仅退款
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最脏的一幕,出现了!
Xin Lang Cai Jing· 2025-11-20 16:15
Core Viewpoint - The rise of AI-generated fake images has led to a significant increase in fraudulent refund claims in the e-commerce sector, causing distress among merchants and undermining trust in the online shopping ecosystem [3][19][36]. Group 1: Impact on E-commerce - E-commerce platforms are facing a surge in fraudulent refund requests, where individuals use AI-generated images to falsely claim product defects [3][17]. - Merchants report that customers are submitting obviously fake images, sometimes with AI watermarks still visible, to justify their refund requests [5][8]. - The "only refund" policy, initially designed to streamline customer service, has become a burden for merchants as they now have to scrutinize refund requests more closely [17][22]. Group 2: Consequences for Merchants - Small businesses, particularly those in lower-tier cities, are severely affected by these fraudulent activities, with malicious refunds threatening their daily operations and livelihoods [23][24]. - The financial strain from these scams can wipe out the profits from multiple sales, pushing merchants into a precarious position where they must choose between accepting orders or risking losses [24][25]. - Merchants are increasingly raising prices to offset the risks associated with potential fraudulent refunds, which ultimately impacts consumers [22][36]. Group 3: Regulatory and Platform Responses - In response to the growing issue, regulatory bodies have begun implementing measures to combat AI misuse, including guidelines to prevent the malicious use of AI-generated content [29][30]. - E-commerce platforms are enhancing their verification systems to protect merchants' rights and prevent fraudulent activities [30][32]. - The establishment of an account integrity system aims to track and penalize users who engage in fraudulent refund practices [30][32]. Group 4: Trust and Ethical Considerations - The ongoing fraudulent activities are eroding the foundational trust that underpins the e-commerce ecosystem, leading to a situation where both consumers and merchants are increasingly suspicious of each other [19][36]. - The article emphasizes the importance of maintaining ethical standards in transactions, advocating for a return to simple, honest exchanges between buyers and sellers [38][39].
警惕AI生成的“仅退款”羊毛党
Bei Jing Shang Bao· 2025-11-19 04:00
Core Insights - The rise of fraudulent refund claims in the e-commerce sector is attributed to the misuse of AI tools, which allow individuals to manipulate product images and create false evidence of damage [1][2] - The "only refund" policy, intended to enhance consumer experience, is being exploited, leading to significant losses for honest merchants [2] Group 1: Fraudulent Practices - Some buyers are using AI to alter images of products, making them appear damaged or spoiled, to claim refunds without returning the items [1] - Commonly affected products include low-cost items such as cosmetics and fresh produce, where the frequency of these fraudulent claims can accumulate to substantial losses for merchants [1] Group 2: Merchant Rights and Legal Framework - Merchants have the right to refuse fraudulent claims and seek legal recourse to protect their interests, as the misuse of AI undermines the integrity of the "only refund" policy [2] - New regulations regarding AI-generated content have been implemented to prevent malicious use, emphasizing the need for clear guidelines to protect both buyers and sellers [2] Group 3: Industry Response - E-commerce platforms are encouraged to enhance AI image recognition technology and establish stricter review mechanisms to combat fraudulent activities [2] - As disputes over "only refund" claims increase, many merchants are revising their after-sales strategies to better protect themselves against such fraudulent practices [2]
【西街观察】警惕AI生成的“仅退款”羊毛党
Bei Jing Shang Bao· 2025-11-18 15:02
Core Points - The rise of fraudulent refund claims in the e-commerce sector is causing significant distress for honest merchants, as some buyers exploit AI tools to create fake evidence of product damage [1][2] - The misuse of AI technology undermines the original intent of the "refund only" policy, which aims to enhance consumer experience while protecting merchants' rights [2] Group 1 - The fraudulent practices involve manipulating product images to appear damaged or spoiled, affecting a range of low-cost items, leading to frequent but small-scale financial losses for merchants [1] - Merchants face a dilemma where the cost of defending against these claims often exceeds the value of the products involved, highlighting the challenges in the current e-commerce landscape [1][2] - The introduction of new regulations in September aims to clarify the use of AI-generated content, prohibiting malicious alterations and ensuring that merchants can protect their rights [2] Group 2 - E-commerce platforms are urged to enhance AI image recognition technology and implement stricter review mechanisms to combat the rise of AI-assisted fraud [2] - As disputes over "refund only" policies continue to increase, many merchants are adjusting their after-sales strategies to better navigate the challenges posed by AI misuse [2]
8点1氪:多部门连发预警,近期避免前往日本;“羊毛党”用AI假图骗“仅退款”:百元内商品成重灾区;雷军连续发文回应质疑
