主题乐园
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票价贵、低龄化?上海乐高乐园口碑分化,深圳乐园建设逾期
Nan Fang Du Shi Bao· 2025-06-07 12:26
Core Insights - Shanghai Lego Land Resort, the largest Lego park globally, is set to officially open on July 5, with current internal testing and trial operations underway [1][2] - The park has generated significant interest, with search volume increasing tenfold during the Dragon Boat Festival, despite mixed reviews regarding its distance, pricing, and suitability for older visitors [1][3] Group 1: Park Overview - The Shanghai Lego Land Resort covers an area of 318,000 square meters, with an investment of $550 million, featuring eight themed areas and over 75 attractions aimed primarily at families with children aged 2 to 12 [2][6] - The park is part of a broader strategy to create a "theme park matrix" in Shanghai, alongside other major attractions like Disneyland and Universal Studios [2] Group 2: Visitor Feedback - Visitor feedback has been polarized, with complaints about the park's distance, high prices, and limited appeal for adults, while some praised the staff's enthusiasm and the park's vibrant atmosphere [3][4] - Ticket prices range from 255 to 479 yuan for children and 319 to 599 yuan for adults, which some visitors feel do not match the park's offerings compared to competitors like Disneyland [3][4] Group 3: Market Positioning - Industry experts suggest that the Lego park's focus on a narrow age demographic and limited IP offerings may hinder its competitiveness against more diverse parks like Disneyland [4][5] - The park's pricing strategy may be overly optimistic given its current offerings and market conditions, indicating a potential need for adjustments in pricing and product mix [4][5] Group 4: Broader Industry Context - Merlin Entertainments, the operator of the Lego parks, has faced challenges with other projects in China, including delays in Sichuan and Shenzhen due to funding issues [6][8] - The company reported a global visitor count of 62 million in 2023, with Lego park revenues reaching £914 million, although growth has slowed compared to previous years [6][7]
“上海速度”再刷新!乐高乐园电力配套提前一年点亮“积木王国”
Zhong Guo Neng Yuan Wang· 2025-06-05 09:41
Core Viewpoint - The Shanghai LEGO Resort officially entered the testing phase, marking the first international IP-themed family park in the Yangtze River Delta, supported by a comprehensive power service system from State Grid Shanghai Jinshan Power Supply Company and State Grid Shanghai Service Center [1][2]. Group 1: Project Overview - The Shanghai LEGO Resort is located in Fengjing Town, Jinshan District, covering an area of 318,000 square meters, featuring eight themed areas and a supporting themed hotel [2]. - The project received formal approval in November 2023, with a commitment from the Jinshan District government to start construction immediately upon land acquisition [3]. Group 2: Power Supply Coordination - A dedicated service team was established by the State Grid Shanghai Service Center to provide comprehensive "butler-style" services from planning to formal power supply, ensuring efficient communication and coordination with users [2]. - The team implemented a "one household, one file" database to facilitate seamless information transfer and project execution [2]. Group 3: Approval Process and Efficiency - The project manager, Jin Jianwei, expedited the approval process for three critical power supply projects, typically requiring 45 days, to just 15 days, thus gaining an additional 30 days for the project [4]. - The project team held 47 coordination meetings to resolve 63 specific issues, ensuring timely completion of the power supply project [4]. Group 4: Service Impact - The power company provided efficient services, enabling the project to achieve formal power supply by June 2024, a full year ahead of the initial timeline [4]. - The collaboration between State Grid Shanghai Jinshan Power Supply Company and State Grid Shanghai Service Center exemplifies a proactive service approach and aims to create a world-class business environment for power supply [4].
