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把赛事主场变成消费主场
Jing Ji Ri Bao· 2025-05-02 22:22
Group 1 - The integration of sports and tourism is becoming a new trend, with cities leveraging sports events to boost cultural and tourism consumption [1] - Chengdu has seen a significant increase in sports consumption as a result of hosting high-level events, with sports consumption's share of urban consumption continuously rising [1][2] - Outdoor activities like hiking, marathons, and climbing are gaining popularity, enhancing visitor experiences and extending their stay, which in turn boosts consumption levels [1] Group 2 - Many cities are focusing on sports event economies as a key strategy to stimulate consumption, but some lack long-term planning, leading to post-event declines [2] - Chengdu's innovative approaches during events, such as themed performances and special menus, have resulted in substantial increases in local consumption, with a 167% rise in restaurant sales [2] - Post-event, venues like Chengdu's Phoenix Mountain Sports Park have transformed into multifunctional spaces, achieving a venue usage rate of 87% and hosting multiple events in a single day [2] Group 3 - Cities are combining event organization with community fitness initiatives, enhancing infrastructure to meet local sports demands and integrating new sports into daily life [3] - The vitality of the sports economy stems from both high-profile events and everyday life, with cities encouraged to promote "sports+" industry integration to sustain economic growth [3]
“票根+”激活假日经济!山东五一创新消费场景引热潮
Qi Lu Wan Bao Wang· 2025-05-02 00:02
Group 1 - The core concept of the news revolves around the integration of travel and tourism services through innovative ticketing systems, exemplified by the "Good Guest Shandong. Qilu No. 1" tourist train, which offers a seamless experience from travel to attractions and accommodations [1][2] - The "Qilu No. 1" train represents a new business model that combines various industries, including urban transport, dining, cultural products, and local specialties, creating a multi-faceted tourism experience [1][2] - The concept of "ticket root economy" is highlighted, where tickets for events like sports and concerts serve as multifunctional tools that connect various consumer experiences, enhancing the overall tourism and cultural consumption [2][3] Group 2 - The "Good Guest Shandong Good Beautiful Zibo" barbecue special train is another example of this trend, offering passengers exclusive discounts at 38 local attractions, hotels, and restaurants, effectively turning the train into a mobile experience platform [2] - The integration of events such as the 2025 Liaocheng Half Marathon showcases how sports events can drive tourism, with participants benefiting from discounts and additional activities, thus promoting a comprehensive travel experience [2] - The rise of cross-city events, such as concerts, is changing consumer behavior, as attendees plan their trips around performances, leading to increased tourism and cultural engagement in host cities [3]
首届北京极限运动汇暨北京市第十五届全民健身体育节开幕
Huan Qiu Wang· 2025-05-01 09:17
5月1日,小选手参加2025年全国全民体能大赛暨第二届北京体能公开赛。 来源:新华网 当日,首届北京极限运动汇暨北京市第十五届全民健身体育节开幕式在首钢园大跳台举行。本次活动包 含第二届北京跑酷公开赛、2025年全国全民体能大赛暨第二届北京体能公开赛、2025年北京健身俱乐部 挑战赛、2025年北京市国防体育挑战赛、北京市第十二届广场舞大赛以及极限嘉年华等多项活动,吸引 市民与游客在"五一"假期体验运动魅力。 新华社记者 张晨霖 摄 5月1日,参赛选手参加2025年全国全民体能大赛暨第二届北京体能公开赛。 当日,首届北京极限运动汇暨北京市第十五届全民健身体育节开幕式在首钢园大跳台举行。本次活动包 含第二届北京跑酷公开赛、2025年全国全民体能大赛暨第二届北京体能公开赛、2025年北京健身俱乐部 挑战赛、2025年北京市国防体育挑战赛、北京市第十二届广场舞大赛以及极限嘉年华等多项活动,吸引 市民与游客在"五一"假期体验运动魅力。 新华社记者 张晨霖 摄 这是5月1日拍摄的北京跑酷公开赛现场。 当日,首届北京极限运动汇暨北京市第十五届全民健身体育节开幕式在首钢园大跳台举行。本次活动包 含第二届北京跑酷公开赛、20 ...
