Core Viewpoint - Jay Chou's debut video on Douyin has significantly boosted the stock price of Superstar Legend, reflecting the strong market reaction to his social media presence [1] Group 1: Company Performance - Superstar Legend's stock price surged over 21% to approximately 15.70 HKD, with a total market value of 13.498 billion HKD following Jay Chou's video release [1] - The company experienced a dramatic stock price increase, with a peak rise of 165.6% on July 9, closing with a 94.37% gain and a trading volume of 11.48 billion HKD [1] - For the fiscal year 2024, the company reported a revenue of 584 million CNY, a year-on-year increase of 35.75%, and a net profit of 56.054 million CNY, up 62.4% [1] Group 2: Revenue Breakdown - The revenue from IP creation and operation reached 314 million CNY, marking a 65.1% year-on-year increase, and accounted for 53.8% of total revenue [1] - The company operates multiple superstar IPs and is involved in new retail business, indicating a diversified revenue stream [1] Group 3: Market Analysis - Analysts suggest that Jay Chou's continued activity on Douyin could lead to further monetization of his IP, prompting the market to reassess the company's valuation [1]

Core Viewpoint - Jay Chou's recent activities, including his entry into Douyin, have significantly impacted the market, particularly boosting the stock price of his associated company, Superstar Legend [2][5][6]. Group 1: Jay Chou's Social Media Impact - Jay Chou joined Douyin on July 9, 2023, and gained 50,000 followers within 15 minutes, reaching over 13 million followers by July 11 [2]. - His first short video on Douyin was released on July 11, leading to a rapid increase in the stock price of Superstar Legend, which saw a 21.71% rise on the same day [2][6]. - Superstar Legend's stock experienced a total increase of 203.68% from July 7 to July 11, 2023 [6]. Group 2: Superstar Legend's Business Performance - Superstar Legend reported a total revenue of 584 million yuan for the fiscal year 2024, a growth of approximately 35.8% compared to the previous year [7]. - The company's IP creation and operation business generated 314 million yuan in revenue, a 65.1% increase from 190 million yuan in the previous fiscal year [8]. - The new retail business segment recorded revenue of approximately 270 million yuan, growing by 12.5% year-on-year, driven by the popularity of its flagship product, Magic Coffee [7]. Group 3: Multi-Platform Strategy - Superstar Legend is maintaining a multi-platform strategy by operating on both Douyin and Kuaishou, aiming to maximize exposure and fan engagement [4][9]. - The company has successfully created two major celebrity IPs, "Zhou Tongxue" and "Liu Jiaolian," which are crucial for its business growth [7][8]. - The integration of AI technology in its new retail operations is part of the company's strategy to enhance performance and efficiency [7]. Group 4: Future Growth and Diversification - Superstar Legend is actively working on building a diversified IP matrix to reduce reliance on specific celebrity IPs, with plans to introduce new IPs [9][10]. - The company aims to explore new business models beyond new retail to ensure long-term growth and stability [10]. - The establishment of a robust IP incubation and operation mechanism is intended to enhance the company's resilience and growth potential [9][10].

7月11日11时，周杰伦在抖音上发布首条视频。视频运用AI生成技术呈现其成长重要画面， 结尾周杰伦本人现身互动。截至12时，其账号粉丝数已突破1300万，首条视频点赞量为 165.9万。7月9日，周杰伦以"周同学"身份在抖音开设账号。 对明星IP的运营、开发能力以及资源整合能力提升，助推巨星传奇的IP业务收入实现大幅增 长。2024财年，巨星传奇营收5.84亿元，同比增35.8%；IP业务收入3.14亿元，同比增 65.1%。年报显示，巨星传奇持续推广明星IP、投资演唱会、策划活动。公司通过"寻找周同 学"等活动吸引粉丝，还在多地办"周同学"展览，探索海外市场。 来源：上海证券报 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 "周杰伦概念股"巨星传奇股价于11时10分直线拉升，一度涨超36%。 截至记者发稿，巨星 传奇股价涨21.71%，报15.70港元/股，成交额超40亿港元。不到4个交易日，巨星传奇累计 涨幅超过200%。 资料显示，巨星传奇主营业务为IP创造及营运与新零售。自2019年推出为周杰伦打造的二次 元形象IP"周同学"以来，巨星传奇便不断深耕明星IP运营赛道，围绕IP进行多维度 ...

