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坚持管促结合、刚柔并济促进平台经济健康发展 对乱象“出重拳”治理
Yang Shi Wang· 2025-08-22 07:29
Core Viewpoint - The Chinese platform economy is undergoing a critical transformation, with the government emphasizing the need for regulatory measures to ensure healthy development while promoting innovation and competition [1][3] Group 1: Regulatory Actions - The State Administration for Market Regulation (SAMR) has urged platforms to delete 4.541 million pieces of illegal product information and has ordered the suspension of services for 58,000 online stores [1][3] - A total of 105,000 internet-related cases have been investigated and addressed by the SAMR [3] Group 2: Policy Framework - SAMR is constructing a policy framework to promote orderly competition and innovative development within the platform economy [3] - The agency has issued guidelines to encourage platforms to enhance compliance management mechanisms [3] Group 3: Market Environment - The integration of digital technology with various industries has led to new economic growth points, but issues such as traffic prioritization, algorithm abuse, and disorderly competition pose risks to the healthy development of the platform economy [1]
市场监管总局:督促网络交易平台取消“仅退款”、解除“强制运费险”等不合理限制
Xin Hua Cai Jing· 2025-08-22 05:44
Core Viewpoint - The platform economy in China is undergoing a critical transformation, with digital technology integration leading to new growth opportunities, but also presenting risks such as algorithm abuse and market disorder [1][2]. Regulatory Measures - The National Market Supervision Administration is focused on balancing innovation encouragement and regulatory development, establishing a policy framework to promote orderly competition and innovation in the platform economy [1]. - New regulations have been introduced, including the "Network Transaction Supervision Management Measures" and the "Interim Measures for Network Transaction Law Enforcement Cooperation," aimed at enhancing regulatory effectiveness [1]. Enforcement Actions - Significant enforcement actions have been taken, resulting in the removal of 4.541 million illegal product listings and the suspension of services for 58,000 online stores [2]. - Major cases in the live e-commerce sector have been addressed, with increased monitoring and enforcement against violations [2]. Compliance and Support - Guidelines have been issued to encourage platforms to improve compliance management mechanisms, particularly during major sales events like "6.18" and "Double Eleven" [2]. - The administration is also providing government data comparison services to help platforms identify and remove non-compliant entities [2]. Future Directions - The administration plans to continue enhancing the regulatory framework for the platform economy, focusing on preventive and comprehensive regulatory capabilities to ensure sustainable and healthy development [2].
《网络交易平台收费行为合规指南》施行!
蓝色柳林财税室· 2025-08-07 00:49
Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fair practices and reducing the financial burden on operators [5]. Summary by Sections Section 1: Introduction to the Guidelines - The guidelines were established to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5]. Section 2: Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational conditions of the operators [6]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support their development [7]. Section 3: Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and the appointment of compliance personnel [6][7]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8]. Section 4: Public Disclosure Obligations - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [3][9]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9]. Section 5: Prohibited Practices - Platforms are prohibited from charging operators multiple times for the same service, charging without providing services, or imposing fees for basic operational data [3][9]. - Price discrimination against operators with similar transaction conditions is also forbidden [3]. Section 6: Support for Small Operators - Platforms are encouraged to provide preferential treatment and fee reductions for small and medium-sized enterprises to support their survival and growth [7]. Section 7: Handling of Fees and Guarantees - Platforms must carefully assess the necessity of collecting security deposits from operators and ensure that any fees charged are reasonable and transparent [9][10].
我国出台新政规范网络交易平台收费行为
Xiao Fei Ri Bao Wang· 2025-08-05 03:01
Core Points - The State Administration for Market Regulation has implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing self-discipline among platforms, and standardizing charging practices [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess risks related to unreasonable charges [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-regulation [1] - **Compliance Management**: Platforms must establish a compliance management organization, appoint compliance personnel, and integrate regulatory systems into their internal compliance frameworks [1] - **Public Disclosure**: Platforms are mandated to publicly disclose their charging rules prominently on their homepage and must seek public opinion before modifying these rules [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or imposing fees for basic operational data [2] - **Price Discrimination**: Platforms are not allowed to engage in price discrimination against operators with similar transaction conditions [2]
市监总局新规《网络交易指南》亮剑 平台“乱收费”乱象能否刹车?
