经济观察网讯 据中证报，近期，环境保护、ESG均是投资者关系互动平台上的热门话题，投资者们不 仅聚焦企业ESG理念的践行成效，还将目光投向企业"绿色价值"的落地情况。如何让企业守住"绿色价 值"、避开"漂绿"陷阱？专家认为，企业应警惕夸大、歪曲、虚假宣传等情形，建立合理的内控流程。 同时，监管部门应建立绿色低碳相关标准，对"漂绿"行为进行监管与处罚，加强信息披露制度的约束 力。 （原标题：投资者追问ESG不走过场，推动企业挤出"绿色泡沫"） ...

Core Insights - The ESG (Environmental, Social, and Governance) evaluation system is reshaping corporate value, with the environmental dimension being central to "green value" [1] - Companies are increasingly focusing on environmental protection and carbon neutrality as key points for brand communication and product value enhancement [2][3] - There is a growing concern among investors regarding the authenticity of companies' ESG practices and the risk of "greenwashing" [1][6] Investor Concerns - Investors are showing heightened interest in companies' environmental protection efforts and ESG commitments, with numerous inquiries on platforms like Shanghai Stock Exchange's e-Interaction and Shenzhen Stock Exchange's Interactive Easy [2] - Specific questions raised by investors include inquiries about environmental investments, compliance with environmental assessments, and management of new pollutants [2] Corporate Initiatives - Companies like Anta Sports and Honor have set ambitious carbon neutrality goals, with Anta aiming for over 30% of sustainable products by 2024 and Honor targeting carbon neutrality in operations by 2040 [2][3] - Other companies, such as Master Kong, are launching environmentally friendly products and reducing packaging waste to lower carbon emissions [3] Greenwashing Risks - Experts warn about the dangers of "greenwashing," where companies may exaggerate or misrepresent their environmental efforts, potentially leading to reputational damage and legal risks [4][6] - The need for clear definitions and standards regarding carbon neutrality and environmental claims is emphasized, as current regulations are often vague [7] Regulatory Environment - There is a lack of specific policies against "greenwashing" in China, with existing regulations scattered across various laws [7] - Recent developments include the introduction of group standards for carbon neutrality labels, which aim to provide a unified benchmark for industries [7] Internal Governance - Companies are encouraged to strengthen internal governance structures to prevent "greenwashing," with some firms linking executive compensation to environmental performance [8] - Establishing a robust ESG management system and ensuring compliance with international disclosure standards are critical for companies [9]

Core Insights - The ESG (Environmental, Social, and Governance) evaluation system is reshaping corporate value, with the environmental dimension (E) being central to "green value" [1] - Companies are increasingly focusing on environmental protection and carbon neutrality as key points for brand communication and product value enhancement [1][2] - Investors are showing heightened interest in companies' ESG practices and the tangible outcomes of their "green value" initiatives [1][2] Investor Concerns - There has been a noticeable increase in investor inquiries regarding environmental protection and ESG on platforms like Shanghai Stock Exchange's e-Interaction and Shenzhen Stock Exchange's Interactive Easy [1][2] - Specific questions from investors include inquiries about companies' environmental investments, compliance with environmental assessments, and management of new pollutants [1][2] Corporate Initiatives - Companies like Anta Sports and Honor have set ambitious carbon neutrality goals, with Anta aiming for carbon neutrality by 2050 and Honor targeting the same for its value chain [1][2] - Anta has reported that over 30% of its products will be sustainable by 2024, with several products achieving carbon neutrality certification [1] - Other companies, such as Master Kong, are launching environmentally friendly products and reducing plastic use in packaging [2] Greenwashing Risks - Experts warn about the risks of "greenwashing," where companies may exaggerate or misrepresent their environmental efforts [2][3] - Specific examples include Apple removing carbon neutrality claims from its product marketing following legal scrutiny [2] Regulatory Environment - There is a lack of specific regulations against "greenwashing" in China, with existing laws focusing on truthful disclosure and advertising [5] - New standards for carbon neutrality and related concepts are being introduced to provide clearer guidelines for companies [5] Internal Governance - Companies are encouraged to strengthen their internal governance systems to prevent "greenwashing," with some linking executive compensation to environmental performance [6] - Establishing a robust ESG management framework and ensuring compliance with international disclosure standards are critical for companies [6][7] Information Disclosure - Clear, truthful, and verifiable environmental claims are essential for companies to avoid "greenwashing" accusations [7] - Companies should implement multi-dimensional control mechanisms, including management accountability and rigorous data management systems [7]

