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洗剪吹帝国:文峰“造神”背后的商业迷思
Sou Hu Cai Jing· 2025-10-03 08:36
红底黄字的招牌上,那个梳着大背头的男人肖像凝视着街角,他的目光穿透上海繁华街道的喧嚣,也穿透了中国预付卡消费模式的灰色地带。 "浩哥掌握万物之规律,是首屈一指的三百六十行状元大满贯。"这篇刊登在"今日文峰"公众号上的奇葩文章,如同投入平静湖面的一颗石子,激起层层涟 漪。 在秘书白寅的笔下,上海文峰美容美发集团总裁陈浩不再是普通企业家,而是"开天眼"的神人。 这家从表面看不过是遍布全国的美容美发连锁企业,内里却隐藏着一个不为人知的商业帝国。据公开资料显示,文峰在全国拥有400多家连锁店,年收入高 达20亿元,员工近万人。 上世纪90年代,一个来自湘北贫困小乡的法律系中草药爱好者,带着他对财富的渴望来到了上海。陈浩,这位文峰帝国的缔造者,据说当年挖过煤矿、搞过 养殖,甚至兼职过乞丐。 那时的上海浦东,正是开发开放的热土,充满着无限可能与机遇。 史料记载,1996年,陈浩踏上了浦东的土地。有野史称,他是受了一份名为《浦东正成为海内外客商争先投资的热点》的报纸报道的启发。 更令人惊讶的是,据传陈浩来到上海时,行李箱里竟藏着20万元的银行汇票——在90年代,这无疑是一笔巨款。 站在上海繁华的街头,陈浩这个"乡巴佬"望着 ...
世纪建业(00079):总部与陆海通订立租赁协议
智通财经网· 2025-09-30 09:39
本集团目前正租赁物业以"Headquarters"品牌经营发型设计及相关服务以及产品销售。现时租赁届满, 而订立租赁协议将让集团于物业继续经营,并将节省搬迁所花费的装修成本。 智通财经APP讯,世纪建业(00079)发布公告,于2025年9月30日,总部(公司的非全资附属公司)(作为租 户)与陆海通(一名独立第三方)(作为业主)订立租赁协议,内容有关租赁物业,租期自2025年10月1日起 至2028年9月30日止(包括首尾两天)为期三年,以供集团于香港中环作发型设计业务之用。 该物业位于香港皇后大道中31号陆海通大厦2楼4号零售铺位。 ...
世纪建业(00079.HK)附属公司租赁陆海通大厦商铺以作发型设计业务之用
Ge Long Hui· 2025-09-30 09:33
该物业为香港皇后大道中31号陆海通大厦2楼4号零售铺位,租户将使用物业于香港以品牌Headquarters 经营其发型设计及相关服务以及产品销售业务。 格隆汇9月30日丨世纪建业(00079.HK)宣布,于2025年9月30日,总部(公司的非全资附属公司)(作为租 户)与陆海通(一名独立第三方)(作为业主)订立租赁协议,内容有关租赁物业,租期自2025年10月1日起 至2028年9月30日止(包括首尾两天)为期三年,以供集团于香港中环作发型设计业务之用。 ...
预付费消费防坑全攻略:常见套路与实用对策
Xin Lang Cai Jing· 2025-09-29 09:37
二、合同条款中的隐蔽陷阱 预付费合同往往是纠纷的"重灾区"。常见问题包括模糊的有效期、苛刻的退款条件等。王女士曾在舞蹈 培训机构签订两年期协议,但孩子升学后无法继续上课。申请退费时却被告知"超过三个月未上课自动 作废",原因是合同里有一行小字:"学员需保证每月至少参加四次课程,否则视为放弃剩余课时。" 刘女士在健身房办理三年卡,因工作调动想退掉剩余费用,却被要求扣除 30% 的违约金外加手续费, 最终只拿回不到一半。 对策:签合同时务必逐字阅读,重点关注:1. 退款条件及比例;2. 服务有效期;3. 转卡或转让规 则;4. 不可抗力条款。遇到不合理内容,应当场要求修改或补充书面说明。 预付式消费如今已渗透到生活的方方面面——健身房年卡、早教课程包、美容美发储值卡……商家 用"充得越多省得越多"的承诺吸引消费者,但其中也潜藏着不少风险。如何在享受优惠的同时守住钱 包?本文结合真实案例,为你揭秘预付费消费中的常见套路,并提供实用对策。 一、低价折扣背后的风险 很多人选择预付费,看重的是"充得越多越划算"。但不少优惠背后藏着限制条件。比如某连锁美容院推 出的"充一万送五千"活动,宣传中承诺五折护理价,但限定只能用于 ...
