主播说联播丨元旦文旅新玩法，藏着美好生活的答案 年年火热的冰雪游，今年也"融"出了"雪陆空"全套玩法。游客不仅可以在雪道驰骋，还可以坐上动力 伞、滑翔伞俯瞰雪场美景。 这些新玩法，生动回应着人们对美好生活更具体、更个性化的向往。这些年，文旅市场持续火爆，创新 玩法层出不穷，背后不竭的动力，正是大家对生活品质的期待和追求。这份追求永不止步，文旅创新就 永远没有"天花板"。让我们一起期待，下一段旅程的无限可能。 (央视新闻客户端) 今年跨年夜，不少博物馆和天文馆特意延长了开放时间。在具有历史厚重感的博物馆里迎接新年，或是 在天文馆仰望新年第一缕星光，都是独特的体验。没错，第一个关键词就是"体验"。越来越多主打"沉 浸式、强参与、情感共鸣"的体验式文旅涌现，你可以穿上汉服参加鱼灯巡游，还可以凿冰下竿，体验 冬钓之趣。 （文章来源：央视新闻客户端） 另一个关键词是"融合"，不同业态和场景的边界被打破，带来"1+1>2"的消费获得感。看电影是很多人 过节的"标配"，截至目前，今年元旦档总票房已突破7亿元。"电影+"的融合发展，更是不断拓展出消费 新空间。电影院升级为集餐饮、购物、娱乐于一体的"电影游乐场"，甚至还有了" ...

12月31日，"天府珍水"品牌发布暨推介活动举行，正式向全球推出这一源自岷江雪山之巅、承载千年灌区文明的珍贵水品牌，并全面推介其引领下的产业集 群与投资机遇。 ▲"天府珍水"投资机会清单 目前，产业发展已形成显著集聚效应。在四川都江堰经济开发区南区，规划建设了4.6平方公里的"天府珍水"特色产业园，并已获评成都市首批制造业特色 产业园。通过深入推进"立园满园"，已成功吸引元气森林、农夫山泉等链主企业落户，汇聚食品饮料相关企业80余家，精准招商已签约涉水项目金额达43亿 元。 龙头项目带动效应强劲。农夫山泉都江堰生产基地于2025年4月投产，6个月内产值即超5亿元；元气森林自2021年落户以来，已贡献产值超13亿元。目前， 以"天府珍水"为核心的产业链已辐射带动三次产业营收突破130亿元。 ▲活动现场 活动现场，都江堰市正式发布"天府珍水"品牌，上线了品牌VI视觉识别系统，标志着品牌化发展迈入新阶段。品牌阐释环节突出了水源地严格的生态保护措 施，强调了其历经亿万年冰川岩层过滤形成的独特优异水质，并深度挖掘了其中蕴含的因势利导、天人合一的水文化基因。 都江堰市现场发布了"天府珍水"投资机会清单，清晰展示了在饮用水 ...

Core Viewpoint - The article emphasizes the importance of effectively expanding high-quality consumer supply and adapting to consumer needs through innovative manufacturing and service models [1] Group 1: Consumer Supply and Demand - The article advocates for enhancing the adaptability of consumer goods supply and demand [1] - It suggests promoting flexible and customized manufacturing models to efficiently respond to individual consumer demands [1] - The application of artificial intelligence across the entire consumer goods industry is encouraged to improve efficiency [1] Group 2: Green Consumption and Product Development - There is a focus on adapting to the trends of green and low-carbon consumption, promoting the expansion and iteration of green products [1] - The article highlights the potential for growth in automotive aftermarket consumption, including modifications and RV camping [1] - Development of interest-based consumer products such as pet-related items, anime, and trendy clothing is also emphasized [1] Group 3: Service Consumption Enhancement - The article calls for improving and expanding service consumption by relaxing entry restrictions and promoting business model integration [1] - It highlights the importance of developing the silver economy and promoting the smart health and elderly care industry [1] - The establishment of a coordinated elderly care service system that integrates community institutions and health services is recommended [1] Group 4: Diverse Consumption Integration - The article encourages the development of community-based childcare services and integrated care for children [1] - It promotes the fusion of online and offline consumption across various sectors, including travel, culture, and sports [1] - Support for increasing the supply of quality sports projects and unique sporting events is also mentioned [1]

