九号公司 20250922 摘要 9 号公司预计 2026 年店铺面积增长 20%，店效提升双位数，销量增长 超 30%，主要通过开设新店、扩大店铺面积及提升单店效益驱动增长， 新国标和国补退坡影响有限。 公司两轮车软件服务费收入 2025 年预计达 1.5 亿元，付费用户 200 万， 2026 年有望翻倍至 3 亿元，显著提升收入和利润，长期来看，两轮车 业务的经营利润率有望达到 15%。 割草机器人业务 2025 年经营利润率超 20%，预计 2026 年价格竞争加 剧后仍能保持 15%左右。计划推出多款新品，SKU 扩充至 6-7 个，并 拓展美国线下渠道，预计美国市场销量占比从 5%提升至 20%。 9 号公司在 3,000 元以上中高端市场表现出色，线上渠道占比从 2021 年 Q2 的 39%提升至 2025 年 Q2 的 79%，目标是在该价格带做到市场 第一，仍有增长潜力。 智能割草机器人市场快速增长，9 号公司 2025 年预计销量 30 万台，占 据约 40%市场份额。行业未来市场空间预计约 500 万台，公司增长潜 力巨大。 Q&A 9 号公司在电动两轮车和割草机器人领域的表现如何？ ...

以下文章来源于硬氪 ，作者黄楠 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 下半年将重点推进明年备货工作， 并加速线下渠道的拓展布局。 文 ｜ 黄楠 编辑 ｜ 彭孝秋 来源｜ 硬氪（ID：south_36kr） 封面来源 ｜ 企业供图 硬氪独家获悉，智能割草机器人厂商"来牟科技"近日完成数千万元A轮融资，本轮由常春藤资本独家领投，戈壁创投、六脉资本、天际资本、九合创投、兴 富资本等联合投资。Maple Pledge枫承资本担任长期独家财务顾问，持续提供私募股权融资服务。资金将用于新品研发迭代、产品量产交付及市场预期性备 货。 自2025年以来，公司已完成三轮融资，累计金额超亿元，此前投资方包括九坤创投、李泽湘教授创立的XbotPark基金、NBT Capital（耐必信）及欧美头部 家用消费电子上市公司等。 "来牟科技"创始人兼CEO高望书告诉硬氪，美国用户在割草工具的选择上，始终将实用性与与投入后的回报周期置于关键考量位置。"目前割草工具的智能 化发展路径尚未统一，功能迭代呈现多元探索态势，在这一背景下，我们产品的研发重心更应聚焦于破解用户实际使用中的体验痛点。" "来牟科技"是硬氪长期关注的 ...

Group 1 - The core viewpoint of the article is that Changzhou Laimu Technology Co., Ltd. has successfully completed a multi-million RMB Series A financing round, led by Ivy Capital, to expand its market presence in North America and accelerate product development [2] - The company, founded in 2022, focuses on smart garden robots for the European and American markets, with its flagship product, LYMOW One, capable of mowing 7,000 square meters of lawn per day [2] - The LYMOW One has raised over $7.26 million through Kickstarter and has achieved cumulative sales of 100 million RMB since its launch on May 28 [2] Group 2 - The financing round included participation from several investors, such as Gobi Partners, Li Mai Capital, Tianji Capital, and others, indicating strong investor interest in the smart robotics sector [2] - The company has partnered with BYD for manufacturing, achieving a daily production capacity of 150 units, with products being exported in bulk to North America [2] - The founder and CEO, Gao Wangshu, has a robust background in robotics and previously co-founded Yunji Intelligent, showcasing his experience in the consumer electronics market [2]