泰州姜堰:农文旅深度融合,“户外天堂”唱响“共富大戏”
Yang Zi Wan Bao Wang· 2025-05-01 01:45
Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Jiangyan District, Taizhou, transforming ecological advantages into tangible income for locals through innovative business models and policies [1][5][17]. Group 1: Policy Empowerment - A brand promotion event for local agricultural products was launched, featuring various local specialties and handicrafts, aimed at showcasing regional culture and supporting rural revitalization [5]. - A significant "self-driving tour" consumption voucher policy was introduced, distributing 300,000 yuan in vouchers to promote tourism in 12 key rural areas, enhancing the overall travel experience [5][9]. - The consumption voucher initiative will run until the end of October, utilizing both online and offline methods to stimulate market demand and connect policy resources with tourism development [5][10]. Group 2: Outdoor Recreation Development - Jiangyan District is leveraging its rich ecological resources, with a forest coverage rate of 27.73%, to develop outdoor recreational activities and promote a new public brand called "Qinhu Bay" [10][12]. - Recent events, such as the "Yilu Run" youth cross-country race, have attracted significant participation, indicating a growing interest in outdoor sports and activities [12][17]. - The district has established a 26-kilometer wellness tourism route that integrates local culture with modern sports, enhancing its appeal to tourists [12]. Group 3: Innovative Business Models - New activities in Jiangyan are emerging as key drivers for rural revitalization, with events like the "Lightning Man" cross-country challenge and seasonal music festivals attracting visitors [15][17]. - The district has hosted over 20 large-scale events, significantly increasing its visibility and tourist numbers, which in turn boosts local incomes [15][17]. - The camping industry has seen substantial growth, with 100,000 visitors in three years and over 1,000 jobs created, contributing to local economic development [17].
「三线小城」盯上匹克球
36氪· 2025-04-30 13:55
Core Viewpoint - The article discusses the rise of pickleball as a new urban identity in China, particularly in smaller cities, highlighting its low entry barriers and broad appeal across age groups, which makes it an attractive option for urban development and economic stimulation [6][20][38]. Group 1: Pickleball as a City Identity - Pickleball has quickly become a city label for many smaller cities in China, even before it is fully recognized in major metropolitan areas [7][9]. - Cities like Hebi and Baoding have actively promoted themselves as "Pickleball Cities," with Hebi constructing 512 courts and hosting various competitions [10][11][13]. - The economic impact of hosting pickleball events is significant, with Baoding's first pickleball exchange competition generating direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [17]. Group 2: Characteristics of Pickleball - Pickleball is characterized as a low-threshold sport, making it accessible to a wide range of participants, including the elderly and families [20][22]. - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid adoption [20]. - The social and trendy aspects of pickleball attract younger demographics, enhancing its visibility and popularity [22]. Group 3: Economic and Social Implications - The development of pickleball in smaller cities can activate local resources in tourism, dining, and other sectors, thereby stimulating economic growth [17][18]. - The sport aligns with national policies promoting fitness and weight management, making it a strategic choice for urban development [26]. Group 4: Future Challenges - The sustainability of the "Pickleball City" label will depend on the depth of local resources, project alignment, and ongoing investment [28][30]. - As the sport matures, cities will need to focus on long-term strategies and community engagement to maintain interest and participation [34][35]. - The initial enthusiasm for pickleball may wane without continued government support and local market development, particularly in less affluent areas [35].
石景山打造首钢园特色体育场地集聚区,市政协调研建议:建设北京自己的体育赛事平台公司
转自:北京日报客户端 在冷却塔里打篮球、在元宇宙里玩真人CS,运动场景有无限可能!4月28日,市政协就构建赛事体系, 持续推动首都全民健身和体育产业发展主题赴石景山首钢园调研。石景山区相关负责人介绍,该区正在 着力打造独具特色的赛事体系,推进场地设施改造新建,在首钢园形成特色体育场地集聚区。 在冷却塔里打篮球是什么样的体验?到首钢园就能感受!记者跟随调研组来到大跳台旁的冷却塔下,这 里已经变身篮球场。几个年轻人正在里面打球,抬头仰望70米高冷却塔顶那圆圆的天空,非常震撼。 2022年北京冬奥会曾火爆全球的"惊艳背景",如今成为独具工业风的智慧公益球场,只要9.9元就能一 天畅玩!4月25日至26日,第二届首钢园3V3篮球赛就在冷却塔篮球公园举办,一孔蓝天白云,一腔激 情热血,成为深化工业遗存和冬奥遗产可持续利用的最佳"注脚"。 在元宇宙里打一场真人CS是什么感觉?委员们来到咪咕数智竞技科技中心,一项项数智竞技正在这里 开展。"和平精英"等项目已经入选2026亚运会电竞项目,只见空荡荡的比赛场地上,两位运动员头戴 VR设备,手拿枪械,或是侧身躲避,或是探出头射击,你来我往很是有些"怪异"。视线转到边上的大 屏幕 ...
成都将举办世运会,要变赛事流量为经济增量
Core Viewpoint - The upcoming World Games in Chengdu is expected to significantly boost the local economy, particularly in tourism and sports-related sectors, while enhancing the region's cultural and sporting profile [1][2]. Group 1: Economic Impact - The Sichuan government aims to improve sports facilities, with a projected 27% increase in per capita sports area by 2024 compared to 2022 [2]. - The 2023 World University Games in Chengdu generated 12.6 billion yuan in tourism consumption, highlighting the potential economic benefits of hosting large-scale events [2]. - The World Games will attract over 4,000 athletes from more than 100 countries, potentially increasing local economic activity through tourism and related services [2]. Group 2: Tourism Promotion - The Sichuan government promotes the region as a cultural and tourism destination, leveraging its rich historical heritage and modern attractions [3]. - Chengdu is integrating various sectors, including commerce, culture, tourism, and sports, to create diverse consumption scenarios around the World Games [4]. Group 3: Service Enhancements for Visitors - Chengdu is enhancing inbound tourism services, including mobile payment options for international visitors through partnerships with major payment platforms [4][5]. - AI translation services are being implemented in key tourist areas to assist foreign visitors, along with bilingual menus in major restaurants [5]. - The city is expanding its tax refund services for departing tourists, increasing the number of refund stores to 429 [5].
