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派拉蒙大战Netflix,AI二创要把IP玩坏了?
3 6 Ke· 2026-01-07 10:47
最近,一支几乎聚齐了好莱坞所有大IP的视频在网上爆了: 一大帮IP角色踏上战场,派拉蒙的海绵宝宝和变形金刚打头阵,忍者神龟全体斧钺钩叉,旁边站着教父。 好莱坞与流媒体两大巨头的IP大战一触即发,看台上则坐满了华纳的经典角色: 哈利波特、超人、蝙蝠侠、《老友记》六人组……兔八哥在嗑爆米花,《权力的游戏》"小恶魔"甚至举起了酒杯,纯纯坐山观虎斗。 对面,Netflix《怪奇物语》小11和魔王菊花怪统一战线,星期三和《鱿鱼游戏》男主并肩作战,巨型娃娃在背后虎视眈眈。 这显然脱胎于年前最大的收购案:Netflix宣布计划以827亿美元收购华纳兄弟,派拉蒙随即发起总价值约1084亿美元、面向股东的敌意竞购。 这场好莱坞史上最大竞购尚未落幕,AI抢先出手了。 是的,这是Reddit网友完全用AI做出来的IP二创视频。 在AI魔法之下,任何IP都能"乱炖",一切关系可被改写,这必然涉及到版权争议。 面对挡不住的AI浪潮,国内外流媒体是怎么做的? 01 IP二创已经被AI玩疯了 "派拉蒙大战Netflix"的AI二创视频,已经在国内外网站上被转疯了。 X上单条视频播放量就超过了730万。 抛开现实中派拉蒙与Netflix的竞 ...
爱潮玩更爱拼豆,“狐兔CP”背后的新情绪经济
创业邦· 2025-12-11 04:50
Core Viewpoint - The article discusses the rising popularity and economic potential of pixel art beads (拼豆) as a creative and therapeutic hobby, particularly among young people, driven by the success of IPs like "Zootopia 2" and the influence of social media and celebrity endorsements [5][7][22]. Group 1: Market Dynamics - "Zootopia 2" has generated significant box office revenue of 31 billion in China, contributing to a broader trend in IP-related merchandise, including pixel art beads [5][7]. - The pixel art bead market is projected to reach nearly 1 billion by 2026, with a current average price of 50 yuan per hour for DIY experiences, benefiting around 18,000 DIY craft stores nationwide [7][12]. - The online market for pixel art beads is thriving, with platforms like Taobao and Pinduoduo seeing monthly sales exceeding 10,000 units for popular stores, especially those linked to "Zootopia" [7][28]. Group 2: Consumer Behavior - Pixel art beads have evolved from a children's toy to a form of emotional therapy for adults, becoming a popular stress-relief activity [13][21]. - The trend has gained traction on social media, with over 520 million discussions on Xiaohongshu and 5.9 billion views on Douyin related to pixel art beads [15][28]. - The low barrier to entry and high satisfaction from creating pixel art make it an appealing hobby for many, with users reporting significant emotional benefits [20][21]. Group 3: Celebrity Influence - The popularity of pixel art beads surged after a mention by celebrities during a live stream, leading to increased interest and participation from new fans [22][25]. - The commercial viability of pixel art beads has expanded from individual hobbies to a structured business model, with high profit margins reported by craft stores [25][26]. Group 4: Economic Model - The pixel art bead economy operates on a clear profit model, attracting users with low-cost experiences while maintaining engagement through continuous IP-related designs and materials [32]. - Craft stores report that pixel art projects can account for up to 60% of total revenue, with some generating over 2 million in sales [26][32]. - The market's growth is supported by a strong repeat purchase rate for materials, as enthusiasts frequently buy supplies to create new designs [28][32]. Group 5: Challenges and Future Outlook - Despite the market's growth, the pixel art bead industry faces significant challenges related to IP rights and copyright issues, which could hinder its scalability [36][39]. - The lack of legal authorization for many designs limits the potential for brand development and large-scale investment, keeping the industry in a precarious position [42][47]. - There is a call for more structured copyright solutions and a focus on original content to ensure sustainable growth in the pixel art bead market [47].
