日前，市场监管总局与国家网信办联合发布《网络交易平台规则监督管理办法》（下称《平台规则监管办 法》）与《直播电商监督管理办法》，剑指"仅退款""全网最低价"乱象及直播电商假冒伪劣、虚假营销等 突出问题。 新规纠偏"仅退款""全网最低价"乱象 网络交易平台规则是治理平台内交易秩序的核心载体，关乎各方主体切身权益。2025年以来，"仅退款""全网 最低价"等平台规则中存在的制定随意、规则滥用、执行不透明问题得到了初步纠治。为进一步明确平台企业 在平台规则方面的责任义务，《平台规则监管办法》应运而生。 市场监管总局网监司司长朱剑桥介绍，《平台规则监管办法》坚持问题导向，从四方面强化平台企业责任约 束： 针对《平台规则监管办法》对于提升规则透明度的作用，朱剑桥回应，新规要求平台规则制定、修改、执行遵 循公开公平公正原则，细化相关要求保障各方权利。 具体来看，一是完善公示要求。平台应当持续公示平台规则或链接，规则内容需清晰明了、便于阅读理 解，并以字体加粗等显著方式提示经营者、消费者注意收费、争议解决等重要内容；平台制定、修改一 般性规则的，需至少在实施前七日公示，修改重要规则的应当提前十五日公示。 二是细化意见征集要 ...

一是聚焦程序公开，增强治理透明度。明确平台规则制定、修改的公示、征求意见、过渡期设置等要求，保障商家、消费者的参与权与知 情权。 二是聚焦执行公正，提升治理公平性。延伸监管至规则执行环节，明确申诉保障、纠纷解决、人员培训等要求，防范规则滥用。 日前，市场监管总局与国家网信办联合发布《网络交易平台规则监督管理办法》（下称《平台规则监管办法》）与《直播电商监 督管理办法》，剑指"仅退款""全网最低价"乱象及直播电商假冒伪劣、虚假营销等突出问题。 新规纠偏"仅退款""全网最低价"乱象 网络交易平台规则是治理平台内交易秩序的核心载体，关乎各方主体切身权益。2025年以来，"仅退款""全网最低价"等平台规则中存在的 制定随意、规则滥用、执行不透明问题得到了初步纠治。为进一步明确平台企业在平台规则方面的责任义务，《平台规则监管办法》应运 而生。 市场监管总局网监司司长朱剑桥介绍，《平台规则监管办法》坚持问题导向，从四方面强化平台企业责任约束： 三是聚焦突出问题，保障各方权益。禁止平台以规则不合理限制商家自主经营、收取不合理费用、违规"罚款"、减损会员权益等行为。 四是聚焦社会共治，建立平台规则监督机制。平台规则量大面广， ...

近日,一段视频再次把"网购恶意退货"的话题推上了热搜。尽管事件有了"反转",但近段时间以来,"巨型吊 牌防退货""卖家给衣服上锁"等现象屡上热搜,这背后不仅反映出消费者权益与商家自我保护之间的博弈, 且电商平台规则的制定也仍有完善的空间。 记者 孙佳琪 尹睿 报道 商家退货率高企 最终没有赢家 近日,一位自称商家的网友爆料,自己收到了已经卖出去15天且被人穿脏了的羽绒服,吊牌被拆下,衣服上也 有多处污渍,退货时衣服口袋中甚至留有登机牌。视频中商家愤怒直言:"没见过这样的,真是活不起 了。"此事一出,引起轩然大波。 然而事件却有了最新"反转",当事人苏女士回应称,供货商视频内容不实,自己从收货到退货仅7天,退货主 要因吊牌断裂、怀疑衣物曾被二次销售。至于引发热议的视频,也并非商家发布,而是供货商在不知道消 费者与商家已达成退款退货一致的情况下发的。目前相关视频已删除,苏女士因此事遭受"网暴",目前已 报警。 网购服装有无法试穿的局限性。近年来,为提升消费者购物体验,各大电商平台推出的"七天无理由退换 货"和"运费险"政策都已经成了网购商品的标配。这个本来为保障消费者权益的规则,却被人钻了空子、 变了味儿:买回穿 ...

