Core Viewpoint - Meituan is undergoing a strategic contraction, closing down non-core businesses like community group buying and B2C e-commerce, to focus on its core local services and improve efficiency in a highly competitive environment [3][10][16]. Business Strategy Changes - The closure of Meituan's community group buying service and B2C e-commerce reflects a shift in strategy post the intense competition in the food delivery sector, indicating a move from expansion to defense [10][16]. - Meituan's historical advantage in the food delivery market, built on a large-scale real-time dispatch system, is being challenged by competitors like Alibaba and JD.com, leading to a reassessment of strategic priorities [11][14][15]. Market Share and Financial Performance - Meituan's market share in food delivery dropped from 65% to 50% due to increased competition, while its adjusted net loss reached 16 billion yuan in Q3, marking the largest quarterly loss since its IPO [15][24]. - Despite maintaining over 70% market share in high-ticket orders, Meituan's profit pool has been significantly impacted, leading to a strategic focus on core business areas [15][24]. User and Merchant Engagement - Meituan is shifting its subsidy strategy from broad user acquisition to focusing on high-value customers, promoting membership benefits to enhance user retention [17][19]. - The introduction of a refined membership system aims to better manage user value and consumption preferences, moving away from indiscriminate subsidies [19][20]. AI Strategy Adjustments - Meituan's AI strategy is being recalibrated, with a focus on core business applications rather than broad exploratory initiatives, as evidenced by the impending shutdown of its AI chat application, WowAI [26][27][30]. - The company is concentrating on integrating AI into its main operations to drive efficiency and profitability, reflecting a pragmatic approach in light of recent financial pressures [30][34]. Competitive Landscape - The competitive landscape in local services is intensifying, with Douyin (TikTok) rapidly gaining market share in the local life services sector, prompting Meituan to enhance its support for merchants and strengthen its supply-side advantages [24][25][34]. - Meituan's historical battles have shaped its operational strategies, emphasizing the need for efficiency and technology-driven growth in the face of fierce competition [35][36][37].

数字时代，我们需要的不是"流量冠军"，而是"留量大师"。流量是风，留量是根，风再大也有停下来的 一天，只有厚植根基才能守住长远。 从流量触达走向留量沉淀 中国人民大学新闻学院教授唐铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播内容的文化性。坚守文化内核，避免为博取流量 ...

Core Viewpoint - The recent inspections of popular internet celebrity restaurants across 24 major cities in China indicate that the overall food safety status is stable, despite the rapid rise and fall of these establishments in the market [1][2]. Group 1: Market Dynamics - Internet celebrity restaurants have emerged as a unique phenomenon in the dining industry, attracting significant consumer attention through appealing decor, unique dishes, and clever marketing strategies [1]. - These restaurants have become a new growth point for urban economies, generating substantial foot traffic and revenue, while also benefiting surrounding businesses [1]. Group 2: Challenges Faced - Many internet celebrity restaurants experience a quick decline after initial success due to a focus on rapid monetization at the expense of product quality and service [2]. - Food safety incidents have raised consumer trust issues, leading to a negative perception of internet celebrity restaurants [2]. - Some restaurants charge high prices that do not match the quality of their offerings, resulting in customer dissatisfaction and reduced repeat visits [2]. Group 3: Regulatory Actions - The inspections aim to identify issues related to food safety, service quality, and pricing, prompting necessary corrections to protect consumer rights [2]. - Restaurants found to have problems during inspections will face strict legal consequences, and results will be made public to inform consumers [2]. Group 4: Recommendations for Improvement - To convert foot traffic into loyal customers, restaurants should focus on enhancing product quality with high-quality ingredients and skilled cooking [3]. - Improving service quality and staff professionalism is essential for providing a pleasant dining experience [3]. - Continuous innovation in menu offerings and services is necessary to meet the diverse needs of consumers and increase customer retention [3]. Group 5: Collaborative Efforts - A collective effort from various stakeholders is required to help internet celebrity restaurants transition from being merely popular to sustaining long-term success [4].