汽车品牌出海
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2025全球华人汽车精英联合年会暨“中国拥抱世界”汽车产业创新论坛举办
Zheng Quan Shi Bao Wang· 2025-10-26 12:46
10月24—25日,2025全球华人汽车精英联合年会暨"中国拥抱世界"汽车产业创新论坛在上海举办。论坛 成为市场观察中国汽车产业发力全球化的重要窗口。 中国人才研究会汽车人才专业委员会名誉理事长付于武表示,在新时代背景下,全球汽车精英组织要坚 持发挥智库作用,以国际化视角为中国汽车产业建言;深化国际交流合作,推动中国汽车产业的持续进 步;立足全球化,盲目进入陌生市场不可取,需要各位贡献智慧。 嘉定正在抢抓汽车"新四化"发展机遇,2024年嘉定全区规上工业产值4694亿元,其中汽车产业的产值达 到3054亿元,同比增长4.4%。中共嘉定区委常委、组织部部长姚卫华介绍,目前嘉定正着力营造并不 断优化人才发展生态,助推本土企业屹立时代潮头。 随着中国汽车产业在全球市场的份额稳步攀升,新能源汽车出口量更是稳居全球前列,中国汽车产业已 从单纯的规模扩张迈入"品牌向上"的新阶段。如何推动中国汽车真正从"产品出海"升级为"品牌出海", 已然成为中国汽车产业突破全球竞争壁垒、提升核心竞争力的关键命题。 中国汽车工业协会副秘书长柳燕认为,品牌建设是"长期主义"的核心,中国汽车品牌全球化发展,需要 以真正的"长期主义"行稳致远。 ...
零公里二手车,汽车出海探路者?
Zhong Guo Qi Che Bao Wang· 2025-06-19 01:35
Core Viewpoint - The concept of "zero-kilometer used cars" serves specific needs in the automotive industry, acting as a bridge for domestic manufacturers to alleviate inventory pressure and expand into international markets [2][3]. Group 1: Zero-Kilometer Used Cars - Zero-kilometer used cars are essentially new cars that are registered in China and exported as used cars, allowing manufacturers to navigate inventory challenges [3][4]. - Since the initiation of used car exports in China in 2019, zero-kilometer used cars have played a significant role, accounting for a considerable portion of the total used car export volume [3][4]. - The growth of zero-kilometer used car exports has been notable, with exports increasing from approximately 1.5 million units in 2021 to 27.5 million units in 2023, and projected to reach 43.6 million units in 2024 [4]. Group 2: Industry Perspectives - The automotive industry exhibits mixed attitudes towards zero-kilometer used cars, with some manufacturers criticizing their impact on brand integrity while others see them as a market opportunity [5][6]. - Some industry experts argue that zero-kilometer used cars are a necessary market product that should not be overly restricted, as they help alleviate domestic market pressures [6][8]. - The debate continues regarding the balance between supporting zero-kilometer used car exports and protecting established brands that have invested in overseas market development [8][9]. Group 3: Future of Used Car Exports - The future of used car exports in China is expected to evolve, with long-kilometer used cars gaining competitiveness as domestic prices decline and international demand increases [14][15]. - The transition from zero-kilometer to long-kilometer used cars is anticipated, as the latter is expected to dominate the market in the coming years due to improved pricing and brand recognition [14][15]. - The overall strategy for Chinese automotive brands includes leveraging the existing supply chain for both new and used cars, enhancing their competitiveness in international markets [15].