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舌尖带动脚尖!“美食+”跨界出圈催生新消费 撬动文旅新增长点
Yang Shi Wang· 2025-11-23 06:53
这家缸子肉店颇受当地人的喜欢,因为开在喀什古城里,现在也吸引了越来越多的游客。 缸子肉,顾名思义就是在搪瓷缸里烹饪的清炖羊肉汤,汤浓肉嫩,所有的精华都集中在这一缸里,咕噜咕噜的炖煮声唤醒一天的味蕾。辅料搭 配胡萝卜、洋葱、西红柿,最后浇点盐水和胡椒,烹饪时间大概40分钟,既注重原汁原味,又讲究荤素搭配。 央视网消息:位于祖国版图最西边的新疆喀什,有着独特的民族风情。在当地的早餐里,有一种经典搭配——就是羊肉和馕。 这个季节喀什已经有一丝寒意,早晚温差比较大。在当地人早晨的餐桌上,什么样的美食能够暖心又暖胃? 早餐桌上,一份热气腾腾的缸子肉让冬日的早晨都变得暖和了。在新疆喀什,特色风味早餐也在成为城市的符号,为文旅发展注入活力。 早上9时,喀什的天还没亮,这家早餐店里就聚集了不少本地居民和外地游客。奶茶、糖糊糊、蒸榅桲……这些本地特色的早餐让大家都赶来 尝尝鲜。 在这家店里,糖糊糊的品种非常丰富,有橄榄油糖糊糊、核桃糖糊糊。在当地品尝糖糊糊还有一个方式就是要配馕,这个糖糊糊一点也不甜, 而且口感非常绵密。 阿迪力江说,这家店的传承其实没有什么秘方,吃的就是食物本身的鲜味。 缸子肉在当地都会盛在这样的碗里,一碗羊 ...
奶茶配馕 传统美食有了新吃法 快来尝一尝
Yang Shi Wang· 2025-11-23 03:46
缸子肉,顾名思义就是在搪瓷缸里烹饪的清炖羊肉汤,汤浓肉嫩,所有的精华都集中在这一缸里,咕噜咕噜的炖煮声唤醒一天的味蕾。辅料搭配胡萝卜、洋 葱、西红柿,最后浇点盐水和胡椒,烹饪时间大概四十分钟,既注重原汁原味,又讲究荤素搭配。 总台记者 刘菲:一碗羊肉汤,一份肉,还有一个馕,这个馕因为中间有一个窝,所以当地人会把它称为是窝窝馕。这汤非常香,很鲜,而且在这样的初冬 时节喝上一碗感觉到非常的温暖,因为老板只在肉上放了一层薄薄的盐水,所以肉非常嫩。 正在烹制缸子肉的叫阿迪力江·阿不拉江,他已经是这家缸子肉店的第三代传承人。 缸子肉店店主 阿迪力江·阿不拉江:缸子里放清水、羊肉,羊肉是羊后腿,比较好吃,没有肥肉。 位于祖国版图最西边的新疆喀什,有着独特的民族风情。在当地的早餐里,有一种经典搭配,就是羊肉和馕。一起去喀什开启早餐味蕾,寻觅特色风味。 总台记者 刘菲:这个季节喀什已经有一丝寒意了。早晚温差比较大,在当地人早晨的餐桌上,什么样的美食能够暖心又暖胃,我们一起去找找答案。 阿迪力江说,这家店的传承其实没有什么秘方,吃的就是食物本身的鲜味。 这样一家小店不仅吸引本地人来吃,还有很多游客慕名打卡,品尝独特的早餐风味。 ...
以美食促交流!“疆闪闪”文旅餐车驶进大湾区
Nan Fang Nong Cun Bao· 2025-10-15 11:05
Core Viewpoint - The "Jiang Shanshan" cultural tourism food truck is introduced as an innovative project to promote Xinjiang's culinary culture and enhance cultural exchange in the Greater Bay Area [5][18]. Group 1: Project Introduction - The "Jiang Shanshan" food truck serves as a cultural ambassador, showcasing Xinjiang's unique culinary offerings such as grilled meat, steamed buns, and milk tea [8][9]. - The project aims to integrate food experience, cultural dissemination, and urban empowerment, highlighting the authentic flavors of Xinjiang [9][10]. Group 2: Event Highlights - During the "Jiang Products Southward, Cantonese Products Northward" event in Guangzhou, consumers eagerly lined up to taste Xinjiang's authentic dishes [12][13]. - Feedback from attendees indicates a strong appreciation for the food, with specific mentions of the crispy outer layer of the buns and the nostalgic aroma of Xinjiang milk tea [14][15]. Group 3: Market Expansion - The food truck has successfully launched in multiple cities, including Shenzhen and Shanghai, establishing itself as a vital link between Xinjiang and the provinces supporting it [21][24]. - There is significant interest from buyers in further collaboration with the Xinjiang cultural tourism company to explore innovative marketing strategies for Xinjiang products in the Greater Bay Area [28][29].
