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越来越贵的水果,我不想买单了
36氪· 2025-08-16 01:19
Core Viewpoint - The article discusses the complex relationship between fruit consumption and social identity, highlighting how fruits have evolved into symbols of status and lifestyle, particularly through the concept of "superfruits" and the associated consumerism [3][6][11]. Group 1: Superfruits and Consumerism - The concept of "superfruits" emerged in the early 21st century, characterized by high popularity driving rapid consumption, and is seen as a product of capital and scientific collaboration [3][17]. - Examples of superfruits include avocados, cherries, and grapes, which have been marketed as luxury items, reflecting a trend where fruits are not just food but also social currency [3][19]. - The marketing strategies for superfruits often involve significant investment, with avocados seeing a compound annual growth rate of 12% in global trade from 2014 to 2023 [18]. Group 2: Changing Consumption Patterns - From 2015 to 2024, China's per capita fresh fruit consumption increased from 40.5 kg to 61.6 kg, reflecting a growth rate of approximately 4.8% per year, outpacing other food categories [11]. - The rise of social media has amplified the visibility of trendy fruits, leading to the phenomenon of "fruit freedom," where consumers equate fruit consumption with economic status [11][24]. - The article notes that the perception of fruits has shifted, with consumers now considering not just affordability but also health benefits and emotional value when purchasing fruits [28][30]. Group 3: The Fruit Hierarchy - The article describes a "fruit hierarchy," where different fruits are associated with varying social classes, with some fruits being seen as luxury items while others are viewed as common [8][13]. - The price fluctuations of fruits like cherries and blueberries illustrate how market dynamics can elevate or diminish the status of certain fruits over time [27][33]. - The narrative of "fruit freedom" suggests that consumers should not feel pressured to conform to artificial demands created by marketing, but rather choose fruits based on personal preference [25][35].
蔓越莓奇遇:安琪解锁“超级水果”的无限可能
Zhong Guo Shi Pin Wang· 2025-05-13 06:30
在探寻自然的美味与健康之路上,蔓越莓这一"超级水果"以其独特的营养价值和广泛的应用前景脱颖而 出。与此同时,安琪作为健康食品领域的佼佼者,正以其专业的技术和独特的产品引领着蔓越莓深加工 的市场潮流。接下来,让我们一起深入了解蔓越莓的魅力,以及安琪在蔓越莓产品和应用解决方案方面 的卓越成就。 蔓越莓,又称蔓越桔、小红莓、酸果蔓,以其独特的鲜红色表皮及果肉而著称。 蔓越莓多生长在较为 寒冷的北半球,在世界范围内,主要分布在美国的威斯康辛州、马塞诸萨州、加拿大的魁北克州、哥伦 比亚州以及南美的智利等地。而在我国范围内,大兴安岭地区也有分布,黑龙江省的抚远市是蔓越莓的 主产地。 蔓越莓是杜鹃花科的常绿小灌木藤蔓植物,其株型较矮,只有二十厘米,但藤蔓较长,可以长到两米, 且叶片形状为卵形,花朵为粉色,蔓越莓成熟前颜色为白色,成熟后为深红色,口感酸甜。 在国外, 蔓越莓常被加工成蔓越莓干、蔓越莓果酱和保健食品,深受消费者喜爱。其营养价值丰富,原花青素含 量是蓝莓的2.3倍,莓果多酚含量是蓝莓的2.0倍,显示出其作为"超级水果"的潜力。 (数据来源:普通食物中的原花青素含量和预估的日常摄取量《营养学杂志》) 安琪提供多样化 ...