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浙江金华:传统村落成文旅消费目的地
Xin Hua She· 2025-05-03 10:08
新华财经杭州5月3日电 寻宝集章、非遗拓印、草船借箭、五虎上将巡街……"五一"期间,浙江金华兰 溪市诸葛村接连上演的"三国文化秀",让游人大呼过瘾。 作为诸葛亮后裔的最大聚居地,诸葛村布局别具一格,全村以钟池为中心,由内而外呈现出八卦图形 状。 "诸葛村历史文化底蕴深厚,这次特地带孩子来感受下诸葛氏家族的智慧、文化和传承。"来自杭州的朱 丽芬说。 "百年屋檐下,上演摇滚音乐会,让百年老宅突然成为可听、可感、可对话的活态文化场域,特别具有 差异感和新鲜感。"江西游客金江欣说,有故事的村落融合进年轻现代的业态,古村旅游不"火"起来都 难。 5月1日至2日,金华磐安县墨林村日均涌入游客量达1.3万人次,其中80%的游客为年轻人。墨林 村"MILan Cold"咖啡店主理人应燕告诉记者,依托自拍自剪、不时更新的有关墨林村自然风貌及人文历 史的视频,她的山村咖啡店已成为城市青年的"诗和远方","这两天日均卖出咖啡300杯以上,有时忙得 连饭都吃不上"。 据墨林村党支部书记郑浩介绍,对入驻墨林村的业态村里除考虑"特色性、适宜性"外,对业态主理人是 否擅长短视频表达等也有考量。"目前墨林村已引入剧本杀、餐饮、咖啡、非遗体验 ...
幸福花开小河边
Ren Min Wang· 2025-05-03 03:32
Core Insights - The article highlights the transformation of Xiaokebian Village in Yunnan Province through the cultivation of edible roses, leading to significant economic growth for the villagers [3][10][14] Economic Impact - The average annual net income of villagers increased from less than 4,000 yuan to over 60,000 yuan in 12 years due to the rose industry [3][10] - The village currently has over 3,500 acres of edible roses and 30 processing factories, with an expected comprehensive output value of over 100 million yuan in 2024 [5][10] Agricultural Development - The village's rose yield is more than double that of other regions in the province, with the first-year trial yielding two tons per acre and selling for up to 26 yuan per kilogram [7][9] - The establishment of a collective company in 2022 has led to large-scale cultivation and processing of roses, enhancing the village's bargaining power [9][10] Tourism and Community Growth - The village has developed a thriving tourism sector, with over 90,000 visitors during the "520" Rose Festival in 2024, contributing to local economic growth [10][11] - More than 300 former migrant workers and over 10 college graduates have returned to the village for entrepreneurship and employment opportunities [13] Industry Trends - Yunnan Province has a total flower planting area of 1.95 million acres, with a flower agricultural output value of approximately 48 billion yuan, reflecting a 28% year-on-year growth [14]
从“产值”到“颜值”,乡村旅游火热背后是什么在支撑?
Jing Ji Ri Bao· 2025-05-02 23:24
据文化和旅游部数据中心测算,今年一季度,全国乡村旅游接待总人次为7.07亿,同比增长8.9%;全国 乡村旅游接待总收入达4120亿元,同比增长5.6%。乡村旅游市场规模不断扩大,与我国持续建设宜居 宜业和美乡村、发展乡村特色产业息息相关。 深耕乡村特色产业。要提高企业参与度,依托乡村特色资源,通过多元模式,实现产供销一体化发展。 发展农文旅融合项目,如休闲农业、康养旅游等新业态。设立产业基地,吸纳本地劳动力就近就业,开 展技能培训,提升乡村宜业能力。推广绿色技术,参与乡村环境治理。应用智慧农机、绿色防控技术减 少农业面源污染,参与农村生活垃圾处理、污水管网建设等环保项目,助力人居环境整治。 加强乡村人才培育。要让农民成为乡村建设的主体,针对农民开展农业技术、电商运营、乡村旅游管理 等技能培训,提升"新农人"和"土专家"质量。优化人才引进环境,吸引农业科技、规划设计、医疗教育 等领域人才下乡,完善人才服务配套。鼓励人才参与基层治理,弘扬乡土文化与文明风尚。构建人才长 效发展机制,健全评价与激励机制。 另一方面,现代乡村产业持续优化。农业生产实现量增质优,一二三产业融合进程加快。2023年粮食企 业实现工业总产值 ...
