以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 来源丨 镜相工作室 （ shangyejingxiang） 图源丨 midjourney 今年中秋国庆假期，许多人家中都有一套五彩斑斓的水果礼盒。有的是买来送亲戚朋友的，有的是别 人送来的，有的是趁着假期自己买来"奢侈"一把的，还有自己DIY制作的…… 上门送水果，是中国人习以为常的社交礼仪；吃水果"养生""减脂"、用水果"犒劳"自己，也慢慢成了 年轻人照顾好自己、打造生活情调的一部分。 与从前的匮乏不同，水果早已走进寻常百姓家。央视财经日前报道，有数据显示，我国已经成为全球 最大的水果生产国和消费国，水果产量占到了全球的约三分之一。 总量上来了，中国人吃水果也有了更多有趣的新趋势，比如我们更喜欢吃进口水果，我们吃的水果越 来越甜，更多"超级水果"由于人们的追捧被"制造"出来……最大消费国和生产国的背后，还藏着哪些 关于水果的秘密呢？ 2022年，我国水果零售市场规模已达13814.57亿元，相当于平均每人每个月花82元在水果消费上， 吃平均4.38元一斤的水果。 中国人每年能吃多少水果？ 在中国的健康饮食观念里，吃水果必然排得上号 ...

今年中秋国庆假期，许多人家中都有一套五彩斑斓的水果礼盒。有的是买来送亲戚朋友的，有的是别人送来的，有的是趁着假期自己买来"奢侈"一把的， 还有自己DIY制作的…… 上门送水果，是中国人习以为常的社交礼仪；吃水果"养生""减脂"、用水果"犒劳"自己，也慢慢成了年轻人照顾好自己、打造生活情调的一部分。 与从前的匮乏不同，水果早已走进寻常百姓家。央视财经日前报道，有数据显示，我国已经成为全球最大的水果生产国和消费国，水果产量占到了全球的 约三分之一。 总量上来了，中国人吃水果也有了更多有趣的新趋势，比如我们更喜欢吃进口水果，我们吃的水果越来越甜，更多"超级水果"由于人们的追捧被"制造"出 来……最大消费国和生产国的背后，还藏着哪些关于水果的秘密呢？ 中国人每年能吃多少水果？ 在中国的健康饮食观念里，吃水果必然排得上号。《中国居民膳食指南》建议，每人每日至少需要吃水果220克~350克。 但由于过去贫瘠的物质条件，对很多人而言，吃水果是一种轻奢消费。在1961年，世界上每年人均水果消费量为37.5千克的时候，中国只有3.9千克，按每 日建议量吃，仅仅够吃13天。 但现在不同了，如今中国人平均每天能消费300克左右的水 ...

本文来自微信公众号：新周刊 （ID：new-weekly），作者：晓洋，编辑：桃子酱，题图来自：AI生成 电视剧《长安的荔枝》热播，再次提醒我们，在古代吃一口新鲜水果有多难。而今天，中国已是全球最大的水果生产国，南北果 品四季不断，在北方的超市也能轻松买到应季荔枝。水果，早已不再是皇室、贵族的专享品。 数千年来，中国人如何将水果从贵族专享变为平民日常？为什么古人钟爱红枣、板栗，而今天的人却热衷于阳光玫瑰葡萄与牛油 果？《新周刊》记者专访了《中国食物：水果史话》作者、中国科学院植物学博士史军，请他带我们回溯中国水果的逆袭上位 史，并解读吃水果这件事如何从生存需求演变为味觉探索。 一、保命型水果VS身份型水果 翻开中国古代文献，高频出现的水果并非现代人熟悉的桃李杏家族。在古代，老百姓最倚重的是枣和板栗。史军把这两种广义上 的水果叫作"保命碳水"，因为它们要么糖分高、能量足，要么易于储存、能撑过冬天。在老祖宗眼里，它们更像是粮食、蔬菜的 替代品。 相较之下，同一时期的地中海和西欧地区，葡萄和无花果早已强势进驻人们的日常生活。它们不仅能直接吃，还能加工成葡萄 酒、果干，在缺乏冷链的时代穿越邦国和重洋，担当贸易流通的重 ...