提信心、促消费 美团在京发布“安心消费”全系列产品
Yang Shi Wang· 2025-09-13 01:42
Core Viewpoint - The article discusses the introduction of the "Safe Consumption" initiative by Meituan, aimed at addressing the trust crisis in prepaid consumption across various industries, particularly in fitness and education sectors [1][2]. Group 1: Safe Consumption Initiative - Meituan launched a series of "Safe Consumption" products, including flexible payment and compensation solutions for the fitness sector, and a "Safe Learning" product for educational training, promoting a pay-per-use model [1][2]. - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1]. - The initiative aims to enhance consumer trust by providing guarantees for funds and improving service experiences across various sectors, including beauty, fitness, and family entertainment [1][2]. Group 2: Government and Industry Support - The Beijing government has integrated prepaid consumption management into key tasks for building a safe and international consumption center, leveraging technology for regulatory innovation [2]. - The "Safe Learning" product allows for a pay-per-class model, enabling refunds for unused funds if service providers fail to deliver, thus reducing consumer concerns [3]. - The shift towards flexible, short-term payment models reflects changing consumer preferences, moving away from large upfront payments [3]. Group 3: Merchant Support and Future Plans - Meituan offers support measures for participating merchants, including online and offline traffic resources, exclusive branding materials, and platform subsidies [4]. - The company aims to create a safe, transparent, and sustainable consumption model, enhancing consumer rights and boosting confidence in spending [4]. - Future plans include continuous innovation in product offerings and collaboration with government and businesses to strengthen the "Safe Consumption" framework [4].
东莞市寮步嘉怡美容店(个体工商户)成立 注册资本1万人民币
Sou Hu Cai Jing· 2025-09-11 07:16
Core Points - Dongguan Liaobu Jiayi Beauty Store has been established as an individual business with a registered capital of 10,000 RMB [1] - The business scope includes a wide range of retail and wholesale activities, such as cosmetics, mother and baby products, and personal hygiene items [1] - The store also offers services like nail care and health consultation, along with internet sales of various products [1] Business Scope - Retail and wholesale of cosmetics and mother and baby products [1] - Sales of personal hygiene products, adult products, and health foods [1] - Provision of beauty services and health consultation services [1] Regulatory Aspects - The business is allowed to operate independently under its business license, except for projects that require approval [1] - Specific beauty services are categorized as licensed projects, requiring approval from relevant authorities before operation [1]
普陀区全市首创化妆品合规经营评级亮牌
Sou Hu Cai Jing· 2025-09-02 12:26
Core Points - The introduction of the "Dynamic Evaluation Publicity Board for Compliant Operation of Cosmetics" in Putuo District aims to enhance consumer trust and safety in the cosmetics industry [1][3] - The public display will allow consumers to quickly assess the reliability of cosmetic retailers and the safety of their products [1] - The evaluation system categorizes businesses into three levels: Excellent, Good, and Average, based on compliance and regulatory checks [1][3] Industry Impact - The initiative will initially be piloted in three major commercial areas: Zhonghuan Bailian, Global Harbor, and Zhenru Huanyu City, with plans for district-wide implementation [3] - The evaluation system will be updated regularly, with periodic inspections and re-evaluations by regulatory authorities to promote industry self-discipline and transparency [3] - The program is part of broader efforts to ensure product compliance and improve management systems within the cosmetics sector [3] Related Events - The "Putuo District Drug Safety Awareness Week" will feature a themed day and the first Drug Safety Fun Science Popularization Carnival in 2025, highlighting the importance of drug safety [5] - The event will also introduce a "Medical Device Adverse Event Monitoring Code" to establish a comprehensive feedback loop for reporting and addressing issues [5]
