合作洽谈联系方式：baomei@58.com 2 58安居客研究院 房地产数智化营销简报 全国租赁市场报告 2026 年 2 月 1 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 58安居客研究院 目 录 摘要：............................................................................................................. 3 一、全国 40 城租赁市场景气度概况............................................................. 4 二、重点城市租赁市场收益率表现................................................................ 5 三、全国 40 城租赁市场供需情况.......... ...

Core Viewpoint - The company "I Love My Home" is launching a rental promotion to support new workers returning to cities, offering incentives such as rent-free first month and various subsidies to alleviate rental pressure during the peak return-to-work season [1][3]. Group 1: Promotion Details - The promotion period runs from now until April 12, allowing both new and existing customers to participate through the company's app and mini-program [3]. - Participants can enter a lottery for prizes including a rent-free first month, 200 yuan rental vouchers, and JD E-cards, aimed at reducing the financial burden of renting [3]. Group 2: Company Background and Strategy - "I Love My Home" has been a leading brand in the domestic rental industry for 25 years, serving over 10 million landlords and tenants, and maintaining a strong position in property management [5]. - The company focuses on tenant needs by offering timely promotions aligned with significant life events, such as the "return-to-work" and "graduation" seasons, while also enhancing service quality and product innovation [5]. Group 3: Service Enhancements - The company has partnered with JD to improve maintenance service response times and quality through a community delivery network and intelligent dispatch system [5]. - Additional services such as home printing, pest control, and property inspections have been introduced in cities like Beijing to provide comprehensive support for tenants [5]. Group 4: Vision and Goals - The company aims to support urban workers by reducing rental burdens, enhancing efficiency through technology, and increasing service warmth, thereby facilitating a smoother transition into city life for returning workers [6].

文丨布丁 人到中年拖家带口租房，正成为趋势？ 据第一财经，一对都在外企工作的80后夫妻，两人收入都不错，且名下拥有一套小型学区房，但他们仍拒绝走"背房贷换大房"的传统路子，选择 每月花近万元租房住，以换取生活的松弛感。像这样拖家带口租房的中年家庭正在变多，他们已将租房视为一种长期、稳定的生活方式。 有数据为证——杭州贝壳研究院的最新数据显示，2025年杭州36岁以上的租客占比达到31.4%，同比上涨了近7个百分点；而清华大学五道口金融 学院房地产与金融科技研究中心发布的一份研究报告显示，在全国重点40城，35岁以上租客占比更是逼近四成。 这也是大部分中年人选择租房住的原因。在过去房地产景气的年代，房产除了居住属性外，还有很强的金融属性。上杠杆买房，尽管房贷压力巨 大，但住几年后再卖掉，往往还能赚一笔，所以大家都疯狂涌入楼市，又进一步推高了房价，导致楼市泡沫堆积。 从第一财经采访的这对夫妻情况看，他们一家七口选择租房的原因很简单—— 两人此前购买的学区房只有30平，目前没有房贷。如果换一套大点的房子，即便卖掉这套小房子，也还要拿出几百万首付。经济压力非常大，很 影响日常生活质量。现在租房住，一个月房租一万左右， ...

Group 1: Core Insights - The Shanghai Municipal Market Supervision Administration emphasizes price regulation as a key tool for economic and social development, focusing on key sectors and issues to alleviate burdens on enterprises and protect consumer rights [1] - Since 2025, a total of 922 price violation cases have been investigated, resulting in the recovery of over 26 million yuan, effectively curbing illegal charging practices [1] Group 2: Case Summaries - Shanghai Gongxin Financing Guarantee Co., Ltd. was found to charge a service fee of 2.52% without providing actual services, violating the Price Law [2][3] - Shanghai Qingxing Intelligent Technology Co., Ltd. misled consumers about the price difference of an electric scooter during a live broadcast, resulting in a fine of 10,000 yuan [4][5] - Muren Beauty and Hairdressing Store failed to disclose additional purchase requirements during a promotional campaign, leading to a fine of 4,000 yuan [6][7] - Shanghai Yanyan Catering Management Co., Ltd. was penalized for misleading pricing on meal packages, resulting in a fine of 10,000 yuan [9][11] - Shanghai Mind Management Training Institute was found to have unsubstantiated pricing claims for its courses, leading to a fine of 50,000 yuan [10][11] - Shanghai Zhenling Property Management Co., Ltd. was penalized for charging above the government-set electricity rates, violating the Price Law [12][13] - Canying Business and (Shanghai) Enterprise Development Co., Ltd. was found to have overcharged tenants for electricity, resulting in a fine of 96,900 yuan [14][15] - Shanghai Zhenyue Industrial Co., Ltd. was penalized for illegally adding fees to electricity charges, with a total overcharge of 192,923.55 yuan [16][17]

