烧钱换市场

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硅鲸科技CEO赵绍辉:阿里 美团 京东 拼多多财报呈现“增收不增利”的共性特征
Sou Hu Cai Jing· 2025-09-08 02:25
Group 1 - The core viewpoint of the article discusses the competitive landscape of the food delivery market in 2025, focusing on the performance of four major retail e-commerce platforms: Alibaba, JD.com, Pinduoduo, and Meituan [1] Group 2 - Financial highlights and key indicators reveal that all four platforms exhibit a common trait of "increased revenue without increased profit," with significant differences in strategic direction and performance [8] - Alibaba's highlights include: - Instant retail revenue reaching 14.78 billion yuan, a 12% year-on-year increase, contributing to a 25% growth in monthly active users on the Taobao app, despite an expected loss of 22 billion yuan in instant e-commerce [8] - Cloud intelligence revenue of 33.398 billion yuan, a 26% year-on-year increase, with capital expenditure on AI rising 220% to 38 billion yuan [8] - International digital commerce group revenue of 34.741 billion yuan, a 19% year-on-year increase [8] - JD.com highlights include: - Revenue of 356.7 billion yuan, a 22% year-on-year increase [8] - Retail business revenue growth of 20.6%, achieving a new profit margin high during promotional seasons [8] - Daily order volume for food delivery surpassing 25 million, supported by 150,000 full-time delivery riders [8] - Meituan highlights include: - Revenue of 91.84 billion yuan, an 11.7% year-on-year increase [9] - Core local business revenue of 65.3 billion yuan, a 7.7% year-on-year increase, with annual user transaction frequency rising to 45 times [9] - New business revenue of 26.5 billion yuan, a 22.8% year-on-year increase [9] - Pinduoduo highlights include: - Revenue of 104 billion yuan, with growth slowing to 7% [9] - Initiatives like "2025 Duohuo Specialty Products" and "New Quality Merchant Support Plan" [9] - A model combining farmers, cooperatives, and e-commerce driving over 40% growth in agricultural product sales [9] Group 3 - The balance between short-term profits and long-term investments is crucial, with strategies including maintaining cash cow businesses, heavy investments in new growth engines, and setting loss limits for long-term innovations [10] - Corporate social responsibility and entrepreneurial spirit play a key role, as seen in JD.com's provision of social insurance for delivery workers and Pinduoduo's initiatives to support agricultural products [11] Group 4 - The industry is transitioning from a phase of "burning money for market share" to a focus on value creation, with a consensus on green consumption, smart technology, and experience upgrades by 2025 [12][13]
外卖大战后的首份财报:京东烧掉147亿
Sou Hu Cai Jing· 2025-08-16 09:36
Core Viewpoint - JD's second-quarter financial report highlights significant revenue growth but substantial losses in its new food delivery business, raising questions about the sustainability of its aggressive market expansion strategy [1][10][19]. Group 1: Financial Performance - JD's total revenue reached 356.7 billion yuan, marking a 22.4% increase, the highest growth rate in nearly three years [1]. - The net profit attributable to shareholders was only 6.2 billion yuan, a staggering 51% year-on-year decline [1]. - The retail business generated 310.1 billion yuan in revenue, a 20.6% increase, contributing nearly 87% of the group's total revenue [1][6]. Group 2: Losses in New Business - The food delivery segment incurred a loss of 14.7 billion yuan, averaging a loss of 5.6 yuan per order delivered [1][14]. - Despite the losses, the new business revenue surged by 199% year-on-year to 13.85 billion yuan, with daily order volume exceeding 25 million [12][14]. - The operational strategy involved high marketing costs, increasing from 4.1% to 7.6% of revenue, while R&D investment saw only a marginal increase [18]. Group 3: Market Strategy and Competition - JD's aggressive entry into the food delivery market included zero commission fees and substantial subsidies, leading to rapid market penetration [11][12]. - The competitive landscape is shifting, with JD's strategy facing scrutiny as it competes against Alibaba and Meituan, both of which are also incurring significant losses [21][27]. - The market is becoming increasingly cautious about the sustainability of "buying growth" through subsidies, as evidenced by a drop in JD's stock price following the earnings report [16][14]. Group 4: Long-term Outlook - JD's cash reserves stood at 223.4 billion yuan, providing a buffer for ongoing investments in new business ventures [7]. - The company is exploring differentiated models to address long-standing issues in the food delivery sector, such as food safety and quality [23]. - The financial report serves as a warning to the industry about the need for genuine value creation rather than merely inflating competition through unsustainable practices [27].
被外卖大战折磨的商家,不想干了
Hu Xiu· 2025-07-23 07:43
声势浩大的外卖大战终于要被叫停了。 就在上周,市场监管总局约谈外卖平台三位巨头,提醒他们理性竞争。 言下之意就是,别卷了,再卷下去大家都没好果子吃。 这声"叫停"来得很及时。 因为就在约谈前两天,美团核心本地商业CEO王莆中非常坦率地向媒体表达了他对"外卖大战"的看法:"(现在)这样卷没意义,对行业也是伤害。" 王莆中说得很直白,现在外卖大战中大多数订单是"泡沫"。 那种"1块钱买12瓶水"的低价订单,除了能够让订单量数据变得好看,其实没有任何作用,既不能带来交易额增长,也没办法创造出利润,只会扭曲整个 市场。 明知道没用,为什么还要做呢? 首先,用户的热情会刺激这件事发生。 新平台接连涌入,试图复制过往"烧钱换市场"的模式,通过"百亿补贴"掀起行业价格战。 短短不到三个月的时间内,市场前赴后继地涌入近800亿补贴资金时(京东两次宣布投入百亿、饿了么宣布投入百亿、淘宝闪购宣布投入五百亿),补贴 已经不仅仅是补贴,而成为一种全民节日的存在。 "你不想做,用户也会让你做的。"毕竟气氛已经烘托到位了。 一 另外,其它平台都在做,你不做,就会被认为是怕了,是输了。 就像王莆中说的那样,美团不想内卷,也一直在反内卷,并 ...