12月27日，截至收盘，现货铂金价格已涨至552.09元/克。 值得一提的是，Wind数据显示，截至北京时间12月24日10:00，现货铂金盘中最高触及2377.4美元/盎 司，纽约铂金期货价格一度冲高至2395.6美元/盎司，突破历史峰值，12月26日铂金价格仍在上涨。 铂金的强势上涨并非偶然，而是供需两端共同作用的结果。据世界铂金投资协会（WPIC）公布的数据 显示，2025年全球铂金市场连续第三年短缺，缺口预计达22吨，供应端持续收紧。作为全球70%铂金的 产地，南非正遭遇矿体老化、电力短缺和极端天气等问题，导致产能严重受限。 对于后市走向，业内观点普遍乐观。华闻期货有限公司总经理助理程小勇在接受媒体采访时谈到，铂金 供应短缺和估值偏低的双重优势，将持续吸引资金流入。卓创资讯富宝贵金属分析师黄加奇则指出，当 前金铂比仍在2.4以上，远超1.5的历史常态水平，仍有上涨空间。 12月26日，在长沙名汇达黄金珠宝交易中心，铂金销售区呈一片繁忙景象：销售人员一边为线下顾客讲 解产品规格，一边忙着给线上下单的客户打包发货。"今天铂金售价590元/克，刚到的一两公斤铂金 条，现在只剩500余克了。"世纪黄金铂金展台 ...

普通人现在该做什么？冷静比冲动重要面对这种历史性的价格，最忌讳的就是"追高"冲动消费。如果你完全没有黄金资产，又想配置一点作为家庭资产 的"压舱石"，那么可以采取"分批买入"的策略，比如每隔一两个月买一点银行投资金条，平摊成本，而不是一次性大笔投入。如果你是为了结婚、送礼等刚 性需求，那么金价高低你都得买，这时可以多比较不同品牌和渠道的工费，尽量节省一些。总之，黄金的本质是避险资产，它应该在家庭财务中扮演稳定剂 的角色，而不是让你心跳加速的投机工具。在众人狂热时保持一份冷静，总是不会错的。 最后问问大家，你有没有关注这波金价大涨？你手里有黄金资产吗，是考虑继续持有，还是打算趁高点变现？如果你现在想买，会更倾向于去品牌金店，还 是寻找更接近原料价的渠道呢？ 铂金和白银也疯狂，但市场小更刺激这次不光黄金，铂金和白银也跟着"疯"。铂金单日大涨近5%，白银也刷新纪录。不过，这两个市场和黄金比起来，规 模小得多。市场小，意味着价格波动会更剧烈，就像一艘小船在巨浪里，起伏比大船（黄金）猛得多。你看金店报价，铂金价格在不同品牌间差异巨大，莱 音459一克，金大福821一克，水贝570一克。这除了品牌因素，也反映出铂金饰品市 ...

今年5月以来，"躺平"3年多的铂金价格终于迎来大涨，不到8个月时间便走出翻倍行情。即便如此，这个曾在婚戒市场上备受欢迎的"爱情金 属"，仍未回到2008年的历史高点。铂金近28年的涨幅，比黄金低了约700个百分点。 01 "已经有人赚了好几波" "271元的时候买了50克，290元就抛了。"广东的95后杨洋回想起自己的铂金投资经历，仍然懊悔不已。 今年6月，国内现货铂金价格还不到300元/克。但让杨洋万万没想到的是，从那之后，国内现货铂金价格一路走高，半年内累计涨幅超过60%，明显跑赢 同期黄金表现。12月17日，国内现货铂金价格更是突破500元/克。 国际市场同样如此，国际现货铂金价格从2025年初的约900美元/盎司，上涨至12月18日的1980美元/盎司，尤其在12月，铂金价格已经连续6个交易日大 涨。铂金价格年内累计涨幅也一度达116%，突破持续多年的下降通道。 12月15日，广州期货交易所铂金期货主力合约盘中触及涨停板，日内涨幅达7%，这是该品种自今年11月27日上市以来首次涨停。 这种疯狂，不只体现在价格曲线上，还迅速传导到了消费端。 京东平台"618"销售数据显示，铂金相关产品成交额出现爆发式增 ...

