海南日报讯 (海南日报全媒体记者 李梦瑶)11月26日，由国家市场监管总局主办的2025年全国"优 化消费环境月"主场活动在湖北武汉举行，现场发布面向全国推广的优化消费环境5大典型案例，"琼岛 新风：放心消费进万家——海南放心消费主体培育案例"入选。 目前，"放心消费在海南"活动已覆盖全省旅游、购物、餐饮等20多个行业，培育形成海口"骑楼老 街"、万佳家居装饰广场，三亚中免国际免税城、海棠68环球美食街等40个"放心消费商圈"，全省"放心 消费单位"达15.3万家。 海南连续4年将"放心消费"写入省政府工作报告，并列为重点任务推进。海南省市场监管局创新工 作模式，制定放心消费单位管理办法和地方标准，建设"放心消费在海南"智慧监管系统，联合29家省级 单位在全省开展"放心消费在海南"活动，并在全国创新建立"在线承诺、动态星级、信用+智慧监管"的 放心消费"海南模式"。 ...

Core Viewpoint - The Ministry of Commerce is launching a "Boutique Consumption Month" in five international consumer center cities and over 100 key cities nationwide, focusing on enhancing consumer experiences and expanding the supply of quality goods and services by 2025 [1] Group 1: Boutique Shopping - Various regions are introducing a "Boutique Consumption Month: Shopping Hotspots List," which includes key shopping districts and tax refund stores for outbound tourists [1] - Shanghai is hosting a Consumption Carnival in conjunction with the China International Import Expo, while Chongqing is organizing the Chengdu-Chongqing Twin City Consumption Festival with activities like "New Trends from the Expo" and "New Scenes for Quality Purchases" [1] Group 2: Exquisite Cuisine - Local specialties and recommended dining establishments are being promoted across different regions [1] - Guangzhou is hosting an International Food Festival in conjunction with the 15th National Games, inviting global guests to experience diverse culinary offerings [1] Group 3: Exciting Tourism - Regions are launching seasonal and culturally themed tourism products and activities that highlight local history, customs, and natural ecology [1] - Tianjin is connecting popular autumn sightseeing spots with a series of themed routes called "Tianjin Autumn Appointment" [1] Group 4: Fine Performances - A "Boutique Consumption Month: Fine Performance List" is being organized, featuring high-quality cultural performances, major sports events, and premium cultural exhibitions [1] - Beijing is conducting the "Great Drama in Beijing" 2025 performance season, showcasing a variety of premiere productions [1]

Core Insights - Shanghai's nighttime consumption has exceeded 88 billion yuan (approximately 12.26 billion USD) since June 2025, covering various sectors including dining, entertainment, shopping, and cultural tourism [1] - The city has been recognized as the "most vibrant nighttime economy city" in China for several consecutive years, but there remains a gap compared to developed international cities [1] Group 1: Development Stages of Shanghai's Nighttime Economy - The nighttime economy in Shanghai has evolved through four stages since the 1990s: 1. **Emerging Exploration Period (1990s to early 2000s)**: Characterized by the Bund lighting project and the rise of bar streets and night markets, with dining as the primary consumption focus [2] 2. **Scale Formation Period (2004 to 2016)**: Marked by the upgrade of landmark business districts and the impact of e-commerce, leading to increased nighttime tourism [3] 3. **Policy Empowerment Period (2017 to 2022)**: Driven by national policies and the establishment of the "15-minute nightlife circle," enhancing cultural and commercial integration [4] 4. **Ecosystem Initial Construction Period (2023 to present)**: Focused on digitalization and internationalization, with a diverse range of nighttime activities [4] Group 2: Current Diverse Nighttime Economic Models - The 2025 Shanghai Nightlife Festival features 130 themed summer activities, including esports and food festivals, promoting cross-industry integration [5] - Notable nightlife hubs include Taipinghu Xintiandi, Nanchang Road bar street, and West Bund Dream Center, each offering unique experiences and events [5][6] Group 3: Challenges Facing Shanghai's Nighttime Economy - The nighttime economy faces four major challenges: high costs, fragmentation, inefficient operations, and low international service standards [7] - High operational costs, including rent and labor, significantly pressure small businesses, with commercial center rents reaching 73 yuan per square meter per day [8] - Fragmented data and policies lead to a lack of unique cultural offerings, with over 60% of new night markets focusing on similar food and craft themes [9] - Inefficient nighttime transportation services and high surge pricing for taxis and rideshares hinder accessibility [10] - Low international service standards, including language barriers and payment accessibility, reduce the attractiveness for international tourists [11] Group 4: International Best Practices for Nighttime Economy - London’s cultural-driven model and "Night Czar" management effectively coordinate various sectors to enhance nighttime economy [12] - Berlin’s low-cost development model allows for temporary use of spaces for cultural projects, fostering community engagement [13] - Singapore’s refined management and international service standards have led to significant growth in nighttime spending [14] Group 5: Recommendations for Enhancing Shanghai's Nighttime Economy - Strategies include reducing costs through technology, simplifying approval processes, and increasing financial support for small businesses [15][16] - Establishing a strong cross-department coordination mechanism and creating a self-governing industry association can enhance operational efficiency [17] - Implementing data-driven governance and improving international service standards will elevate the overall nighttime experience [18][19] - Balancing vibrancy with tranquility, and integrating traditional and modern elements will create a more harmonious nighttime economy [20]

