Core Viewpoint - The implementation of the national standard "Brand Value Evaluation for the Elderly Care Service Industry" marks the first of its kind in China, aimed at enhancing the brand strength and service quality in the elderly care sector [1] Group 1: Standard Overview - The standard evaluates brand strength in the elderly care industry through 46 indicators categorized into five aspects: tangible elements, quality elements, innovation elements, service elements, and intangible elements [1] - It provides a model, methods, and processes for conducting brand value evaluations in the elderly care sector, offering guidance for scientific and standardized assessments [1] Group 2: Industry Impact - The implementation of this standard is expected to lead elderly care institutions to continuously improve service quality and cultivate service brands [1] - It aims to better meet the growing multi-level and high-quality elderly care demands of the aging population in China [1]

Core Viewpoint - The Shandong provincial government is committed to enhancing elderly care services and boosting the silver economy by improving the supply of elderly care services and optimizing the consumption market for the elderly [1] Group 1: Optimization of Elderly Care Service Supply - The focus is on meeting urgent elderly care needs such as medical assistance, cleaning, mobility support, and emergency help, by supporting community-based elderly care centers and specialized institutions [3] - There is an emphasis on improving care for special elderly groups, including those with disabilities or cognitive impairments, by establishing specialized care institutions and enhancing the structure of care facility beds [3] - The initiative includes the establishment of community service points for elderly products and rehabilitation aids, aiming to create a chain of large-scale, branded elderly care institutions [3] Group 2: Expansion of Elderly Care Consumption Scenarios - The government supports the integration of elderly care services with various sectors such as property management, healthcare, tourism, sports, and education to create new consumption forms [3] - There is an exploration of pilot programs combining traditional Chinese medicine, rehabilitation, and elderly care services, along with the promotion of a comprehensive health and elderly care service system [3] - The initiative encourages the development of smart elderly care facilities and virtual elderly care services to provide online and offline support for elderly individuals [3] Group 3: Strengthening Elderly Rights Protection - Protecting the rights of the elderly is highlighted as a key issue, with measures to combat fraud against elderly consumers and improve complaint channels for elderly care services [4] - The establishment of an evaluation mechanism for elderly products and services is proposed, which will influence government purchasing decisions and promote a trustworthy consumption environment [4]

齐鲁晚报·齐鲁壹点 王君 聚焦优供给，全力办好民生实事项目。聚焦失能失智刚需服务，促进养老服务消费实质性增长。2025年，济南市民政局将打造养老机构 认知症照护专区30个、社区筛查康复试点25个、新增认知症照护床位800张，重点解决失智老年人照护问题。加强失智方面政策支持，对 新建或改造床位分别补助15000元、8000元。对收住失智老人的机构每人每月补助900元。通过不断加大财政投入，持续优化养老服务供 给。 聚焦提质效，拓展养老消费新渠道。济南市民政局联合大众报业集团建设"银龄大平台"，线上展示推介全市各类养老资源和服务项目。 联合济南电视台设置"泉心为老"专题栏目，为老年人提供"线上+线下"咨询。今年全市还将建设"智慧养老院"3家、社区"虚拟养老院"3 家，为居家老年人提供"线上+线下"多元化养老服务等。 5月9日上午，山东省政府新闻办举行新闻发布会，介绍山东提振养老服务消费，助力银发经济发展情况。济南市民政局党组书记、局长 苏楠介绍，为进一步加强养老服务供需对接，促进养老服务消费，根据国家和省有关工作部署，济南市民政局围绕促消费、优供给、提 质效等三个方面持续发力，努力满足老年各方面消费需求。 苏楠表 ...

