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雷军押注 “中年人的泡泡玛特”
财联社· 2025-11-27 00:54
以下文章来源于新消费日报 ,作者徐赐豪 新消费日报 . 《科创板日报》旗下媒体产品,聚焦科技消费时代的新产品、新模式、新投资。 监管层面的关注为铜师傅的上市之路增添了不确定性。创投日报记者梳理发现,中国证监会国际司在今年6月针对其赴港上市备案反馈意 见,曾明确要求补充说明多项关键问题, 核心聚焦股权代持、外商投资准入、募资用途及股东股权代持的形成原因、演变情况、合法合规 性及潜在纠纷风险等。 招股书披露的信息显示,铜师傅的股权变动曾长期处于高频状态, 仅2016年1月至2017年4月的16个月内,股东之间的股份转让就高达48 次, 这一数据无疑加剧了监管对其股权稳定性的关注。 尽管上市之路坎坷,铜师傅却受雷军青睐。 公开记录显示,截至目前,公司已完成多轮融资,背后集结了小米系顺为资本、天津金米投 资,以及复星创富、凯辉基金、海泉基金、国中资本等知名机构。 融资历程显示,2017年5月锦元资产的投资是其首次融资记录,而最后一轮融资发生在2021年8月,金鼎投资、国中资本及复星创富共同注 资2亿元完成C轮融资。 据港交所官网披露,有"中年人的泡泡玛特"之称的杭州铜师傅文创(集团)股份有限公司(下称"铜师傅"),已 ...
破6.8亿元!全运会吉祥物“圈粉”无数 “文创+体育”掀起消费热潮
Yang Shi Wang· 2025-11-18 06:49
央视网消息:全运会各项赛事正在火热进行。连日来,十五运会和残特奥会的特许零售店人气火爆,部分热门产品甚至出现"一 件难求"的现象。 据了解,本届全运会已开发推出涵盖20大类、超2800款特许商品。其中,广东省内开设线下特许零售店500余家,线上店铺70多 家,目前总销售额已突破6.8亿元。吉祥物的走红不仅拉动了文创消费,也传递着粤港澳大湾区的活力与包容。 买到心仪商品的源家慧称:"我买到了耳机包、盲盒,志愿者同款的收纳包,很呆萌、很可爱,还有一些和传统文化结合的文创 产品颜值特别高,物超所值,特别好。作为广东人很自豪,因为全运会四年才一届,今年就在粤港澳大湾区举办了,感受一下全运会 氛围。" 16日上午,记者在广州的一家生产企业看到,工作人员正抓紧分装打包"广州喜乐包"。作为十五运会开幕式的纪念品,这款印有 十五运会吉祥物的双肩包,因其设计独特、实用性强,迅速走红。官方将该产品列入十五运会的特许商品名录。为了满足消费需求, 生产企业也迅速排单开启生产。 十五运会特许商品经营门店的负责人告诉记者:"14日,官方特许零售店上线了"喜乐包",上线后,短短的30分钟,我们的销量 就已经破万。针对大家关注的"一包难求" ...
11月28日正式发售 六款“马墩墩”新品上线
Bei Jing Shang Bao· 2025-11-15 03:39
Core Viewpoint - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Madundun Series Products" has been officially launched for pre-order, with a wide range of purchasing channels available across China [1][3]. Group 1: Product Launch and Availability - The Madundun series products will be officially available for sale on November 28, through various channels including Tmall's "Olympic Official Flagship Store," China Unicom APP, and 1,500 retail outlets across 31 provinces [1]. - Additional purchasing options include China Post's branches, international duty-free shops in Sanya and Haikou, and several notable locations in Beijing [1]. Group 2: Product Features and Variants - This year's Madundun series features six figurines, including four regular versions ("Chitu Madundun," "Peach Blossom Madundun," "Qingzong Madundun," "Bailong Madundun") and two hidden versions ("Feihuang Madundun," "Wuzhu Madundun") [3]. - The product range includes nearly a hundred items such as plush toys, figurines, badges, refrigerator magnets, ceramics, keychains, postcards, precious metals, and cushions, showcasing a diverse representation of the Madundun character [3]. Group 3: Cultural Significance - Madundun serves as a cultural ambassador, promoting Olympic spirit, sports culture, and Chinese culture, while being a part of the Olympic intellectual property development [3]. - The series has successfully integrated Olympic culture with Chinese zodiac culture, exemplifying a blend of sports, culture, and entertainment, thereby establishing a strong connection between Olympic culture and everyday life [3].
