文/张雪文 9月19日，古井贡酒举行了2025秋季开酿仪式，今年已经是古井贡酒连续举行秋酿仪式的第十二个年头。古井贡酒的秋酿，早已超越酿酒本身，多年来的经 验累积，使古井不仅酿出醇香美酒，更淬炼出一种永不止步的自我超越精神。 2025第十二届古井贡酒·年份原浆秋季开酿仪式 坚守：在与时间的对话中自我锚定 在古井酒神广场上，一座19.6米高的曹操雕像与古井贡酒总部彼此对望，双手举杯，以美酒礼敬天地。曹操，这位家喻户晓的历史人物，是卓越的政治家、 军事家、诗人，但于古井而言，他更是一位"酒神"。 建安元年（公元196年），曹操把家乡亳州所产的"九酝春酒"（古井贡酒前身）及其酿造方法《九酝酒法》进献给了汉献帝刘协，自此古井贡酒年年进贡， 岁岁受宠。这段历史是中国白酒作为贡品的最早文字记载，《九酝酒法》也是中国历史上有文字记载的最早的酿酒方法，并且在2018年9月19日获评吉尼斯 世界纪录——"世界上现存最古老的蒸馏酒酿造方法"。 中国酒业协会理事长宋书玉在2025古井秋酿仪式上表示："正如古井'四贡之美'——贡献品质、贡享文化、贡话情感、贡和生态。秋酿的美，不仅在于酒本 身的醇香，更在于它承载的文化与记忆。" 每年 ...

在四川人的餐桌上，回锅肉可能会缺席，麻婆豆腐可能会缺席，唯有酒，永远是雷打不动的"主角"。无论是家庭聚会亦或是逢年过节的宴请， 这餐桌上必须得有酒，除了小孩那桌。 有人说，四川人的基因里，一半是红油，一半是酒精。 这话不假，巴山蜀水，菜香酒浓，杜甫一句"蜀酒浓无敌，江鱼美可求"，早已道出这片土地的灵魂——河鲜味美，酒香无双。 今天，咱们就来好好唠唠，四川人酒桌上那些热热闹闹的故事。 01 | 酒量之谜：四川人到底有多能喝？ 03 | 无酒不成席，四川人的各种喝酒理由 一直以来，中国哪个省份的人最能喝酒，始终众说纷纭。 固有印象里，东北、内蒙汉子的海量，总让人觉得他们才是酒场霸主。直到医学杂志《柳叶刀》甩出一份研究报告，彻底颠覆了所有人的认 知——四川人，竟是中国酒精摄入量最高的群体，每周纯酒精摄入量轻松超过400克，在全国各省份里一骑绝尘。 难怪老酒友们总说："别轻易跟四川人碰杯，你永远猜不到他们的酒量底线在哪。" 图片来源：《柳叶刀》中国人饮酒基 因分析图 02 | 慢饮慢活，四川人的饮酒哲学 四川人喝酒，不同于北方"拼酒量"的豪爽，讲究一个"慢"字，透着一股安逸劲儿。 不用大杯猛灌，也不搞吹瓶较劲，而是用 ...

Core Insights - The 2025 China Xinghua Village International Wine Expo will be held in Fenyang, showcasing nearly 500 domestic and international wine enterprises, emphasizing the integration of technology, culture, and consumption [1][3][4] - The expo serves as a key platform for Chinese wine culture to connect with the international market, highlighting the success of the Lüliang wine region as a model for innovation in the industry [3][4] - The event is expected to significantly boost local economic development, with Fenyang's GDP reaching 37.627 billion yuan in 2024, reflecting a 170.5% increase since 2016 [4] Industry Development - The expo aims to elevate industry standards and reshape the development landscape by promoting collaboration and technological innovation among global wine enterprises [5][6] - Over 30 specialized activities will take place during the expo, including high-level conferences and awards that provide authoritative product quality certification [6] - The integration of cultural and technological elements will be showcased through smart brewing technologies and blockchain traceability, enhancing the consumer experience [6] Economic Impact - The expo has a strong impact on local economic growth, with previous events generating sales in the millions of yuan, demonstrating its effectiveness in driving explosive marketing for wine products [4] - The event is positioned as a new urban brand for Fenyang, contributing to high-quality regional economic development [4][5]

