Group 1: Industry Transformation - The public fund sales industry is undergoing a transformation to rebuild trust with investors by focusing on long-term value and customer profitability rather than short-term sales metrics [1][2][8] - The competition landscape is shifting from product promotion to investment solution provision, emphasizing long-term customer value over short-term performance [1][9] - Regulatory changes, such as the CSRC's action plan for high-quality development, are prompting firms to adjust their assessment mechanisms to prioritize customer retention and satisfaction [8][9] Group 2: Sales and Service Model - The traditional sales model, which relied on transaction commissions, is being replaced by a model that aligns the income of institutions with the long-term interests of clients [2][9] - Firms are adopting a "three parts investment, seven parts advisory" service model to enhance client engagement and prevent impulsive trading behaviors [3][6] - Technology is being leveraged to provide personalized services and improve client understanding of their investment behaviors, fostering more rational investment habits [3][7] Group 3: Collaborative Ecosystem - The collaboration between fund managers and sales institutions is essential for enhancing investor service capabilities and creating a comprehensive financial service ecosystem [9][10] - Both parties are encouraged to develop a shared understanding of client needs and to provide proactive, tailored services using advanced technologies [11] - The focus is on creating a healthy ecosystem where investor profitability and institutional growth coexist, ensuring high-quality development in the industry [10][11]

Core Viewpoint - The public fund sales industry is undergoing a transformation to rebuild trust with investors by focusing on long-term value and aligning the interests of institutions and clients [1][6][7]. Group 1: Industry Transformation - The public fund sales sector is shifting from a product-pushing model to one focused on investment solutions and long-term client value [1][7]. - The industry is moving towards a high-quality development phase, emphasizing collaboration between fund managers and sales institutions to enhance investor service capabilities [7][8]. - The core of the transformation involves changing the revenue model from transaction commissions to advisory fees, promoting a buy-side advisory approach [1][7]. Group 2: Investor-Centric Strategies - Companies are implementing strategies to improve investor experience, such as personalized asset planning based on individual goals and risk preferences [2][5]. - The introduction of AI-driven tools for 24/7 online service aims to address investor queries and promote rational investment habits [2][5]. - A focus on long-term investment strategies is being encouraged, with firms providing clients with performance analysis and rebalancing suggestions [3][4]. Group 3: Regulatory and Competitive Landscape - The China Securities Regulatory Commission (CSRC) has introduced guidelines to promote high-quality development in the public fund sector, including reducing fees and establishing evaluation mechanisms for sales institutions [6][7]. - The competitive landscape is evolving from price competition to service capability competition, necessitating a deeper integration of technology in the sales process [7][8]. - Firms are adjusting their assessment metrics to prioritize long-term client retention and satisfaction over short-term sales figures [6][8].