别拿“学徒”不当劳动者
Jing Ji Ri Bao· 2025-09-01 22:29
Group 1 - Recent reports indicate that some employers are misusing "apprenticeship training" to have job seekers perform regular labor without signing labor contracts or providing social security [1] - This issue is particularly prevalent in labor-intensive industries such as construction, sales, and beauty services, where there is a demand for skill transfer [1] - In judicial practice, if an apprentice effectively assumes the responsibilities of an employee, the apprentice status is merely a facade for the employer to evade legal responsibilities, and a labor relationship still exists [1] Group 2 - The distinction between a labor relationship and an apprenticeship relationship hinges on the existence of a management-subordinate relationship and economic dependency [1] - Workers are advised to retain communication records with employers, as well as recruitment information, attendance records, wage payment information, and identification badges as evidence [1] - If employers fail to fulfill their legal obligations regarding employment, workers can seek legal recourse [1]
年轻人美发消费趋势洞察
美团· 2025-08-22 06:48
舞 美团服务零售 信息 女 (t) 三三 7) · NA / 美团·丽人 过去,年轻人进美发店就像拆盲盒: 「要慵懒羊毛卷」收到「步惊云爆炸头」 「修个发尾就行」结果「出门变成充值会员 刚认准的「本命发型师」, 转头就消失在转让的店铺中 ...... 而发型师们也发现, 这届年轻人要的不仅是剪发, 更是「魔法」! 「随便剪剪」=「我要又要还需要」 每个看似普通的需求背后, 都藏着消费者 对情绪、效率、价值的追求! 这一次,美团联合「后浪研究所」 发起了「美发需求」调查, 近千位消费者向我们分享了 他们的美发需求与愿望。 请看这份 《2025年轻人理发消费趋势洞察》, 让你抓住年轻人对美的追求的同时, 抓住他们的情绪和钱包。 0 收入与剪发频次正相关Q 02 数据显示,月薪1.5万以上的职场人理发 频率在逐步增加。 发型管理是新中 产生活的「软性 标配」,是对生 活品质的一种佐 证。 性别偏好分化鲜明 Q 03 男性偏爱微分碎盖、渐变短发等利落造 这类发型易于打理目适配职场; FM 男生心动发型榜 | 美式削刻 :新变短友 【美式圆头】 | 侧分油头 | 30.8% 21.0% 女性则更倾向层次锁骨发、法式慵懒 ...
理发翻车成常态后,年轻人开始追求「确定性体验」|2025年轻人美发消费趋势洞察
3 6 Ke· 2025-08-20 05:44
Core Insights - The article discusses the evolving hairdressing needs and preferences of young consumers, highlighting the shift from basic grooming to a more expressive and identity-driven approach to hairstyles [4][7][29]. Group 1: Consumer Trends - Young consumers view hairstyles as social symbols, representing identity and belonging [7]. - 33.6% of young people get regular haircuts every 1-3 months, with 22.1% opting for monthly visits, indicating a strong correlation between hairstyle and social image [9]. - There is a clear income correlation with haircut frequency; individuals earning over 15,000 yuan monthly tend to visit salons more often [11]. Group 2: Gender Preferences - Male consumers prefer low-maintenance styles like textured crops and fades, while females lean towards layered cuts and color treatments, with over 30% wanting to try highlights [14][17]. - The top hairstyle choices for men include textured crops (48.9%) and American-style cuts (30.8%), while women favor layered collarbone cuts (51.8%) and French waves (48.7%) [16][19]. Group 3: Emotional and Social Factors - Haircuts are increasingly seen as a form of self-expression and social identity, with 71% of consumers willing to travel for a trusted stylist [82]. - The concept of "image investment" is becoming prevalent, where young people view haircuts as a low-cost way to enhance their appearance [28]. Group 4: Service Preferences - There is a growing demand for both quick services and elaborate experiences, with some consumers preferring 10-minute cuts while others enjoy lengthy pampering sessions [33]. - Nearly 80% of consumers prioritize "insurance" in their hairstyle choices, indicating a preference for reliable results over experimentation [37]. Group 5: Decision-Making and Information Access - Consumers are increasingly proactive in their haircut decisions, with nearly 60% bringing reference images to salons [64]. - The rise of social media platforms has empowered consumers to better understand and visualize their desired hairstyles, leading to more informed choices [70]. Group 6: Industry Implications - The hairdressing industry must adapt to the increasing importance of individual stylists over salon brands, as 74.4% of consumers trust stylists more than the salons themselves [88]. - Companies like Meituan are enhancing online visibility for stylists, allowing consumers to view portfolios and reviews, thereby building trust and improving service quality [104][115].