非遗文创
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释放政策红利 搭建合作平台,外地文创机构“组团”来蓉共促“立园满园”
Mei Ri Jing Ji Xin Wen· 2025-11-26 05:17
针对企业普遍关心的"真金白银"扶持政策,成都市文化产业发展促进中心在现场就《成都市关于培育发展数字文创初创企业的若干政策》(下称《若干政 策》)进行了重点推介。《若干政策》提出了10条政策措施,是全国首个精准聚焦数字文创初创企业培育的支持政策。 据悉,《若干政策》提供"开办即享"创业扶持、"拎包入住"创业空间、"投贷联动"金融服务、"立投立补"研发激励、"政企联动"场景开放、"跟踪陪跑"项目 孵化,为初创企业提供从空间到资金、从场景到人才的全链条扶持。 支持对象 每经记者|石普宁 每经编辑|余洋 产业互动的热度在成都持续延续。继11月上旬大湾区文创企业团来蓉开展潮玩产业合作对接之后,又有文创企业家组团来蓉。11月25日,由成都市文化产业 发展促进中心主办,中共蒲江县委宣传部协办,成都市创意文化产业商会支持的"2025成都市文创产业'立园满园'投资促进考察活动——非遗文创产业专 场"在成都市蒲江县举行。 本次活动重点聚焦非遗文创领域的产业合作,邀请到深圳市商业美术设计促进会、中国民族民间工艺美术家协会、中颐文投(北京)文化发展集团、北京敦 行故远文化发展有限公司等近20家来自北京、上海、深圳、武汉,河北、安徽、 ...
本周六!广东国企、大厂、高校等,18000+岗位,现场招人!
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-12 02:32
Core Insights - The event "Cultural Industry Talent Gathering" will take place on November 15 in the Guangdong-Hong Kong-Macao Greater Bay Area, featuring over 100 companies and releasing more than 18,000 job positions [2][3] - The event aims to create a diverse cultural talent ecosystem, integrating technology, intangible cultural heritage, trendy toys, film, and animation [3] Job Opportunities - Job positions are categorized into three salary bands: - Core Salary Band (15K–40K): Focused on AI algorithms, engine development, and digital art for industry-leading talents [4] - Stable Salary Band (10K–20K): Targeting experienced professionals in international copyright, data operations, and content marketing [4] - Growth Salary Band (7K–10K): Aimed at fresh graduates and newcomers with comprehensive training and promotion plans [4] - Notable companies like Tencent, NetEase, and 37 Interactive Entertainment are offering high-value positions in game design and user experience [4][23] Creative Market - The event features a "Cultural Industry Creative Market" divided into five sections, showcasing immersive cultural experiences [6] - The Cultural Technology Zone allows participants to engage with VR experiences and AI technology [7][8] - The Intangible Cultural Heritage Zone presents traditional crafts reimagined through modern design [10] - The Film Space highlights Guangdong's film industry through local movie posters and storytelling [15] - The Trendy Toy IP Zone focuses on local IP incubation and cultural consumption [17] - The Animation and Gaming Zone showcases the strength of Guangdong's animation and gaming industries, emphasizing innovation and social responsibility [20] Talent Acquisition Focus - The event signals a shift in the cultural entertainment industry towards seeking "co-creation talents" who possess both professional depth and cross-disciplinary vision [20] - Companies are redefining job roles to attract creative and passionate individuals, moving beyond traditional qualifications [20]
成都青羊:成都漆器厂“爆改”大旗茶馆 老厂房变消费新地标
Sou Hu Cai Jing· 2025-10-21 17:40
Core Insights - The transformation of Chengdu Lacquerware Factory into Daqi Teahouse revitalizes the historical site, blending traditional craftsmanship with modern cultural experiences [2][4][10] - The teahouse serves as a cultural and culinary hub, attracting diverse visitors and promoting Chengdu's lacquer art and tea culture [7][9][10] Group 1: Transformation and Cultural Integration - Chengdu Lacquerware Factory, established in 1954, is recognized as a demonstration base for the protection of Sichuan lacquer art, showcasing unique techniques [2][4] - The renovation of the factory into Daqi Teahouse incorporates elements of lacquerware, maintaining a balance between historical preservation and modern functionality [4][7] - The teahouse aims to create a space where visitors can engage with Chengdu's cultural heritage through tea, food, and performances, appealing to all age groups [7][9] Group 2: Visitor Engagement and Economic Impact - Daqi Teahouse has quickly become a popular destination, with daily visitor numbers increasing from 500 to over 1,000 during peak times [9][10] - The teahouse features a variety of local delicacies and non-heritage performances, enhancing the overall visitor experience and promoting local cuisine [9][10] - During the recent holiday period, Chengdu Qingyang District welcomed 3.16 million visitors, generating a tourism revenue of 4.285 billion yuan, reflecting a year-on-year growth [10][12] Group 3: Future Developments and Cultural Projects - Future plans for Daqi Teahouse include the introduction of heritage experience spaces and a reading room, aiming to provide diverse social settings for visitors [9][10] - Chengdu Qingyang District is witnessing a wave of innovative cultural projects, such as the Full Grace commercial complex and the renovation of historical sites into multifunctional spaces [12][13] - These developments are part of a broader trend of integrating cultural heritage with contemporary lifestyle, enhancing the attractiveness of the region for both locals and tourists [12][13]
