诈骗广告
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从诈骗广告中获利?美参议员呼吁调查Meta
Guo Ji Jin Rong Bao· 2025-11-25 10:11
Core Viewpoint - U.S. Senators Josh Hawley and Richard Blumenthal have called for a formal investigation into Meta by the FTC and SEC, alleging that the company profits significantly from fraudulent advertisements and fails to adequately protect consumers [2][4]. Group 1: Allegations Against Meta - Meta is accused of generating approximately 10% of its annual revenue, amounting to $16 billion, from illegal advertisements in 2024 [4]. - The company reportedly earns around $3.5 billion every six months from "high-risk" fraudulent advertisements [4]. - Internal documents suggest that Meta's anti-fraud enforcement is influenced by a "revenue red line," where actions that could result in more than a 0.15% loss in advertising revenue are not taken [4]. Group 2: Impact on Consumers - Senators claim that Meta's platforms are linked to one-third of successful fraud cases in the U.S., potentially correlating with over $50 billion in consumer economic losses based on FTC estimates of $158.3 billion in total fraud losses [5]. - In the UK, Meta's platforms are associated with 54% of payment-related fraud, according to a 2024 report [5]. - A Morgan Stanley survey indicates that nearly half of the fraud cases on the Zelle payment platform are related to Meta's services [5]. Group 3: Meta's Response and Criticism - Meta's spokesperson claims that the senators' statements are exaggerated and incorrect, noting a 58% decrease in fraud reports received over the past 18 months [6]. - Senators question Meta's commitment to combating fraud, citing significant layoffs in safety and compliance roles while investing heavily in generative AI [7]. - The senators argue that Meta's focus on short-term regulatory risks and the allocation of only $1 billion for potential fines is insufficient compared to the $7 billion annual revenue from high-risk advertisements [7]. Group 4: Call for Investigation - Senators urge the FTC and SEC to conduct a comprehensive investigation into Meta's reliance on fraudulent advertisements and inadequate anti-fraud measures [7]. - They recommend severe penalties if the investigation confirms the allegations, including the recovery of illegal advertising profits, substantial civil fines, and accountability for executives [7].
为什么在Meta发布诈骗广告,比谷歌更容易?
3 6 Ke· 2025-11-17 04:32
Core Insights - Meta is projected to generate approximately 10% of its revenue in 2024, around $16 billion, from fraudulent and prohibited advertisements [1] - An internal report reveals that Meta has struggled for over three years to effectively identify and block a significant number of these ads, exposing billions of users across its platforms [1][2] - The report highlights that the financial implications of these fraudulent ads are substantial, with estimates indicating that one type of scam ad could generate $7 billion annually for Meta [3] Revenue Impact - Meta's internal documents estimate that about 15 billion ads flagged as "high-risk scam ads" are pushed to users daily [2] - The internal risk management team is restricted from taking actions that would result in a revenue loss exceeding 0.15% of total revenue, equating to approximately $135 million [7][8] - The prioritization of revenue over stringent ad regulation has led to a situation where scam ads remain a significant source of income for Meta [10] Comparison with Competitors - Meta's ad system is more permissive compared to Google's, where the latter has implemented stricter preemptive measures against fraudulent ads [25][26] - Google has removed approximately 4.15 billion ads for suspected fraud in 2024, demonstrating a more aggressive stance on ad regulation [25] - The contrasting approaches highlight a difference in risk tolerance, with Meta allowing scam ads to operate for extended periods, resulting in a larger scale of fraudulent activity [28] User Trust and Advertising Costs - The prevalence of scam ads on Meta's platforms has increased trust costs for legitimate brands, requiring them to invest more in proving their credibility [30] - The presence of fraudulent ads has inflated advertising costs, as scammers can afford to bid higher due to the high returns on their schemes [33] - Users, particularly vulnerable demographics, are at greater risk of falling victim to scams due to the algorithm's tendency to target those more easily influenced [36] System Design and Regulatory Challenges - The design of Meta's advertising system has prioritized metrics like ROI, CTR, and CVR, often at the expense of user safety [37][39] - The current regulatory framework tends to react post-incident rather than proactively addressing how advertising systems should be designed to prevent fraud [41][42] - The need for a reevaluation of compliance standards and the balance between high conversion rates and user safety is critical for restoring trust in the platform [42]