爱潮玩更爱拼豆,“狐兔CP”背后的新情绪经济
3 6 Ke· 2025-12-10 00:45
Core Insights - The release of "Zootopia 2" has generated significant revenue of 3.1 billion in the Chinese market within 14 days, also boosting the popularity of related IP merchandise, particularly pixel art beads known as "pin beads" [1][2] - The pin bead trend has evolved from a niche hobby to a mainstream emotional outlet for young adults, with a projected market size nearing 1 billion by 2026 [2][10] Group 1: Market Dynamics - The average price for pin bead DIY experiences is around 50 yuan per hour, revitalizing approximately 18,000 DIY craft studios across the country [2][11] - Online platforms like Taobao and Pinduoduo report monthly sales exceeding 10,000 for pin bead kits, with some stores linked to "Zootopia" IP selling up to 500,000 units [2][11] - The popularity of pin beads has led to a surge in social media engagement, with over 520 million discussions on Xiaohongshu and 5.9 billion views on Douyin [17][19] Group 2: Consumer Behavior - Pin beads serve as a therapeutic activity for many, allowing individuals to express creativity and relieve stress in a fast-paced urban environment [20][24] - The low entry barrier and high satisfaction from creating pin bead art make it an appealing hobby for adults, akin to a simplified version of cross-stitching [25][24] Group 3: Economic Potential - The pin bead market has shown a clear path to profitability, with high margins on experience services and a strong demand for materials and custom designs [29][36] - The integration of celebrity endorsements has significantly expanded the market, transitioning pin beads from a niche interest to a viable business opportunity [26][29] Group 4: Challenges and Future Outlook - The pin bead industry faces challenges related to IP rights, as many designs infringe on copyright, limiting the potential for large-scale commercialization [39][41] - Without proper licensing, the industry may struggle to evolve beyond small-scale operations, relying on fleeting trends rather than sustainable growth [43]
三问网飞收购华纳兄弟:价格、中国市场与院线电影
Zhong Guo Jing Ying Bao· 2025-12-06 07:18
Core Viewpoint - Netflix announced the acquisition of Warner Bros. Discovery's Warner Bros. and streaming-related businesses for approximately $82.7 billion, raising questions about the high valuation compared to other recent acquisitions in the industry [1][3][5]. Group 1: Acquisition Details - The acquisition price of $27.75 per share in cash and stock is significantly higher than the $8 billion paid by SkyDance Media for Paramount earlier this year [1][5]. - Warner Bros. Discovery's market capitalization was approximately $64.6 billion as of December 6, 2023, and the acquisition only involves half of the company's assets [1][4]. - The deal does not include CNN, TBS, and TNT, which are cable television assets [1]. Group 2: Industry Context - The acquisition reflects a trend of consolidation in Hollywood, with notable past deals including Disney's $71.3 billion purchase of 21st Century Fox and AT&T's $85.4 billion acquisition of WarnerMedia [4]. - Warner Bros. has historically commanded high prices in acquisitions, with its rich IP library, including franchises like Harry Potter and Batman, contributing to its valuation [5][6]. Group 3: Relationship Dynamics - The relationship between Netflix and Hollywood has been strained, as traditional filmmakers often prefer theatrical releases, while Netflix favors direct streaming [6][7]. - Warner Bros. has faced criticism for its aggressive streaming strategy, which has alienated some Hollywood talent [7]. Group 4: Market Positioning in China - Netflix currently does not operate in the Chinese market, while Warner Bros. has a strong presence and recognition among Chinese audiences [9][10]. - There is speculation that Netflix may leverage Warner Bros. to explore film distribution in China, potentially through revenue-sharing agreements [10].