Group 1: Core Insights - The city is focusing on reform and innovation in social services, particularly in elderly care and geographic naming, to enhance the quality of life and support high-quality economic development by 2025 [1] - The municipal civil affairs bureau is implementing a "people-centered" approach to address community needs and improve overall social governance [1] Group 2: Elderly Care Services - The city is promoting "medical-nursing integration" and encouraging medical institutions to transition into integrated care facilities, with a focus on resource sharing and service continuity [2] - A project in Chiping District is set to provide 304 elderly care beds by transforming an existing hospital to better serve the elderly population [2] - The occupancy rate of the Dong'a Shuguang Hospital, operated by Shandong Minkan Elderly Care Co., has reached 90%, indicating strong demand for integrated services [2] Group 3: Community Services - There are currently 441 "Happiness Canteens" in the city, serving 5.28 million elderly individuals, with plans to enhance service quality through performance evaluations [3] - A pilot program for meal delivery services for elderly individuals with mobility issues is set to launch in Linqing, aiming to create a replicable model [3] - Cultural elements related to local geography are being integrated into the canteen experience to enhance community engagement [3] Group 4: Home-Based Elderly Care - Plans are in place to extend professional elderly care services into communities and homes, encouraging families to participate in creating home care environments [4] - The Shandong Health Group is providing home-based services, including rehabilitation and medical assistance, with over 320 service instances recorded [4] - The integration of domestic services with elderly care is being promoted to enhance service offerings and community support [4] Group 5: Geographic Naming Initiatives - The city aims to name 17,000 rural roads and collect information on 5,000 geographic names by the end of 2025 to improve navigation accuracy in rural areas [5] - A pilot program for "one code access" will be implemented, adding 200 smart signs to enhance geographic information services [5] - Cultural resources related to "red names" and "canal names" will be explored to develop tourism-related content and promote the "Liao·Geographic Name" brand nationally [5]

齐鲁晚报.齐鲁壹点陶春燕 随着老龄化形势的不断加剧，老年人口数量越来越多，截至2024年年底，聊城市老年人口数量达到138.8万，占全市总人口的21.7%，老 龄化总体呈现进程加快、数量增多的特点。随着年龄的增大，老年人身体机能呈现逐步下降趋势，老年人对医疗的需求也越来越强烈。 5月8日，聊城市政府新闻办召开"作风深化改革创新"主题系列新闻发布会，市民政局养老服务科科长韩龙介绍，为进一步提高养老服务 质量，满足老年人医养结合需求，聊城市民政局2025年计划积极推进"多院合一"改革，实现医疗机构、养老机构、残疾人康复机构融合 发展模式。 强化政策引导。开展乡镇卫生院、养老院"两院一体"试点，鼓励具备条件的乡镇卫生院增加养老服务与培训职能，将闲置医疗床位转型 为护理型养老床位，在民政部门备案后，与养老机构同等享受资金补助政策，实现资源共享、设施共用、政策共扶、服务共融。冠县辛 集卫生院利用搬迁新院区时机，与养老服务企业深度合作，将老院区整体打造为专业养老机构，同时依托卫生院，提供优质便捷的医疗 服务，深受老年人欢迎。新增养老服务功能的医疗机构，不需另行设立新的法人，按规定到民政部门备案。支持社会力量通过特许经 营 ...

Core Viewpoint - The article discusses the comprehensive measures taken by the Zhenyuan County Market Supervision Administration to regulate the operation of elderly care institutions, enhance service quality, and protect the legal rights of the elderly. Group 1: Regulatory Actions - A special rectification action has been launched to address prominent issues in elderly care services, focusing on food safety, pharmaceuticals, and false advertising of health products, with 6 inspections conducted and 5 issues identified [1] - The administration has established a ledger of elderly care institutions in collaboration with civil affairs and health departments, ensuring dynamic updates on institution details and verifying licenses and health certificates of staff [2] Group 2: Food Safety and Consumer Protection - Implementation of "visible kitchen + smart supervision" in elderly care institutions to ensure comprehensive monitoring of food procurement, preparation, and sanitation, with 3 training sessions conducted for 15 staff members [2] - A "green channel" for consumer rights protection has been established to address complaints regarding pricing violations and misleading advertising of drugs and health products [2] Group 3: Long-term Supervision and Community Involvement - Plans to establish a "red-yellow-blue" credit rating system for elderly care institutions, with high-risk institutions undergoing thorough inspections to ensure compliance [3] - Educational initiatives have been launched, including the distribution of 160 food safety brochures and 6 community presentations to enhance awareness of food safety regulations and advertising compliance [3] Group 4: Future Plans - The Market Supervision Administration aims to utilize a smart supervision platform for comprehensive risk monitoring and early warning systems, while enhancing collaboration with civil affairs, public security, and health departments for a multi-dimensional regulatory approach [3]