成都青羊:老厂房“爆改”大旗茶馆 变身消费新地标
Sou Hu Cai Jing· 2025-10-20 12:24
Core Insights - The transformation of Chengdu Lacquerware Factory into Daqi Teahouse revitalizes the historical site, merging traditional craftsmanship with modern cultural experiences [2][5][10] - The teahouse has quickly become a popular destination for both locals and tourists, showcasing Chengdu's lacquer art and offering a blend of tea, food, and performances [6][9][10] Summary by Sections Historical Background - Chengdu Lacquerware Factory, established in 1954, is recognized as a "Sichuan Provincial Chengdu Lacquer Art Production Protection Demonstration Base" and is known for its unique lacquer techniques [2][4] Transformation and Concept - The factory has been redesigned into a theater-style teahouse, integrating elements of lacquerware into its decor and experience, aiming to attract a diverse audience [4][5] - The renovation process took over two months, adhering to the principle of preserving the original structure while modernizing its function [4] Cultural and Culinary Experience - Daqi Teahouse combines non-material cultural heritage, teahouse culture, and culinary experiences, creating a space where different generations can enjoy [6][9] - The teahouse features affordable tea and local snacks, with a significant increase in daily visitors from 500 to over 1,000 during peak times [6][10] Economic Impact - The revitalization of the site has contributed to a surge in tourism, with Qingyang District receiving over 3.16 million visitors during the holiday period, marking a 7.15% increase year-on-year [10][13] - The integration of cultural experiences and culinary offerings is seen as a model for urban renewal and tourism development in Chengdu [14][15]
“四精”点燃贵阳假日文旅消费新热潮
Sou Hu Cai Jing· 2025-10-05 03:45
Core Insights - The "Four Exquisite" lifestyle in Guiyang, featuring premium coffee, craft beer, exquisite dining, and vibrant intangible cultural heritage, has become a major attraction for tourists during the National Day and Mid-Autumn Festival holidays [1] Group 1: Tourism and Economic Impact - The "Guiyang Craft Beer: World Flavors" promotional event attracted nearly 150,000 visitors and generated over 1.5 million yuan in shop revenue, boosting surrounding retail and dining establishments' earnings by approximately 20% [2] - The coffee shop business in Guiyang has seen a surge, with the SeekSeeking coffee chain averaging about 3,000 cups sold daily across its 10 locations [3] Group 2: Dining Experience - The Zhouji Liuyishou Grilled Fish restaurant reported an average of 200 tables served daily during the day and up to 700-800 tables at night, indicating high demand for local cuisine [5] - Local beverage shops, such as Luoyu Bingjiang and Quchashan, experienced significant customer traffic, with daily sales exceeding 1,000 cups, driven by seasonal fruit and coffee offerings [5] Group 3: Cultural Heritage - The Guizhou Provincial Arts and Crafts Museum showcased a variety of traditional crafts, attracting many visitors, with over 2,000 pieces from various artisans on display [7] - The Kongxuetang Yangming Cultural Creative Market reported over 20,000 daily visitors, with strong sales of cultural products related to Yangming culture [7]
歙县:非遗引客市集旺 “双节”消费掀热潮
Sou Hu Cai Jing· 2025-10-03 10:23
Core Insights - The article highlights the successful integration of cultural heritage performances and night markets in the ancient town of Huizhou, which has become a popular destination during the National Day and Mid-Autumn Festival holidays [1][3]. Group 1: Cultural and Economic Impact - The ancient town of Huizhou has activated its night economy by creating a new cultural tourism model centered around "intangible cultural heritage performances + night markets" [1]. - The combination of folk performances and market activities has effectively attracted tourists, leading to increased consumer engagement and spending [3][7]. Group 2: Visitor Experience - Tourists are drawn to the vibrant atmosphere created by the fish lantern performances and the bustling night market, enhancing their overall experience [3][5]. - The market features a variety of products inspired by Huizhou's intangible cultural heritage, which appeals to visitors looking for unique and culturally significant items [7]. Group 3: Engagement and Interaction - The presence of artisans demonstrating traditional crafts, such as ink and fish lantern making, not only promotes cultural heritage but also boosts sales of handmade products [7]. - Visitors express appreciation for the cultural depth and aesthetic appeal of the products available, indicating a strong connection between the experience and the items purchased [5][7].
