□记者 杨作品 本报讯 2026年春运将于2月2日正式启动，叠加9天超长春节假期与免税新政扩容红利，海南冬季旅游 与"南下避寒"热度持续攀升。 来琼旅客可结合自身行程提早规划，灵活选择起降机场，并充分利用海口美兰机场、三亚凤凰机场、琼 海博鳌机场区位互补及高铁、高速、租车等立体交通互通优势，提升出行效率与舒适度，让旅途更顺 畅、安心。 海南省旅游协会、海南机场集团提醒，请尽量提前通过官方渠道或正规平台规划购票，以便有更充裕的 选择余地，减少临行前余票变动的不确定性。建议优先选购往返机票，便于行程安排，也可缓解返程订 票压力。 海南环岛高速、中线高速等主干道串联三大机场，自驾或乘坐长途客车可抵达任一机场，灵活切换行 程。 租车出行 机场协同一嗨租车等平台，实现海口美兰机场、三亚凤凰机场、琼海博鳌机场"一地租车，异地还车"服 务，方便旅客规划"多地联游"，如"海口进，三亚出"或"三亚进，博鳌出"，深度体验海南东、南、北不 同风情。 海南岛内三大机场：海口美兰机场、三亚凤凰机场、琼海博鳌机场，区位覆盖全岛，形成互补布局，并 通过高铁、高速、租车等多维交通网络实现高效互通，旅客可根据目的地就近选择机场。 铁路出行 环 ...

还有谁不知道海南自由贸易港已经封关运作了？！ 现在去海南旅游，可以get哪些"扫货惊喜"？又有哪些人可以享受离岛免税购物政策？这条视频里有答 案！ 还等什么？快来海南，在椰林碧海的热带风光里，开启你的"免税扫货游"吧～ 编辑：呼乐乐 ...

Core Insights - Hainan has emerged as a popular domestic travel destination, with significant increases in both flight and hotel prices ahead of the upcoming Spring Festival holiday [1][15] - The tourism market in Hainan is experiencing a surge, with notable price hikes for flights and accommodations, indicating a strong demand for travel [1][15] Group 1: Tourism Trends - The flight price from Beijing to Sanya for the first day of the Spring Festival holiday has reached 3600 yuan, a nearly 200% increase from 1350 yuan on January 6 [1] - Hotel prices in Sanya have also surged, with the Atlantis hotel price increasing from 2188 yuan to over 5800 yuan, marking a rise of approximately 165% [1] - During the New Year holiday, Hainan saw a 49% increase in ticket bookings for flights and trains, with a 270% increase in tourism attraction ticket bookings [21] Group 2: International Tourists - A significant number of foreign tourists, particularly from Russia, are visiting Sanya, with reports indicating that over half of hotel guests during peak times were Russian [19] - The implementation of a visa-free policy for citizens from 48 countries has facilitated increased foreign tourism to Hainan [17] - From January to September 2025, Hainan received 973,900 overnight international visitors, a 29% year-on-year increase, with foreign tourists accounting for 82,2600, a 27.7% increase [19] Group 3: Duty-Free Shopping - Hainan's duty-free shopping experience has become a major attraction, with significant discounts on luxury items like Canada Goose jackets, which can be purchased for as low as 6900 yuan after discounts [10][24] - The sales of gold jewelry in duty-free stores are particularly strong, with a price difference of 168 yuan per gram compared to the market price [25] - During the New Year holiday, Hainan's duty-free shops reported a 52.4% increase in sales volume, with total shopping amounts reaching 712 million yuan, a 128.9% increase [27]

Core Insights - Hainan has emerged as a popular domestic travel destination, with a significant increase in tourism activity anticipated during the upcoming Spring Festival holiday [1][2] Group 1: Tourism Market Trends - Hainan's tourism market is experiencing a pre-holiday surge, with rising prices for flights and hotels noted. For instance, the lowest ticket price from Beijing to Sanya on February 15 has reached 3600 yuan, a nearly 200% increase from 1350 yuan on January 6 [2] - Hotel prices in Sanya have also seen a dramatic rise, with the Atlantis hotel price on February 18 exceeding 5800 yuan, up approximately 165% from 2188 yuan on January 5 [2] - The combination of vacationing and shopping is expected to drive consumer spending during the Spring Festival, following strong performance during the New Year holiday [2] Group 2: International Visitor Trends - The influx of foreign tourists, particularly from Russia, has been notable, with many enjoying the favorable visa policies and local amenities. As of January to September 2025, Hainan received 973,900 overnight international visitors, a 29% year-on-year increase, with foreign tourists accounting for 82.26 million, up 27.7% [6] - The popularity of Hainan as an inbound travel destination is further supported by the significant growth in international visitor bookings, with Sanya seeing a 170% increase in inbound orders during the New Year holiday [7] Group 3: Retail and Shopping Dynamics - The duty-free shopping model in Hainan has attracted international tourists, with significant increases in ticket and rental bookings during the New Year holiday. For example, ticket bookings for Hainan's tourist attractions rose by 270% year-on-year [7] - The sales of luxury items, particularly in duty-free stores, have surged, with notable demand for brands like Canada Goose and Arc'teryx, which are being sold at competitive prices due to tax exemptions [9][10] - During the New Year holiday, the Haikou Customs reported a 52.4% increase in the number of duty-free items sold, with total shopping amounts reaching 712 million yuan, a 128.9% increase year-on-year [11]

