Core Insights - The private banking sector is experiencing intense competition among major banks, with a focus on high-net-worth clients and asset management growth [2][19] - Recent developments, including the "internship monetization" controversy involving Industrial Bank, have sparked discussions about the boundaries of value-added services in private banking [1][7] Group 1: Private Banking Market Overview - The total Assets Under Management (AUM) in the private banking sector has reached 24.6 trillion yuan, with many banks reporting double-digit growth in client numbers and AUM [2][6] - Major banks like Industrial Bank, Agricultural Bank, and Bank of China have surpassed 3 trillion yuan in AUM, with significant year-on-year growth rates of 18.87% and 16.73% respectively [6][12] Group 2: Client Growth and Performance - As of the end of 2024, Industrial Bank had 289,000 private banking clients, an increase of 9.9% from the previous year, while Agricultural Bank and Bank of China also reported substantial client growth [4][6] - The average AUM per private banking client varies, with Industrial Bank at 11.52 million yuan and Agricultural Bank at 11.51 million yuan [3][6] Group 3: Competitive Strategies - Banks are adopting differentiated strategies to attract high-net-worth clients, with a focus on comprehensive services that include financial and non-financial resources [9][12] - The competition is not only about asset size but also about the quality of services offered, with banks like Industrial Bank and Construction Bank emphasizing tailored solutions for entrepreneurs [14][18] Group 4: Challenges and Future Directions - The private banking sector faces challenges such as product homogenization and intense competition, which may impact the effectiveness of non-interest income growth [4][19] - Moving forward, the industry is expected to shift from a scale-oriented approach to one focused on the health of client assets, aiming for a transformation from "scale competition" to "value management" [20]

Core Viewpoint - The article discusses the increasing popularity of family trusts among wealthy individuals in China, highlighting the shift in private banking services from asset accumulation to providing unique non-financial services and emotional value to retain high-net-worth clients [3][8][10]. Group 1: Private Banking Landscape - Private banking clients in China typically have investable assets exceeding 6 million yuan, with some banks setting higher thresholds, such as 10 million yuan at China Merchants Bank [3][5]. - The number of high-net-worth individuals in China with investable assets over 10 million yuan reached 3.16 million by the end of 2022, with an average investable asset of approximately 31.83 million yuan [5]. - The private banking sector has transitioned from "land grabbing" to "stock competition," focusing on existing clients as the market matures [3][20]. Group 2: Non-Financial Services - Non-financial services have become a core competitive advantage for private banks, with offerings including private jet bookings, Antarctic travel, and exclusive medical consultations [3][6][7]. - High-net-worth clients are increasingly attracted to unique experiences, such as customized concerts and exclusive travel opportunities, which enhance emotional value and client loyalty [4][6][7]. - Banks are investing heavily in providing high-end, scarce services to differentiate themselves in a competitive market [6][7]. Group 3: Family Trusts and Wealth Management - Family trusts and family offices are becoming focal points for private banks, especially for ultra-high-net-worth clients with assets exceeding 20 million yuan [10][11]. - Over 70% of high-net-worth individuals are preparing for wealth transfer, driven by concerns over asset protection and family dynamics [10][11]. - The family trust market in China is growing, with a reported balance of 643.58 billion yuan by the end of 2024 [11]. Group 4: Investment Trends - Wealthy clients are increasingly allocating assets to insurance products and precious metals like gold, especially in response to market volatility [15][19]. - The demand for exclusive investment products from top international asset management firms is rising among private banking clients, with minimum investment thresholds often set at 2 million yuan [14][19]. - Private banks are tailoring investment solutions to meet the specific needs of high-net-worth clients, often collaborating with various financial institutions [14][15]. Group 5: Client Retention and Competition - The private banking sector is experiencing a slowdown in client growth, leading to a focus on retaining existing clients and preventing asset outflows [20]. - The contribution of private banking clients to overall bank assets is significant, with a small percentage of clients holding a large portion of wealth [16][19]. - Banks are recognizing the comprehensive value of private banking clients, who often bring additional business opportunities through their enterprises [19][20].

