focusing on key categories such as home appliances, mobile phones, clothing, food, and beauty products, tailored to e-commerce platforms [2] Promotional Activities - A total of 18 supporting activities will be organized, leveraging local characteristics and aligning with seasonal festivals to enhance marketing efforts [3] - Live streaming and factory visits will be conducted to boost consumer trust and showcase product quality, with a focus on integrating cultural elements into marketing [3] - Major e-commerce platforms will establish dedicated promotional sections for "广货行天下," each focusing on specific product categories to maximize reach [3] Industry Statistics - Guangdong's cross-border e-commerce export scale has expanded 66 times over nine years, accounting for over one-third of the national total, maintaining the largest scale in the country [4] - One in every four express deliveries in China originates from Guangdong, highlighting the province's logistical significance [4] - Guangdong accounts for one-third of global smartphone sales, with DJI holding over 70% of the global consumer drone market share [4]
俞敏洪称广东制造带动中国和世界发展
Xin Lang Cai Jing· 2026-01-13 09:24
Core Viewpoint - The founder of New Oriental, Yu Minhong, praised Guangdong manufacturing for its role in driving development in China and globally [1] Group 1 - Yu Minhong, as CEO of Dongfang Zhenxuan, led a three-day live streaming event in Zhongshan from January 11 to 13 [1] - The event was part of the "Dongfang Zhenxuan Looks at the World: Zhongshan Tour" initiative, aimed at promoting Guangdong products [1] - Yu Minhong's endorsement highlights the significance of Guangdong manufacturing in the broader context of economic growth [1]
俞敏洪点赞广货:广东制造带动中国发展 也带动了世界发展
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-13 07:46
Group 1 - The core event is a three-day live streaming activity titled "Oriental Selection Looks at the World - Zhongshan Tour" led by Yu Minhong, the founder of New Oriental and CEO of Oriental Selection, from January 11 to 13 [2] - Yu Minhong praised Guangdong manufacturing and acted as a spokesperson for local products [2]
岭南衣北上新疆,轮番推介秀出“广东制造”实力
Nan Fang Nong Cun Bao· 2025-08-17 06:30
Group 1 - The event "Xinjiang Products Going South, Guangdong Products Going North" showcased the strength of "Guangdong Manufacturing" in the textile and apparel industry [2][3][4] - The event was held in Kashgar, promoting economic exchanges and cooperation between Guangdong and Xinjiang [3][4] - Key representatives from major apparel regions in Guangdong presented their products, highlighting the collaboration between Guangdong's clothing and Xinjiang's cotton [3][4] Group 2 - Shaxi Town in Zhongshan is recognized as a hub in the Greater Bay Area, known for its diverse cultural and tourism IPs, and is referred to as "China's Leisure Clothing Town" [7][8] - Shaxi Town has approximately 15,000 apparel market entities and over 100,000 industry workers, entering the "4.0 era" of the clothing industry with a complete supply chain [9][10] - The town has established three digital intelligent factories and is actively developing e-commerce and live-streaming businesses [11][12] Group 3 - Guangdong Yimin Clothing City, the largest all-category clothing market in Shahe, has a total construction area exceeding 100,000 square meters and an annual transaction volume surpassing 8 billion yuan [17][18] - The market is enhancing its influence through hardware upgrades, brand incubation, and foreign trade expansion, with plans to establish a trade hall in Kashgar by 2025 [19][20] Group 4 - Guangzhou is a core city in the Pearl River Delta with a significant number of textile and apparel markets, totaling 170 markets and over 50,000 operating merchants, with a transaction volume nearing 100 billion yuan [24][26] - The city accounts for approximately 10% of the national textile and apparel sales, showcasing its large scale and diverse product offerings [27][28] Group 5 - The apparel industry in Haifeng County, Shantou, is a key sector with over 300 market entities and an annual output value exceeding 20 billion yuan [32][33] - Haifeng County has developed a complete industrial system for suit production, being one of the largest suit manufacturing bases in Guangdong [34][35] - The county's Jinpai Clothing Company plans to collaborate with Xinjiang fabric suppliers to integrate Xinjiang cotton with Lingnan craftsmanship, promoting collaborative development between the two regions [40][42]
137届广交会闭幕 多项指标刷新历史纪录
Nan Fang Ri Bao Wang Luo Ban· 2025-05-06 07:54
Core Insights - The 137th China Import and Export Fair (Canton Fair) showcased China's manufacturing strength, with nearly 290,000 foreign buyers attending, a 17.3% increase year-on-year, and an intention to export worth $25.44 billion, up 3% [1][2][12] - The fair highlighted the resilience of the Chinese economy and its ability to adapt to global changes, emphasizing that openness is the key to mutual benefit [1][12] Group 1: Attendance and Participation - Over 28.89 million foreign buyers attended the fair, with a record 376 multinational purchasing companies participating [2][7] - The fair attracted 140 business organizations, marking a 17.6% increase in participation [2] Group 2: Product Showcase and Innovation - More than 4.55 million products were displayed, including 1.02 million new products, with a significant focus on high-tech and quality development [1][2] - The fair featured over 1,100 companies in intelligent product sectors, showcasing 320,000 smart products, indicating a strong emphasis on technology [3] Group 3: Design and Aesthetics - The fair introduced innovative products that blend Eastern aesthetics with international fashion, showcasing a strong cultural confidence [4] - The CF Award recognized 65 products from 51 Guangdong enterprises, highlighting the importance of industrial design in China's manufacturing upgrade [5] Group 4: Sustainability and Green Products - A total of 880,000 green and low-carbon products were displayed, reflecting China's commitment to sustainable development [6] - Companies like Guangdong Haomei New Materials emphasized their green certifications and energy-efficient products, aligning with global sustainability trends [6] Group 5: Market Dynamics and Trade Relations - Countries involved in the Belt and Road Initiative accounted for over 60% of the fair's transaction volume, indicating their role as key purchasing forces [7] - The fair facilitated 1,206 trade promotion activities, helping businesses navigate market trends and foster connections [7][12] Group 6: E-commerce and Domestic Market Expansion - Companies are leveraging e-commerce to expand their domestic market presence, with initiatives like live streaming at the fair to engage consumers [10][11] - Platforms like JD.com and Meituan are supporting foreign trade enterprises in transitioning to domestic sales, enhancing their market reach [11] Group 7: Digital Transformation and Future Outlook - The fair's digital expansion included participation from approximately 527,000 foreign buyers online, with a total of 4.37 million visits to exhibitor stores [12] - The Canton Fair continues to adapt to external challenges, maintaining its significance in global trade and showcasing the innovative capabilities of "Made in China" [12]