58安居客研究院 58 ANJUKE INSTITUTE 全国租赁市场报告 2026 年１月 合作洽谈联系方式：baomei@58.com 2 摘要: 合作洽谈联系方式：baomei@58.com m ची STEI 58安居客研究院 目 | 摘要： ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… 3 | | --- | | 一、全国 40 城租赁市场景气度概况 . | | 二、重点城市租赁市场收益率表现 | | 三、全国 40 城租赁市场供需情况 | | 1、全国 40 城租赁领先指数-价格指数表现 …………………………………………………………………………………………………………………………………………………………………………………………6 | | 2、全国 40 城租赁领先指数-挂牌与需求热度表现 | | 3、全国 40 城租赁领先指数-挂牌周期表现 | 根据安居客租赁市场景气度指数显示， 1 月全国 40 城的市场景气度指数持续呈现 ● ...

Core Viewpoint - A growing trend of young workers in major cities opting for short-term rentals during the Spring Festival to avoid the financial burden of "social debts" associated with returning home for the holiday [4][5][51]. Group 1: Rental Market Dynamics - Traditionally, the rental market in Dongguan sees a decline during the lunar new year, but this year has seen a significant increase in demand for short-term rentals, with inquiries skyrocketing [8][10]. - Young workers, typically living in cramped factory dormitories or shared accommodations, are willing to pay several times their usual rent for a temporary home that allows them to cook and accommodate family members [4][10][14]. Group 2: Financial Burdens of Returning Home - Many young individuals are avoiding returning home due to the high costs associated with "social debts," which include travel expenses and obligatory gifts to relatives [5][22][36]. - For instance, one young worker calculated that the total cost of returning home, including travel and gifts, would amount to 15,700 yuan, which is more than their monthly earnings [26][33]. Group 3: Changing Perspectives on Family and Tradition - The traditional view of returning home for the new year as a sign of filial piety is being challenged, with many young people prioritizing their financial stability over societal expectations [36][52]. - Young couples are increasingly opting to stay in the city, even during their first year of marriage, to avoid the financial strain of social obligations, leading to conflicts with their families [31][34]. Group 4: Evolving Social Norms - There is a growing sentiment among young people that social interactions, particularly during the new year, have become transactional, with many feeling pressured to participate in costly social events [38][44]. - The perception of returning home has shifted from a comforting tradition to a burdensome obligation, leading to a sense of alienation from their hometowns [49][51].

近日，58同城、安居客发布《春节置业调查-2026年居住趋势展望》（下称《报告》），通过对买房与租房人群的调研，报告揭示，春节置业热情 并未降温，但选择逻辑更趋理性，居住品质与长期价值正成为决策核心。 春节看房集中在"工作地" 调研显示，春节期间的看房行为仍高度集中于"工作地"。近八成受访者表示，看房焦点位于工作生活城市或家乡与工作同城的房源；返乡置业需 求则主要流向"老家"及"家乡省城"，跨城投资或度假类看房意愿相对较弱。尽管春节节点各类优惠对看房人群有一定吸引力，但并非决定性因素。 仅约一成受访者属于"优惠敏感型"，决策主要依赖优惠力度；近三成人群则明确坚持"价值优先"，认为房源品质与购买时机比价格让利更重要。从 年龄层看，95后由于刚需起步，对"春节优惠"的敏感度最高。 好房子客厅很重要，小区硬件更关键 不过，年轻人与中年人对优惠的响应逻辑高度相似，均以"意向前置、优惠加速"为主流——超六成受访者表示"原本就有较高意向，有优惠更好"。 在居住品质方面，"舒适"与"安全"被视为"好房子"不可动摇的核心价值。具体到居住空间，43.2%的受访者更关注客厅的改善，这一比例高于卧 室、厨房等其他功能区域。小区层面 ...