今年是贵金属价格集体冲高的一年，继黄金和白银之后，铂金再次成为市场上最受关注的资产之一。 近日，铂金价格走势强劲，现货铂金价格一度超过每盎司1800美元。截至目前，铂金价格年内累计涨幅 已近90%，超过黄金年内涨幅，上演了一场"翻身仗"。 现在是入手铂金的好时机吗？未来，铂金饰品会不会成为超越黄金、白银的新潮流？记者对此展开了调 查。 三轮跳涨 铂金价格年内翻倍 今年以来，NYMEX铂金期货价格累计上涨105%，是继白银后又一贵金属实现翻倍上涨。 交易人士称，这轮铂金价格的涨势受到多重因素的共同驱动，包括现货供应持续收紧、新能源产业政策 导向、地缘局势变化等。 从价格走势看，11月以来，NYMEX铂金期货价格已累计上涨超15%。拉长周期看，国际铂金价格在6月 和9月经历大幅上涨，涨幅分别达到28%、17%。 卓创资讯分析师黄加奇认为，这轮铂金大涨并非一蹴而就。 "第一阶段（5-7月），铂金供应危机初显。受南非极端天气、矿体老化及电力短缺等因素影响，全球铂 金一季度矿产供应量同比大幅下滑13%，至34吨的阶段性低点，可交割货源紧张推升价格；到了8月下 旬至10月中旬，受到美联储开启降息进程，叠加地缘风险事件，市 ...

Group 1 - Recent gold prices have seen a slight decline, with significant drops in investment gold bars and platinum [1][8] - As of November 30, 2025, various gold retailers have reported different price levels, with investment gold bars priced around 1165 RMB per gram [2][4][5] - Platinum prices have shown more volatility compared to gold, with recent fluctuations noted in the range of 589 RMB to 674 RMB per gram [2][4][5] Group 2 - The price of gold at Zhou Dafu and Zhou Shengsheng is consistent at 1328 RMB per gram, while platinum prices have increased significantly [4][5] - The overall trend indicates that while gold prices are slightly down, they remain stable around the 1300 RMB mark, providing a potential entry point for investors [7][10] - Investment gold bars are approximately 160 RMB per gram cheaper than crafted gold bars, offering different options for investors [8]

Core Viewpoint - The global platinum market is entering a prolonged shortage cycle, driven by supply constraints and strong demand, particularly from China, which is expected to continue for the next five years [1][2]. Supply Side - Global platinum supply is heavily reliant on South Africa, with a mining expansion cycle lasting three years, making it difficult to quickly respond to strong market demand [1]. - The industry is facing a structural deficit that is likely to persist in the coming years, exacerbating supply tensions [1]. Demand Side - China has emerged as a key driver of global platinum demand growth, with significant increases in jewelry, industrial, and investment sectors [1]. - Jewelry demand in China saw a remarkable increase, with platinum jewelry processing volume more than doubling in Q2 2023, and the demand scale for the first half of 2025 approaching the total for 2023 and 2024 [2]. - Investment demand is also robust, with a cumulative growth of 19% in physical platinum investment demand from 2022 to 2024, and a notable shift towards small-scale investment products, which saw a demand increase of over six times year-on-year in Q2 2025 [2]. Market Dynamics - The purchasing behavior in China has shifted from being negatively correlated with prices to being driven by genuine demand, even as platinum prices remain relatively high [2]. - The long-term outlook for platinum investment is positive, with expectations of continued shortages until 2029, and an optimistic view on platinum becoming a growth highlight in the precious metals market [2].

Group 1 - Current gold prices are significantly higher than in previous years, with spot gold around 922 CNY per gram, compared to 500-600 CNY a few years ago [2][5] - Different jewelry stores have varying prices for gold, with brands like Zhou Dasheng selling at 1135 CNY per gram and Dongxiang at 1203 CNY, leading to price differences of hundreds of CNY for larger purchases [2][4] - Platinum prices are lower than gold, with some stores offering platinum at 364 CNY per gram, reflecting a shift in consumer preference towards gold and K-gold [7] Group 2 - The price discrepancies among jewelry stores can be attributed to brand premiums, different labor costs, and varying promotional activities [4] - Investing in gold at current high prices requires careful consideration, as short-term fluctuations are common; however, purchasing for personal use, such as wedding jewelry, may still be worthwhile [5][9] - For those looking to buy gold, it is advisable to avoid impulsive decisions, consider buying in increments, and focus on investment-grade gold bars rather than jewelry to minimize costs [8][9] Group 3 - The current high gold prices are influenced by international factors such as geopolitical instability, inflation, and exchange rates, which typically drive demand for gold as a safe-haven asset [9][10] - Consumers are encouraged to compare prices, labor costs, and buyback policies across different stores to ensure they make informed purchasing decisions [9]