心智观察所:每天150亿条,Meta的诈骗广告帝国
Guan Cha Zhe Wang· 2025-11-15 01:19
Core Insights - Meta's platforms, including Facebook, Instagram, and WhatsApp, reach nearly half of the global population, but the company is facing a significant trust crisis due to the prevalence of fraudulent advertisements [1][3][4] - Internal documents reveal that approximately 15 billion fraudulent ads are shown daily, contributing about 10% of Meta's total revenue, equating to $16 billion in 2024 [1][3] - The company has a structural reliance on "violating revenue," with high-risk fraudulent ads generating $3.5 billion every six months, which is likely to exceed any regulatory settlement costs [3][11] Fraudulent Advertising Mechanisms - Various forms of fraudulent ads proliferate on Meta's platforms, including fake investment schemes and impersonation scams [3][4] - The internal mechanism allows ads to circulate unless there is a 95% certainty of fraud, leading to a system where higher fees are charged to suspicious accounts instead of outright bans [3][6] - Meta's personalized advertising system inadvertently promotes fraudulent content, creating a cycle where users are continuously exposed to similar scams [4][11] Company Response and Internal Challenges - Meta's spokesperson claims that the reported figures on revenue from fraudulent ads are exaggerated, asserting a 58% decrease in user complaints over the past 18 months [6][11] - The company has proposed a gradual reduction of revenue from violating ads from 10.1% in 2024 to 7.3% by the end of 2025, while acknowledging that abrupt cuts could impact financial forecasts [6][11] - Internal guidelines restrict the anti-fraud team from taking actions that could result in a revenue loss exceeding 0.15%, approximately $135 million [6][11] Regulatory and Industry Comparisons - The situation draws parallels to the 2016 Baidu medical advertising scandal in China, highlighting the global scale of Meta's fraudulent ad issues [7][11] - Experts criticize the regulatory gaps in the advertising industry, calling for stricter interventions from bodies like the EU's GDPR and the FTC [9][11] - The ongoing scrutiny from regulatory agencies, including the SEC's investigation into financial fraud ads on Meta, indicates rising pressure on the company [11][12] Trust and Ethical Considerations - The crisis raises fundamental questions about the balance between technological advancement and user safety, as Meta's algorithms have been implicated in facilitating scams [12][14] - Internal documents suggest that Meta is aware of its role in a significant portion of successful scams in the U.S., yet continues to prioritize revenue over user safety [14] - The company's substantial investments in AI and data centers contrast sharply with its commitment to platform security, raising concerns among investors and the public [12][14]
每天150亿条,Meta的诈骗广告帝国
Guan Cha Zhe Wang· 2025-11-15 01:07
Core Insights - Meta's platforms, including Facebook, Instagram, and WhatsApp, reach nearly half of the global population but are facing a significant trust crisis due to the prevalence of fraudulent advertisements [1][3][4] - Approximately 10% of Meta's total revenue in 2024, equating to $16 billion, was generated from ads suspected of fraud, highlighting the company's structural reliance on "violating income" [3][4] Summary by Sections Fraudulent Advertising - Meta displays around 15 billion suspected fraudulent ads daily, contributing significantly to its revenue [1][3] - The types of scams include fake investment schemes, illegal online casinos, and impersonation of well-known brands or public figures [3][4] - Fraudsters have created fake accounts impersonating U.S. military personnel, sending millions of messages weekly to deceive users [3] Internal Mechanisms and Revenue - Meta's internal mechanisms allow for the circulation of fraudulent ads, only banning accounts with a 95% likelihood of fraud [3][4] - The "punitive bidding" mechanism allows Meta to charge higher fees to suspicious accounts, generating