“五一”假期“奔县进村”享受度假慢体验
Xin Hua Ri Bao· 2025-05-02 23:20
醉田团建露营基地以"稻田醉心"为灵感,将农耕文化、生态旅游与诗意生活深度融合,打造"稻田 +露营+乡创"的复合体验模式。据基地推荐官介绍,这里不仅是稻米产业示范区,更是一个让身心回归 自然、感受四季更替的治愈空间。 从常州市区出发,短短20分钟车程,就能逃离城市喧嚣,一头扎进乡村的悠然。"露营基地我去过 很多地方,如此有乡村特色的还是第一次看见。"来自常州市天宁区的陈先生坐在麦田旁的小藤椅上感 叹。顺着他的视线远望,一大片的麦田长势喜人,风吹麦浪,空气中弥漫着麦香与花香。坐在露营基地 内,抬头还能看到铁塔湿地公园、白鹭翩飞等自然景观。 来"醉美乡村"享受露营的野趣,到生态桑林畅享舌尖"葚"宴,走进水乡重温童年"取鱼乐",跑一 程"村跑"探一回"乡韵"……这个"五一"假期,不少人避开城市热门景区,选择"奔县进村",享受一场自 在惬意、宁静有趣的度假慢体验。 田边露营,伴着麦浪赏白鹭 "五一"假期,位于常州市新北区西夏墅镇东南村的醉田团建露营基地正式开业,置身于被誉为"醉 美东南"的省级美丽乡村,众多来自周边城市的游客得以亲身感受乡间露营独特的野趣和浪漫氛围。 "我是在'小红书'上看到有人推荐这个地方而来的,这里 ...
泰州姜堰:农文旅深度融合,“户外天堂”唱响“共富大戏”
Yang Zi Wan Bao Wang· 2025-05-01 01:45
溱湖碧波浪花翻涌,田园赛道健儿竞逐,古村市集烟火升腾……这个春天,泰州市姜堰区这座天然的"户外天堂",正通过激活生态禀赋、创新业态模式, 让"诗与远方"转化为百姓增收的"真金白银",奏响一曲农文旅深度融合的"共富大戏"。 政策赋能,激活文旅消费"强引擎" 4月29日,一场汇聚万千烟火气的品牌兴农活动在姜堰启幕。琳琅满目的当地特色农副产品、巧夺天工的非遗手工艺品、创意十足的文旅商品,不仅是地域 文化的集中展示,更承载着乡村振兴的美好愿景。活动当日,"游乡村促消费"优惠政策重磅发布,30万元自驾游消费券面向全国车友发放。这些消费券覆盖 泰州12个乡村旅游重点村及2个培育单位,从特色民宿的温馨住宿,到农家小院的地道美食,再到乡村集市的特色购物,全方位为游客打造充满"泰式"风情 的自驾之旅。 据介绍,此次消费券发放将持续至10月底,采取"线上实时发放、即时核销"与"线下贯穿四季文旅热点"相结合的模式。这一创新举措,犹如精准发力的"政 策杠杆",一头撬动文旅市场消费活力,一头连接乡村产业发展,实现政策资源与市场需求的高效对接,为乡村旅游注入强劲动能。 近年来,姜堰区锚定"旅游兴区"战略,以"旅游+百业"融合发展为路径, ...
中外青年共探生态治理:绿水青山间蕴藏何种智慧?
