Core Viewpoint - Pinduoduo's Q2 performance exceeded profit expectations, leading to a temporary stock price surge, but revenue growth remains stable and unremarkable, indicating a potential slowdown in growth momentum [1][5]. Revenue Performance - Total revenue for Q2 reached approximately 104 billion RMB, a year-on-year increase of 7%, aligning closely with market expectations after two consecutive quarters of underperformance [1][10]. - Core advertising revenue grew by 13.4% year-on-year, also meeting market expectations, suggesting that growth in Pinduoduo's main platform has stabilized [1][11]. Temu's Performance - Transaction commission revenue for Temu was about 48.3 billion RMB, showing negligible growth of less than 1% year-on-year, primarily due to increased tariffs and the shift from full to semi-managed business models [2][15]. - Despite challenges, Temu's overall GMV growth is estimated to exceed 40%, indicating resilience through market expansion and business model adaptation [2][7]. Marketing and Expenses - Marketing expenses were significantly lower than expected at 27.2 billion RMB, nearly 8 billion RMB less than anticipated, contributing to a stronger profit performance [2][20]. - R&D expenses continued to grow at approximately 23% year-on-year, while management expenses decreased by nearly 17%, reflecting improved operational efficiency [2][20]. Profitability - Operating profit margin improved to nearly 25%, up from 17% in the previous quarter, with actual operating profit around 25.8 billion RMB, exceeding market expectations by 4.3 billion RMB [3][23]. - Net profit reached 30.8 billion RMB, influenced by investment income exceeding 10 billion RMB, showcasing Pinduoduo's strong profitability under effective cost control [3][24]. Market Position and Future Outlook - Pinduoduo's performance, while stable, lags behind competitors like JD.com and Vipshop, which reported stronger growth, indicating a relative disadvantage in the current market environment [5][12]. - The company may need to maintain subsidy efforts in its main platform to counterbalance competitive disadvantages, although the negative impact of subsidies is expected to diminish over time [5][6].

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [5]. Core Views - The company's revenue for Q1 2025 increased by 10% year-on-year to 95.7 billion yuan, with marketing service revenue growing by 15% to 48.7 billion yuan and transaction service revenue increasing by 6% to 47 billion yuan. The revenue growth was impacted by intensified competition and external uncertainties, while net profit decreased by 45% year-on-year to 16.9 billion yuan, with a Non-GAAP net profit margin of 18% [1][2]. - The company is facing challenges due to increased competition and its decision to invest more in merchant support and platform ecosystem development, which has led to a significant rise in sales expenses by 43% year-on-year to 33.4 billion yuan. This may pressure the adjusted net profit in the short term, but the long-term outlook remains positive due to strengthened supply chain support for new merchants [2][3]. Revenue and Profit Forecast - The revenue forecasts for 2025 to 2027 have been revised down to 440.2 billion yuan, 505.6 billion yuan, and 577.4 billion yuan respectively, from previous estimates of 470.2 billion yuan, 547.8 billion yuan, and 625 billion yuan. The projected Non-GAAP net profits for the same years are now expected to be 104.8 billion yuan, 132.7 billion yuan, and 155.5 billion yuan, down from earlier forecasts of 138 billion yuan, 169.8 billion yuan, and 196.9 billion yuan. The corresponding price-to-earnings ratios are projected to be 10X, 8X, and 6X [3].

Core Insights - Pinduoduo's Q1 2025 revenue was 95.6722 billion yuan, a 10% year-on-year increase, but below market expectations of 101.6 billion yuan [1] - The net profit attributable to ordinary shareholders was 14.7418 billion yuan, a 47% year-on-year decline, while non-GAAP net profit was 16.916 billion yuan, down 45% [1] - The company's stock price fell 13.64% in the US market following the earnings report, reflecting investor concerns about future growth [1][4] Financial Performance - Total revenue for Q1 2025 was 95.6722 billion yuan, with online marketing services and other services generating 48.7222 billion yuan (15% growth) and transaction services generating 46.95 billion yuan (6% growth) [4] - Sales and marketing expenses increased by 43% year-on-year to 33.4027 billion yuan, primarily due to higher promotional and advertising expenditures [4] - Pinduoduo's market capitalization dropped to 146.2 billion USD, losing over 10 billion USD in value after the stock price decline [4] Competitive Landscape - The e-commerce industry is experiencing intensified competition, with Pinduoduo facing limitations in policy incentives for consumers and insufficient responses to national subsidy policies compared to competitors [4] - To support merchants during short-term fluctuations, Pinduoduo launched a "100 billion support" strategy, increasing assistance and subsidies for small and medium-sized businesses, which may impact short-term profits [4] Management Outlook - Pinduoduo's management emphasized a focus on long-term intrinsic value rather than short-term financial performance [5] - The company aims to control costs, improve gross margins, and accelerate overseas expansion to stabilize stock prices, although challenges remain in achieving a profitable business model and performance recovery [5]

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [4][10]. Core Views - The company reported a robust revenue growth of 24% year-on-year in Q4 2024, reaching 110.6 billion yuan, with marketing services revenue growing by 17% and transaction services revenue increasing by 33% [1][2]. - The revenue growth slowdown is attributed to intensified competition and external uncertainties, while profit fluctuations are due to increased investments in merchant support and platform ecosystem development [1][2]. - The company is expected to strengthen its supply chain and support new quality merchants, which is beneficial for long-term consumer service and platform health [2]. Revenue and Profit Analysis - In Q4 2024, the adjusted net profit increased by 17% year-on-year to 29.9 billion yuan, exceeding Bloomberg consensus estimates by 4%, with a Non-GAAP net profit margin of 27% [1]. - The marketing services revenue growth has slowed down, and the transaction services revenue growth is also expected to decelerate due to the rising share of TEMU's semi-managed GMV and lower monetization rates [2][3]. Future Projections - Revenue projections for 2025-2027 have been adjusted to 470.2 billion, 547.8 billion, and 625.0 billion yuan respectively, with year-on-year growth rates of 19%, 17%, and 14% [3]. - Non-GAAP net profit estimates for 2025-2027 are set at 138.0 billion, 169.8 billion, and 196.9 billion yuan, with growth rates of 13%, 23%, and 16% respectively [3].