全球时尚业正迎来一场深刻的漂绿监管革命。 在全球气候变化与环境保护意识日益高涨的背景下，时尚产业作为世界第二大污染行业，正面临前所未 有的可持续发展压力。 长期以来，许多时尚品牌通过模糊的环保广告与不透明的道德承诺来迎合消费者需求，这种被称为漂绿 的行为不仅误导了消费者，更阻碍了时尚业的绿色转型。 随着欧盟《可持续与循环纺织品策略》《赋予消费者权利以实现绿色转型指令》《数字服务法》等一系 列新规推行，以及美国、英国、法国等发达国家监管机构执法力度的不断加强，全球时尚业正迎来一场 深刻的漂绿监管革命。 欧盟引领全球时尚业可持续发展监管新潮流 近年来，欧盟执委会的绿色议程与可持续发展目标日益反映在立法倡议中。欧盟主管机关越来越关注不 公平的商业行为，包括在行业责任与环保承诺上的不实陈述。时尚产业因其对环境与社会的巨大影响， 已成为重点监管领域之一，欧洲各国的市场监管部门加强了对漂绿、欺骗性标签及误导性道德主张的调 查力度。 作为致力于在2050年实现碳中和的国家，法国近年来制定了一系列创新性法律。2021年通过的《气候与 韧性法》（Loi Climat e Resilience）大幅加强了对环保声明的监管，将误导 ...

Core Viewpoint - The article discusses the impact of Arc'teryx's fireworks event on its parent company Amer Sports and its major shareholder Anta Group, highlighting the failures in environmental governance and corporate governance that led to a significant drop in stock prices for both companies [2][4][5]. Summary by Sections Company Governance - The fireworks event caused a nearly 5% drop in Amer Sports' stock price and a 7.28% drop in Anta's stock price, resulting in a market value loss of nearly 10 billion [2]. - The incident reflects a disconnect between Amer Sports' brand image of sustainability and its actual practices, potentially affecting consumer purchasing intentions and leading to a significant decline in stock prices [4][5]. Financial Performance - Anta's financial performance is heavily reliant on Amer Sports, which has become a crucial profit driver since Anta acquired a 57.95% stake in Amer Sports for €4.6 billion in 2019 [5]. - In 2024, Anta reported a revenue of 70.83 billion, a year-on-year increase of 13.6%, and a net profit margin increase to 22% from 16.4% the previous year [5]. - However, excluding profits from Amer Sports, Anta's net profit attributable to shareholders was only 11.73 billion, a modest increase of 7.1% [5]. Consumer Trust - The fireworks incident has led to calls for boycotts and returns, undermining Amer Sports' market foundation in China, which is its largest growth engine [5][6]. - The event highlights a broader issue of governance gaps in international operations, as the lack of a unified crisis communication mechanism between regional teams and the parent company has eroded investor trust [6]. ESG and Greenwashing - The article discusses the concept of "greenwashing," where companies create a facade of environmental responsibility without genuine action [7][9]. - Despite Amer Sports' claims of assessing its environmental impact, the fireworks event suggests a failure to evaluate the environmental damage and public backlash adequately [10]. - Anta has made strides in ESG governance, achieving an MSCI ESG rating upgrade from "BB" to "A," but the recent incident raises questions about the effectiveness of these efforts [9][10]. Recommendations for Improvement - To regain consumer trust, companies must align their actions with their stated values, ensuring that environmental considerations are integrated into decision-making processes [11][12]. - Engaging with environmental NGOs, expanding ESG risk assessments, and fostering consumer dialogue are suggested strategies for improving governance and restoring trust [12].