36氪· 2025-11-17 00:10
Group 1 - The Ministry of Culture and Tourism of China has issued a warning for Chinese tourists to avoid traveling to Japan due to rising safety risks and criminal cases targeting Chinese citizens [5][11] - The Ministry of Education has also released a study abroad warning, advising students in Japan or planning to study there to closely monitor local security conditions and enhance their risk awareness [5][11] Group 2 - A new AI-based scam has emerged in the e-commerce sector, where consumers use AI tools to create fake defect images to claim refunds for low-cost items [5][8] - This scam has developed into a more systematic gray industry, with individuals offering training on how to execute these refund scams for a fee [8] Group 3 - Major airlines including Air China, China Southern Airlines, and China Eastern Airlines have announced special measures allowing free refunds and changes for tickets related to Japan travel [11] - The airlines' actions follow a government advisory regarding safety concerns for Chinese citizens traveling to Japan [11] Group 4 - Samsung has announced a significant investment of 450 trillion KRW over the next five years in South Korea, focusing on expanding semiconductor production [9] - This investment is aimed at meeting the growing global demand for storage semiconductors and creating 60,000 new jobs [9] Group 5 - Apple plans to change its iPhone release strategy starting in 2026, moving to a biannual launch schedule for its flagship and mid-range models [9] - This marks a significant shift in Apple's product release strategy, which has traditionally focused on a single annual launch [9] Group 6 - Berkshire Hathaway's latest 13F report reveals that Warren Buffett has significantly reduced his stake in Apple, dropping from over 50% to 22.69% of the portfolio [16] - Concurrently, Buffett has initiated a new position in Alphabet, acquiring 17.84 million shares, making it the tenth largest holding in the portfolio [16]
用AI假图骗“仅退款”,这是今年双十一最脏的一幕
虎嗅APP· 2025-11-16 09:08
Core Viewpoint - The article discusses the negative impact of AI-generated images on e-commerce, particularly during the Double Eleven shopping festival, highlighting the rise of fraudulent refund claims using AI technology [4][5][6]. Group 1: E-commerce Trends - The atmosphere of this year's Double Eleven shopping festival is less vibrant compared to previous years, with a noticeable decline in excitement and engagement [4][5]. - The trend of increased return rates during Double Eleven is being exploited by some consumers who use AI to create fake evidence for refund claims [7][12]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images of products, such as socks and nasal cleaners, to falsely claim defects and request refunds without returning the items [11][13][18]. - The practice of "only refunding" (不退货仅退款) allows consumers to receive refunds without returning products, which has been abused by individuals creating fake images [11][12]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face significant financial losses due to malicious refund claims, which can wipe out their daily profits [42][46]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small e-commerce operations [45][46]. Group 4: Ethical Concerns and Future Implications - The article raises concerns about the ethical implications of using AI for deceitful purposes, suggesting that the technology, while beneficial, is being misused by some individuals [49][78]. - There is a growing fear that trust between consumers and businesses may erode as AI-generated evidence becomes more sophisticated and harder to detect [53][56].
用AI假图骗“仅退款”,这是今年双十一最脏的一幕
创业邦· 2025-11-14 03:42
Core Viewpoint - The article discusses the decline in the excitement surrounding the Double Eleven shopping festival, highlighting the rise of fraudulent practices using AI to exploit refund policies in e-commerce [6][34]. Group 1: E-commerce Trends - The atmosphere of Double Eleven has become less vibrant compared to previous years, with fewer engaging activities and promotions [6]. - The introduction of the "refund without return" policy, initially launched by Pinduoduo in 2021, has been exploited by consumers, leading to increased fraudulent refund requests [8][9]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images and falsely claim product defects to obtain refunds without returning items, which poses a significant challenge for small businesses [19][28]. - Examples include altering images of products like nasal cleaners and shoes to misrepresent their condition, often forgetting to remove watermarks, which indicates a lack of awareness or care [10][15][21]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face severe financial repercussions from fraudulent refund claims, which can wipe out their daily profits [31]. - The article emphasizes the emotional and financial toll on these small merchants, who work hard to sustain their businesses [31]. Group 4: Ethical Considerations - The article raises concerns about the moral implications of using AI for deceitful purposes, contrasting the potential positive uses of AI with its exploitation for fraud [34][35]. - It suggests that the increasing ease of creating fake evidence undermines trust in transactions and could lead to a broader societal decline in ethical behavior [34].