Core Viewpoint - The current gold prices are stable, with mainstream brands ranging from 1220 to 1232 yuan per gram, indicating a steady market for both jewelry and investment bars [2][10]. Gold Price Overview - Mainstream gold prices are around 1220 to 1232 yuan per gram, with brands like Chow Tai Fook and Luk Fook Jewelry at the higher end [2]. - Some brands, such as Caibai Jewelry and China Gold, offer significantly lower prices at 1175 yuan and 1125 yuan per gram respectively, highlighting the impact of brand premium and operational costs [2][4]. Gold Bar Pricing - There is a notable price difference in gold bars, with brands like Chow Tai Fook and King Fook around 1088 yuan, while others like Sincere and Chow Sang Sang are priced at 1155 yuan or higher [4]. - Factors influencing these price differences include brand reputation, channel costs, and additional services [4]. Platinum Price Discrepancies - Platinum prices vary significantly, with mainstream brands priced around 648 yuan per gram, while lower-end brands like Caibai Jewelry are at 526 yuan [6]. - The disparity in platinum pricing is attributed to market demand, supply, and brand positioning [6]. Buying Tips for Gold - Consumers are advised to be aware of price ranges, as differences can be substantial across brands [8]. - Understanding the repurchase policy is crucial, as some brands may offer lower buyback prices than market rates, affecting overall returns [9]. - The intended use of the purchase should dictate the focus on brand versus investment value [9]. - It is essential to choose legitimate channels for purchases to avoid counterfeit risks [10]. - Keeping an eye on market trends is important, as gold prices can fluctuate due to international events and economic indicators [10].

Group 1 - Recent decline in gold prices has created mixed feelings among consumers, with buyers feeling relieved and sellers concerned [2][4] - As of October 26, various brands have different gold prices, with 周生生 at 1224 CNY/g, 六福珠宝 at 1232 CNY/g, and 中国黄金 at 1125 CNY/g, indicating a significant price variation among brands [2][5] - The overall trend shows a consistent decline in gold prices, influenced by factors such as international market conditions, USD exchange rates, and seasonal demand in China [4][5] Group 2 - The price differences among brands are attributed to brand premium, craftsmanship, and product types, with investment gold generally priced closer to raw material costs [5] - For consumers considering purchases, the current lower prices may present a good opportunity for buying jewelry, while investment decisions should be made with a long-term perspective [7] - Market psychology plays a crucial role in gold price fluctuations, with consumer behavior often driven by fear of missing out during price increases and hesitation during declines [7][10] Group 3 - Platinum prices are also noted, with significant differences compared to gold, but gold remains a more favorable option for value retention [9] - The recent price drop in gold does not indicate a loss of value but rather a market adjustment, presenting opportunities for consumers and challenges for investors [10]

Core Insights - The platinum industry development and application expansion rely on platform building and resource integration, with a focus on promoting collaboration within the industry chain [2] - The "2025 Platinum Regional Market Exchange Conference" was held in Shenyang, marking the second stop of the event series, following a successful first stop in Nanjing [3] - The Northeast region is recognized as an important jewelry consumption market in China, with a solid customer base and a growing preference for platinum among younger consumers [5] Industry Trends - The platinum market has entered a phase of continuous supply shortage for three consecutive years, expected to last until 2029, while demand remains resilient [7] - China's jewelry processing volume is projected to double by the second quarter of 2025, with investment demand for small-sized platinum bars experiencing a sixfold year-on-year increase [7] - The current low platinum prices, coupled with diverse end-use applications and a tightening supply-demand structure, enhance its long-term investment value and appeal [7] Market Outlook - The global platinum market is anticipated to maintain an annual supply-demand gap of over 700,000 ounces in the coming years, supporting price stability [7] - Factors such as risk aversion, reserve demand, and allocation demand are expected to favor precious metals, with the Federal Reserve's potential interest rate cuts further reinforcing the upward price logic for platinum [7] - Emerging consumption areas, including hydrogen energy, jewelry, and investment, are likely to expand, contributing to a sustained strong performance in platinum prices [7]