Core Insights - The comic exhibition industry continues to thrive in 2025, with over 400 commercial and fan exhibitions held during the Mid-Autumn Festival and National Day holidays, and the total number of events exceeding 1,000 when including non-standard venues [1][4] - Comic exhibitions have evolved from subcultural gatherings to significant social and emotional outlets for the younger generation, particularly Generation Z, who engage in activities like cosplay and community meetups [1][4] - Major cities such as Shanghai, Beijing, Guangzhou, and Shenzhen hosted at least 147 anime and gaming events during the National Day period, marking a new high compared to 117 events in the same period last year [1][4] Industry Trends - The market is witnessing a dual structure with large-scale comprehensive exhibitions like COMICUP and Chinajoy dominating, while a growing number of smaller, niche exhibitions are emerging, though their effectiveness varies [5][8] - The rise of fan-driven "ONLY" exhibitions, which focus on specific IPs or themes, is becoming a key growth driver for the anime exhibition market, categorized into three main types: "pallet IP ONLY," "single IP ONLY," and "specific CP/team ONLY" [8][10] - Game IPs have become the dominant force in the exhibition landscape, with 41 game-related events compared to 22 anime events during the National Day period, highlighting the strength of domestic game IPs [11][12] Economic Impact - Major exhibitions like COMICUP have demonstrated significant economic impact, with events attracting over 250,000 attendees and driving hotel bookings and local economies [20] - Despite the popularity of smaller "ONLY" exhibitions, financial viability remains a concern, as evidenced by a case where an individual invested 1.6 million yuan but incurred a loss of 860,000 yuan [20]

Core Insights - The presence of ACG (Anime, Comic, Game) culture remains strong during the summer, with notable box office predictions for domestic animations and games [1] - The number of comic conventions in China has surged, with over 1,000 events expected in May alone, indicating a significant growth in the ACG market [2] - The user base for the broader ACG community in China is projected to grow from 210 million in 2017 to 526 million by 2025, with the market size for ACG-related products expected to reach 652.1 billion yuan [2] Industry Trends - Major players like Weibo and Xiaohongshu are entering the ACG space, with Xiaohongshu's RED LAND event attracting nearly 300,000 participants [2][3] - The RED LAND event features an open-world adventure concept and aims to engage younger audiences, although it lacks the depth of experience seen in established conventions [3][4] - The growth of female users in the ACG community is notable, with women making up 48% of online game users by mid-2025, reflecting a shift in demographics [6] Market Dynamics - Traditional conventions like BW and CJ are adapting to include both consumer and business elements, with significant attendance numbers reported [7] - The rise of comic conventions in smaller cities is evident, with events in places like Zhejiang seeing over half of the conventions held in county-level cities [12][13] - The economic impact of these conventions is substantial, with local businesses reporting increased sales during event periods [12] Challenges and Opportunities - Despite the growth, challenges remain in terms of user engagement and the quality of experiences offered at smaller conventions [4][13] - The potential for further development in the ACG market is significant, with a growing user base and increasing interest in ACG culture across various demographics [14]