马拉松“跑”热消费 赛事经济构筑城市经济增长新引擎
Yang Shi Wang· 2025-04-29 08:09
Core Insights - The marathon events across China are significantly boosting local economies and creating new consumption scenarios, with a notable increase in participation and related spending [1][10] Group 1: Event Participation and Trends - Over 43 marathon events took place on April 20, showcasing the growing popularity of the sport across various cities in China [1] - The Beijing Half Marathon attracted over 20,000 participants, indicating a strong community of running enthusiasts [3] - In 2024, a total of 749 running events were held nationwide, with a cumulative participation of 7.0486 million people [10] Group 2: Consumer Spending and Market Opportunities - More than 90% of runners are spending on sports protective gear, highlighting a robust market for athletic equipment [5] - 59.34% of runners spend over 1,000 yuan on wearable sports devices, with 30.21% spending over 2,000 yuan and over 10% spending more than 5,000 yuan [5] - The influx of marathon events has led to increased consumption in various sectors, including hospitality and tourism, with hotel occupancy rates rising significantly around event dates [6] Group 3: Regional Economic Impact - In Hangzhou, ticket revenue for scenic spots increased by 75.3% compared to the previous month, demonstrating the economic benefits of hosting marathons [6] - In Chongqing, participants enjoyed free access to local attractions, enhancing the overall experience and promoting regional tourism [8] - The collaboration among cities in the Yangtze River Delta region is being fostered through marathon events, further driving economic growth [8]
激发“体育+”新活力!十五运会群众赛事首金将在茂名诞生
作为国内规格最高的综合性体育盛会,十五运会群众赛事活动首次将决赛舞台选定茂名。 此次赛事设定向运动男/女团体、接力赛及无线电测向团体赛六大项目,吸引全国23个省(市、区)及 香港、澳门特别行政区的438名运动员、超500名技术官员及保障团队汇聚于此。赛场设计深度融入地域 文化特色,构建"山、海、农、城"四大竞赛单元,让赛场成为地域文化的鲜活展台。 值得关注的是,近年来,为强化体育赛事对茂名荔枝产业的带动效应,赛事创新实施"首金赋能计划", 将首枚金牌的巅峰对决精心选址于承载着荔枝千年文脉的高州根子镇柏桥村,既为体育健儿搭建了展现 竞技风采的广阔舞台,又巧妙借助赛事的巨大流量,为乡村产业注入新的活力,实现了体育精神与乡村 发展在资源整合、价值共创层面的深度交融与双向促进。 南方财经全媒体记者谭砚文 广州报道 5月8日,第十五届全国运动会首个群众赛事活动将在广东茂名拉开帷幕。4月28日,茂名市召开茂名市 筹备第十五届全国运动会群众赛事活动定向项目新闻发布会。 据悉,这场赛事以"山海为赛场,好心迎宾客"为主题,将在电白区、高州市、化州市及茂名新城四地展 开角逐,同时,赛事将联动茂名的荔枝产业,以"体育+文旅+农业" ...
24年来首次,新赛季中国围棋甲级联赛取消外援
Xin Jing Bao· 2025-04-28 13:12
新京报讯(记者孙海光)中国围棋协会今天(4月28日)发布了2025年中国男子围棋甲级联赛竞赛规 程,确认本赛季取消外援。自2001年引入外援政策以来,这还是围甲联赛首次取消外援。此前,女子围 甲联赛已明确本赛季暂停使用外援。 本赛季围甲联赛共有16支队伍参加,赛制上进行多项改革,比赛采用15轮单循环赛制,15轮过后按照积 分排名决出冠军。同时,本赛季围甲联赛采用临场定台制,上场4人,不再设主将和快棋,各队在排兵 布阵上将更为灵活。 中国男子围甲联赛是目前水平最高的围棋职业化联赛,每年都会吸引来自韩国、日本的顶级棋手加盟, 这也是他们的一个重要收入来源。上赛季围甲联赛共有8名外援,包括7名韩国棋手和1名日本棋手,韩 国围棋等级分排名靠前的申真谞、朴廷桓、卞相壹等都是中国围甲联赛常客。 新赛季围甲联赛开幕式暨分站赛前两轮将于5月26日至30日在浙江长兴举行,其余竞赛日期待定,分别 在各队指定的主场和分站赛举办地进行。 其中,上赛季效力于苏泊尔(002032)杭州队的申真谞15战全胜,是队伍夺冠的一大功臣。五夺世界冠 军的朴廷桓自2012年起便参加中国围甲联赛,上赛季仍能取得13胜3负的战绩,胜率达到81%。 不过 ...