Core Viewpoint - The rise of AI-generated fake images has led to a significant increase in fraudulent refund claims in the e-commerce sector, causing distress among merchants and undermining trust in the online shopping ecosystem [3][19][36]. Group 1: Impact on E-commerce - E-commerce platforms are facing a surge in fraudulent refund requests, where individuals use AI-generated images to falsely claim product defects [3][17]. - Merchants report that customers are submitting obviously fake images, sometimes with AI watermarks still visible, to justify their refund requests [5][8]. - The "only refund" policy, initially designed to streamline customer service, has become a burden for merchants as they now have to scrutinize refund requests more closely [17][22]. Group 2: Consequences for Merchants - Small businesses, particularly those in lower-tier cities, are severely affected by these fraudulent activities, with malicious refunds threatening their daily operations and livelihoods [23][24]. - The financial strain from these scams can wipe out the profits from multiple sales, pushing merchants into a precarious position where they must choose between accepting orders or risking losses [24][25]. - Merchants are increasingly raising prices to offset the risks associated with potential fraudulent refunds, which ultimately impacts consumers [22][36]. Group 3: Regulatory and Platform Responses - In response to the growing issue, regulatory bodies have begun implementing measures to combat AI misuse, including guidelines to prevent the malicious use of AI-generated content [29][30]. - E-commerce platforms are enhancing their verification systems to protect merchants' rights and prevent fraudulent activities [30][32]. - The establishment of an account integrity system aims to track and penalize users who engage in fraudulent refund practices [30][32]. Group 4: Trust and Ethical Considerations - The ongoing fraudulent activities are eroding the foundational trust that underpins the e-commerce ecosystem, leading to a situation where both consumers and merchants are increasingly suspicious of each other [19][36]. - The article emphasizes the importance of maintaining ethical standards in transactions, advocating for a return to simple, honest exchanges between buyers and sellers [38][39].

Core Insights - The rise of fraudulent refund claims in the e-commerce sector is attributed to the misuse of AI tools, which allow individuals to manipulate product images and create false evidence of damage [1][2] - The "only refund" policy, intended to enhance consumer experience, is being exploited, leading to significant losses for honest merchants [2] Group 1: Fraudulent Practices - Some buyers are using AI to alter images of products, making them appear damaged or spoiled, to claim refunds without returning the items [1] - Commonly affected products include low-cost items such as cosmetics and fresh produce, where the frequency of these fraudulent claims can accumulate to substantial losses for merchants [1] Group 2: Merchant Rights and Legal Framework - Merchants have the right to refuse fraudulent claims and seek legal recourse to protect their interests, as the misuse of AI undermines the integrity of the "only refund" policy [2] - New regulations regarding AI-generated content have been implemented to prevent malicious use, emphasizing the need for clear guidelines to protect both buyers and sellers [2] Group 3: Industry Response - E-commerce platforms are encouraged to enhance AI image recognition technology and establish stricter review mechanisms to combat fraudulent activities [2] - As disputes over "only refund" claims increase, many merchants are revising their after-sales strategies to better protect themselves against such fraudulent practices [2]

Core Points - The rise of fraudulent refund claims in the e-commerce sector is causing significant distress for honest merchants, as some buyers exploit AI tools to create fake evidence of product damage [1][2] - The misuse of AI technology undermines the original intent of the "refund only" policy, which aims to enhance consumer experience while protecting merchants' rights [2] Group 1 - The fraudulent practices involve manipulating product images to appear damaged or spoiled, affecting a range of low-cost items, leading to frequent but small-scale financial losses for merchants [1] - Merchants face a dilemma where the cost of defending against these claims often exceeds the value of the products involved, highlighting the challenges in the current e-commerce landscape [1][2] - The introduction of new regulations in September aims to clarify the use of AI-generated content, prohibiting malicious alterations and ensuring that merchants can protect their rights [2] Group 2 - E-commerce platforms are urged to enhance AI image recognition technology and implement stricter review mechanisms to combat the rise of AI-assisted fraud [2] - As disputes over "refund only" policies continue to increase, many merchants are adjusting their after-sales strategies to better navigate the challenges posed by AI misuse [2]

Group 1 - The Ministry of Culture and Tourism of China has issued a warning for Chinese tourists to avoid traveling to Japan due to rising safety risks and criminal cases targeting Chinese citizens [5][11] - The Ministry of Education has also released a study abroad warning, advising students in Japan or planning to study there to closely monitor local security conditions and enhance their risk awareness [5][11] Group 2 - A new AI-based scam has emerged in the e-commerce sector, where consumers use AI tools to create fake defect images to claim refunds for low-cost items [5][8] - This scam has developed into a more systematic gray industry, with individuals offering training on how to execute these refund scams for a fee [8] Group 3 - Major airlines including Air China, China Southern Airlines, and China Eastern Airlines have announced special measures allowing free refunds and changes for tickets related to Japan travel [11] - The airlines' actions follow a government advisory regarding safety concerns for Chinese citizens traveling to Japan [11] Group 4 - Samsung has announced a significant investment of 450 trillion KRW over the next five years in South Korea, focusing on expanding semiconductor production [9] - This investment is aimed at meeting the growing global demand for storage semiconductors and creating 60,000 new jobs [9] Group 5 - Apple plans to change its iPhone release strategy starting in 2026, moving to a biannual launch schedule for its flagship and mid-range models [9] - This marks a significant shift in Apple's product release strategy, which has traditionally focused on a single annual launch [9] Group 6 - Berkshire Hathaway's latest 13F report reveals that Warren Buffett has significantly reduced his stake in Apple, dropping from over 50% to 22.69% of the portfolio [16] - Concurrently, Buffett has initiated a new position in Alphabet, acquiring 17.84 million shares, making it the tenth largest holding in the portfolio [16]