Group 1 - Jay Chou's entry into Douyin has led to a significant increase in his fan base, surpassing 10 million followers within 21 hours, which has positively impacted the stock market, particularly for the company Giant Star Legend (6683.HK) [1] - Giant Star Legend's stock price has seen a remarkable increase of 204.55% over three days, with a peak intraday rise of 23.63%, reaching a closing price of 12.30 HKD and a total market capitalization exceeding 11 billion HKD [1] - On the day of Jay Chou's announcement, the stock price surged by 165.6%, closing at 12.42 HKD, with a trading volume that surpassed major companies like Tencent, indicating strong market interest [1] Group 2 - The market's enthusiasm is driven by expectations of potential revenue from Jay Chou's activities on Douyin, leading to a reassessment of the commercial value of his IP [2] - Giant Star Legend has extensive experience in IP creation and management, having developed significant IPs like "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million across various celebrity IPs [2] - The company has successfully expanded the licensing business for "Zhou Tongxue," generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] Group 3 - Giant Star Legend's revenue for 2024 reached 5.84 billion RMB, marking a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The development of IP images is seen as a way to create "emotional assets" that can transition from fan culture to mainstream consumption, potentially leading to sustainable brand assets and commercial returns [3] - The report from Zhongtai Securities highlights the investment value in the cultural consumption industry, emphasizing the importance of IP commercialization [4]

7月9日，抖音正式官宣周杰伦的账号"周同学"入驻。受此消息影响，相关概念股票价格飙升 。 其中，运营"周同学"IP和周杰伦演唱会、综艺节目的巨星传奇股价猛涨 94.38%，一天之间市值提升 51.944亿港元（约合人民币 47.51亿 元 ）。 与周杰伦 合作项目的 锋尚文化，周杰伦代言产品的志邦家居、美邦服饰等等，也应声大涨。 | 巨星传奇(HK:06683) 離腦 | | | 己溺加 | | --- | --- | --- | --- | | HK$12.44 +6.04 +94.38% [2英丽情 | | | 2690 球友关 已收盘 07-09 16:08:14 北京时 | | 最高: 17.00 | 今开:6.10 | 成交量:9.34亿股 | 换手:108.68% | | 最低:5.84 | 昨收:6.40 | 成交额:114.85亿 | 振幅:174.38% | | 52周最高: 17.00 | 量比:27.00 | 市盈率(动): 179.40 | 市盈率(TTM): 179.40 | | 52周最低:2.04 | 委比: -15.08% | 市盈率(静): 179.40 | 市净率:10.3 ...

Core Viewpoint - The stock price of Superstar Legend Group Limited surged by 94.37% following the news of Jay Chou's entry into Douyin, indicating a strong market reaction to celebrity-driven IP developments [1] Company Overview - Superstar Legend operates in two main segments: IP creation and operation, and new consumption, with a focus on leveraging celebrity IPs like Jay Chou and Liu Genghong [1] - The company has developed significant IPs such as "Zhou Tongxue" and "Liu Jiaolian," accumulating a total fan base of 250 million across various celebrity IPs [1] IP Development and Market Strategy - The "Zhou Tongxue" IP has been authorized in five core areas: fashion, cultural creativity, 3C, food, and precious metals, collaborating with over 200 licensees and generating sales exceeding 1 billion yuan in the past five years [2] - The potential of Jay Chou's IP as a high-quality emotional asset is highlighted, with opportunities for sustainable brand and commercial returns through effective IP operation and derivative product development [2] Risks and Challenges - There is a risk of over-commercialization potentially alienating fans, as some may view the celebrity IP as a purely emotional connection [2] - The company must balance commercial interests with fan loyalty and enhance fan engagement to maintain a sense of belonging and recognition [2] Business Model and Financial Performance - The company has established a unique monetization path through "self-owned celebrity IP + content scenarios + new retail," creating a multiplier effect from IP potential and channel growth [3] - While the brand benefits from IP-driven traffic, over-commercialization may dilute brand value and emotional connection with fans, necessitating careful selection of partners and product quality in licensing agreements [3]

7月9日，周杰伦宣布入驻抖音平台，账号以其官方二次元IP形象"周同学"命名，头像也是"周同学"IP化 身，认证身份为歌手。受该消息的提振，"周杰伦概念股"巨星传奇(6683.HK)收涨94.37%，收盘价为 12.44港元，总市值106.95亿港元，单日成交量9.34亿股，成交额达114.85亿港元；盘中一度拉升涨 165.62%，两日暴涨146.34%。 据媒体报道，在周杰伦"嘉年华"香港演唱会期间，香港周同学机器人商店日均销售近2万元。自2019年 推出"周同学"以来，"周同学"IP已与超过200家被授权商合作，联名产品的销售额已超过10亿元。 除"周同学"IP外，巨星传奇还于2023年携手好莱坞顶级特效团队，共同为周杰伦打造"周同学"数智人及 推出首支元宇宙先导片《次元拓》，并将"周同学"数智人授权中国移动（600941）担任其动感星推官、 5G元宇宙星际开拓官和5G视频彩铃推广大使。 巨星传奇还于2020年为周杰伦量身打造首个户外真人秀《周游记》，现已播出三季。《周游记》第三季 已于6月15日在浙江卫视收官。据官方资料显示，本季节目收视率连续十二期稳居CSM71城省级卫视同 时段综艺收视第一，全季节目 ...