以下文章来源于棱镜 ，作者肖望 棱镜 . 腾讯新闻出品栏目，《棱镜》聚焦泛财经深度记录。 将投中网设为"星标⭐"，第一时间收获最新推送 抢夺千万富豪客户们。 作者丨 肖望 编辑丨 孙春芳 来源丨 棱镜 私人银行，素以神秘、低调、门槛高昂著称。要成为私人银行客户，须在一家银行内拥有存款、理财 等金融资产超过600万元，招行则将这一门槛提高至1000万元。需要强调的是，这一门槛不包括房 产等固定资产。 业内共识是，一位私行客户往往享受不止一家私行服务，其个人资产普遍在1500万元以上。 一位私行业务负责人直言： 在金融业务基本同质化、理财差异不大的情况下，非金融服务权益已经 成为私人银行的核心竞争力。 预订私人飞机、南极旅行、名医就诊，再到留学辅导、海外医美，私人银行开"卷"服务背后，正是 抢夺千万富豪客户们的野心。 定制演唱会、南极旅游、观摩卫星发射 招行联合贝恩咨询发布的2023年《中国私人财富报告》数据显示，截至2022 年，可投资资产在 1000 万元以上的中国高净值人群数量达316万人，人均持有可投资产约3183万元。 谁能为富豪客户创造价值甚至提供情绪价值，谁就能得到客户转入更多的资产。同样，银行提供 ...

以下文章来源于时代财经APP ，作者张昕迎 聚焦于企业财经新闻，互联网新闻信息服务许可证编号：44120230006 五大行私行客户破百万。 文 ｜ 张昕迎 编辑 ｜ 张常旺 来源｜ 时代财经APP（ID：tf-app） 封面来源 ｜ Pexels 时代财经APP . 私人银行的"富人争夺战"再次上演。 近日有媒体报道称，兴业银行私人银行推出一项实习计划，该行可以为客户子女提供知名企业实习机会，其中不乏摩根大通、中 金资本、谷歌、微软等知名企业，报名条件是"非私行客户新增资金1000万元以上，存量私行客户新增资金500万元以上"，并且 要求实习期内资金不得转移。 对此，兴业银行回应称，该项目是兴业银行私人银行部面向高净值客户提供的增值服务，委托第三方机构执行。鉴于该项目引起 争议，经审慎评估，该行已暂停该项目。 近年来，国内高净值人群持续扩容，私人银行业务逐渐成为各大银行争夺的焦点。《2024胡润财富报告》数据显示，中国内地的 富裕家庭（资产600万元人民币以上）数量达414.2万户，当中拥有600万元人民币以上可投资资产的家庭为150万户。 "目前国内各大私行的入门级标准大多数都是600万元，主要是卷资产配 ...

出品 | 搜狐财经 作者 | 冯紫彤 私人银行服务有多"卷"？近日，一项兴业银行私人银行为客户子女推出的实习项目引发舆论热议。 据媒体报道，该项目名为"2025菁英实习计划"，发布于兴业银行私人银行微信公众号，旨在为高净值客户子女提供金融、互联网、咨询、快消、传媒、汽车 等行业的实习机会，包括摩根大通、中金资本、谷歌、微软、字节跳动等知名企业。 对此，兴业银行回应称，对该项目在推广中表述不完整造成的误解，深表歉意。兴业银行表示，该项目是该行私人银行部面向高净值客户提供的增值服务， 委托第三方机构执行。第三方机构通过公开渠道，收集优质企业的实习岗位信息，推荐给客户，并为客户提供职业能力评估和培训辅导等服务，帮助申请人 更好地匹配实习岗位需求。申请人是否可获得实习机会，由面试企业最终决定。 鉴于该项目引起争议，经审慎评估，兴业银行已暂停该项目。 高利润率+强客户粘性，"私人银行"业务素有银行业"皇冠上的明珠"之称。搜狐财经统计了15家重点上市银行私人银行相关数据，截至2024年末，15家银行 共有私行客户175.2万户，私行客户户均资产约1360万元。 为拓客展"十八般武艺"，插花品茗、子女留学指导等成私行标配 ...