Zhong Guo Xin Wen Wang· 2025-04-30 13:08
中新网杭州4月30日电 (郭其钰)"欧洲的农场通常只有种养殖业,但这里还利用乡村的田间与溪水资源, 打造了水上乐园、亲子游乐园等文旅体验项目。"在浙江杭州桐庐县分水镇大路村呱呱叫欢乐农场,来 自荷兰的"00后"阿提拉(Attila)感慨于这一巧妙设计。 阿提拉希望把这一经验带回自己的国家和家乡,帮助当地农场建立更多丰富业态,从而吸引更多游客。 4月29日至30日,参加"Hi China!我的中国故事"宣讲活动的中外青年展开结对,围绕"绿水青山就是金 山银山"理论与实践,走进桐庐的山水田园间蹲点调研。 中外青年在杭州桐庐乡村蹲点调研。(主办方 供图) 中外青年宣讲员在杭州桐庐农场采摘。(主办方 供图) 漫步在桐庐富春江镇芦茨村的"两山大道",一排排民宿面向绿水、背靠青山,与田园乡村融为一体。来 自赞比亚的杭州师范大学宣讲员曼波(Mtambo)走进一家民宿"画中阁",探寻其背后的发展秘诀。 在桐庐钟山乡蓝莓智创园采摘蓝莓时,当得知这里曾是山体裸露、沟壑纵横的废弃矿山,来自伊朗的台 州学院学生林汉娜(Hana)直呼不可思议。 "其实之前我不太理解'绿水青山就是金山银山'这句话的含义,在钟山乡我看到了环境翻天覆地的变 ...
【乡路上,感受脉动中国】小院留乡愁激活“宿”愿 古村兴文旅撬动“钱”景
Yang Guang Wang· 2025-04-30 07:45
编者按:道路通,百业兴。以"四好农村路"为代表的农村公路,纵横交织、四通八达,连接万里河山,为城乡融 合发展畅通客流物流,带动乡村整体面貌发生巨变,成为老百姓家门口的致富路、幸福路、振兴路。央广网特别 推出《乡路上,感受脉动中国》系列报道,沿着"四好农村路",访村落、进田园、看产业,探寻乡土文脉,纵观 发展变迁,与您一起感受新时代中国乡村振兴的勃勃生机。 央广网西安4月29日消息陕西省西安市蓝田县将军村地处秦岭北麓,因汉代长水校尉屯兵于此而得名,发展乡村旅 游有丰富的自然优势。近年来,蓝田全力推进"四好农村路"建设,这个过去不起眼的村庄,以路域提升通村畅 乡,以"民宿+"模式推动乡村多元化发展,实现了从"无名小村"到"新晋网红"的蝶变。 将军村改造提升后的乡村公路(央广网记者 陈锵 摄) 近年来,将军村修建、黑化、加宽了三条乡村公路,使得过去"会车难""出行难"的问题得到根本性解决。同时, 依靠露营、栈道等乡村旅游业态,为村上带来了人流量。"去年,依靠乡村旅游的发展,实现了村集体收益50余万 元。"康军安说。 路拓宽了,采风的游客也多了,民宿产业蓬勃兴起。将军村通过政府改造提升基础配套,将原有的水泥路升级为 ...