Core Viewpoint - The launch of the eighth generation of Hongxing Erguotou represents a significant upgrade, maintaining its traditional rich flavor while introducing a pleasantly sweet taste, appealing to modern consumers [1][3][10]. Group 1: Product Development - The eighth generation of Hongxing Erguotou emphasizes a "sweet and smooth" flavor profile, reflecting over 300 years of brewing tradition and innovation [3][5]. - The product's development is rooted in the historical techniques established in 1680, with significant milestones including its recognition as a national intangible cultural heritage in 2008 [3][9]. - The introduction of the "231 intelligent Daqu cultivation" method enhances the unique sweet flavor, focusing on natural ingredients and precise control during the brewing process [7][9]. Group 2: Market Positioning - The new flavor caters to changing consumer preferences towards a more comfortable drinking experience, aligning traditional tastes with contemporary trends [5][6]. - The brand aims to maintain high cost-performance, ensuring that consumers can enjoy quality comparable to premium spirits without excessive pricing [9][10]. - The commitment to producing affordable yet high-quality liquor reflects the brand's dedication to the local community and its historical roots [12].

Group 1 - The 14th China (Guizhou) International Wine Expo concluded with a total trade volume of 18.639 billion yuan, representing a 72.29% increase compared to the previous edition [1] - The event attracted 279,800 visitors, marking a 101% increase from last year [1] - The theme of the expo was "Gather Global Fine Wines, Promote Open Cooperation," featuring over 1,000 enterprises from more than 40 countries and regions [1] Group 2 - The expo included over 30 activities, such as themed and special events, to enhance dialogue and cooperation within the wine industry [1] - The offline exhibition covered a total area of 92,000 square meters, with eight major exhibition areas showcasing over 20,000 wine products [1] - New features introduced at this year's expo included the "Wine Lifestyle Pavilion," "Intangible Cultural Heritage Wine Culture Exhibition," and "Old Wine Auction," promoting a shift from selling products to selling lifestyles [2] Group 3 - An online platform was established to facilitate virtual exhibitions, allowing products to reach a broader audience and create business opportunities [2] - Concurrent events included the International Fine Wine (Gourmet) Carnival and various cultural activities aimed at boosting consumer engagement [2]

Core Viewpoint - The event aims to enrich the cultural life of workers in Dezhou and promote the integration of food, wine culture, and tourism consumption [1][7]. Group 1: Event Overview - The Dezhou Wine and Food Tasting Cultural Week and the first Employee Art Festival opened on September 9, featuring various performances and activities [1][3]. - The event includes a diverse range of performances such as songs and street dance, highlighting both national pride and local wine culture [3][5]. Group 2: Cultural and Educational Aspects - Professional experts provided insights into the history and brewing techniques of Dezhou's liquor, enhancing public understanding of wine culture [5]. - An interactive wine tasting competition engaged local citizens with professional tasters, elevating the event's excitement [5][7]. Group 3: Duration and Participation - The event runs until September 14, showcasing local wines from 16 producers and over 20 traditional food brands, along with various artistic performances [7].