substantial revenue from high-risk ads, estimated at $3.5 billion every six months [3][4] User Experience and Algorithmic Impact - Meta's personalized advertising system inadvertently promotes the spread of fraudulent content, creating a cycle where users are continuously exposed to similar scams [4][5] - A report indicated that about one-third of successful scams in the U.S. are linked to Meta's products, with the platform being deemed easier for fraud than Google [4][5] Company Response and Challenges - In response to external criticism, Meta's spokesperson claimed that the reported 10% revenue from fraudulent ads was an overestimation, asserting a 58% decrease in user complaints about such ads over the past 18 months [7] - Meta's internal documents reveal a plan to reduce the share of violating ad revenue from 10.1% in 2024 to 7.3% by the end of 2025, with a long-term goal of 5.8% by 2027 [7][11] Regulatory Environment and Comparisons - The regulatory landscape for Meta is complex, with varying enforcement standards across jurisdictions, unlike the swift regulatory response seen in China's internet sector [8][11] - Experts have criticized Meta for profiting from fraudulent sources, calling for stricter regulations and potential fines in the billions [9][11] Trust and Responsibility - The crisis surrounding fraudulent ads raises fundamental questions about the balance between technological advancement and user safety [12][14] - Internal documents indicate that Meta is aware of its role in facilitating fraud, with a significant portion of successful scams linked to its platforms [12][14] Conclusion - The situation underscores a critical issue: the need for technology to serve its intended purpose without compromising user trust, as the loss of trust could undermine the entire digital ecosystem [13][14]
4.5万一辆车,刘强东狠过雷军;销售超200亿,于东来控速失败;新东方员工再“骂”公司;高考16次唐尚珺,直播带货 || 大件事
Sou Hu Cai Jing· 2025-11-10 12:25
Group 1: AION UT Super Launch - The AION UT Super, a collaboration between JD.com, GAC, and CATL, has been officially priced at 89,900 yuan, with a battery rental option bringing the price down to 49,900 yuan, and potential subsidies reducing it to as low as 45,400 yuan [1][4] - The vehicle can be produced in as little as 53 seconds, with the factory operating at full capacity to meet initial customer demand, requiring workers to work an additional three hours daily [4] - The car features a range of 500 km, is equipped with CATL batteries, and offers a battery swap option that takes 99 seconds [4] Group 2: JD.com's Automotive Strategy - JD.com is exclusively selling the AION UT Super through its app, offering various customer benefits such as cashback and price protection [1][4] - JD.com has applied for multiple trademarks related to automotive services, indicating a strategic interest in the automotive sector, although it does not directly engage in manufacturing [4] - The company has been actively recruiting for automotive-related positions, with some roles offering annual salaries exceeding one million yuan [4] Group 3: New Oriental Employee Song - New Oriental's founder, Yu Minhong, shared a video of an employee-created song that humorously criticizes the company's work culture, highlighting issues like excessive reporting and performance pressure [6][9] - Yu Minhong rewarded the employees involved in the song's creation with 120,000 yuan, promoting a culture of open communication within the company [9] - Following the departure of the CEO of Oriental Selection, the company's stock price dropped by 9%, resulting in a market value loss of approximately 3 billion HKD [9] Group 4: Pang Donglai's Sales Performance - Pang Donglai's sales exceeded 20 billion yuan by November 8, 2023, surpassing the entire sales figure for 2024 by over 3 billion yuan [11][12] - The supermarket segment contributed significantly, generating 10.91 billion yuan, accounting for about 54% of total sales [12] - The founder, Yu Donglai, had previously aimed to limit sales growth to 20 billion yuan, emphasizing the importance of employee well-being over rapid expansion [15][16] Group 5: Meta's Advertising Revenue from Fraud - Internal documents revealed that Meta generated approximately 16 billion USD (about 114 billion yuan) in 2024 from fraudulent and prohibited advertisements, constituting about 10% of its total revenue [22][26] - Meta's platforms displayed an average of 15 billion high-risk ads daily, with a significant portion linked to successful fraud cases [22][26] - Regulatory scrutiny has increased, with investigations from the SEC and findings indicating that over half of payment fraud losses in 2023 involved Meta's platforms [27]