2025端午上海旅游亮眼:文旅商体展联动 三天全要素旅游消费超124亿元
Shang Hai Zheng Quan Bao· 2025-06-02 18:26
Group 1: Tourism Data and Trends - During the three-day Dragon Boat Festival holiday in 2025, Shanghai received 6.48 million visitors, with total tourism transaction value reaching 12.48 billion yuan, a year-on-year increase of 3.30% [1] - The average hotel occupancy rate in Shanghai was 59%, up by 1 percentage point compared to the previous year [1] - Online and offline consumption in Shanghai reached nearly 20 billion yuan in the two days leading up to the holiday, marking a 4.1% increase compared to the same period in 2024 [1] Group 2: Theme Parks and Family Activities - Theme parks played a significant role in driving tourism, with family-oriented activities coinciding with the Children's Day celebrations [2] - Notable attractions included Shanghai Disneyland's "Wonderful Student Month" and various promotional events at other parks, contributing to a 38% increase in dining and a 53% increase in tourism site consumption [2] Group 3: Night Economy and Regional Collaboration - Nighttime consumption in Shanghai saw a year-on-year increase of 20.8% during the holiday, with visitors from cities like Suzhou and Beijing being major contributors [4] - The opening of the LEGO Land Resort in Jinshan District marked a new phase in regional tourism collaboration, linking resources between Jinshan and neighboring Pinghu [4] Group 4: Performance and Ticket Economy - A total of 447 performances were held during the holiday, attracting 379,000 attendees and generating approximately 103 million yuan in ticket sales, a 156.27% increase [5] - The FE Electric Formula World Championship in Shanghai attracted significant crowds, with local businesses offering discounts linked to event tickets, enhancing the overall tourism experience [5][6] Group 5: Integration of Culture and Commerce - The "Follow the Performance to Travel Pudong" initiative aims to integrate cultural events with tourism, offering discounts for hotel stays and attractions based on ticket purchases [6] - The ticket economy is expected to enhance cultural value and extend the tourism consumption chain, with promotional efforts planned for the upcoming summer tourism peak [6]
端午龙舟碰上亲子游,这三天小长假有点儿萌
Xin Jing Bao· 2025-06-02 12:19
Group 1 - The Dragon Boat Festival combined with Children's Day has led to a surge in family-friendly activities, with events like bubble shows and rainbow runs being particularly popular [1][4] - The North Canal Dragon Boat Race has attracted significant crowds, with participants and spectators enjoying the festive atmosphere, highlighting the event's popularity in Beijing [3][4] - Various locations in Beijing, including the Summer Palace and Fengtai District, hosted dragon boat races, showcasing traditional customs and drawing large audiences [4][5] Group 2 - The popularity of family-oriented activities has increased, with places like Shougang Park becoming hotspots for parents and children to engage in fun events [4][5] - Data indicates a strong interest in short-distance family trips during the holiday, with many families opting for nearby attractions and theme parks [6] - Travel data shows a 60% year-on-year increase in theme park bookings during the holiday, with popular destinations including Universal Beijing Resort and Shanghai Disneyland [6]
武汉新增一座度假乐园,开业时间定了!
Chang Jiang Ri Bao· 2025-06-02 00:52
Group 1 - The Wuhan Urban Construction Kaiyuan Senbo Resort Park Phase I has been completed and is set to officially open on June 13, 2023, currently undergoing external testing [1][9] - The project covers an area of 343 acres, featuring a water-themed resort with various attractions including indoor and outdoor water parks, children's areas, hotels, tree houses, and an international conference center [6][12] - The resort is positioned as the largest water-themed comprehensive family resort in Central China, expected to attract over 560,000 visitors annually [12] Group 2 - The construction of the resort began in March 2023, with the first phase now completed, including essential infrastructure such as water, electricity, sewage, and 5G network connections [9][6] - The design features a French arch structure and includes unique elements like tree houses and boat houses, enhancing the overall aesthetic and experience [2][8] - The project aims to integrate various tourism elements such as theme parks, high-end hotels, specialty dining, and educational activities, creating a one-stop vacation destination [12]
中华恐龙园主体结构封顶 原创“暴宝”IP成青少年“新宠”
Jiang Nan Shi Bao· 2025-05-29 04:24
Core Insights - The main focus of the news is the completion of the main structure of the Baobao Manor, a youth science popularization and research base located in the Taizhou China Dinosaur Park, which is expected to open in the first half of 2026 [1][2] Group 1: Project Overview - The Baobao Manor covers an area of approximately 100,000 square meters and is designed with three thematic areas: Dream Village, Fun Countryside, and Miracle Forest, integrating elements of "village, field, and forest" [1] - The project is being constructed and operated by China Communications Second Harbor Engineering Company and is a key cultural tourism industry project in Jiangsu Province [1] Group 2: Facilities and Features - The recently completed 13 buildings include core facilities such as a visitor service center, a multifunctional theater, an immersive rolling cinema, and a digital light and shadow museum, as well as traditional craft experience venues like a blacksmith shop and a woodworking workshop [2] - The park aims to create a rich and diverse high-quality experience for family, research, and science popularization consumption, integrating commercial, entertainment, and exhibition functions [1][2]
百年工业遗址“大变身” 首钢一高炉·SoReal科幻乐园打造创新消费地标
Bei Jing Shang Bao· 2025-05-28 10:47