从卫浴跨界到铜艺龙头,雷军“粉丝”携铜质文创冲刺港交所IPO
Sou Hu Cai Jing· 2025-11-13 22:14
Core Viewpoint - Hangzhou Tongshifu Cultural Creative (Group) Co., Ltd. has officially submitted its listing application on the Hong Kong Stock Exchange, with CMB International as the sole sponsor, highlighting its leading position in the copper cultural product market with a 35% market share and backing from notable investors like Xiaomi and Shunwei Capital [1][4] Company Overview - Founded in 2013, Tongshifu focuses on copper cultural products while also expanding into plastic trendy toys, silver, and gold cultural products, leveraging the artistic background of its founders [1] - The company has established a product matrix centered on copper cultural products, differentiating itself from traditional gold and silver craft enterprises by lowering consumer barriers [1] IP Strategy - Tongshifu employs a dual strategy of "original + licensed" IP operations, introducing a significant number of self-developed IP products from 2022 to mid-2025, while collaborating with international IPs like "Kung Fu Panda" and "Avengers" [2] - Revenue increased from 503 million yuan in 2022 to 571 million yuan in 2024, with a gross margin improvement from 32.2% to 35.4% [2] Financial Performance - The company reported a net profit rebound to 78.98 million yuan in 2024, despite facing challenges such as a decline in average transaction value from 958 yuan in 2022 to 556 yuan in the first half of 2025 [2] - Over 75% of Tongshifu's revenue is generated from online channels, which helps reduce operational costs but also presents challenges in maintaining customer spending [2] Market Position and Challenges - Despite being a market leader, Tongshifu faces a ceiling in the copper cultural product market, projected to grow from 1.576 billion yuan in 2024 to 2.282 billion yuan by 2029, with a compound annual growth rate of 7.7% [4] - The company’s revenue from copper products has consistently exceeded 94%, while new categories like plastic trendy toys contribute minimally [4] Cost Pressures - Rising copper prices and increasing labor costs, projected to reach 158,000 yuan per year by 2029, pose significant challenges to profit margins, especially given the labor-intensive nature of copper craftsmanship [5] - To address these issues, Tongshifu plans to enhance IP value development through collaborations with museums and non-heritage institutions, as well as expanding international IP partnerships [5] Listing Strategy - The decision to list on the Hong Kong Stock Exchange follows a strategic shift from an earlier plan to list on the Shenzhen Stock Exchange, as the Hong Kong market offers greater inclusivity for cultural enterprises and a broader international investor base [5] - If successful, the funds raised will be allocated to technology development, IP reserves, and market expansion, aiming to overcome the limitations of a niche market [5]
新闻有观点·行业洞察丨一枚冰箱贴,凭啥卖上百元?