Meta的灰色利润:当诈骗广告成为营收支柱
Jing Ji Guan Cha Wang· 2025-11-10 09:52
Core Insights - Meta is projected to derive approximately 10% of its annual revenue (around $16 billion) from fraudulent and prohibited advertisements in 2024 [2][4] - The company displays about 15 billion "high-risk" scam ads daily across its platforms, including Facebook, Instagram, and WhatsApp [2][7] - Despite plans to reduce the number of fraudulent ads, internal documents reveal concerns that removing these ads abruptly could negatively impact business growth expectations [3][9] Revenue from Fraudulent Ads - Meta's internal estimates indicate that revenue from fraudulent ads alone could generate around $7 billion annually [4] - The company has categorized this revenue as "violating revenue" and has set a specific threshold to avoid revenue loss exceeding $135 million [4][9] - Meta's management has shown a preference for cautious approaches that prioritize revenue stability over aggressive ad regulation [5][9] Regulatory Strategies - Meta has implemented a "Penalty Bids" mechanism, which increases the advertising costs for suspicious advertisers instead of banning them [6][9] - This strategy is financially neutral for Meta, as it allows the company to collect higher fees while reducing the number of scam ads [6][9] - Internal reports highlight that even after being identified as high-risk, some scam accounts continue to operate for months [6][12] Algorithmic Amplification of Scams - Meta's algorithms exacerbate the issue by promoting more scam ads to users who engage with them, creating a cycle of exposure [7][12] - In addition to the 15 billion paid scam ads, there are 22 billion instances of "organic scam content" that also contribute to user engagement and platform traffic [7][12] - The company has faced scrutiny from regulatory bodies, with the SEC investigating its financial scam ads and the UK identifying Meta as responsible for a significant portion of payment-related fraud losses [7][8] Corporate Responsibility and Financial Priorities - Meta has framed its efforts to combat illegal ads as a cost center rather than a moral obligation, indicating a prioritization of revenue over ethical considerations [8][12] - The company plans to gradually reduce the proportion of revenue from scam ads, targeting 7.3% by the end of 2025 and 5.8% by 2027 [9][10] - Despite the challenges, Meta continues to invest heavily in AI infrastructure, with a capital expenditure plan of up to $72 billion for the year [10][11] Internal Dynamics and User Engagement - The security team at Meta has been marginalized, with significant cuts to personnel responsible for brand protection [11][12] - The company has a history of ignoring a large percentage of user-reported scams, with a goal to only ignore 75% in the future [11][12] - The shift in Meta's mission from "connecting the world" to "monetizing trust" reflects a fundamental change in its operational ethos [13][14]
靠诈骗广告,Meta一年赚了160亿美元
Mei Ri Jing Ji Xin Wen· 2025-11-10 03:41
Core Insights - Meta's internal documents reveal that approximately 10% of its revenue in 2024, amounting to $16 billion (about 116 billion RMB), will come from fraudulent and prohibited advertisements, highlighting significant regulatory gaps in its advertising business [1][2] - The scale of fraudulent advertisements is staggering, with Meta platforms pushing around 15 billion fraudulent ads daily, exposing billions of users to scams related to investment schemes, online gambling, and illegal medical products [3][5] - Meta's internal strategy appears to tolerate the existence of these ads, as the company has set a high threshold for banning advertisers, only acting when fraud likelihood exceeds 95%, while opting to increase ad costs for those deemed risky but not banned [5][6] Revenue from Fraudulent Ads - Fraudulent ads have become a significant revenue source for Meta, with the $16 billion in revenue from these ads being comparable to a Fortune 500 company's earnings [2] - Meta's internal estimates suggest that about 10.1% of global revenue will come from "violating ads," with the company balancing revenue stability against compliance costs [6][7] - The compliance team is restricted from taking actions that would reduce revenue by more than 0.15%, equating to a loss of approximately $135 million every