首届广东优品展揽金近70亿元
Sou Hu Cai Jing· 2025-09-15 16:43
Group 1 - The first Guangdong Quality Products Exhibition concluded after three days, attracting over 82,000 visitors and generating a total transaction amount of 119 million RMB, including online sales [1][3] - The exhibition covered an area of nearly 50,000 square meters, featuring five themed exhibition areas and 42 product promotion and new product release events, with participation from 1,086 exhibiting companies across various sectors [3] - The event adopted an immersive consumer experience model, integrating exhibition, performance, and sales, which encouraged immediate purchasing decisions from attendees [3] Group 2 - Over 2,100 buyers from various channels, including supermarkets, e-commerce, and cross-border traders, attended the exhibition, with actual attendance reaching 80,000 [3] - The organizing committee hosted nearly 50 matchmaking activities, including the China (Guangdong)-Europe Economic and Trade Matchmaking Conference, resulting in over 20 cross-border cooperation intentions [3]
非遗技艺“活化”中国情
Xiao Fei Ri Bao Wang· 2025-08-19 02:51
Group 1 - The 52nd Beijing Gift Exhibition showcased the integration of intangible cultural heritage techniques with modern design, highlighting the transformation of traditional crafts into contemporary cultural products [1][2] - The exhibition featured various products, including chopsticks and bookmarks, that reflect Chinese cultural symbols and philosophies, such as the use of black rosewood and the representation of the yin-yang concept [2][3] - The event emphasized the revival of traditional arts, such as seal carving, which is being embraced by younger generations, indicating a cultural renaissance and a commitment to aesthetic education [3][4] Group 2 - The cultural products displayed at the exhibition are actively engaging with modern life scenarios and business models, moving beyond the identity of mere crafts to fulfill contemporary emotional needs [4] - The products are being integrated into significant life events, such as weddings and teacher appreciation, demonstrating their relevance in today's society [4]
守护国潮出海“生命线”
Zhong Guo Jing Ji Wang· 2025-08-18 20:45
Group 1 - The core viewpoint of the articles highlights the rapid growth of China's toy export industry, particularly with the popularity of the LABUBU dolls, which has led to a surge in exports and raised concerns about intellectual property protection [1] - In the first four months of this year, China's exports of dolls and animal toys reached 13.31 billion yuan, marking a 9.6% increase [1] - The rise in popularity has also led to a significant number of intellectual property infringement cases, with over 20 cases related to Bubble Mart being reported in June alone [1] Group 2 - To address these challenges, cultural and creative enterprises are encouraged to shift from passive rights protection to proactive defense, establishing a systematic approach to intellectual property protection [2] - Bubble Mart has implemented a strategy of preemptive trademark registration for "LABUBU" and similar trademarks to prevent counterfeiting, ensuring a robust global trademark defense [2] - The article suggests that regulatory bodies should enhance smart regulation and judicial penalties to create a comprehensive deterrent against infringement [2] Group 3 - The articles propose deepening international rule adaptation and regional cooperation to cultivate a new ecosystem for cross-border rights protection [3] - It emphasizes the need to accelerate alignment with international conventions and establish cross-border intellectual property service centers to lower protection costs and shorten the rights confirmation cycle [3] - The promotion of international exhibitions and standard outputs is suggested to enhance China's copyright protection influence and support the globalization of unique IP values [3]
溧水花针匠非遗工坊入选省级非遗工坊
Jiang Nan Shi Bao· 2025-07-24 02:01
Core Viewpoint - The Jiangsu Provincial Department of Culture and Tourism has announced the second batch of provincial-level intangible cultural heritage workshops, with the Huazhenjiang workshop in Lishui District, Nanjing, being recognized for its innovative approach to traditional craftsmanship, particularly in the production of "Wumei Tiger" shoes, which have gained popularity among young consumers on social media platforms [1][3]. Group 1: Workshop Overview - The Huazhenjiang workshop occupies 600 square meters, featuring a production area on the first floor and a display area for custom clothing and handmade products on the second floor, with the "Tiger Head Shoes" being the star product [1]. - The production of a pair of traditional tiger head shoes involves multiple complex processes, including cutting, gluing, and various embroidery techniques, requiring skilled artisans several days to complete [1][2]. Group 2: Cultural Significance and Innovation - The founder, Wu Lihua, emphasizes the importance of blending traditional craftsmanship with modern aesthetics, ensuring that the products maintain cultural significance while appealing to contemporary fashion trends [2]. - The shoes feature designs that incorporate elements of modern fashion, such as rabbit fur, bead chains, and bows, allowing them to complement various styles of clothing, from traditional to casual [2]. Group 3: Community Engagement and Future Plans - The workshop employs a model of "skill inheritance + innovative development," engaging in skill training, community outreach, and experiential learning, which has led to over 50 educational visits annually, making it a key platform for promoting intangible cultural heritage [3]. - Following its recognition as a provincial-level intangible cultural heritage workshop, future plans include creating a 300-square-meter immersive exhibition space to showcase the cultural heritage of Lishui and highlight the contributions of local women in preserving these traditions [3].