Core Viewpoint - The incident involving Arc'teryx's fireworks display has significantly impacted its parent company Amer Sports and its major shareholder Anta Group, leading to a notable decline in stock prices and market value, raising concerns about environmental governance and corporate responsibility [1][2][3]. Group 1: Financial Impact - Amer Sports' stock price dropped approximately 5% following the incident, while Anta Group's stock fell by as much as 7.28%, resulting in a market value loss of nearly 10 billion yuan [1]. - Anta's financial performance is heavily reliant on Amer Sports, which has become a crucial profit driver for the group, contributing significantly to its overall revenue and profit margins [4][3]. - In 2024, Anta reported a revenue of 70.83 billion yuan, a year-on-year increase of 13.6%, with a net profit margin rising to 22% from 16.4% the previous year [4]. Group 2: Brand Trust and Consumer Sentiment - The fireworks incident has led to a collapse of consumer trust, as Arc'teryx has long been perceived as a premium outdoor brand committed to sustainability, and this event contradicts its core values [2][5]. - Social media backlash has prompted calls for boycotts and returns, threatening Arc'teryx's market position in China, which is a key growth engine for Amer Sports [4][5]. - The incident highlights a disconnect between the brand's proclaimed values and its actions, potentially undermining consumer loyalty and the high-price model [4][11]. Group 3: Governance and ESG Concerns - The incident reveals significant governance gaps in the international operations of the company, particularly in crisis communication and internal management [5][6]. - There is a lack of consistent messaging and accountability between the brand's domestic and international teams, which can erode investor confidence [5][6]. - The concept of "greenwashing" is raised, indicating that the company's marketing efforts may not align with actual environmental practices, leading to skepticism about its sustainability claims [6][7]. Group 4: Recommendations for Recovery - To regain consumer and investor trust, the company should engage with environmental NGOs, enhance ESG risk assessments, and actively seek consumer feedback [9][10]. - Transparency and alignment of actions with stated values are crucial for rebuilding trust, as consumers increasingly prioritize brands that reflect their own values [11][10].

Core Viewpoint - The article discusses the role of Sustainable Linked Bonds (SLB) in promoting the transformation of high-carbon enterprises in China, emphasizing that the true value of SLBs lies in their ability to enforce substantial transformation commitments through institutional design rather than merely expanding financing scale [1][6]. Group 1: Institutional Logic of Core Elements - The effectiveness of SLBs depends on the institutional design of five core elements: Key Performance Indicators (KPI), Sustainability Performance Targets (SPT), bond characteristics, information disclosure and reporting, and third-party verification [2]. - These elements are interrelated; for instance, if KPIs lack direct correlation with carbon reduction, subsequent target setting and constraints will lose focus [2]. Group 2: International Practices as Reference - International markets provide valuable insights for the evolution of SLBs, with examples such as Enel's phased design and Schneider Electric's inclusion of social issues in performance assessments [3]. - Compared to international practices, China's SLB design remains relatively simplistic, particularly in terms of constraint clauses and target aggressiveness, indicating a need for market-oriented incentives and international benchmarking [3]. Group 3: Progress and Issues in China's Market - China's SLB market has developed a diverse indicator system covering various areas, and most enterprises provide historical performance data for comparability [4]. - However, issues persist, such as KPIs not being closely linked to carbon emission targets and the need for enhanced flexibility and constraint in bond characteristics [4]. Group 4: Case Analysis and Common Issues - The "22 Tianan Coal Industry MTN002 (Sustainable Linked)" bond serves as a case study, showing reasonable KPI and SPT settings, but with room for improvement in direct correlation with carbon emission indicators [5]. - This case illustrates that while SLBs can incentivize enterprises to fulfill transformation commitments, there are still areas for enhancement in terms of penalty clauses and overall effectiveness [5]. Group 5: Optimization Paths and Policy Implications - The article proposes four optimization strategies to address the "five-dimensional mismatch": establishing unified performance target standards, introducing phased goals and dynamic adjustment mechanisms, enhancing mandatory information disclosure, and promoting the marketization of third-party verification [7]. - By addressing these shortcomings, SLBs can evolve from mere financing innovations to key institutional tools for driving low-carbon transformation and implementing the "dual carbon" strategy [7].