关于进一步深化农村改革扎实推进乡村全面振兴的实施意见
Guang Xi Ri Bao· 2025-04-30 02:15
Group 1 - The core viewpoint emphasizes the implementation of policies to enhance agricultural productivity and ensure food security in Guangxi, aligning with national directives on rural revitalization [1] Group 2 - Continuous enhancement of grain and important agricultural product supply capabilities is prioritized, with a target to stabilize total grain production at approximately 14.1 million tons [2] - A multi-faceted food supply system is being constructed, ensuring the breeding stock of sows remains stable at around 2.1 million heads [3] - Strengthening farmland protection and quality improvement through strict management and monitoring of farmland usage [4] Group 3 - Agricultural technology collaboration is being promoted, focusing on smart agriculture and digital supply chain advancements [4] - Disaster risk monitoring and agricultural emergency response capabilities are being enhanced to mitigate agricultural losses [5] Group 4 - Efforts to consolidate and expand poverty alleviation achievements include a focus on employment stability for over 2.68 million people [5] - Establishing a layered and categorized assistance system to prevent poverty recurrence and support low-income rural populations [6] Group 5 - Development of modern characteristic rural industries is being pursued, with initiatives to upgrade agricultural product processing and promote e-commerce [6] - Integration of rural culture and tourism is emphasized, with plans for eco-tourism and seasonal travel routes [7] Group 6 - Channels for increasing farmers' income are being broadened, supporting stable partnerships between farmers and enterprises [7] - A focus on enhancing rural infrastructure, including water supply and transportation systems, is underway [8] Group 7 - Improvement of basic public services in rural areas is prioritized, including education and healthcare enhancements [9] - Environmental governance in rural areas is being strengthened, targeting pollution control and waste management [10] Group 8 - Strengthening rural governance systems through enhanced party organization and community engagement is a key focus [11] - Reducing bureaucratic burdens on grassroots organizations to improve efficiency and responsiveness [12] Group 9 - Mechanisms for ensuring the sustainable management of rural resources and assets are being established [14] - Innovative financing mechanisms for rural revitalization projects are being developed, including support for agricultural insurance and credit systems [15]
绘就宜居宜业和美乡村画卷
Jing Ji Ri Bao· 2025-04-28 23:11
Core Insights - The rural tourism sector in China has shown significant growth, with 707 million visitors in Q1 2023, representing an 8.9% year-on-year increase, and total revenue reaching 412 billion yuan, up 5.6% [1] Group 1: Policy and Infrastructure Development - The Chinese government has implemented a series of policies aimed at enhancing rural living conditions and promoting rural industries, including the "Five-Year Action Plan for Rural Living Environment Improvement (2021-2025)" focusing on sanitation and waste management [1] - By the end of 2023, 99.4% of villages had access to cement or asphalt roads, over 99% had broadband internet, and 96% had access to tap water, indicating substantial improvements in rural infrastructure [1] Group 2: Industry Optimization and Challenges - The agricultural sector has seen an increase in production quality, with industrial output exceeding 4 trillion yuan in 2023, and a growing number of villages engaging in leisure agriculture and rural tourism [2] - Challenges remain, including uneven infrastructure, insufficient public services in education and healthcare, and a lack of unique planning in rural development, which could hinder sustainable growth [2] Group 3: Talent Development and Integration - There is a need to enhance the participation of enterprises in rural development by leveraging local resources and promoting integrated supply chains [3] - Training programs for farmers in areas such as agricultural technology and e-commerce are essential to cultivate a new generation of skilled rural workers [3]
南沟村:圪梁梁上“绣”新景
Shan Xi Ri Bao· 2025-04-28 22:52
景色秀丽、绿意盎然的南沟村(资料照片)。 在矮化密植苹果栽培示范园,村民们拉来了一车车羊粪,为果树施足优质肥料。乡亲们齐心协力,疏枝、防 虫,为丰收下足功夫。 我的心里话 在生态景区,农文旅项目推陈出新,融合红色研学、农耕文化、观光展演,让游客体验别样的陕北风情、汲 取奋进的精神力量。 南沟村党支部书记 张润生 …… 习近平总书记来到我们村看望乡亲们,对我们是巨大的鼓舞。我们村正更新果园品种,巩固提升特色产业发 展成果;完善基础设施及旅游服务设施配套,助力景区提质升级;挖掘利用红色资源,丰富景区文化内涵,促进 农文旅融合。党员干部和群众干劲很足。我们将牢记嘱托、踔厉奋发,进一步健全联农带农机制,扎实有序做好 乡村发展、乡村建设、乡村治理等重点工作,把群众的事一件一件办好。 春日的延安市安塞区高桥镇南沟村,山川秀美,生机勃发。 2022年10月26日,党的二十大闭幕不到一周,习近平总书记来到南沟村。他强调,要认真学习贯彻党的二十 大精神,全面推进乡村振兴,把富民政策一项一项落实好,加快推进农业农村现代化,让老乡们生活越来越红 火。 谆谆嘱托,言犹在耳。 南沟村的乡亲们传承红色基因,发扬优良传统,着力完善基础设施 ...