茶香中还飘来书香。余杭区图书馆推出"热舞欢歌——劳动题材舞蹈主题展览"；余杭区文化馆文化 驿站开展"铭记历史 翰墨丹青"南山村纪念抗战胜利80周年书画作品展。 瓶窑老街民族市集。 此外，良渚古城遗址公园雉山驿站内，"神徽・镌刻在玉器上的信仰密码"公益讲座引得不少游客驻 足。现场，浙江省文物与考古研究所专家为大家解读良渚古城遗址考古发掘的故事。 在径山花海中听一场音乐会、在青山足球场和限时"落户"的8米巨型蛋仔合照、在瓶窑老街逛一回 民族市集……"五一"假期，余杭"上新"了文旅消费新场景、新产品，推出"草莓宇宙长三角生活派对"等 60余项文旅体活动，持续催热文旅市场，激发文旅消费活力。 截至5月5日11点，余杭区重点景区（点）假日期间共接待游客135.34万人次，同比增长17.08%；营 业收入1.15亿元，同比增长4.3%；门票收入1798.13万元，同比增长75.53%。 "这个假期，围绕文化体验深度化、消费场景多元化、文旅产品高质化，我们以'长三角生活派 对'为序章，为大家'花式过节'提供了更多选择，希望大家来余杭玩得开心、玩得尽兴。"余杭区文广旅 体局相关负责人表示。 "如果天黑之前来得及，我要忘了你的 ...

Core Insights - Sichuan Shui Jing Fang Co., Ltd. reported record high revenues and net profits for 2024, with revenues of 5.217 billion and net profits of 1.341 billion, reflecting year-on-year growth of 5.32% and 5.69% respectively [1] - In Q1 2025, the company continued its positive trend with revenues of 959 million and net profits of 190 million, showing year-on-year growth of 2.74% and 2.15% respectively [1] - Analysts highlight the company's resilience and long-term investment value amid industry adjustments and external uncertainties [1] Company Strategy - The company aims for "extreme consumer experience, expansion growth momentum, and healthy leapfrog development" as part of its five-year strategic plan [1] - Shui Jing Fang focuses on consumer-centric approaches and aims to establish a solid foundation for high-quality execution of its strategic plan [1] Industry Trends - The Chinese liquor industry is undergoing a structural transformation from "supply-driven" to "demand-led," with increasing emotional needs and diverse consumption scenarios [2] - The company emphasizes a consumer-centric approach and performance-driven sales to boost growth [2] Market Expansion - Shui Jing Fang has significantly expanded its offline and online channels, signing over ten thousand new offline stores in 2024 [2] - The company is actively developing e-commerce platforms and O2O channels, providing "30-minute delivery" services in over 50 cities [2] Brand Development - The brand focuses on the mid-to-high-end market, enhancing emotional resonance with consumers, which is a key driver of performance growth [3] - The launch of the "First Fang" high-end brand aims to activate the "China's First Liquor" brand asset and meet high-end consumer demands for personalization and rarity [3] International Performance - The overseas market for Shui Jing Fang saw a remarkable revenue increase of 44.6% in 2024 [3] Sustainability Efforts - The company released its first ESG report, outlining progress in sustainable development and carbon reduction goals [3] - Shui Jing Fang plans to enhance collaboration across the supply chain to build a low-carbon ecosystem and strengthen long-term resilience [3]