Core Viewpoint - The outdoor brand Arc'teryx's recent "explosive" fireworks event in the Himalayas has sparked significant public backlash due to perceived environmental destruction, highlighting a disconnect between the brand's proclaimed values of "respect for nature" and its actions [1][2]. Group 1: Brand Actions and Public Perception - Arc'teryx's fireworks display, intended to celebrate high mountain culture, has been criticized for its environmental impact, contradicting the brand's commitment to nature [1][2]. - The brand's self-defense regarding the event has been met with skepticism from environmental experts, who argue that even minor disturbances can have long-lasting ecological consequences [2]. - The incident has led to increased scrutiny of Arc'teryx's overall brand integrity, with reports of over 3,000 complaints related to product quality and harmful substances [2]. Group 2: ESG and Greenwashing Concerns - The event has brought attention to the broader issue of "greenwashing," where companies exaggerate or fabricate their environmental efforts to enhance their public image [2][3]. - The rise of ESG (Environmental, Social, and Governance) criteria has prompted companies to promote their sustainability initiatives, but many are accused of insincerity in their claims [2][3]. - Regulatory bodies are increasingly focusing on accurate environmental disclosures, with new guidelines set to take effect in 2024 to prevent misleading ESG reporting [3][4]. Group 3: Regulatory Environment and Future Implications - The China Securities Regulatory Commission has emphasized that companies should not use sustainability reports as marketing tools, and has penalized those providing inaccurate environmental information [4]. - The backlash against Arc'teryx serves as a cautionary tale for brands that fail to align their actions with their stated values, risking consumer trust and brand reputation [4]. - The need for companies to genuinely implement ESG practices is underscored, as failure to do so may lead to significant reputational damage and regulatory consequences [4].

Core Viewpoint - The article discusses the slow adoption of the EU Green Bond Standard (EU GBS) aimed at combating "greenwashing" in the European market, highlighting that non-EU issuers prefer more flexible standards like the ICMA Green Bond Principles [4]. Group 1: EU Green Bond Standard Overview - The EU GBS is a voluntary and stricter standard designed to enhance transparency and eliminate "greenwashing" by ensuring that project funds are allocated to activities that meet EU taxonomy standards and contribute to environmental goals [5][6]. - Key pillars of the EU GBS include alignment with EU taxonomy, establishment of a comprehensive green bond framework, robust reporting requirements, and mandatory external verification by accredited reviewers [6]. Group 2: Market Adoption and Issuance - The European Investment Bank (EIB) has been a pioneer in issuing EU GBS bonds, with a recent issuance of €3 billion primarily for clean transportation, achieving a subscription rate of 13.4 times, indicating strong investor interest in quality green assets [6][8]. - A2A SPA became the first corporate issuer under the EU GBS, issuing €500 million in January, while Dutch Bank has been a frequent issuer with €750 million and €1 billion bonds issued in February and June respectively [6]. Group 3: Project Categories and Ratings - Renewable energy is the primary category for EU GBS projects, with 8 out of 12 bonds allocated to this category, followed by green buildings and clean transportation, each receiving funding from 4 bonds [8]. - Among the 12 EU GBS bonds issued, 6 are rated BBB, reflecting market concerns about credit quality, with spreads ranging from 75 to 100 basis points, while EIB's AAA-rated bonds have a spread of about 30 basis points [10][12].

Core Viewpoint - The European Union is at risk of losing its industrial future due to hesitation in climate action, while countries like China are rapidly advancing in climate technology investments [1][5]. Group 1: Climate Challenges in Europe - Extreme weather events are increasingly impacting Europe, with significant losses estimated at nearly 500 billion euros over the past 40 years due to disasters like floods and wildfires [1][2]. - The shift in focus from climate issues to "security and competitiveness" is reversing Europe's green progress, potentially leading to severe consequences [1][2]. Group 2: Industry Response and Criticism - Major industry players, such as BP, are criticized for backtracking on climate commitments, with BP abandoning its green hydrogen project to refocus on fossil fuels [2][5]. - The EU's "Green Deal" is facing pressure from member states and industries to relax emission reduction targets, which could undermine climate progress [2][5]. Group 3: Policy and Action Urgency - The EU's Common Agricultural Policy, with an annual budget of nearly 60 billion euros, is seen as a crucial tool for driving green transformation [5]. - Urgent action is emphasized, with calls for decisive measures rather than hesitation in addressing climate change [6]. Group 4: Global Climate Cooperation - China and the EU have committed to strengthening cooperation on climate change, with China emerging as a leader in clean energy technology [7]. - China's investments in climate-friendly technologies are expected to significantly reduce global emissions, highlighting the need for Europe to keep pace [7].