Yang Guang Wang· 2025-11-12 09:03
Core Insights - The article discusses the rising trend of refrigerator magnets as cultural consumer goods, with prices surpassing that of the refrigerators themselves, highlighting a shift in consumer behavior and market dynamics [1] Group 1: Market Dynamics - Refrigerator magnets have become popular souvenirs, with some individuals spending tens of thousands on collections, far exceeding the cost of the refrigerators [1] - The National Museum's "Phoenix Crown" refrigerator magnet sold 145,000 units in three months, while the Tianhe Zaojing model priced at 168 yuan remains in high demand [1] Group 2: Material Comparison - The leading company in wooden refrigerator magnets reports annual sales exceeding 10 million units, emphasizing the environmental benefits and playability of wooden materials compared to metal and enamel [2] - Wooden magnets are generally priced between 20-80 yuan, while metal magnets range from 50-200 yuan, and enamel magnets are often custom-made, reflecting different target demographics and pricing strategies [2] Group 3: Value Proposition - The value of high-priced refrigerator magnets stems from both visible craftsmanship and underlying marketing strategies, with the company collaborating with prestigious institutions to create culturally rich products [3] - The incorporation of advanced technologies such as AR, sound recording, and LED effects enhances the appeal of these products [3] Group 4: Industry Challenges - The industry faces challenges such as product homogeneity leading to price wars and rampant counterfeiting, with 34% of refrigerator magnets on e-commerce platforms being counterfeit [4] - Many small manufacturers struggle with long delivery times, while leading companies benefit from robust supply chains [4] Group 5: Marketing Strategies - Innovative business models, such as the "blind box" approach, can significantly increase product repurchase rates by approximately 35% [6] - Focusing on the long-tail market can create ongoing consumer engagement after the initial purchase [6] Group 6: International Expansion - The leading company has a dominant position in the Japanese market and extensive coverage in Europe and Southeast Asia, but faces challenges in breaking cultural barriers for international expansion [7] - Effective cultural translation and collaboration between domestic and foreign IPs are essential for successful overseas marketing [7]
元隆雅图:目前已在广州、深圳、香港开设全运会特许商品零售店51家,正在开展特许商品销售工作
Mei Ri Jing Ji Xin Wen· 2025-11-07 14:09
Group 1 - The company has obtained licensing for production and retail related to the 15th National Games in the Greater Bay Area, specifically in Hong Kong [2] - The company has received the first batch of carbon footprint certificates [2] - A total of 51 retail stores for licensed National Games merchandise have been opened in Guangzhou, Shenzhen, and Hong Kong [2]
冰箱贴已经比冰箱贵了?超128万家文创相关企业进入蓝海
Sou Hu Cai Jing· 2025-10-27 07:51
Group 1 - The number of cultural and creative enterprises in China has shown a year-on-year increase over the past five years, reaching a peak in 2024 with over 1.282 million existing enterprises [1] - As of 2025, approximately 239,000 new cultural and creative enterprises have been registered, indicating a strong growth trend in this sector [1] - The phenomenon of high-priced refrigerator magnets, which can exceed the price of the refrigerators themselves, highlights the cultural and emotional value of creative products [1] Group 2 - Guangdong province leads in the number of cultural and creative enterprises, with over 192,000 enterprises, accounting for 14.98% of the national total [2] - Other provinces following Guangdong in terms of the number of cultural and creative enterprises include Zhejiang, Jiangsu, Shandong, and Hainan [2]
创新引领消费升级 2025“老凤祥杯”上海礼物设计大赛开启产业新篇章
Sou Hu Cai Jing· 2025-10-24 15:42
此外,今年大赛还将在公布奖项时同步尝试"孵化路演",邀请政府、企业、流量平台等单位参与市场研发,促进设计方与需求方对接,让作品更贴合市 场。通过IP授权、合作磋商等方式,持续扩大品牌影响力,践行"创新+市场"双轨发展。 多年来,大赛持续构筑"设计—孵化—市场"的产业闭环,推出了多款契合时代与市场需求的旅游商品。去年设计组的《外滩风华系列》《三叶虫沙滩鞋》 等多款优秀作品,已被上海自然博物馆、久事文传公司选中,并完成版权转让,即将投入市场。 东方网记者曹磊10月24日报道:今天下午,由上海市文化和旅游局主办的2025"老凤祥杯"上海礼物设计大赛在上海工艺美术博物馆正式拉开帷幕。本届大 赛站在二十周年的新起点上,以"专属赛道市场导向,创新引领消费升级"为特色,围绕"全民共创、孵化新品、专属赛道"三大亮点,进一步强化"上海礼 物"作为城市文化符号的价值与影响力。 作为上海文旅领域的一项重要赛事,"老凤祥杯"上海礼物设计大赛始终秉持"传承上海文化、叙述上海故事、展现上海风情、唤醒上海记忆"以及"扩容文 旅消费"的核心宗旨。二十年来,大赛累计遴选推出了百余件荣获国家级大奖的精品"上海礼物",并通过线上线下推广销售,受到 ...