Company Overview - LaiMu Technology, a manufacturer of smart lawn mowers, recently completed a Series A financing round of several million yuan, with investors including Changchun Ivy Capital, Gobi Partners, and others [1] - Since 2025, the company has completed three rounds of financing, raising over 100 million yuan in total [1] - The company's first product, Lymow One, has raised over $7.5 million on Kickstarter and has achieved sales exceeding 100 million yuan since its independent site launch [1][3] Market Potential - North America is the core market for lawn care, yet the penetration rate of robotic lawn mowers is less than 3%, compared to nearly 20% in Europe [3] - Approximately 42% of middle-class families in the U.S. still use traditional DIY lawn mowing methods, indicating a significant market opportunity for robotic solutions [3] - The average annual expenditure for hiring gardeners in the U.S. can reach $1,250 to $3,750, highlighting the cost-saving potential of robotic mowers [3] Product Features - LaiMu Technology's Lymow One features a unique track design and an industry-first straight blade cutting system, achieving a climbing ability of up to 100% (45 degrees) [5] - The mower is equipped with a 300W power drive system, which is 3-5 times more powerful than most competitors, ensuring efficient operation [5][7] - The product can cover an area of 1.75 acres (7,000 square meters) per day, addressing the high-frequency mowing needs of North American users [7] Technological Advancements - The company employs RTK and dual-vision algorithms for precise navigation and obstacle avoidance, ensuring reliable positioning and boundary control [8][10] - LaiMu Technology has developed a dense depth map technology that allows the mower to accurately perceive its environment, enhancing its operational efficiency [8][10] Future Plans - As the peak season in North America approaches its end, LaiMu Technology plans to focus on inventory preparation for the next year and expand its offline channel network [10] - This strategy aims to meet future market demand and enhance product penetration in North America, aligning with existing online sales and production delivery schedules [10]

Group 1: Company Performance - In the first half of 2025, the company achieved revenue of 11.742 billion, a year-on-year increase of 76.14% [2] - The net profit attributable to shareholders was 1.242 billion, up 108.45% year-on-year, while the net profit excluding non-recurring items was 1.312 billion, reflecting a growth of 125.32% [2] - The operating cash flow for the period was 3.653 billion, an increase of 46.94% year-on-year, with a gross margin of 30.39%, up 1.48 percentage points [2] Group 2: Sales and Product Performance - In Q2, the company reported revenue of 6.630 billion, a 61.54% increase year-on-year, with net profit attributable to shareholders at 786 million, growing 70.77% [3] - The sales volume of electric two-wheelers reached 1.3887 million units, generating revenue of 3.960 billion, while self-branded retail scooters sold 383,800 units, contributing 929 million [3][4] - The company plans to launch a new electric bicycle in November that complies with new national standards, while the flagship electric motorcycle M5 series is set to be released at the end of August [8] Group 3: Market and Competitive Landscape - The company anticipates limited impact from the new national standards on market demand, as electric two-wheelers are considered essential products [9] - The company is positioned to respond flexibly to regulatory changes, with low inventory pressure allowing for rapid market response [9] - The market share of electric two-wheelers priced above 3,000 is expanding, with plans to enhance product offerings in the 3,000-4,000 price range by 2026 [14] Group 4: Future Outlook and Innovations - The company is developing a smart ecosystem for electric two-wheelers, integrating AI and cloud computing to enhance functionality [13] - Plans for capacity expansion include a second production base in Zhuhai, aiming for an annual capacity of 7 million units [10] - The company is exploring opportunities in the garden robot market, with a focus on expanding its product range and enhancing user experience [17][18]

Core Insights - The article highlights the rapid advancement and market potential of boundary-less robotic lawn mowers, driven by technological breakthroughs in RTK centimeter-level positioning and multi-sensor integration [1][4][6]. Market Background - The lawn culture in Europe and North America is significant, with approximately 80 million to 100 million households participating in gardening activities, spending an average of $616 per household annually [3]. - The global lawn mower market is projected to exceed $50 billion by 2030, with North America and Europe accounting for about 85% of this market [3]. - The current penetration rate of robotic lawn mowers is low, around 7%, with North America at 1% and Europe at approximately 20% [3]. Technological Development - The article outlines three phases in the development of robotic lawn mowers: 1. Initial phase (1990s-2010s) dominated by boundary wire technology 2. Growth phase (2020-2023) with the rise of boundary-less technology 3. Explosive phase (2024 onwards) characterized by technological integration and scale [9][11]. - The main technological route currently is RTK combined with visual SLAM and laser radar, enhancing navigation precision and adaptability to complex terrains [9][18]. Economic Factors - The aging population and rising labor costs in Europe and North America are driving demand for robotic lawn mowers, which can reduce maintenance costs significantly compared to traditional methods [5][6]. - The average labor cost for lawn maintenance in Europe and North America ranges from $30 to $55 per hour, with annual expenses reaching $1,200 to $2,500 [5]. Environmental Regulations - Stricter environmental regulations are pushing the transition from traditional gas-powered lawn mowers to electric robotic alternatives, with the EU planning to eliminate 80% of gas-powered garden equipment by 2027 [6]. Competitive Landscape - The market for boundary-less robotic lawn mowers is characterized by multi-dimensional competition involving technology, channels, brand, supply chain, and localization capabilities [13][27]. - Major brands include traditional garden tool companies transitioning to robotics and other robotics manufacturers entering the market [15][27]. Supply Chain Dynamics - The core components of robotic lawn mowers, such as chips and RTK modules, are increasingly being localized, enhancing cost control and production efficiency [26]. - Companies like Husqvarna and Bosch have established strong supply chains, while newer entrants leverage China's manufacturing advantages [26]. Brand Positioning - The emergence of new brands in the boundary-less robotic lawn mower market is reshaping the competitive landscape, with established brands facing challenges in appealing to younger consumers [27][29]. - Companies are adopting diverse branding strategies to target different market segments effectively [29]. Future Outlook - The robotic lawn mower market is expected to replicate the success of robotic vacuum cleaners, with significant growth potential but also challenges related to outdoor environments and consumer expectations [32].