一天5升冰红茶,同样是刚需
Hu Xiu· 2025-10-15 10:10
Core Insights - The article discusses the consumption patterns of sugary beverages among laborers in Uzbekistan, highlighting the necessity of high-calorie drinks for those engaged in physically demanding work [2][4][6]. Group 1: Beverage Consumption - Laborers in Uzbekistan consume about 5 liters of sugary drinks daily to cope with extreme heat and physical exertion, which is significantly higher than the average recommended daily intake of 1.5 to 2 liters [2]. - The popularity of sweetened beverages like iced tea remains strong, despite the introduction of sugar-free alternatives that use artificial sweeteners [3][12]. - The demand for high-calorie, low-cost beverages is driven by the labor-intensive lifestyle of workers who prioritize energy replenishment over health considerations [2][6]. Group 2: Market Insights - The article emphasizes the importance of understanding diverse consumer needs and preferences, particularly in different socioeconomic contexts, to avoid narrow market insights [6][11]. - It suggests that content creators and brand managers should maintain empathy and awareness of the challenges faced by various consumer groups, even if their primary target market is more affluent [11]. - The enduring market for high-sugar beverages indicates that there will always be a segment of consumers who require these products, regardless of broader health trends [12].
十月行记|新疆打馕人:一场千年传统技艺与现代创意的对话
Jing Ji Guan Cha Bao· 2025-10-09 08:08
送入炉膛后不过10分钟,那股混合着麦香、奶香与火气的独特芬芳便弥漫开来——这是乌鲁木齐午后最 地道的味道。 对于踏上新疆这片土地的旅人来说,馕是最鲜活的文化符号。无论是喀什古城巷道里镶着石榴花纹 的"喜悦馕",还是塔克拉玛干边缘厚如盾牌的"干粮馕",都如同大地的语言,讲述着这片土地上生命的 坚韧与灿烂。 19岁的抉择 (原标题:十月行记|新疆打馕人:一场千年传统技艺与现代创意的对话) 拿两块发酵好的面皮,麦麦提依明·玉散的手掌便如太极般柔和地按压下去。面皮在他掌心间呼吸、伸 展、叠合,再被那根油亮的擀面棍擀成盆底大小的圆饼。 提起面皮的瞬间,他的手指如蝴蝶穿花,灵巧地转圈、捏褶,一道匀称的花边便悄然绽放。最后平铺在 案上,取过镶针,精准刺下——气孔排成圆环,既为均匀受热,也如一枚无声的地域印章。 一旁的开赛尔·麦合木提接过这张面皮"画布",熟练地为其点缀:沾上一层牛奶浸泡过的芝麻,刷上金 黄的蛋液,再放到半球形馕具上。一个芝麻馕完成了入炉前的所有步骤。 刚满30岁的麦麦提依明·玉散已是店里的制馕大师。跟着他2年的学徒开赛尔·麦合木,如今也能独当一 面。 从上午8点开始,师徒两人已制作了四五百个芝麻馕。这些金黄 ...
新疆兄妹在义乌:三天销售近万只馕
Zhong Guo Xin Wen Wang· 2025-10-03 07:32
中药视频 895 @中国新闻网 新疆兄妹在义乌:三天销售近万只馕 ... 查看更多 > 评论 10:38 Annehweb APP | 内循以 ...
“新”面孔丨00后和田青年的锦“馕”妙计:我对大家讲真实新疆
Zhong Guo Xin Wen Wang· 2025-09-26 12:35
Core Viewpoint - The celebration of the 70th anniversary of the Xinjiang Uyghur Autonomous Region highlights the positive changes and cultural richness of the region, as exemplified by young individuals like Abdulrazak Tursun toheti, who use social media to promote local culture and products [1][2]. Group 1: Cultural Promotion - Abdulrazak, a young man from Hotan, aims to break stereotypes about Xinjiang and showcase its beauty through his short videos and humor [1]. - He highlights traditional foods like "nang" and cultural practices, such as the use of "Usman grass," which reflects the dietary wisdom and cultural heritage of the local people [1]. - The promotion of non-material cultural heritage, such as the vibrant "Adras silk," is also part of his storytelling [1]. Group 2: Economic Development - The rapid development in Hotan has improved the quality of life for its residents, with more young people engaging in live-streaming e-commerce and new media to sell local agricultural products [2]. - The bustling atmosphere of local markets, such as the Yudu International Grand Bazaar, showcases the region's culinary offerings and community life [2]. - The changing seasons in Xinjiang are depicted as a backdrop to the region's agricultural richness and cultural vibrancy, emphasizing the connection between nature and local lifestyle [2]. Group 3: Youth Empowerment - Young people in Xinjiang, like Abdulrazak, are using their confidence, innovation, and passion to shape a brighter future for their hometown [2]. - The collective efforts of these youths reflect a new beginning for Xinjiang, characterized by diverse cultures and a commitment to progress [2].