Core Viewpoint - The article discusses the negative impact of AI-generated images on e-commerce, particularly during the Double Eleven shopping festival, highlighting the rise of fraudulent refund claims using AI technology [4][5][6]. Group 1: E-commerce Trends - The atmosphere of this year's Double Eleven shopping festival is less vibrant compared to previous years, with a noticeable decline in excitement and engagement [4][5]. - The trend of increased return rates during Double Eleven is being exploited by some consumers who use AI to create fake evidence for refund claims [7][12]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images of products, such as socks and nasal cleaners, to falsely claim defects and request refunds without returning the items [11][13][18]. - The practice of "only refunding" (不退货仅退款) allows consumers to receive refunds without returning products, which has been abused by individuals creating fake images [11][12]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face significant financial losses due to malicious refund claims, which can wipe out their daily profits [42][46]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small e-commerce operations [45][46]. Group 4: Ethical Concerns and Future Implications - The article raises concerns about the ethical implications of using AI for deceitful purposes, suggesting that the technology, while beneficial, is being misused by some individuals [49][78]. - There is a growing fear that trust between consumers and businesses may erode as AI-generated evidence becomes more sophisticated and harder to detect [53][56].

Core Viewpoint - The article discusses the decline in the excitement surrounding the Double Eleven shopping festival, highlighting the rise of fraudulent practices using AI to exploit refund policies in e-commerce [6][34]. Group 1: E-commerce Trends - The atmosphere of Double Eleven has become less vibrant compared to previous years, with fewer engaging activities and promotions [6]. - The introduction of the "refund without return" policy, initially launched by Pinduoduo in 2021, has been exploited by consumers, leading to increased fraudulent refund requests [8][9]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images and falsely claim product defects to obtain refunds without returning items, which poses a significant challenge for small businesses [19][28]. - Examples include altering images of products like nasal cleaners and shoes to misrepresent their condition, often forgetting to remove watermarks, which indicates a lack of awareness or care [10][15][21]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face severe financial repercussions from fraudulent refund claims, which can wipe out their daily profits [31]. - The article emphasizes the emotional and financial toll on these small merchants, who work hard to sustain their businesses [31]. Group 4: Ethical Considerations - The article raises concerns about the moral implications of using AI for deceitful purposes, contrasting the potential positive uses of AI with its exploitation for fraud [34][35]. - It suggests that the increasing ease of creating fake evidence undermines trust in transactions and could lead to a broader societal decline in ethical behavior [34].

Core Viewpoint - The atmosphere of this year's Double Eleven shopping festival is notably less vibrant compared to previous years, with a shift towards darker and more troubling behaviors among some consumers [1][3][4]. Group 1: Consumer Behavior - There has been an increase in return rates during Double Eleven, with some consumers using AI to manipulate images and fraudulently request "refund only" claims from merchants [6][10]. - The "refund only" mechanism allows buyers to receive refunds without returning items, which has been exploited by some consumers to deceive merchants [9][10]. - Instances of consumers using AI to create fake images of defective products, such as a nasal cleaner, have been reported, showcasing a new level of deceit [11][13]. Group 2: Impact on Merchants - Small merchants, often operating with minimal profit margins, face significant losses from malicious refund claims, which can wipe out their daily earnings [36][42]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small businesses [40][42]. - The emotional and financial toll on small business owners, who work tirelessly to fulfill orders, is highlighted as they become victims of these deceptive practices [36][43]. Group 3: Ethical Concerns and Future Implications - The rise of AI-generated fraud raises serious ethical questions about trust and integrity in consumer transactions, as the ability to easily fabricate evidence undermines the credibility of genuine claims [49][50]. - The article suggests that as AI technology advances, the potential for misuse will also grow, leading to a decline in trust between consumers and merchants [49][50]. - The narrative emphasizes the need for a moral compass in the face of technological advancements, urging individuals to maintain ethical standards despite the convenience offered by AI [50].