Group 1: Economic Performance - The province achieved a total retail sales of 2.39 trillion yuan in the first half of the year, with a year-on-year growth of 5%, ranking first in the country for both scale and net increase [1] - Online retail sales reached 636.24 billion yuan, with a growth rate of 7.9%, placing the province third nationally [1] - The province's import and export of goods totaled 2.81 trillion yuan, reflecting a year-on-year increase of 5.2%, surpassing the national average growth of 2.3 percentage points [1] Group 2: Consumption Promotion Initiatives - The province organized over 3,500 consumption promotion activities, involving 65,000 commercial enterprises and distributing more than 850 million yuan in consumer vouchers and 50 million yuan in digital currency red packets [2] - The "old-for-new" consumption policy has shown significant results, with related products achieving retail sales of 384.7 billion yuan, accounting for 40.3% of the province's total retail sales, and contributing 3.7 percentage points to the growth [1] Group 3: Future Plans and Events - The province plans to leverage the "Super League" to enhance consumer engagement, with initiatives like the "Super League + New Consumption" linkage IP and various promotional activities [3] - The province will also focus on nighttime consumption by activating 50 designated night consumption clusters, promoting events that integrate sports, culture, and tourism [4] - Upcoming themed activities such as "Golden Autumn Shopping" and "Warm Winter Shopping" will be organized to create a vibrant consumption atmosphere [3]

Investment Rating - The report maintains an "Accumulate" rating for the retail sector [5] Core Insights - In May 2025, the total retail sales of consumer goods reached 41,326 billion yuan, with a year-on-year growth of 6.4%, slightly exceeding expectations [1][9] - The retail sales excluding automobiles amounted to 37,316 billion yuan, with a year-on-year increase of 7.0% [1][9] - The overall retail sales from January to May 2025 totaled 203,171 billion yuan, reflecting a year-on-year growth of 5.0% [1][9] Summary by Sections Retail Sales Performance - In May 2025, the retail sales of essential goods showed positive growth across all categories, with food and oil products experiencing significant changes [2][14] - Essential goods such as grain and oil, food, beverages, and daily necessities saw year-on-year increases of 14.6%, 0.1%, 11.2%, and 8.0% respectively [2][14] - The retail sales of discretionary items, except for petroleum products, also showed growth, with home appliances and communication equipment experiencing accelerated growth [2][14] Regional and Channel Analysis - Urban retail sales in May reached 36,057 billion yuan, growing by 6.5% year-on-year, while rural retail sales were 5,269 billion yuan, growing by 5.4% [3][28] - Online retail sales of physical goods from January to May 2025 reached 49,878 billion yuan, accounting for 24.5% of total retail sales, with food, clothing, and daily necessities showing year-on-year growth of 14.5%, 1.2%, and 6.1% respectively [3][30] Investment Recommendations - The report highlights a stable recovery in the retail sector since 2025, with certain sub-sectors showing marginal improvements and policy support expected to drive future growth [4][34] - Key investment targets include companies in new consumption, retail transformation, cross-border e-commerce, and tourism sectors [4][34]

Investment Rating - The industry is rated as "Recommended" based on favorable fundamentals and expected outperformance of the industry index compared to the benchmark index [3]. Core Insights - In May 2025, the total retail sales of consumer goods reached 4,132.6 billion yuan, with a year-on-year growth of 6.4%. The online retail sales of physical goods grew by 8.2% year-on-year, benefiting from the early promotion of the 618 shopping festival [1][5]. - The growth in retail sales was driven by the early 618 promotion, with significant increases in categories such as home appliances and communication devices, which continued to lead the industry [1][5]. - The report emphasizes the importance of focusing on high-quality, well-performing, and low-valuation leading companies in the consumer internet sector as the 618 shopping festival concludes [1][5]. Summary by Sections Industry Scale - The industry comprises 132 listed companies with a total market capitalization of 1,163.4 billion yuan and a circulating market capitalization of 1,070.5 billion yuan [3]. Retail Performance - The total retail sales of consumer goods in May 2025 were 4,132.6 billion yuan, with a year-on-year increase of 6.4%, and a month-on-month increase of 1.3 percentage points [5]. - The retail sales of goods reached 3,674.8 billion yuan, growing by 6.5% year-on-year, while catering revenue was 457.8 billion yuan, with a year-on-year growth of 5.9% [5]. - Urban retail sales amounted to 3,605.7 billion yuan, up 6.5% year-on-year, while rural retail sales were 526.9 billion yuan, increasing by 5.4% year-on-year [5]. Online Retail Growth - The online retail sales of physical goods totaled 1,061.3 billion yuan in May, with a year-on-year growth of 8.2%, and a month-on-month increase of 2.1 percentage points [5]. - Categories such as food, clothing, and daily necessities saw online retail sales growth of 14.5%, 1.2%, and 6.1% respectively [5][21]. Category Performance - Essential categories like grain, oil, and food saw a year-on-year growth of 14.6%, while home appliances and audio-visual equipment led with a remarkable growth of 53% [5][35]. - Communication equipment grew by 33% year-on-year, and cultural and office supplies increased by 30.5% due to government subsidies [5][42]. Investment Recommendations - The report suggests focusing on leading consumer internet companies with strong fundamentals, good performance, high buybacks, and low valuations as the 618 shopping festival approaches its end [1][5].

Investment Rating - Maintain "Buy" rating for the retail industry [5] Core Insights - In April 2025, the total retail sales of consumer goods reached 37,174 billion yuan, with a year-on-year growth of 5.1%, which is in line with expectations [1][8] - The retail sales excluding automobiles amounted to 33,548 billion yuan, with a year-on-year increase of 5.6% [1][8] - The overall retail sales from January to April 2025 totaled 161,845 billion yuan, reflecting a year-on-year growth of 4.7% [1][8] Summary by Sections Retail Sales Performance - In April 2025, the year-on-year growth for essential goods was positive across the board, with food, beverages, tobacco, and daily necessities growing by 14.0%, 2.9%, 4.0%, and 7.6% respectively [2][13] - For discretionary items, only petroleum products saw a decline, while categories like cultural office supplies and gold and silver jewelry experienced significant growth [2][13] Regional and Channel Analysis - Urban retail sales in April reached 32,376 billion yuan, growing by 5.2% year-on-year, while rural retail sales were 4,798 billion yuan, with a growth of 4.7% [3][25] - Online retail sales of physical goods from January to April 2025 were 39,265 billion yuan, marking a year-on-year increase of 5.8% and accounting for 24.3% of total retail sales [3][25] Investment Recommendations - The retail sector is expected to maintain a stable recovery, with certain sub-sectors showing marginal improvements, supported by policy stimuli [4][31] - Notable companies to watch include Huazhu Group, Jinjiang Hotels, and Yonghui Superstores, among others, as they are positioned to benefit from the anticipated growth in the sector [4][31]