新华社郑州8月15日电 题：99克拉进口钻石只要22元？——部分电商平台假钻石泛滥现象调查 新华社"新华视点"记者孙清清、刘振坤、卫子轩 2克拉培育钻石戒指仅卖153元、99克拉进口钻石仅卖22元……打开一些电商平台，可以搜索到琳琅满目、图片精美并带有鉴定证书的钻石饰 品，价位从几十元到上百元不等，与实体店动辄上万元的钻石形成鲜明反差。 电商平台上销售的"白菜价"钻石，是真的吗？对此，"新华视点"记者进行了调查。 电商平台充斥"白菜价"钻石 河南郑州市民郑先生最近遇到一件糟心事：他在某电商平台上网购了一个5克拉的培育钻石戒指，准备在婚礼上使用；但检测发现，所谓的 培育钻石竟是合成立方氧化锆。 郑先生的遭遇并非个例。记者查询发现，不少人在网上发布过买培育钻石被骗的经历。 记者在电商平台输入"培育钻石"，便会跳出大量打着"培育钻石"标签的销售链接，如"1克拉143元 送IGI证书高档礼盒""2克拉154元 送培育钻 专配IGI宝石证书"；每克拉从几十元到上百元不等，与实体店动辄上万元的钻石相比，堪称"白菜价"。 记者梳理发现，一些售卖所谓"培育钻石"的商家交易量惊人，很多高达数万单。在某店铺，其一个交易页面就显示 ...

Core Viewpoint - The new regulation by the State Administration for Market Regulation aims to enhance consumer safety in online shopping and impose stricter accountability on e-commerce platforms and merchants [1][2][3] Group 1: Regulation Details - The new regulation addresses the previous challenges in recalling defective products, such as difficulties in information access, halting sales, and accountability for compensation [1] - E-commerce platforms are now required to establish a "defective consumer goods information sharing" mechanism, ensuring that merchants immediately remove products from sale upon receiving recall information [1] - The regulation mandates that e-commerce platforms assist regulatory authorities in identifying transaction data related to recalled products, allowing consumers to quickly access recall information through official channels [1] Group 2: Impact on E-commerce - The regulation imposes higher standards on e-commerce operators, requiring them to create systems for collecting and analyzing defective product data and prominently displaying recall information on their homepages [2] - Merchants are now held accountable for product defects and must proactively disclose recall plans, including detailed product information for consumer verification [2] - The regulation also targets live-streaming e-commerce, where influencers may have previously concealed product defects; such actions will now be subject to a credit supervision system [2] Group 3: Market Implications - The new regulation is expected to shift the e-commerce industry towards "quality competition," compelling platforms to improve product entry mechanisms and merchants to invest in quality control [2] - Long-term, the regulation will foster a market environment that favors businesses prioritizing quality and service, while those relying on low-price competition may be phased out [2][3] - The regulation serves as a protective measure for consumer rights and aims to create a more trustworthy e-commerce landscape [3]

Core Viewpoint - The article highlights the proactive measures taken by the Yanji City Market Supervision Administration to regulate the e-commerce market and protect consumer rights during the upcoming "6·18" shopping festival [1][5]. Group 1: Regulatory Actions - The Yanji City Market Supervision Administration has deployed special regulatory actions focusing on key areas of e-commerce, including food, beauty, and skincare products [5]. - Enforcement personnel are conducting targeted inspections to identify false advertising, exaggerated claims, and misleading statements on product pages [5]. - The administration is strictly checking price labeling and combating price fraud practices such as "raising prices before discounts" and "fictitious original prices" [5]. Group 2: Monitoring and Compliance - The administration utilizes a network transaction monitoring system for real-time dynamic monitoring of key e-commerce platforms and stores, with a focus on emerging business models like live streaming and social e-commerce [5]. - Investigations are initiated promptly for suspected sales of counterfeit goods, intellectual property infringement, and fraudulent practices [5]. - Collaboration with platform operators is emphasized to ensure compliance and timely action against non-compliant stores, including product delisting and transaction restrictions [5]. Group 3: Consumer Protection - The Yanji City Market Supervision Administration has established a rapid response mechanism for consumer complaints during the "6·18" period, ensuring issues are addressed efficiently [9]. - Consumers are advised to choose reputable platforms and merchants, read promotional rules carefully, and be cautious about product prices, quality, and after-sales service [9]. - The administration encourages consumers to protect personal information and report any disputes to the relevant platforms or regulatory bodies [9].