用AI假图骗“仅退款”,这是今年双十一最脏的一幕。
数字生命卡兹克· 2025-11-14 01:21
Core Viewpoint - The atmosphere of this year's Double Eleven shopping festival is notably less vibrant compared to previous years, with a shift towards darker and more troubling behaviors among some consumers [1][3][4]. Group 1: Consumer Behavior - There has been an increase in return rates during Double Eleven, with some consumers using AI to manipulate images and fraudulently request "refund only" claims from merchants [6][10]. - The "refund only" mechanism allows buyers to receive refunds without returning items, which has been exploited by some consumers to deceive merchants [9][10]. - Instances of consumers using AI to create fake images of defective products, such as a nasal cleaner, have been reported, showcasing a new level of deceit [11][13]. Group 2: Impact on Merchants - Small merchants, often operating with minimal profit margins, face significant losses from malicious refund claims, which can wipe out their daily earnings [36][42]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small businesses [40][42]. - The emotional and financial toll on small business owners, who work tirelessly to fulfill orders, is highlighted as they become victims of these deceptive practices [36][43]. Group 3: Ethical Concerns and Future Implications - The rise of AI-generated fraud raises serious ethical questions about trust and integrity in consumer transactions, as the ability to easily fabricate evidence undermines the credibility of genuine claims [49][50]. - The article suggests that as AI technology advances, the potential for misuse will also grow, leading to a decline in trust between consumers and merchants [49][50]. - The narrative emphasizes the need for a moral compass in the face of technological advancements, urging individuals to maintain ethical standards despite the convenience offered by AI [50].
团购站长“薅羊毛”,滥用“仅退款”破坏的是整体消费环境
Sou Hu Cai Jing· 2025-10-29 21:54
Core Viewpoint - The article discusses a case of internal fraud within a community group buying platform, where operators exploited refund policies to accumulate significant profits, highlighting vulnerabilities in e-commerce systems and the need for improved oversight and regulations [1][2][3][4] Group 1: Fraud Mechanism - The perpetrators, identified as service station operators, utilized fake consumer identities to place orders and subsequently requested refunds, allowing them to keep the products for resale [1][2] - This fraudulent activity resulted in a financial gain of nearly 400,000 yuan within a few months, showcasing the scale of the operation [1][3] Group 2: Impact on E-commerce - The incident illustrates a shift in the nature of fraud, where internal personnel, rather than external consumers, are the primary offenders, directly harming the platform's interests [2][3] - The community group buying model creates a unique vulnerability, as operators have closer access to both consumers and products, enabling them to exploit the system more effectively [2][3] Group 3: Recommendations for Improvement - To prevent similar incidents, platforms should establish robust risk assessment and anomaly reporting mechanisms, and collaborate with regulatory bodies to create a blacklist system to increase the cost of illegal activities [4] - There is a need for enhanced training and management of internal staff to mitigate the risk of internal fraud [4]
仅退款取消背后:一个被请进人民大会堂的小人物
Hu Xiu· 2025-08-27 01:04
Core Viewpoint - The article highlights the journey of Liu Xiaoping, an ordinary individual who became a prominent figure in advocating for the abolition of the "refund only" policy, which has significant implications for the entire e-commerce industry [1] Group 1 - Liu Xiaoping is recognized as the "first person against refund only" among e-commerce merchants, indicating his influential role in the industry [1] - His participation in discussions at the People's Congress signifies the growing importance of individual voices in shaping industry regulations [1] - The movement to abolish the "refund only" rule reflects broader changes and challenges within the e-commerce sector [1]
“仅退款”风波再起, 用AI伪造证据竟成作弊利器
Qi Lu Wan Bao· 2025-08-05 02:16
Core Viewpoint - The rise of AI technology has led to an increase in fraudulent refund claims in the e-commerce sector, with some consumers exploiting the "refund without return" policy to gain products without payment [1][2][3]. Group 1: E-commerce Refund Mechanism - The "refund without return" policy was initially designed to protect consumers in specific scenarios, but it has been misused by some buyers, leading to significant losses for merchants [2][3]. - Major e-commerce platforms have recently adjusted their "refund without return" policies, allowing merchants to handle refund requests autonomously [2][5]. - A report indicated that 50.36% of complaints from merchants on e-commerce platforms were related to "refund without return" issues, highlighting the prevalence of this problem [2]. Group 2: AI Technology and Fraud - Some consumers are using AI tools to create fake images of products to claim refunds, which has resulted in losses of 5% to 8% of revenue for affected merchants [1][2]. - Experts suggest that the misuse of AI for fraudulent activities could hinder public acceptance of new technologies and disrupt market rules [3][5]. - Recommendations include implementing AI image recognition technology and a tiered evidence submission system for refund claims to mitigate fraud [3][5]. Group 3: Legal Implications - The use of AI-generated fake content for refund claims can lead to legal consequences, including potential fraud charges if the amount involved is significant [4][5]. - The Civil Code allows merchants to demand returns or compensation for breaches of the "refund without return" agreement [4]. - New regulations regarding the identification of AI-generated content are set to take effect in September 2025, aiming to curb misuse [4][5]. Group 4: Recommendations for Improvement - A multi-faceted approach involving rule enhancement, technological countermeasures, and legal deterrents is necessary to address the issues surrounding "refund without return" fraud [5]. - E-commerce platforms are urged to establish a rapid response mechanism for AI fraud cases and to collaborate on data sharing to combat fraudulent activities effectively [5].