增长，是所有电商商家经营的核心命题。 但同一命题下，商家难点却各不相同，"投放转化率不理想"、"行业内容同质化严重"、"新品打爆难，爆品效应又短暂"、"找不准大促脉门"……大大小小问 题，都成了增长途中的拦路石。 然而，也有不少抖音电商商家是例外，提前拿下了"通关卡"： 虎牌保险柜新品618首发即爆品， 低频消费品也能狂揽800万销售额； 美妆品牌VAA周年庆秒变爆款孵化场，直播GMV斩获2100万!+ 童年伙伴今麦郎凭男团直播和年轻人网友玩到一起，顺手拿下榜单TOP1； …… 这些商家经营到底有何秘笈？ 在与几位业内人士深入交流后，品叔发现许多在抖音电商中"逆势增长"的商家背后，都站着一群"幕后玩家"——抖音电商服务商。 截至今年上半年，抖音电商服务商合作的商家已达30万+，覆盖各行各业，接连孵化爆款奇迹。而相较于那些爆款数据，更让品叔感兴趣的是： "千家千面"的电商商家经营和增长难题，正被"一对一"地精准解决。 1、让每一个生意难题，都有增长新解答 近年来，得益于抖音电商平台"分类型"为服务商提供的"体系化培训和差异化支持"，服务商能力和专业性持续增强，业务范围也已不限于"投放执行"和"店 铺代运营"，而 ...

Investment Rating - The industry is rated as "Recommended" based on favorable fundamentals and expected outperformance of the industry index compared to the benchmark index [3]. Core Insights - In May 2025, the total retail sales of consumer goods reached 4,132.6 billion yuan, with a year-on-year growth of 6.4%. The online retail sales of physical goods grew by 8.2% year-on-year, benefiting from the early promotion of the 618 shopping festival [1][5]. - The growth in retail sales was driven by the early 618 promotion, with significant increases in categories such as home appliances and communication devices, which continued to lead the industry [1][5]. - The report emphasizes the importance of focusing on high-quality, well-performing, and low-valuation leading companies in the consumer internet sector as the 618 shopping festival concludes [1][5]. Summary by Sections Industry Scale - The industry comprises 132 listed companies with a total market capitalization of 1,163.4 billion yuan and a circulating market capitalization of 1,070.5 billion yuan [3]. Retail Performance - The total retail sales of consumer goods in May 2025 were 4,132.6 billion yuan, with a year-on-year increase of 6.4%, and a month-on-month increase of 1.3 percentage points [5]. - The retail sales of goods reached 3,674.8 billion yuan, growing by 6.5% year-on-year, while catering revenue was 457.8 billion yuan, with a year-on-year growth of 5.9% [5]. - Urban retail sales amounted to 3,605.7 billion yuan, up 6.5% year-on-year, while rural retail sales were 526.9 billion yuan, increasing by 5.4% year-on-year [5]. Online Retail Growth - The online retail sales of physical goods totaled 1,061.3 billion yuan in May, with a year-on-year growth of 8.2%, and a month-on-month increase of 2.1 percentage points [5]. - Categories such as food, clothing, and daily necessities saw online retail sales growth of 14.5%, 1.2%, and 6.1% respectively [5][21]. Category Performance - Essential categories like grain, oil, and food saw a year-on-year growth of 14.6%, while home appliances and audio-visual equipment led with a remarkable growth of 53% [5][35]. - Communication equipment grew by 33% year-on-year, and cultural and office supplies increased by 30.5% due to government subsidies [5][42]. Investment Recommendations - The report suggests focusing on leading consumer internet companies with strong fundamentals, good performance, high buybacks, and low valuations as the 618 shopping festival approaches its end [1][5].