新疆,是个好地方!
Group 1 - Xinjiang is the largest provincial-level administrative region in China, featuring diverse landscapes and rich cultural heritage [1][4][8] - The region has 28 branch line airports, making it comparable in distance from Kashgar to Hami to the distance from Beijing to Guangdong [4] - Xinjiang's geography includes the Tianshan Mountains, Altai Mountains, and Kunlun Mountains, with significant basins like the Junggar Basin and Tarim Basin [8][11] Group 2 - Xinjiang is home to numerous natural wonders, including high-altitude lakes and vast grasslands, contributing to its reputation as a tourist destination [17][29][36] - The region's unique climate allows for the cultivation of various fruits, with notable products including grapes from Turpan and melons from Hami [110][111][114] Group 3 - Xinjiang has a rich cultural scene, with traditional markets (Bazaars) showcasing local crafts and foods, reflecting the region's diverse ethnic heritage [70][72][74] - The region is known for its vibrant music and dance culture, with performances that highlight the unique traditions of its ethnic groups [96][98] Group 4 - Xinjiang is a significant player in the renewable energy sector, with wind energy resources accounting for about one-fifth of the national total [117] - The region has developed a comprehensive wind power industry, leading in the production of wind turbines and solar energy technologies [118][121] Group 5 - Modern agricultural practices are being implemented across Xinjiang, with advancements in technology leading to increased yields in various crops [121][125] - The region's diverse agricultural products and unique industries, such as the development of seabuckthorn and chickpeas, are contributing to local economic growth [125][128]
(砥砺奋进七十载 天山南北谱华章)新疆大巴扎的烟火气
Zhong Guo Xin Wen Wang· 2025-09-24 05:22
Core Viewpoint - The celebration of the 70th anniversary of the Xinjiang Uyghur Autonomous Region is prominently showcased in the bustling atmosphere of the Xinjiang International Grand Bazaar, highlighting the region's cultural vibrancy and economic development [1][4]. Group 1: Economic Development - The Xinjiang International Grand Bazaar serves as a significant landmark for both domestic and international tourists, featuring over 1,500 businesses from various ethnic groups, creating a diverse and collaborative commercial environment [4]. - The coffee shop run by Aysen Kawuzi has become a popular spot, selling 600 to 700 cups of "Nang Cappuccino" daily during peak times, indicating a thriving local business [1][4]. - Aisha Jiang, a former professional wrestler, opened a Nang shop in 2018, now selling approximately 1,000 pieces daily during peak tourist seasons, reflecting the growth of the tourism industry in Xinjiang [4][5]. Group 2: Cultural Significance - The decorations in the bazaar, created by staff from various ethnic backgrounds, aim to share the joy of the anniversary with visitors, emphasizing the cultural unity among different communities [4]. - Tourists, such as Malaysian visitor Chen Guozhao, express appreciation for Xinjiang's natural beauty and the warmth of its people, enhancing the region's appeal as a travel destination [3][4].
潮涌新疆70年 小村新变:达西村里的幸福日子
Xin Hua She· 2025-09-24 02:13
Core Viewpoint - The transformation of Daxi Village in Xinjiang's Bayingolin Mongol Autonomous Prefecture from a poverty-stricken area to a thriving community through various development initiatives and economic activities [4][10][13]. Group 1: Economic Development - Daxi Village has developed a full industrial chain model comprising "farmer production + enterprise processing and packaging + e-commerce sales + logistics distribution," which has fostered local e-commerce talent and upgraded traditional industries [10]. - In 2024, the collective income of Daxi Village is projected to reach 2.3055 million yuan, with per capita net income for farmers and herdsmen at 39,200 yuan [10]. - The village has expanded its specialty fruit planting area by utilizing idle and abandoned land, guiding villagers to increase their income [15]. Group 2: Community and Infrastructure - The village has established a cultural and tourism commercial street, attracting residents and increasing their income [13]. - Strong grassroots organizations have contributed to the improved quality of life for residents, leading to a "beautiful transformation" of the village [13]. - The local government has been actively involved in assisting villagers, including providing medical services and promoting welfare policies [19][20]. Group 3: Technological Integration - The introduction of smart agricultural technologies, such as drones and automated machinery, has enabled efficient farm management, allowing farmers to operate multiple tasks with a smartphone [11].