老庙黄金被指“背刺”五月天歌迷,品牌致歉:启动全面整顿工作,已优化补偿方案
Yang Zi Wan Bao Wang· 2025-08-27 10:29
Core Viewpoint - The incident involving the gold brand Laomiao and the popular character "Mojo Hu Hu Carrot" from STAYREAL has sparked controversy due to allegations of design plagiarism, leading to an apology and compensation plan from Laomiao [1][4][13]. Group 1: Incident Overview - On August 26, fans of the band Mayday reported that Laomiao's product "Ji Guo Le Yuan Za Za Hu Hu Hu Luo Bo" closely resembled STAYREAL's character "Mojo Hu Hu Carrot," causing public outcry [1][6]. - Laomiao had recently launched a collaboration with STAYREAL, but the character in question was not part of the official product line [4][6]. - Following the backlash, Laomiao removed the controversial product from its online store and issued an apology [8][13]. Group 2: Apology and Compensation - Laomiao's apology letter acknowledged a mistake in product listing due to an operational error and expressed regret for the confusion caused to STAYREAL and consumers [13]. - The company announced a compensation plan, offering a 100 yuan gift voucher to consumers who had not purchased the product, and additional benefits for those who had [13][14]. - The compensation strategy was later optimized to ensure all consumers, both buyers and non-buyers, would receive compensation [14][19].
老庙黄金向五月天阿信旗下品牌STAYREAL致歉:已删除相关页面,不会再在市场出现类似商品
Xin Lang Ke Ji· 2025-08-27 09:39
Core Viewpoint - The incident involving the gold brand Laomiao's product "Jiguole Garden" has sparked consumer confusion and controversy due to its resemblance to STAYREAL's character, leading to an official apology and compensation plan from Laomiao [1][2] Group 1: Incident Overview - Laomiao Gold faced backlash for the "Jiguole Garden" product, which was perceived to infringe on STAYREAL's intellectual property [1] - The issue arose from a miscommunication where a product page was mistakenly uploaded to an e-commerce platform without proper authorization [1] Group 2: Apology and Response - Laomiao issued an apology on August 26, acknowledging the mistake and expressing regret towards STAYREAL and consumers [1] - The company has initiated a comprehensive review of its operational procedures to prevent similar incidents in the future [2] Group 3: Compensation Plan - Laomiao announced a compensation plan for consumers, offering a 100 yuan good luck voucher for those who have not purchased the product, limited to one per phone number [2] - For consumers who have already purchased the product, they will receive a 100 yuan voucher along with a complimentary good luck gold foil sticker [2]
产品被五月天粉丝质疑抄袭!老庙黄金致歉:全部删除下架
Nan Fang Du Shi Bao· 2025-08-27 08:47
Core Viewpoint - Yuyuan Group's jewelry brand Laomiao Gold faced allegations of plagiarism regarding a carrot-shaped gold pendant, which was claimed to resemble the "Momo Hu Hu Carrot" IP from the trend brand STAYREAL, co-founded by Mayday's lead singer Ashin [1][4][7]. Group 1: Incident Overview - Laomiao Gold launched a gold pendant priced at 1,591 yuan, inspired by fruits and vegetables, which included a carrot design named "Zha Zha Hu Hu Carrot" [2][4]. - The company publicly apologized on August 26, stating that the product was not part of a collaboration with STAYREAL and was mistakenly listed due to an operational error by e-commerce staff [1][7][8]. - Following the incident, Laomiao Gold removed the product page and assured that similar products would not be released in the market [7][8]. Group 2: Company Background and Financial Performance - Laomiao Gold is a flagship brand under the Shanghai Yuyuan Jewelry Fashion Group, which is part of Yuyuan Group's diverse business portfolio [11]. - Yuyuan Group reported a 30.68% year-on-year decline in revenue for the first half of the year, totaling 19.112 billion yuan, with a net profit drop of 94.50% to 62.8138 million yuan [11]. - The jewelry fashion segment, which includes Laomiao Gold, experienced a revenue decline of approximately 37% to 12.899 billion yuan, accounting for 67.49% of the total revenue [11].