Group 1 - Recent favorable policies have injected strong vitality into the consumption market, with a multi-dimensional policy approach continuously releasing China's consumption potential [1][2] - In the first seven months of this year, China's service retail sales increased by 5.2% year-on-year, with the proportion of service consumption continuing to rise [1] - The 2025 International Consumption Conference highlighted the deep transformation of consumption concepts and methods, moving towards diversification and globalization [1][4] Group 2 - The establishment of the "Beijing Cultural, Business, Tourism, and Sports Integration Development Alliance" aims to promote cross-industry information sharing and resource optimization [2][5] - The alliance will facilitate cooperation among businesses, developing new products and services while enhancing the capital's consumption capacity and industrial innovation vitality [2][6] - The global service trade is becoming a crucial link for future consumption upgrades and the transformation of the manufacturing industry [2][5] Group 3 - The Global Service Trade Alliance emphasizes the need for international cooperation to release consumption potential and drive economic growth [3][4] - It is essential to explore new consumption potential through smart, green, and healthy consumption while enhancing international rules and infrastructure [3][6] - The integration of service trade with consumption and supply chains is vital for achieving global economic growth [3][4] Group 4 - The current global consumption landscape is undergoing profound changes, necessitating multi-national collaboration to address challenges and unlock potential [5][6] - The focus should be on new consumption scenarios, models, and the importance of cross-border logistics and international payment collaboration [5][6] - The establishment of an international service alliance will support the internationalization of Chinese consumption brands [5][6] Group 5 - The rise of the global middle class, projected to reach 5 billion by 2030, provides a significant demand foundation for international consumption [6][7] - Cross-border economic activities and personnel exchanges are increasingly frequent, creating global consumption hotspots [6][7] - Creating a better business environment for cross-border integration requires coordinated infrastructure planning and effective marketing strategies [7][8] Group 6 - Media plays a crucial role in empowering consumption integration and development, acting as a bridge between the market, government, and consumers [8] - The focus on cross-industry integration and financial empowerment is essential for driving consumption trends and market vitality [8][9] - Media can facilitate the sharing of information across industries, enhancing the effectiveness of initiatives like the "Cultural, Business, Tourism, and Sports Integration Development Alliance" [8][9]

Group 1 - Recent favorable policies have injected strong vitality into the consumption market, with a multi-dimensional policy approach continuously releasing China's consumption potential [1][3] - The 2025 International Consumption Conference, themed "Collaborative Power and Integrated Consumption," was held during the China International Fair for Trade in Services, highlighting the profound changes in consumption concepts and methods [1][3] - In the first seven months of this year, China's service retail sales grew by 5.2% year-on-year, indicating a shift towards a balanced stage of goods and service consumption [3] Group 2 - The establishment of the "Beijing Cultural, Business, Tourism, and Sports Integration Development Alliance" aims to promote cross-industry information sharing and resource optimization [4][9] - The alliance's launch is expected to enhance the capital's consumption capacity and industrial innovation vitality by facilitating cross-industry cooperation [4][10] - The global service trade is becoming a crucial link for future consumption upgrades and the transformation of the manufacturing industry [4][10] Group 3 - Global consumption is undergoing profound changes, and strengthening integration is seen as a necessary choice to address challenges and release potential [6][10] - The future of global consumption requires international collaboration across industry chains, supply chains, and consumption chains [6][10] - The global service trade is increasingly blurring the lines between service and goods trade, serving as a barometer for economic development and living standards [7][8] Group 4 - The global middle class is projected to reach 5 billion by 2030, with Asia accounting for over 60%, providing a significant demand base for international consumption resonance [10][11] - Cross-border integration is identified as a key to creating new consumer groups, scenarios, and experiences, leading to market and technological innovation opportunities [11][12] - Media plays a crucial role in empowering consumption integration development by connecting markets, governments, and consumers [12]

Core Concept - The "ticket root economy" is emerging as a new model that connects various consumption scenarios through movie tickets, offering discounts and enhancing urban consumption vitality during events like the Shanghai International Film Festival [1][2]. Group 1: Definition and Impact - The "ticket root economy" allows consumers to use physical or electronic tickets as vouchers for discounts in subsequent consumption scenarios, thereby extending cultural, social, and economic value [2]. - A successful case is the "Pyramid at the Top: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum, which generated over 10 billion yuan in surrounding consumption by leveraging ticket roots [2]. - The model is gaining momentum in 2023, with various cities implementing it; for example, in Wuxi, ticket holders can enjoy discounts on accommodation and dining, while in Luoyang, high-speed train ticket holders can visit attractions at half price [2]. Group 2: Benefits and Consumer Experience - The ticket root serves as a "flow entry" for urban consumption, encouraging exploration and engagement with local culture [2]. - For consumers, tickets act as both discount coupons and guides to local attractions, providing emotional value beyond mere savings [2]. - For businesses, while discounts may reduce short-term profits, increased repurchase rates and customer loyalty can lead to long-term benefits [2]. Group 3: Challenges and Recommendations - The ticket root economy faces challenges such as over-reliance on discounts, potential ticket forgery, and complex cross-platform redemption processes [3]. - Recommendations include optimizing cooperation mechanisms, enhancing ticket design with cultural value, and creating more attractive consumer experiences to convert first-time visitors into repeat customers [3]. Group 4: Broader Economic Context - The emergence of various new consumption models, including "ticket root economy," reflects the vibrant market dynamics in China, showcasing the potential of small-scale innovations to create significant impacts [4].