港股异动！ 7月9日，"周杰伦概念股"巨星传奇的股价突然大幅拉升，盘中最高涨幅达到100%，市值突破100亿港元。当 天，周杰伦正式入驻抖音，取名"周同学"。 巨星传奇是一家专注于IP创造及营运和新零售的港股主板上市公司，该公司与周杰伦、刘畊宏等明星深度绑 定，目前已打造"周同学"、"刘教练"两大现象级明星IP。巨星传奇现有明星IP组合累计粉丝量已达2亿。 除电视节目外，巨星传奇亦筹办及策划多项在线及线下活动。例如，2024年，集团参与策划了"一千零一夜"综 艺音乐节目，邀请多位明星参与，并于浙江卫视、快手及多个平台播出。集团亦筹办多项以刘畊宏为中心的活 动，包括于2024年8月在鸟巢举办的"健身嘉年华"及于2024年12月在成都举办的演唱会。 2024年，公司新零售业务也持续增长，录得收入约2.7亿元，较2023年增长约12.5%。公司的旗舰产品——魔胴 咖啡继续受消费者欢迎。根据灼识行业咨询有限公司的资料，魔胴咖啡于2024年继续在中国防弹饮料市场排名 第一（按销售额及销量计）。 深度绑定周杰伦 公开资料显示，2017年，巨星传奇在周杰伦"亲友团"的助力下成立，四位创始人分别为周杰伦妈妈叶惠美、经 纪人杨 ...

今日，华语乐坛巨星周杰伦正式宣布入驻抖音平台，开通其第二个中文社交媒体账号"周同学"，头像采用其标志性二次元玩偶形象。 这一动作迅速引发全网热议，截至发稿前，抖音平台"周杰伦入驻"词条登上热搜榜二。与此同时，与周杰伦深度绑定的港股上市公司巨星传奇 （06683.HK）股价持续飙升，最高涨幅超100%。 分析人士指出，周杰伦此次入驻抖音引起巨星传奇股价大涨，市场再度见证"周杰伦效应"的强大商业能量。 据了解，此次入驻抖音，是周杰伦继2020年6月入驻快手后，时隔五年再次开拓中文社交媒体阵地。截至记者发稿时，周杰伦抖音账号的粉丝量突破210 万。 2020年6月1日，周杰伦曾入驻快手，开通了首个中文社交媒体账号，个性签名写着"周杰伦首个中文社交媒体账号，全网唯一，只在快手"。截至目前，周 杰伦快手账号的粉丝量超4800万。 目前，周杰伦正忙于2025"嘉年华"世界巡回演唱会。周杰伦厦门站演唱会将于7月11日至13日在厦门奥林匹克体育中心白鹭体育场举办，一共三场。演唱 会内场票价最高2000元，看台票价最低600元。 周杰伦的商业影响力在关联公司巨星传奇的股价表现中得到了充分体现。凭借"周杰伦概念股"标签，7月9日 ...

Core Insights - Jay Chou, a major star in the Chinese music industry, has officially entered Douyin with his character "Zhou Tongxue," generating significant online buzz. This marks the second time he has joined a social media platform under this identity, with the backing of the company "Giant Star Legend" (6683.HK) [1] - Giant Star Legend operates in two main segments: IP creation and operation, and new consumption. The company has successfully developed the "Zhou Tongxue" and "Liu Jiaolian" IPs, accumulating a total fan base of 250 million across various celebrity IPs [1][2] - The "Zhou Tongxue" IP has been monetized through collaborations with over 200 licensed partners, generating sales exceeding 1 billion yuan in the past five years [2] - The company has expanded its IP business into digital content, collaborating with a Hollywood effects team to create a digital persona for Zhou Tongxue and launching a pilot film in the metaverse [2] - The reality show "Zhou You Ji," tailored for Jay Chou, has achieved high ratings and significant online engagement, indicating strong audience interest and potential for further monetization [3] - Giant Star Legend is innovating in the integration of music events with tourism, creating immersive experiences that link concerts with local attractions, thereby enhancing economic models [3] - In the new consumption sector, the company employs an "IP-enabled new consumption" model, leveraging celebrity IPs to drive sales of health and skincare brands, creating a closed-loop commercial ecosystem [4] - The entry of Jay Chou into Douyin is expected to enhance the company's fan acquisition capabilities, expanding its reach into interest-based e-commerce and boosting revenue from IP-related products and brand collaborations [4]