Core Insights - The New Year's Day holiday marks the first long holiday since Hainan's full customs closure, leading to a significant increase in travel and tourism activity in the region [1] Group 1: Travel and Tourism Trends - Hainan experienced the highest increase in flight bookings to Haikou and Sanya, with growth rates exceeding 300% and 500% respectively for inbound flights [1] - Self-driving tours became a popular choice among tourists, with Sanya and Haikou seeing year-on-year growth in self-driving travel of 81% and 96% respectively, ranking them as the top two cities for self-driving tourism in the country [1] Group 2: Hotel and Accommodation Insights - The most popular destinations for hotel stays during the holiday included Sanya, Haikou, Wanning, Lingshui, and Wenchang [1] - The demand for hotel accommodations around duty-free shopping areas surged, with hotel occupancy near Hainan Tourism Duty-Free City increasing by 150%, and around Haikou Riyue Plaza and Sanya International Duty-Free City rising by 140% and nearly 100% respectively [1]

Group 1: Hainan Tourism Retail Overview - Hainan's offshore duty-free policy is a core initiative for building an "International Tourism Island," significantly enhancing its international tourism consumption and ecological cultural competitiveness over the past decade[5] - The tourism industry in Hainan has evolved through three stages: policy-driven, factor aggregation, and innovation iteration, forming a tourism consumption system centered on high-end vacations, duty-free shopping, and all-region tourism[10] - The cumulative shopping amount is projected to exceed CNY 253 billion by 2025, with the duty-free shopping limit increasing from CNY 5,000 to CNY 100,000 per person per year[11] Group 2: Policy Impact and Market Dynamics - The offshore duty-free policy has undergone three phases: trial, expansion, and explosion, effectively stimulating tourism consumption and aligning with consumption upgrades[13] - The market has transitioned from basic needs to high-end, diversified, one-stop shopping experiences, with a significant increase in the proportion of imported goods and luxury brands[19] - The consumer demographic has shifted, with the Z generation's share rising from 25% in 2020 to 40% in 2023, indicating a trend towards younger and more personalized consumer needs[20] Group 3: Company Analysis - China Duty Free Group - China Duty Free Group operates six offshore duty-free stores in Hainan, establishing a "triangular" market structure centered around Sanya, Haikou, and Qionghai, thus controlling key traffic flows[27] - The company has expanded its channel layout through acquisitions, enhancing its market coverage and strategic positioning in Hainan[29] - The group is innovating its business model by integrating cultural experiences and marketing innovations, transforming duty-free shopping into a comprehensive lifestyle platform[30]

Group 1 - Hainan's high school entrance examination results have significantly impacted local real estate, with increased interest in school district housing as parents seek better educational environments for their children [1] - The real estate market in Hainan is experiencing a surge in sales, with total sales area reaching 360.14 million square meters in the first five months of 2025, a 16.8% increase year-on-year [8] - The average price of housing in Hainan has risen to 17,600 yuan per square meter, reflecting a 15.98% increase compared to the previous year [8] Group 2 - Haikou's housing prices have seen a decline, with a four-month consecutive drop, while the transaction area in May reached 455,100 square meters, marking a 103% increase month-on-month [12] - Sanya's housing prices have decreased to 30,000 yuan per square meter, with a drop of over 6.1%, despite a significant increase in transaction volume [5][18] - The sales area in Sanya for the first five months of 2025 reached 919,800 square meters, with a transaction amount of 28.13 billion yuan, indicating a 46% year-on-year increase in sales volume [18] Group 3 - The real estate development investment in Hainan has decreased by 6.7% year-on-year, with a notable decline in commercial properties [37] - Personal mortgage loans have surged by 138.9% in the first five months of 2025, indicating a growing demand from first-time homebuyers [37] - The retail sales of furniture and decoration materials have significantly increased, with furniture retail sales up by 134.4% and building materials up by 361.4%, suggesting a recovery in the housing market [38]