Core Insights - The article highlights the growing trend of nighttime tourism and consumption in China, with 60% of urban consumption occurring at night and over 50% of daily sales in large shopping malls happening between 6 PM and 10 PM [1][2] Group 1: Night Economy Development - Nighttime attractions are becoming increasingly popular, with various cities enhancing their nightscapes through cultural and entertainment offerings, such as night markets and light shows [2][3] - The integration of local cultural elements and modern business models is essential for the sustainable development of the night economy, avoiding a one-size-fits-all approach [3][4] Group 2: Consumer Experience - Consumers are seeking emotional satisfaction and unique experiences during nighttime outings, moving beyond mere dining and shopping to enjoying leisure and cultural activities [1][3] - Warm and thoughtful services, such as improved public transport and family-friendly facilities, are crucial for enhancing the nighttime economy and attracting more visitors [3][4] Group 3: Urban Planning and Innovation - Cities are encouraged to strengthen planning and coordination between large commercial areas and smaller streets, creating a vibrant nighttime atmosphere that caters to diverse consumer needs [2][4] - Innovative business models, such as late-night dining and cultural events, are being introduced to meet the evolving demands of consumers [2][3]

Core Insights - The report indicates that night-time consumption in Jiangsu Province has become an essential part of residents' daily lives, with 98.4% participation in night-time spending [1][2] - Online consumption dominates, but there is significant potential for offline growth, with a diverse range of channels emerging [1] - The peak consumption period is during the golden hours (20:01—22:00), while late-night spending (after 24:00) accounts for only 1.9% [1] Group 1: Consumption Trends - Night-time consumption constitutes 40% of residents' total daily spending, highlighting a new growth momentum in consumption [2] - The primary motivations for night-time spending include health-conscious living, with shopping, dining, and entertainment being the top three activities [1][2] Group 2: Consumer Satisfaction and Expectations - The overall satisfaction score for night-time consumption is 79.6, indicating a good level but with room for improvement [2] - Nearly 90% of residents expressed a willingness to increase night-time spending if the quality of entertainment, tourism, shopping, and dining improves [2] Group 3: Specific Consumer Preferences - In dining, residents desire more convenient ordering and delivery services, along with a wider variety of food options [2] - In shopping, there is a demand for rest areas, drinking facilities, children's play areas, and greater discounts [2] - In entertainment, residents are looking for immersive experiences, unique projects like escape rooms, and more family-friendly options [2]

Core Insights - During the National Day and Mid-Autumn Festival holiday period, Zhejiang Province's cultural and tourism market electricity consumption reached 1.571 billion kilowatt-hours, with a daily average increase of 56.32% compared to the same period in 2024, significantly outpacing the overall provincial electricity consumption growth by 22.86 percentage points [1][2]. Group 1: Electricity Consumption Breakdown - The electricity consumption in the shopping sector accounted for 41.52% of the total, with a daily average increase of 60.16%, contributing 43.28% to the growth of cultural and tourism electricity consumption [1]. - The accommodation sector saw a daily average increase of 67.78%, driven by a surge in electricity usage in homestays, which increased by 89.98% [2]. - The entertainment sector's electricity consumption increased by 69.56%, with daily growth rates in cultural exhibitions and leisure activities exceeding 66% [2]. Group 2: Travel and Mobility Insights - The total electricity consumption in the travel sector reached 571 million kilowatt-hours, with a daily average increase of 46.08%, contributing 17.92 percentage points to the overall growth in cultural and tourism electricity consumption [4]. - Road travel dominated with 58.04% of the electricity consumption in the travel sector, showing a daily average increase of 58.67%, largely due to the "free highway passage" policy [5]. - The number of cross-regional trips in Zhejiang reached 167 million, accounting for 6.9% of the national total, indicating a strong demand for travel during the holiday [4].