李峰岩认为，打造对青年友好的租赁市场，需要从供给、成本、品质三个维度持续发力。他解释道，首先，需要增加优质供给，政府可提供更多优质保租 房，可以选择将优质厂房、商住用房改造成租赁房解决居住偏远问题；同时，要缓解租金压力，推出低利率专项租赁贷款，推进公积金支付房租；此外，为 解决住宅在设施完备度、生活便利性及周边配套等方面存在的不足，要积极改善房屋硬件（如完善安全措施、配套设施），通过出台法律法规规范业主直租 和机构化租赁行为，保护租客合法权益。 对于青年人而言，易获得、有品质、可负担的住房支持是感知城市温度、提升生活品质、降低生活成本的重要加分项。1月27日，在市十六届人大四次会议 期间，市人大代表、贝壳经纪事业线贝壳城市首席运营官李峰岩在接受北京商报记者专访时表示，从分散的租赁市场到规范化的行业生态，面对当前青年人 对房屋租赁的期待，北京正从供给、成本、品质三个维度打造青年友好型租赁市场。 同时随着城市发展与人才结构变化，北京租赁市场也将呈现新趋势。李峰岩预测，未来，北京租赁市场将迎来租住人群需求变化，北京高质量人才（如互联 网、AI领域从业者）增多，这类人群对房屋品质、网速等要求更高；此外，政府也将投入更 ...

谈及关注青年租赁问题的初衷，李峰岩表示，居住品质事关城市的人才吸引力，是加快建设北京国际科技创新中心和高水平人才高地的关键。住房不是青年 科技人才来京留京的决定性因素，但易获得、有品质、可负担的住房支持是人才感知城市温度、提升生活品质、降低生活成本的重要加分项。 (a) 12 在线播放六播Adenes大全 一年一周二次一年 出席证 都算 the first 北京市人大代表、贝壳经纪事业线贝壳城市首席运营官李峰岩。新京报记者王飞摄 新京报贝壳财经讯 （记者段文平）"从市场与保障两方面发力，优化实物与服务供给水平，提升改善青年住房租赁品质。"北京市人大代表、贝壳经纪事业 线贝壳城市首席运营官李峰岩告诉新京报贝壳财经记者。2026年北京两会，李峰岩带来了一份《关于优化青年租赁供给提升青年居住体验的建议》，聚焦青 年群体租房痛点，为助力青年安居建言献策。 值得关注的是，当前我市租赁市场监管体系初步建成，但监管渗透与落实仍有提升空间，退租纠纷、房屋维修纠纷、退押难等现象仍时有发生。针对这一问 题，李峰岩重点围绕押金监管提出了具体建议。 李峰岩坦言，"当前，我们总体上已解决供给短缺问题，主要是结构性的矛盾。"李峰岩向记者 ...

Core Viewpoint - The article emphasizes the need to optimize rental supply for youth in Beijing to enhance their living experience and support the city's talent attraction strategy [5][6]. Group 1: Current Issues in Youth Rental Market - The current rental market has largely resolved the supply shortage but still faces structural issues such as imbalance between work and residence, heavy financial burdens, and low quality of housing [6]. - The quality of housing is crucial for attracting talent to Beijing, as affordable and accessible housing can significantly improve the living standards and reduce costs for young professionals [5]. Group 2: Recommendations for Improvement - A systematic approach is suggested to enhance the rental experience for youth, including multi-channel strategies to provide rental housing that meets their needs [7]. - The government should continue to build affordable rental housing, pilot the renovation of rural housing, and promote projects converting non-residential spaces into living areas [8]. Group 3: Regulatory Enhancements - There is a need to strengthen the supervision and management of rental market entities, with a focus on improving deposit regulation to ensure tenant safety [9]. - As of now, 80% of active rental companies in Beijing are included in the deposit regulation framework, which has effectively reduced rental disputes [9]. Group 4: Service Quality Improvement - Rental service companies should be encouraged to develop tailored services for youth, such as convenient rental exchange services and value-added services like cleaning and maintenance [10]. - Collaboration between rental companies and employers is recommended to organize group rental activities and utilize community spaces for additional services [10].