Company Overview - LaiMu Technology, a manufacturer of smart lawn mowers, recently completed a Pre-A+ round financing of several million yuan, led by a major European and American consumer electronics company, with multiple well-known investment institutions participating [1] - The company has raised nearly 100 million yuan in total funding over the past three months, with previous investors including top domestic quantitative private equity firms and notable funds [1][2] - LaiMu Technology focuses on the European and American markets, specializing in the research and application of smart lawn mower technology [1] Product Development - The Lymow One lawn mower, set to launch in 2024, has raised over $7 million since its crowdfunding campaign, ranking fourth overall and first in the lawn mower category on Kickstarter [1] - The company has achieved a daily production capacity of over 100 units as it enters the mass production ramp-up phase [1][2] - LaiMu Technology's annual production capacity is expected to exceed 10,000 units, supported by a robust supply chain established in regions like Vietnam [2] Market Potential - The global outdoor power equipment market is valued at over $30 billion, with the lawn mower segment at $2.6 billion and annual sales between 1.2 to 1.3 million units, indicating a penetration rate of 5% [4] - By 2030, annual sales of lawn mowers are projected to reach between 5 to 10 million units, showcasing significant growth potential [4] - North America, despite being the largest single market, has a lawn mower penetration rate of less than 3%, indicating substantial room for growth [4] User Insights - Current market trends show that European and American consumers prioritize product quality and durability over brand recognition when considering lawn mowers [4] - Users express a strong demand for efficient mowing capabilities, particularly in complex environments, which traditional mowers struggle to address [4][5] Technological Advancements - The Lymow One features a power output of 300W, significantly higher than competing products, and utilizes a brushless motor with a speed of 6000 RPM, allowing for efficient grass cutting [9] - The mower employs advanced algorithms combining RTK positioning and dual-vision AI for enhanced navigation and obstacle avoidance, ensuring safe and efficient operation [9][11] - The design includes a track-driven system that enhances grip and allows operation on slopes up to 45 degrees, with adjustable cutting heights suitable for various terrains [11] Sales and Distribution - LaiMu Technology is expanding its distribution channels, having attracted interest from nearly 100 dealers and secured numerous orders [12] - The company is currently in the process of delivering orders for the Lymow One lawn mower, with preparations for a second batch of shipments underway [12]

Core Insights - The article discusses the journey of Navimow, a company that developed the world's first boundary-free robotic lawn mower, highlighting its challenges and market dynamics in the competitive landscape of robotic lawn care [1][9]. Group 1: Company Development - In 2019, Navimow's CEO, Ren Guanjiao, shifted focus to the development of boundary-free robotic lawn mowers after identifying a gap in the market for easier-to-use products [2][3]. - The company faced significant technical challenges, including solving positioning and perception issues in complex outdoor environments [4][6]. - After two years of development, Navimow launched its first product in late 2021, achieving significant sales success with 4.5 million units sold from October 2022 to September 2023, and projected sales of nearly 150,000 units for the following year [7][13]. Group 2: Market Competition - The introduction of boundary-free robotic lawn mowers disrupted the industry, leading to an influx of competitors, including established brands like Worx and emerging domestic brands [9][10]. - Navimow's competitive edge lies in its integration capabilities and talent pool, which are crucial for maintaining technological leadership [10][11]. - The company has strategically priced its products below 1,000 euros to enhance market penetration, despite initial internal debates about pricing strategies [12][13]. Group 3: Marketing and Distribution Challenges - Navimow faces challenges in distribution channels, as traditional brands dominate the market with established dealer networks, making it difficult for new entrants to gain traction [16][17]. - The company has opted to target smaller retail outlets initially to build brand presence, as larger chains present significant barriers to entry [16][17]. - Service and marketing capabilities are identified as areas needing improvement, with the company recognizing the importance of enhancing customer service experiences and marketing strategies to compete effectively [19][20][23]. Group 4: Market Dynamics - The European market for robotic lawn mowers is growing, with an estimated annual demand of 6 million units, but the U.S. market remains underdeveloped, primarily relying on traditional lawn care methods [24][25]. - The differences in market dynamics are attributed to factors such as garden size, labor costs, and cultural preferences, with Europe showing a higher acceptance of robotic solutions [26][27]. - Navimow's success in Europe contrasts with the slower adoption in the U.S., where the complexity of gardens and consumer preferences pose challenges for robotic lawn mower sales [25][27].