Sou Hu Cai Jing· 2025-08-04 08:56
Core Viewpoint - The newly implemented "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to regulate the charging behaviors of online platforms, addressing issues of excessive fees and unfair practices that hinder the development of small and medium-sized enterprises [1][20]. Summary by Sections 1. Key Prohibitions in the Guidelines - The guidelines prohibit eight types of unreasonable charging behaviors, including repeated charging for the same service, charging without providing corresponding services, and transferring costs that should be borne by the platform to merchants [3][8]. - Specific prohibitions include: - Repeated charging for the same service at different stages [8]. - Charging without adequate service provision [7]. - Transferring platform costs to merchants, such as delivery personnel's social security fees [7][9]. - Charging for basic operational data that should be provided for free [7][9]. - Forcing merchants to participate in promotional activities [9]. - Price discrimination among merchants under similar conditions [9]. 2. Transparency Requirements - The guidelines establish four major transparency requirements to enhance the clarity of charging practices: - Continuous public disclosure of all charging items, rules, and standards on the platform's homepage [11][12]. - A mandatory seven-day public consultation period before any changes to charging rules [11][12]. - Retention of historical versions of charging rules for three years for reference [11][12]. - Clear disclosure of marketing fees and their calculation methods [11][12]. 3. Impact on Platform Economics - The guidelines are expected to reshape the relationship between platforms and merchants, shifting from a "traffic-first" approach to a "value-first" model [14][20]. - Platforms will face pressure to adjust their profit models, as seen in the case of Meituan, where commission income is significant but often includes hidden fees that can exceed 30% for merchants [14][15]. - The guidelines encourage platforms to provide more favorable terms for small and medium-sized merchants, potentially reducing their operational costs [16][20]. 4. Challenges and Future Outlook - Despite the positive implications, challenges remain in enforcing the guidelines, as platforms may find ways to circumvent regulations through rebranding fees or adjusting pricing structures [21][22]. - The effectiveness of the guidelines will depend on the regulatory authorities' ability to enforce compliance and the platforms' willingness to adapt to the new rules [21][24]. - The guidelines represent a significant step towards a more equitable market environment, aiming to stabilize the income of nearly 200 million flexible workers and prevent severe social conflicts [20][27].
降低中小商户负担方能促进平台可持续发展
Di Yi Cai Jing Zi Xun· 2025-08-04 00:48
Core Viewpoint - The newly released "Compliance Guidelines for Charging Behavior of Online Trading Platforms" aims to clarify the principles of platform charging, advocate for reduced burdens on platform operators, and enhance compliance and self-discipline among platforms [2] Industry Overview - The platform economy in China has seen rapid growth, with online shopping users expected to reach 974 million by December 2024, accounting for nearly 90% of internet users. The online retail sales of physical goods are projected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales [2] - The platform economy has created approximately 200 million jobs [2] Issues Identified - There are several issues within the charging practices of platforms, including numerous and complex fees, lack of transparency, and forced participation in paid services or promotional activities [2][4] - The guidelines specifically address unreasonable charging behaviors such as duplicate charges, charging without providing services, and price discrimination among platform operators [4] Compliance Requirements - Charging practices must be compliant with laws and industry standards, promoting self-discipline among platform enterprises [5][6] - The legal basis for compliance includes the Price Law and the E-commerce Law, which mandate fair and lawful pricing practices [6] Support for Small and Medium Enterprises - The guidelines emphasize the need to support small and medium-sized merchants by providing preferential charging policies and encouraging platforms to offer beneficial services [7] - Small operators are particularly vulnerable and lack bargaining power, making their support crucial for the sustainability of the platform economy [7]
降低中小商户负担方能促进平台可持续发展
第一财经· 2025-08-04 00:35
Core Viewpoint - The article discusses the recently released "Compliance Guidelines for Charging Behavior of Online Trading Platforms," which aims to regulate platform charging practices, reduce the burden on platform operators, and promote mutual development between platforms and their operators [2][4]. Summary by Sections Development of Platform Economy - The platform economy in China has seen rapid growth, with online shopping users expected to reach 974 million by December 2024, accounting for nearly 90% of internet users. The online retail sales of physical goods are projected to reach 13,081.6 billion yuan, representing 26.8% of total retail sales [2]. Issues in Charging Practices - There are numerous complaints from merchants regarding the complexity and lack of transparency in platform charging practices. Issues include excessive and unclear fees, forced purchases of services, and hidden charges [2][4]. Focus on Reducing Burden on Operators - The guidelines emphasize the need to reduce the financial burden on platform operators, recognizing that both platforms and operators are in a symbiotic relationship. The success of one is tied to the success of the other [3][6]. Specific Requirements for Charging Practices - The guidelines outline several unreasonable charging behaviors that need to be addressed, such as duplicate charges, charging without providing services, and price discrimination among operators with similar transaction conditions [4][5]. Compliance as a Foundation - Compliance with laws and industry standards is crucial for platform charging practices. The guidelines encourage industry associations to promote self-regulation and establish communication mechanisms with platforms to ensure fair charging practices [5]. Support for Small and Medium-sized Enterprises - The guidelines advocate for platforms to provide preferential services and support for small and medium-sized enterprises (SMEs), recognizing their vulnerable position and the importance of their participation in the platform economy [6][7].