“上海设计100+”闪耀东南亚!
Guo Ji Jin Rong Bao· 2025-10-24 12:56
Core Insights - The "Shanghai Design 100+" global competition exhibition is being held in Kuala Lumpur, Malaysia, from October 23 to 26, 2025, showcasing innovative designs and fostering international collaboration [1][3]. Group 1: Exhibition Overview - The exhibition follows the theme "Design Without Boundaries, Sustainable Development," drawing inspiration from nature and ecological design principles [3]. - It features over 200 exhibits from nearly 40 brands, highlighting Shanghai's fashion innovation and lifestyle [3]. - Notable contributions include high-end fashion from The Atelier by Jimmy Choo and sustainable fashion from the brand Wan Jun Xi [3]. Group 2: Product Highlights - In the smart home and consumer electronics sector, products include advanced pet care devices from Xiao Pei Technology and innovative AR+AI glasses from XREAL [5]. - The exhibition also showcases cultural and artistic products, such as the zodiac-themed porcelain sets from Bai Tan Ji and various derivative products from popular franchises like Genshin Impact [5]. Group 3: Local Engagement and Future Prospects - Kuala Lumpur aims to become a UNESCO "City of Design," leveraging innovative design to create smarter and more sustainable urban environments [7]. - The exhibition serves as a platform for Malaysian industries to engage with Shanghai enterprises, fostering collaboration and business opportunities [7]. - The signing of the "Youth Design Talent Friendly Exchange Memorandum" aims to enhance cooperation in design talent exchange and training between China and Malaysia [8]. Group 4: Competition and Impact - The "Shanghai Design 100+" competition, supported by UNESCO, emphasizes trends in AI empowerment, cultural heritage, and sustainability, with over 2,600 entries from 17 countries this year [8]. - The competition has facilitated over 250 billion yuan in project transformations over six years, highlighting its significant impact on the design industry [8]. - The newly launched U35 plan aims to support the growth of young design talents, further enhancing the design ecosystem [8].
商务发布|外贸优品汇“首店”落户环联夜市
Qi Lu Wan Bao· 2025-10-09 08:50
Core Insights - The newly launched Foreign Trade Quality Goods Exchange in Jinan has successfully initiated trial operations during the National Day holiday, attracting significant consumer interest and enhancing the night economy [1][4]. Group 1: Market Demand and Consumer Engagement - The Foreign Trade Quality Goods Exchange focuses on meeting the domestic market needs of foreign trade enterprises, featuring high-quality products from well-known brands such as Kadele, Luban, and Yinfeng, across various categories including home goods and cultural products [4]. - The trial operation attracted over 10,000 visitors on its first day, with several featured products selling over 1,000 units, indicating strong consumer demand [5]. - The introduction of the "Youth Music Concert" at 7 PM each night has become a focal point for attracting visitors, blending entertainment with shopping to enhance foot traffic [5]. Group 2: Economic Impact and Strategic Initiatives - The average daily foot traffic at the Huanlian Night Market is expected to exceed 100,000 during the first three days of the National Day holiday, with the Foreign Trade Quality Goods Exchange projected to contribute nearly 20% to this consumption increase [5]. - The Huanlian Night Market's management views the introduction of the Foreign Trade Quality Goods Exchange as an upgrade to the "shopping + leisure" model, aimed at boosting night economy vitality and expanding consumer spending [5]. - The Shandong Provincial Department of Commerce has been actively supporting foreign trade enterprises in developing domestic sales channels, contributing to both stabilizing foreign trade and expanding consumption [7].