Core Viewpoint - The article discusses the competitive landscape of the lawn mower robot market in North America, highlighting the strategic importance of this market and the challenges faced by companies entering it. Market Overview - The global outdoor power equipment (OPE) market is valued at over $30 billion, with lawn mower robots accounting for $2.6 billion and a sales penetration rate of 5%. By 2030, sales are expected to reach 5-10 million units [6][7]. - North America represents the largest market for lawn care, contributing nearly 60% of the global market share, yet the penetration rate for lawn mower robots remains below 3% [7][8]. Competitive Landscape - Companies like Ninebot and Mammotion are actively expanding their presence in North America, with Ninebot having established partnerships with major retailers like Lowe's [5][8]. - Mammotion has reported stocking over 300,000 lawn mower robots from January to May 2023 [5]. Consumer Behavior - In the U.S., approximately 42% of middle-class households prefer traditional DIY mowing methods, while high-income households often hire professional services, which can cost between $1,000 to $2,500 annually [11][12]. - U.S. consumers prioritize cost-effectiveness and practicality over smart features in lawn care tools, leading to a preference for traditional push mowers priced under $100 [12][11]. Product Development Challenges - Entering the U.S. market requires significant investment in product upgrades to meet local demands, such as handling steep terrains and durable materials for tough grass types [14][23]. - The lawn mower robot industry is compared to the automotive sector in terms of product standards, emphasizing the need for high-quality components and customer service [14][23]. Sales and Distribution Channels - The distribution landscape in the U.S. is fragmented, with professional garden tool stores, large retail chains, and online platforms each playing distinct roles [30]. - Major retailers like Home Depot and Lowe's dominate the market, accounting for about 40% of sales, while e-commerce platforms are growing and currently represent 25% of the market [30][31]. Brand Positioning and Market Penetration - Companies are leveraging partnerships with local influencers and KOLs to enhance brand awareness and educate consumers about lawn mower robots [33][35]. - Ninebot's Segway brand has achieved significant sales milestones, including leading the Amazon category in Germany [36]. Future Outlook - The article concludes that the competition for market share in the U.S. lawn mower robot sector is intensifying, with companies needing to rapidly establish distribution channels and brand recognition to survive [38].

发布即交付。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 据IPO早知道消息，在1月7日拉斯维加斯举行的CES 2025国际消费电子展上，禾赛面向机器人领域 的迷你3D激光雷达JT系列产品正式面向全球发布。 值得一提的是， 全新产品迷你型3D激光雷达JT系列发布即交付，已向客户交付超过2万颗。 同时，禾赛与MOVA共同展出了全新割草机器人MOVA 1000，其搭载了一颗JT16激光雷达，具备 高精度三维环境感知能力。 禾赛JT系列作为迷你型3D激光雷达，具备全球最广的超半球视野和小巧外形，可以隐蔽式轻松安装 于各类机器人和工业设备。得益于激光雷达的特性，MOVA 系列智能割草机器人在户外作业时不受 夜间或强光等光线条件限制。与此同时，禾赛JT16大幅提升了智能割草机的三维环境感知能力，助 力MOVA系列智能割草机器人实现了建图、定位、避障等多项功能。 禾赛科技创始人及CEO李一帆 表示： "MOVA凭借卓越的品牌实力和产品竞争力，不仅在国内市场 大放异彩，更在全球范围内实现了业务的全面飞跃。 此次，禾赛全新的3D激光雷达技术首次应用于 智能割草机产品上，这也标志着禾 ...