Core Insights - The recent National Day and Mid-Autumn Festival holiday has significantly boosted consumer spending across various sectors, including dining, shopping, entertainment, and cultural activities, leading to a vibrant market atmosphere [8][9][12] Consumer Trends - The 8-day holiday period saw a surge in consumer demand, with businesses launching various promotional activities to attract customers, resulting in a thriving holiday economy [8][9] - The housing market was particularly active during the "2025 Xining Autumn Housing Expo," which featured over 5,000 housing units from 25 real estate companies, catering to diverse consumer needs [9] Tourism and Hospitality - Tourist attractions and local businesses experienced increased foot traffic, with notable growth in hotel occupancy rates and restaurant activity during the holiday [11][12] - The Qilian County received 41,300 visitors from October 1 to 4, marking a 43.9% increase year-on-year, with a total revenue of 17.24 million yuan, up 47.94% [12] Cultural Consumption - Various regions organized cultural events and activities to stimulate local economies, such as the "Enjoy Autumn Scenery and Light Boats" fair in Ping'an District, which attracted many visitors [13] - The promotion of local products and cultural items has gained traction, with consumers showing interest in unique offerings, such as non-heritage handicrafts and local agricultural products [13][14] Government Initiatives - Local governments are actively supporting consumption through initiatives like issuing consumer vouchers and organizing promotional events, which have effectively stimulated spending [14] - The collaboration between government subsidies and merchant discounts has been instrumental in enhancing consumer confidence and driving sales [14]

Core Insights - China is committed to expanding high-level opening-up, aiming to leverage its vast market to create new opportunities for other countries and inject more certainty into global economic growth [1] Group 1: Tax Refund Policy Impact - The implementation of the departure tax refund policy has significantly enhanced the shopping and travel experience for international tourists, with the number of tax refund stores exceeding 10,000 by the end of August this year [2][3] - The "immediate refund" feature allows tourists to receive tax refunds at the point of purchase, promoting further consumption and improving the overall shopping experience [5][7] Group 2: Regional Highlights - In cities like Qingdao, Chengdu, and Shenzhen, various local products and high-tech items are popular among international tourists, with specific stores offering a wide range of goods eligible for tax refunds [2][4] - The collaboration between tax authorities across provinces facilitates a seamless shopping experience, allowing tourists to choose from multiple departure points for tax refund processing [6][7] Group 3: Consumer Behavior and Trends - The convenience of the tax refund process has led to a significant increase in sales, with some stores reporting a 707% year-on-year increase in transactions and a 435% increase in consumption amounts from international tourists [7]

Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to boost consumer spending through sports events, with the 2025 China Open Tennis Tournament leveraging a "ticket root economy" to drive consumption in various commercial districts [1][2] - The integration of sports events with local businesses is creating a multi-dimensional consumption experience, transforming event tickets into keys for discounts and promotions across numerous sectors [2][4] Group 1: Ticket Root Economy - The "ticket root economy" is facilitating the conversion of sports event attendance into broader consumer spending, as seen in various regions across China [4] - In Beijing, the 2025 China Open is expected to attract approximately 300,000 attendees, generating over 80 million yuan in ticket sales and driving an additional 25 million yuan in overall consumption [2][4] - The model is being replicated in other cities, such as Hubei and Inner Mongolia, where local events are also offering discounts and promotions linked to event tickets [4][5] Group 2: Consumer Behavior Trends - Consumer preferences are shifting from functional to personalized and experiential spending, with the ticket root economy catering to both emotional and rational consumer needs [5] - The emotional aspect of ticket ownership enhances social sharing and community engagement, while the rational aspect provides tangible discounts and benefits [5] - The integration of sports events into urban life is fostering a more diverse and layered consumption structure, moving beyond traditional travel and accommodation to include entertainment and leisure [4][5]

Core Insights - The night economy is becoming a significant driver of high-quality economic development in urban and rural areas, with 60% of domestic residents' consumption occurring at night and over 50% of daily consumption in large shopping malls happening between 6 PM and 10 PM [1][4] - As of late July 2025, there are over 1.65 million night economy-related enterprises in China, with a notable increase in "night tourism" search and comment volumes by approximately 100% [1] Group 1: Night Economy Trends - The night economy is diversifying beyond traditional dining and shopping, incorporating various activities such as night tours, exhibitions, and performances [2][4] - In Guangdong, night dining orders have seen a year-on-year increase of over 21% since July [4] - Yunnan's night economy is also thriving, with 1.07 billion visitors and revenue of 18.1 billion yuan in the first half of the year, reflecting a growth of 10.2% and 8.3% respectively [6] Group 2: Cultural Integration - Cultural creativity is enhancing the night economy, with local cultural elements being integrated into night-time activities, creating immersive experiences for consumers [7] - Events like the "East Lake Cultural Market" in Hunan attracted nearly 200,000 participants and generated over 1.8 million yuan in direct consumption, showcasing the blend of cultural heritage and modern consumerism [9] Group 3: Innovative Night Activities - Innovative night activities, such as night fruit picking and cultural festivals, are being developed to attract visitors and stimulate consumption [2][5] - The integration of agriculture, ecology, and cultural tourism is creating new consumption models, as seen in the activities at the Xiangfeng Modern Agricultural Industrial Park [2]