《国资三棱镜》以党媒视角穿透改革现场：看治理升级的智慧，察动能迭代的轨迹，听市场突围的脉动。在这里解剖"大象转 身"的战略抉择，记录"蚂蚁雄兵"的砥砺前行，探寻山东国资国企从"量"的积累到"质"的跃迁的深层逻辑。以观察为镜，以思 想为桥，与万千奋斗者共同书写新时代的国企答卷。 在经历连续亏损的阵痛后，山钢集团终于迎来曙光——根据"厚道山钢"微信公众号消息，1至7月份，山钢集团实现利润同比 减亏20.86亿元，连续7个月实现经营改善，连续5个月保持盈利。 根据财务快报数据，山钢集团旗下12家单位中，山钢股份、山钢资本等5家单位超额完成挑战目标，山钢股份、莱钢集团、山 钢财务等11家单位完成基础目标，只有淄博张钢未完成基础目标。其中，山钢资本、金岭矿业、山钢股份利润总额位列前 三。累计利润总额同比增长前三名的是山钢股份、金岭矿业、冶金机械厂。 特别是非钢多元产业的贡献表现抢眼。1-7月份，山钢资本实现利润总额6.45亿元，同比增长13.52%，完成奋斗目标进度的 116.35%。山钢资本持续赋能钢铁生态圈，获准接入上海票据交易所供应链票据平台，成为深圳首家、中国钢铁行业第三家获 准接入该平台的企业。金岭矿业1-7 ...

Core Viewpoint - The article discusses the strategic initiatives of Shaanxi Xifeng Liquor Co., Ltd. to regain its position among the top liquor brands in China, focusing on high-end product development, national market expansion, quality upgrades, brand rebranding, management reforms, and industry chain construction [4][5][6]. Group 1: Strategic Initiatives - The company aims to achieve a "return to the first-tier liquor sequence" through a comprehensive strategy that includes high-end product focus, specifically the "Red Xifeng" brand targeting the thousand-yuan price range [4]. - A national market expansion strategy is being implemented, with tailored marketing strategies based on regional market characteristics and consumer demands [5]. - The company is investing in a 100,000-ton premium base liquor expansion project to ensure a stable and high-quality supply of base liquor [5]. Group 2: Brand and Quality Enhancement - The brand value of Xifeng has reached 333.683 billion, reflecting significant improvements in brand influence [5]. - The company is working on a cultural rebranding by exploring its historical roots and integrating cultural elements into its branding efforts [5]. - Quality upgrades are being pursued through the establishment of production standards for Fengxiang liquor, enhancing the company's leadership in this segment [5]. Group 3: Management and Operational Improvements - The company is adopting a digital management approach, utilizing big data and AI to enhance operational efficiency and market responsiveness [5][9]. - A 60,000-acre raw grain base has been established to ensure high-quality raw materials for liquor production [5]. - The company is focusing on a "1257" strategy to optimize marketing management and enhance operational efficiency [7]. Group 4: Digital Transformation and Innovation - The company is integrating traditional brewing techniques with modern technology, aiming for a "4.0" industrial transformation in the liquor sector [13]. - Initiatives like the "Xifeng Fengxiang Club" project are being launched to leverage digital tools for targeted marketing and resource efficiency [10]. - Collaborations with universities and research institutions are being pursued to enhance research on brewing materials and quality safety [14].