8月26日，多位五月天歌迷在小红书平台反映，知名黄金品牌老庙黄金产品"吉果乐园 咋咋呼呼胡萝卜"造型，疑似抄袭STAYREAL旗下IP中的人气角 色"魔魔胡胡胡萝卜"。事件引发争议后，老庙黄金于当晚发布致歉信，承认工作失误并向合作方STAYREAL及广大消费者郑重道歉，同时公布了具体的补 偿方案，相关话题登上热搜。 多位五月天歌迷称"感觉被背刺" 据了解，STAYREAL是由知名乐团五月天（Mayday）的主唱阿信（陈信宏）和插画家不二良于2007年共同创立的潮流品牌。其旗下IP"MOJO FAMILY"中 的角色"魔魔胡胡胡萝卜(卜卜)"深受歌迷与粉丝们喜爱。不久前，老庙黄金与STAYREAL"MOJO FAMILY"的联名系列刚刚上市，新品灵感取自该IP中的 多个角色，不过其中并未包括"魔魔胡胡胡萝卜"。 联名产品不包含"魔魔胡胡胡萝卜"形象 8月26日，有五月天歌迷发现，老庙黄金在某电商平台官方旗舰店上架有一款名为"吉果乐园 咋咋呼呼胡萝卜"的足金挂坠，其外形和名称与"魔魔胡胡胡 萝卜"极为相似，"只是把表情去掉了"。不少歌迷提出质疑："卜卜不在联名系列里，品牌为什么会有这种'擦边球'产品？感觉被背刺了 ...

近日，知名黄金品牌老庙黄金因产品"吉果乐园"造型"擦边"STAYREAL魔魔胡胡胡萝卜（卜卜），引发 消费者困惑与争议。事件曝光后，老庙黄金于8月26日发布致歉信，承认工作失误并向合作方 STAYREAL及广大消费者郑重道歉，同时公布了具体的补偿方案。 据悉，STAYREAL是由知名乐团五月天（Mayday）的主唱阿信（陈信宏） 和插画家不二良于2007年共 同创立的潮流品牌。 以下为致歉信全文： 首先我们对于因近日在某电商平台上架的老庙"吉果乐园"蔬果造型足金产品页面，对@STAYREAL和所 有人造成的困扰，表示最深的歉意。 责任编辑：王翔 该页面内容为今年3月渠道产品规划的储备选品内容，并非老庙与 STAYREAL联名系列产品。因准备七 夕大促活动，7月电商工作人员误操作将不当页面上架到某平台且一直未发现，以致今天曝光后引起消 费者的不适，也造成我们十分珍惜的合作方STAYREAL困扰，我们感到十分自责和愧疚。目前已将相 关页面全部删除，并不会再在市场出现类似商品。 我们始终尊重并积极维护STAYREAL的IP版权，重视每一位消费者的感受。我们也非常珍惜此次与 STAYREAL品牌的合作，为争取这次来之 ...

Core Viewpoint - Yuyuan Group's jewelry brand Laomiao Gold faced allegations of plagiarism regarding a carrot-shaped gold pendant, which was claimed to resemble the "Momo Hu Hu Carrot" IP from the trend brand STAYREAL, co-founded by Mayday's lead singer Ashin [1][4][7]. Group 1: Incident Overview - Laomiao Gold launched a gold pendant priced at 1,591 yuan, inspired by fruits and vegetables, which included a carrot design named "Zha Zha Hu Hu Carrot" [2][4]. - The company publicly apologized on August 26, stating that the product was not part of a collaboration with STAYREAL and was mistakenly listed due to an operational error by e-commerce staff [1][7][8]. - Following the incident, Laomiao Gold removed the product page and assured that similar products would not be released in the market [7][8]. Group 2: Company Background and Financial Performance - Laomiao Gold is a flagship brand under the Shanghai Yuyuan Jewelry Fashion Group, which is part of Yuyuan Group's diverse business portfolio [11]. - Yuyuan Group reported a 30.68% year-on-year decline in revenue for the first half of the year, totaling 19.112 billion yuan, with a net profit drop of 94.50% to 62.8138 million yuan [11]. - The jewelry fashion segment, which includes Laomiao Gold, experienced a revenue decline of approximately 37% to 12.899 billion yuan, accounting for 67.49% of the total revenue [11].