《网络交易平台收费行为合规指南》施行 优化平台经济生态
Zheng Quan Ri Bao· 2025-08-03 16:05
Core Viewpoint - The National Market Supervision Administration has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate the fees charged by platforms to operators, aiming to promote fair competition and optimize the platform economy ecosystem [1][2]. Group 1: Regulation of Charging Behavior - The guidelines aim to standardize the charging behavior of online platforms, which includes commissions, service fees, and promotional fees, to ensure transparency and fairness in the market [2][3]. - Experts highlight issues such as platforms using traffic support as leverage to force merchants into purchasing promotional services, which undermines fair competition [2][3]. - The guidelines require platforms to establish clear charging standards and publicize their fee structures, which will help make hidden costs visible to merchants [3][4]. Group 2: Reducing Burden on Operators - The guidelines encourage platforms to adopt flexible pricing strategies that benefit small and medium-sized merchants, thereby reducing their operational costs and enhancing their profitability [4][5]. - By lowering the financial burden on operators, the guidelines are expected to stimulate market vitality and enhance the survival space for small businesses [4][5]. - The shift in focus from "traffic operation" to "service innovation" is anticipated to create a win-win situation for both platforms and merchants, fostering a more sustainable platform economy [6].
市场监管总局关于发布《网络交易平台收费行为合规指南》的公告2025年第32号
蓝色柳林财税室· 2025-08-03 00:36
Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fairness and transparency in the platform economy [1][4]. Summary by Sections Guidelines Overview - The guidelines advocate for reducing the burden on platform operators and emphasize the importance of compliance and self-regulation by platforms [1][2]. - Platforms are required to establish compliance management responsibilities and internal systems to manage and assess risks related to unreasonable charging behaviors [1][9]. Charging Principles - Platforms must not charge operators multiple times for the same service, nor can they impose fees without providing corresponding services [2][38]. - The guidelines prohibit platforms from transferring costs that should be borne by them to the operators and from charging for basic operational data [2][38]. Compliance Management - Platforms are encouraged to create a compliance culture, including training and risk assessment mechanisms to identify and mitigate unreasonable charging risks [9][15]. - The guidelines require platforms to maintain a clear and accessible record of their charging rules and any changes made to them [16][17]. Fee Transparency - Platforms must publicly disclose their charging standards and rules prominently on their homepage, ensuring operators can easily access and understand this information [16][19]. - Any modifications to charging rules must be communicated transparently, allowing operators to provide feedback before changes take effect [15][21]. Support for Operators - The guidelines encourage platforms to offer discounts and support to small and medium-sized businesses, especially during crises such as natural disasters or public health emergencies [8][9]. - Platforms are urged to adopt flexible pricing strategies that consider the operational conditions of their operators [7][8]. Risk Management - Platforms should implement a mechanism to evaluate the necessity of charging deposits and ensure that any such charges are reasonable and transparent [22][25]. - The guidelines promote the use of data technology to monitor and analyze risks associated with unreasonable charging practices [13][30]. Regulatory Compliance - Platforms are required to comply with existing laws and regulations, ensuring that their charging practices do not violate legal standards [26][30]. - The guidelines encourage industry associations to foster self-regulation and communication between platforms and operators to protect the rights of operators, particularly small businesses [31].
市场监管总局发布《网络交易平台收费行为合规指南》 不得向平台内经营者重复收费
Shen Zhen Shang Bao· 2025-08-03 00:27
Core Points - The State Administration for Market Regulation has implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing compliance self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess risks associated with unreasonable charges [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance culture within platforms [1] - **Compliance Management**: Platforms must develop compliance management organizations, appoint compliance personnel, and integrate regulatory systems into their internal compliance protocols [1] - **Fee Transparency**: Platforms are mandated to publicly disclose their charging rules and service agreements prominently on their homepage [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or transferring costs that should be borne by the platform itself [2] - **Data Charges**: Platforms cannot charge operators for providing their basic operational data [2] - **Price Discrimination**: The guidelines prevent platforms from implementing price discrimination against operators with similar transaction conditions [2]