six months [7] Regulatory Scrutiny - Meta's practices are under investigation by global regulatory bodies, including the SEC and the UK's FCA, due to the significant role its platforms play in facilitating scams [9] - Despite claims of actively addressing fraudulent ads, internal documents indicate that Meta plans to gradually reduce the revenue share from these ads without immediate overhaul to avoid impacting financial forecasts [10][11] User Impact - Users are facing real consequences from Meta's tolerance of fraudulent ads, with numerous cases of scams resulting in financial losses [13][14] - An internal review acknowledged that Meta ignored or mishandled 96% of user fraud reports in 2023, with a goal to reduce this to 75%, still leaving a significant number of reports unaddressed [16] - The ease of placing fraudulent ads on Meta compared to other platforms like Google raises concerns about the effectiveness of its ad review system [16]
美国社交巨头被曝,靠诈骗广告年入上千亿元
Jing Ji Wang· 2025-11-10 03:15
Core Insights - Meta's internal documents reveal that approximately 10% of its revenue in 2024, equating to around $16 billion, is derived from fraudulent and prohibited advertisements, indicating significant regulatory gaps in its advertising business [1][8]. Group 1: Advertising Revenue and Fraud - The internal documents indicate that Meta has failed to identify and block a substantial number of violating ads over the past three years, exposing billions of users on platforms like Facebook, Instagram, and WhatsApp to investment scams, online gambling, and prohibited medical products [3][6]. - Meta's platforms reportedly push around 15 billion fraudulent ads to users daily [3]. - A significant portion of fraudulent ads comes from advertisers already flagged as "suspicious" by Meta, with the company opting to increase ad costs for these advertisers rather than banning them outright [6]. Group 2: Impact on Business and Future Plans - Meta acknowledges that its products have become integral to the global fraud economy, with estimates suggesting that about one-third of successful fraud cases in the U.S. are linked to Meta [8]. - The company plans to reduce revenue from fraudulent ads in the future but expresses concerns that this reduction may negatively impact overall business expectations [8]. - A Meta spokesperson described the estimate of 10% of revenue from fraudulent ads as "rough and overly broad," asserting that many flagged ads were found not to be in violation upon further review [8].
Meta被曝每天推送150亿条诈骗广告美证监会调查Meta
Xin Lang Cai Jing· 2025-11-09 14:24
Core Insights - Meta is reportedly generating approximately 10% of its revenue, around $16 billion, from fraudulent and prohibited advertisements in 2024 [1] - The U.S. Securities and Exchange Commission (SEC) has initiated an investigation into Meta regarding these practices [1] - Internal documents reveal that Meta has failed to identify and block a significant number of violating ads over the past three years, exposing billions of users on its platforms to investment scams, online gambling, and prohibited medical products [1] - The company estimates that it pushes around 15 billion fraudulent ads to users daily [1]
美国“元”公司被曝靠诈骗广告赚取巨额利润 美证监会已展开调查
Sou Hu Cai Jing· 2025-11-09 11:39
Core Insights - Meta, the parent company of Facebook, is projected to generate approximately 10% of its revenue, around $16 billion, from fraudulent and prohibited advertisements in 2024 [1] - The U.S. Securities and Exchange Commission (SEC) has initiated an investigation into this matter [1] Group 1: Revenue from Fraudulent Advertisements - Internal documents reveal that Meta has failed to identify and block a significant number of violating ads over the past three years, exposing billions of users on platforms like Facebook, Instagram, and WhatsApp to investment scams, online gambling, and prohibited medical products [3] - The company estimates that it pushes approximately 15 billion fraudulent ads to users daily [3] Group 2: Advertising Control Measures - Many fraudulent ads originate from advertisers already flagged as "suspicious" by Meta. The company's control system only bans advertisers when the likelihood of fraud exceeds 95%. For those deemed high-risk but not meeting the ban threshold, the company opts to increase advertising costs as a warning [5] - Meta has indicated plans to reduce revenue from fraudulent ads in the future, but there are concerns that this reduction may impact overall business expectations [5]