Core Viewpoint - The article discusses the complex relationship between fruit consumption and social identity, highlighting how fruits have evolved into symbols of status and lifestyle, particularly through the concept of "superfruits" and the associated consumerism [3][6][11]. Group 1: Superfruits and Consumerism - The concept of "superfruits" emerged in the early 21st century, characterized by high popularity driving rapid consumption, and is seen as a product of capital and scientific collaboration [3][17]. - Examples of superfruits include avocados, cherries, and grapes, which have been marketed as luxury items, reflecting a trend where fruits are not just food but also social currency [3][19]. - The marketing strategies for superfruits often involve significant investment, with avocados seeing a compound annual growth rate of 12% in global trade from 2014 to 2023 [18]. Group 2: Changing Consumption Patterns - From 2015 to 2024, China's per capita fresh fruit consumption increased from 40.5 kg to 61.6 kg, reflecting a growth rate of approximately 4.8% per year, outpacing other food categories [11]. - The rise of social media has amplified the visibility of trendy fruits, leading to the phenomenon of "fruit freedom," where consumers equate fruit consumption with economic status [11][24]. - The article notes that the perception of fruits has shifted, with consumers now considering not just affordability but also health benefits and emotional value when purchasing fruits [28][30]. Group 3: The Fruit Hierarchy - The article describes a "fruit hierarchy," where different fruits are associated with varying social classes, with some fruits being seen as luxury items while others are viewed as common [8][13]. - The price fluctuations of fruits like cherries and blueberries illustrate how market dynamics can elevate or diminish the status of certain fruits over time [27][33]. - The narrative of "fruit freedom" suggests that consumers should not feel pressured to conform to artificial demands created by marketing, but rather choose fruits based on personal preference [25][35].

本文来自微信公众号：新周刊 （ID：new-weekly），作者：阿瑞，编辑：DR 国家统计局数据显示，从2015年到2024年，全国居民人均鲜瓜果消费量从40.5千克逐年增加至61.6千 克。以此计算，过去10年，中国人的"水果胃"以每年约4.8%的速度膨胀，增速要领先于粮食、蔬菜及食 用菌、肉类等其他大类。 消费需求一路走高，市场随即蠢蠢欲动，开始助推欲望的膨胀。从前名不见经传的水果被披上华丽的外 衣，以稀缺、健康、高颜值等优势，包装成人人必须种草的网红水果。社交平台上，网红水果登上各式 各样度量财富阶层的榜单，所谓"水果自由"，也成了另一种意义上的"经济上行时期的美"，向每一个向 往精致生活的普通人招手。 水果被赋予了远超其本身的意义，串起一条持续更新的鄙视链。车厘子价格跳水，樱桃李立马取而代 之；阳光玫瑰葡萄过气了，最近登上"葡萄界爱马仕"王座的是妮娜皇后葡萄；今年的荔枝性价比拉满？ 别急，岭南佳果也有上、中、下等之分；就连小时候常吃的国产香蕉，不知何时也已被大型商超换成了 进口货。 水果王国的王座上，你方唱罢我登场，热闹仍在持续，不少人却后知后觉地试图跳出消费主义的陷阱 ——真正的"水果自由"似乎越 ...

Core Insights - Cranberries are recognized as a "superfruit" due to their unique nutritional value and broad application prospects [1] - Angel Yeast is a leader in the health food sector, driving the market trend for deep processing of cranberries with its professional technology and unique products [1] Industry Overview - Cranberries, also known as Vaccinium macrocarpon, thrive in colder regions, primarily found in the United States (Wisconsin, Massachusetts), Canada (Quebec, British Columbia), and Chile [1] - In China, the Daxing'anling region, particularly Fuyuan City in Heilongjiang Province, is a major production area for cranberries [1] Nutritional Value - Cranberries contain 2.3 times more proanthocyanidins and 2.0 times more berry polyphenols than blueberries, highlighting their potential as a superfruit [1][4] Product Offerings - Angel Yeast offers a diverse range of cranberry products, including dried cranberries and cranberry juice, catering to various consumer health food needs [6] - Cranberries can be extended into multiple product forms such as candied fruits, juices, jams, and can be used in beverages, baked goods, and traditional Chinese pastries [8] Market Applications - Cranberry juice can be consumed directly or used in various drinks, including fruit drinks, coffee, milk beverages, and unique tea drinks [8] - Cranberry products are also suitable for use in making a variety of foods, such as nougat, snowflake crisp, bread, cakes, and cookies, providing diverse flavors and nutritional experiences [8] Conclusion - Overall, cranberries not only offer rich nutritional value but also bring endless innovation and possibilities to the food industry [10] - Angel Yeast, as a frontrunner in the deep processing of cranberries, is leading the new trend in health foods with high-quality products and professional solutions [10]