提振消费是贯穿今年全年的关键词之一。历经需求升级和市场扩容后，消费需求分化的趋势随之明 朗。城市与乡村、老者与孩童、沿海与内陆……在多元因素驱动下，不同群体表现出差异明显的消费偏 好。从大众化到个性化，从价格导向到品质导向，从实物消费到体验式消费，消费潜力的挖掘不断凸 显"精准"二字。 近年来，我国消费品供给已进入优质优价新发展阶段，基本满足人民美好生活需要，但消费供给侧 的结构性矛盾依然存在，既有低端和同质化供给过剩，又有优质、个性化和热点消费供给不足，消费潜 力尚未充分释放。 今年3月，中共中央办公厅、国务院办公厅印发《提振消费专项行动方案》，旨在全方位扩大国内 需求，以增收减负提升消费能力、以高质量供给创造有效需求、以优化消费环境增强消费意愿。 随后，各地纷纷跟进，提出突出地方特点的具体举措。其中，北京立足浓厚的历史文化底蕴、鲜明 的产业特色、多样的资源禀赋，印发《北京市扩大时尚消费专项行动方案》，实施时尚场景育新行动、 时尚活动提升行动、时尚品牌创新行动等五大专项行动，力求丰富时尚消费供给，彰显首都时尚魅力。 江苏以首发经济为发力点，印发《江苏省加快推动首发经济促进消费高质量发展的若干措施》，明确丰 ...

Core Insights - The article emphasizes the importance of service consumption as a driver of economic growth and a contributor to public well-being, especially with the upcoming Mid-Autumn and National Day holidays [1][2] - Various government departments have introduced policies to stimulate service consumption and enhance urban convenience, aiming to invigorate the consumption market and meet public expectations [1] Group 1: Policy Initiatives - Recent policies include encouraging the introduction of international sports events, supporting local public sports events, and relaxing market access in high-end medical and leisure sectors [1] - New measures also focus on extending operating hours for popular cultural and scenic venues and launching vocational training for domestic service skills [1] Group 2: Consumer Engagement - To activate consumption, there is a need to improve service quality and meet diverse consumer demands, such as personalized services and basic needs in local areas [1] - The government aims to create an environment where consumers feel confident and willing to spend, which is essential for market vitality [1][2] Group 3: Economic Impact - The article highlights that urban and rural residents are both key players in boosting consumption and beneficiaries of national development [2] - By aligning service supply with public needs and expectations, the government can effectively stimulate the service consumption engine, contributing to high-quality economic growth [2]

Group 1 - Recent initiatives in multiple regions have launched new rounds of consumption vouchers to stimulate consumer spending, particularly in the automotive and service sectors [1][2] - The total amount of consumption vouchers issued includes 60 million yuan in Ningbo, 800 million yuan in Zhuzhou, and 20 million yuan in Guangdong for cultural and tourism activities [1][2] - The primary goal of these consumption vouchers is to counteract the decline in summer consumption and to activate spending during the fall season, especially in the gap between summer and National Day [1][3] Group 2 - The focus of the consumption vouchers is on service consumption areas such as cultural tourism, dining, and sports, reflecting a shift in consumer demand towards services as income levels rise [2][3] - The effectiveness of consumption vouchers can be amplified through a "1+N" effect, where a single voucher can stimulate multiple related consumption activities [2][3] - Data from Shanghai indicates that the "Le Shanghai" service consumption voucher program generated a leverage effect of 3.1 times, with significant participation and spending in sports venues [3] Group 3 - Recommendations for optimizing the issuance of consumption vouchers include tailoring them to local consumer needs and preferences, ensuring convenience in both online and offline access [3][4] - A comprehensive mechanism involving "scene innovation, precise targeting, and ecological collaboration" is suggested to enhance the effectiveness of consumption vouchers [4] - Strategies such as leveraging digital payment and social media to increase voucher redemption rates are proposed, along with utilizing big data for targeted distribution [4]

Economic Overview - China's economy shows resilience and vitality, with a focus on consumer demand and innovation as key drivers of growth [2][3][6] - The automotive industry, particularly the new energy vehicle (NEV) sector, has demonstrated significant growth, with production and sales both exceeding 15 million units, marking over 10% year-on-year growth [2] Consumer Demand - NEV sales accounted for 44.3% of total new car sales in the first half of the year, with a year-on-year increase of 27.86% in new registrations [3] - The retail sales of sports and entertainment goods increased by 22.2%, indicating a shift towards service consumption and a growing trend in green consumption [3] Innovation and Technology - Continuous technological innovation is a core driver of development, with significant advancements in battery technology, smart driving, and lightweight materials in the NEV sector [4] - R&D expenditure in China is approaching 2.7% of GDP, surpassing the EU average, indicating strong potential for future innovation [4] Industrial Ecosystem - China has established a comprehensive smart NEV industry chain, including raw material supply, battery production, vehicle manufacturing, and charging infrastructure [5] - The country possesses the most complete industrial system globally, covering 41 major industrial categories, which enhances the resilience and efficiency of its industrial chain [5]

Core Viewpoint - The upcoming National Two Sessions are expected to focus on "stabilizing growth" and emphasize macro policy support to boost domestic demand, with a particular focus on enhancing consumer spending [2][3]. Economic Policy Focus - UBS's chief economist Wang Tao predicts increased fiscal spending on consumption and households, including doubling the scale of trade-in subsidies, establishing childbirth and childcare subsidies, raising basic pension payments, and enhancing government support for basic social security [2]. - Nomura's chief economist Lu Ting highlights the government's potential focus on four areas: transfer payments to local governments, funding for large-scale equipment upgrades and trade-in programs, financial support for the real estate sector, and fiscal assistance for low-income families [3]. - The macroeconomic policy is expected to maintain a "moderately loose" stance, with measures to lower financing costs for enterprises and households, reduce reserve requirements and policy interest rates, and promote reasonable inflation rebound [2]. Industry Trends - The emergence of AI applications, particularly driven by DeepSeek, is expected to stimulate investment in emerging sectors like AI and cloud computing, with the AI core industry projected to exceed 17.3 trillion yuan by 2035, accounting for over 30% of the global market [3]. - The focus on innovation, technology, and modernization is evident in the frequency of related terms in government work reports, indicating a strong emphasis on sectors like AI, quality consumption, new urbanization, infrastructure expansion, and food security [3][4]. Consumption and Market Dynamics - The stock market's recovery has shown a certain wealth effect, and the real estate sector has performed slightly better than expected, indicating a potential shift in consumer sentiment and spending [2]. - The National Two Sessions are anticipated to maintain a GDP growth target of around 5%, with a strong emphasis on boosting consumption as a key priority [4].