Group 1 - The third Guizhou Province Consumer Goods Expo will take place from September 9 to 13, 2025, at the China (Guiyang) International Wine City, featuring a theme of "Gather Global Fine Wines, Taste Guizhou Flavors" with 200 exhibition booths and an area of 15,000 square meters [1] - The expo will showcase a variety of domestic and international quality alcoholic beverages, including baijiu, wine, craft beer, and spirits, allowing visitors to experience unique wine cultures from around the world [3][6] - The event will also highlight Guizhou's specialty foods, offering a culinary feast that includes local dishes and snacks, along with live cooking demonstrations by renowned chefs to enhance consumer engagement with the region's food culture [6][8] Group 2 - A series of engaging activities will be held during the expo, including live performances by popular singers and bartending shows, creating a lively atmosphere for attendees [8] - The expo aims to promote consumption upgrades and industry development by providing a platform for alcoholic beverage and food companies to showcase their brands and expand their market channels [10][12] - The event will facilitate cross-industry collaboration between the beverage and food sectors, encouraging resource sharing and exploring new paths for industry growth, thereby injecting new momentum into Guizhou's consumption upgrade and industrial development [12][14]

Core Viewpoint - The second Cultural Heritage Festival of Guobao Lidu will take place from August 30 to October 8, showcasing traditional wine culture and various engaging activities [1][15]. Group 1: Event Highlights - The festival will feature the "Tou Pai Kai Jiao" ceremony, a university dream fulfillment ceremony, live dialogues with industry leaders, and the Li Du Tang Yuan banquet [3][4]. - The "Tou Pai Kai Jiao" ceremony marks the beginning of a new year of wine production, following ancient traditions and revitalizing the historical cellar pools from the Yuan Dynasty [4]. - The "Li Du Tang Yuan Banquet" will celebrate the rich culinary heritage of the Tang and Yuan dynasties, highlighting the unique charm of different historical wine cultures [9]. Group 2: Cultural and Educational Initiatives - The "Guobao Lidu: My University Dream" ceremony aims to support students' aspirations through the medium of fine wine, reflecting the company's social responsibility [7]. - The festival will include a variety of themed activities such as a reading club, camping, stargazing music events, and family sports competitions, catering to diverse interests [17]. Group 3: Special Offerings - The "Fudu Wanjia" commemorative wine, aged for 180 days, will be presented during the festival, emphasizing the quality achieved through time [13]. - Customized experience tours will be available at the winery, allowing visitors to immerse themselves in the autumnal atmosphere and the art of traditional wine-making [13].

Group 1 - The Shanghai Composite Index reached a new high, approaching 3800 points, raising questions among investors about the sustainability of the market trend and investment strategies [1] - The liquor sector, particularly baijiu, is considered relatively undervalued, with a strong cultural significance that is unlikely to diminish despite changing consumption patterns [1] - The long-term sales of baijiu may be impacted by population decline, which poses challenges for all industries, including innovation [1][2] Group 2 - Investment strategies should focus on sectors related to aging populations and areas where the number of consumers is increasing, as demographic changes are inevitable [2] - The MACD golden cross signal has formed, indicating positive momentum for certain stocks [3]

Core Viewpoint - The article highlights the cultural significance and historical background of the "Qingzhou Congshi" liquor, which has been recognized as an intangible cultural heritage in Qingzhou City, emphasizing its literary and artistic value [4][5]. Group 1: Cultural Heritage - "Qingzhou Congshi" is derived from an ancient term for fine liquor, noted in historical texts, and has been celebrated by famous poets and scholars [4]. - In December 2024, "Qingzhou Congshi" was officially recognized as a representative project of the twelfth batch of municipal intangible cultural heritage [5]. Group 2: Product Design - The overall design of the product incorporates elements from traditional Chinese aesthetics, using a blue color palette that symbolizes purity and elegance [12]. - The bottle design is inspired by historical artifacts, such as the Northern Xin pottery, integrating cultural symbols like cloud patterns and dragon motifs [10][8]. Group 3: Product Quality - The "Qingzhou Congshi" series features different variants, with the 20-year version using high-quality liquor aged for 10 years, resulting in a complex aroma profile [15]. - The 15-year variant is crafted from premium liquor aged over 7 years, offering a rich and balanced flavor experience [18]. - The 8-year variant utilizes liquor aged for 5 years, showcasing a harmonious blend of various aromas, making it not just a beverage but a piece of contemporary art reflecting historical and cultural essence [20].