"学生长期投身实践，老师也紧跟行业前沿。"医学院老龄产业系主任罗清平说，她曾脱产半年，进入杭 州一家养老企业进行顶岗实践。最终，罗清平将所得经验融入到老年营养与膳食指导的课程教学中。如 今，学校养老相关专业的教师，大部分具有医学背景，且每5年就要到企业"回炉再造"。 教学的成效，直接体现在学生就业上。"养老相关专业的学生中，订单式培养的人才占到约20%。"谢丽 琴说，其他学生也很抢手，今年刚开学就已有四五家企业来提前招人，学校养老相关专业就业率长期在 95%以上。 "您最近走路稳不稳？""请沿着直线走一段距离。"在湖南长沙民政职业技术学院医学院的实训室内，一 场"问诊"正在进行。扮演"老人"的，是智慧健康养老服务与管理专业学生危慧玉，她模仿老人步态，回 答着同学们的提问。十几名学生一边观察记录，一边在评估量表上勾选，制定出一份涵盖老年照护、康 复训练、营养膳食的个性化养老服务方案。 这并非普通的课堂演练，而是该学院养老相关专业学生必经的"实战考核"。"过去学生背诵书本知识就 能过关，现在必须学会在拟真场景里识别问题。"专业课教师唐金容说，比如危慧玉入学不到两年，已 经参与了多次见习，还定期到社区和养老机构进行 ...

Group 1 - The core viewpoint emphasizes the importance of enhancing the attractiveness of the elderly care service industry through incentives and rewards for caregivers [1][2] - The Longcheng Second Social Welfare Institute is a public elderly care institution responsible for the care and medical treatment of nearly 200 elderly individuals, supported by 43 caregivers [1] - A new reward system has been implemented in Changchun City, providing various financial incentives for caregivers, including a maximum one-time entry reward of 10,000 yuan for graduates from higher education institutions [1] Group 2 - The Changchun Municipal Civil Affairs Bureau is committed to strengthening the elderly caregiver workforce as a key measure for promoting high-quality development in elderly services [2] - The bureau plans to enhance salary and reward systems, organize city-wide caregiver skill competitions, and recommend outstanding participants for national and provincial competitions [2]

Core Insights - The article highlights the journey of a young caregiver, Wang Cheng, who has made significant contributions to the elderly care industry in Shanghai, showcasing the importance of skilled talent in this growing sector [1][4][8] Group 1: Industry Growth and Talent Development - The elderly care industry is experiencing a talent shortage due to the aging population, prompting initiatives to attract skilled workers like Wang Cheng [1][4] - Wang Cheng's educational background in elderly care and his subsequent achievements, including awards in national competitions, illustrate the potential for professional growth within the industry [4][5] - The establishment of a skills master studio for training caregivers reflects the industry's commitment to enhancing professional standards and knowledge dissemination [5][6] Group 2: Personal Experiences and Challenges - Wang Cheng's experiences in caring for elderly patients, including those with cognitive impairments, highlight the emotional and physical challenges faced by caregivers [2][7] - The article emphasizes the importance of patience and effective communication in dealing with elderly patients, particularly those with dementia [7][8] - Wang Cheng's personal growth and adaptation to the demands of the job demonstrate the evolving nature of caregiver roles in the industry [6][8] Group 3: Community and Social Impact - The introduction of innovative activities and programs at the Yangpu District Social Welfare Institute has helped change public perceptions of elderly care facilities, making them more appealing [7][8] - The article underscores the role of young caregivers in fostering a positive environment for the elderly, contributing to their happiness and well-being [8]

Core Insights - The elderly population aged 60 and above in China has surpassed 310 million, with approximately 45 million elderly individuals suffering from disabilities or dementia, leading to an increasing demand for elderly care services [1] - There is a significant gap in the supply of elderly care talent, with only about 2.48 million individuals holding professional qualifications or skill certificates in elderly care [1] - The silver economy in China has reached approximately 7 trillion yuan, with projections suggesting it could grow to around 30 trillion yuan by 2035, indicating substantial growth potential in elderly care and related services [1] Group 1 - The urgent need to expand the supply of elderly care talent is driven by the challenges of an aging population, including a shortage of qualified personnel, high turnover rates, lack of standardized training, and significant disparities in service quality [1] - There is a dual opportunity to address the talent gap while also stimulating domestic demand and consumption in the elderly care sector [1] Group 2 - Recent policy initiatives have been introduced to enhance the training of elderly care personnel, including employment support measures and skill recognition programs from various government departments [2] - Local governments are actively improving the skills and compensation of elderly care workers, with initiatives such as the "Hongkou Elderly Care Worker" brand in Shanghai, which has increased monthly incomes for frontline caregivers to over 9,000 yuan [2] - Educational institutions are expanding programs related to elderly care, with over 160,000 students enrolled in relevant courses across 198 schools in Guangdong [2]