Core Insights - The transformation of Shougang's No. 1 Blast Furnace into the SoReal Sci-Fi Park represents a successful integration of industrial heritage with modern technology and entertainment, creating a new cultural and commercial destination in Beijing [1][4][10] Group 1: Project Overview - The SoReal Sci-Fi Park officially opened in early 2024, featuring immersive experiences that combine VR technology with the historical industrial site, making it the world's first fully immersive space exploration-themed complex built within an industrial relic [4][5] - The park covers an area of 22,000 square meters and includes various attractions such as the "Qi Tian Hao" spaceship theme area, a galaxy art museum, and a rooftop garden, offering over 40 interactive experiences [5][10] Group 2: Visitor Engagement - The park is projected to attract nearly one million visitors in 2024, including both domestic and international tourists from countries like Singapore, Germany, Malaysia, and Turkey, as well as hosting educational activities for over 10,000 students from nearly 60 local schools [5][11] Group 3: Government and Corporate Collaboration - The successful establishment of the park was facilitated by proactive government support, which included breaking traditional project construction limitations and providing special approvals for the unique nature of the site [10][12] - The project reflects a broader initiative by the Shijingshan District government to promote the sci-fi industry, including the establishment of a dedicated fund and hosting the China Sci-Fi Conference [10][11] Group 4: Future Expansion Plans - The company behind the park, Hongdeng Qitian Group, plans to expand its operations across 16 cities by 2025, introducing various entertainment formats such as esports complexes and tech art museums [11][12] - The group aims to create high-quality consumer experiences by integrating cultural, commercial, and tourism elements, with plans to launch the "SoBattle" esports module and establish a thousand physical stores [11][12]
上海乐高乐园来了!首日门票开售
Zheng Quan Shi Bao Wang· 2025-05-28 06:09
Core Insights - Shanghai LEGO Resort will officially open on July 5, 2023, with ticket sales starting on May 28, 2023 [1][4] - The standard ticket price for the opening day is set at 549 RMB, with different pricing for children and seniors [4][5] - The resort is the first LEGO park in China and the largest LEGO resort globally [5][6] Ticket Pricing - The opening day standard ticket price is 549 RMB for individuals aged 13 to 60, while children's tickets (ages 2 to 12) are priced at 439 RMB, and seniors (60 and above) also pay 439 RMB [4] - From July 5 to August 31, 2023, there will be three different ticket prices, with peak pricing during the summer season [4] - The lowest standard ticket price during off-peak days is 319 RMB, while regular days are priced at 379 RMB, and special peak days can reach up to 599 RMB [4] Operational Timeline - The Shanghai LEGO Resort will enter a trial operation phase starting May 31, 2023, with two stages: an internal testing phase followed by a public trial phase beginning June 20, 2023 [6] - The internal testing will involve selected partners and local residents, while the public phase will cater to those who purchased limited opening day tickets or hotel packages [6] - Feedback from the trial phases will be used for ongoing improvements before the official opening [6] Development Background - The project was first announced in 2019 and officially broke ground in November 2021, taking four years from planning to completion [5][6] - The resort covers an area of 318,000 square meters and includes eight major zones along with a themed hotel [6] - Other LEGO parks are under construction in China, including projects in Shenzhen and Sichuan [6]
为什么外资主题乐园都跑来上海抢生意?
Hu Xiu· 2025-05-26 00:06
Core Insights - The article highlights the booming theme park industry in Shanghai, driven by major global IPs like LEGO, Peppa Pig, and Harry Potter, creating a competitive landscape for family-oriented entertainment [3][19][36] Group 1: Theme Park Developments - Shanghai will see the opening of the world's largest LEGO park in July 2025, featuring unique attractions like themed overnight stays [4] - In 2027, the first outdoor Peppa Pig park in Asia will open, offering family-friendly activities at an affordable price [5] - The Harry Potter Studio Tour is set to open in 2027, with an expected annual visitor capacity of 2 million [6] - Shanghai Disneyland is also expanding with a Marvel-themed area, featuring Spider-Man attractions [7] Group 2: Market Dynamics - The Shanghai theme park market is characterized by a high density of middle-class families and a strong demand for family-oriented entertainment, making it an attractive investment location [21][22] - Theme parks are seen as a long-term investment, requiring careful consideration of location, market feedback, and government support [24][26] - Shanghai's government actively promotes the development of world-class tourist attractions, making it a favorable environment for foreign investments in theme parks [29][36] Group 3: Challenges and Competition - Despite the influx of major IPs, there is concern about market saturation and potential visitor fatigue, as families may not be willing to spend on multiple parks [41][42] - The competition among theme parks will focus on visitor experience, cleanliness, and overall satisfaction, rather than just the novelty of attractions [46][47] - The closure of older parks like Jinjiang Park signifies a shift in consumer preferences and the need for continuous innovation in the theme park sector [50][51]
2025年端午档新片预售总票房突破1000万元丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-05-25 23:01
Group 1: Bona Film Group - Bona Film Group emphasizes the potential of the film derivative products market and plans to enhance development to meet the emotional consumption needs of younger audiences [1] - The company's 2024 total revenue is reported at 1.461 billion yuan, a year-on-year decrease of 9.12%, while the net profit attributable to shareholders shows a loss of 867 million yuan, widening by 56.87% year-on-year [1] - The decline in performance is primarily attributed to the sluggishness in the film and cinema businesses, prompting the company to explore the derivative products market as a new revenue stream [1] Group 2: CITIC Securities - CITIC Securities reports a strong upward trend in the gold market, driven by geopolitical tensions in the Middle East and a downgrade of the U.S. sovereign credit rating by Moody's, leading to increased safe-haven demand [2] - COMEX gold futures have surpassed $3,350 per ounce, with a year-to-date increase of over 27% [2] - The report discusses various factors influencing gold prices, including inflation expectations and the potential influx of funds from insurance companies investing in gold [2] Group 3: Film Market - The pre-sale box office for new films during the 2025 Dragon Boat Festival has exceeded 10 million yuan, with "Time's Son," "Mission: Impossible 8," and "Private Detective" leading the pre-sale rankings [3] - The film market has been underperforming since the Spring Festival, with hopes pinned on the Dragon Boat Festival to revive interest through major productions and IP influence [3] Group 4: International Travel to the U.S. - The Oxford Economics report indicates a projected 8.7% decline in international travelers to the U.S. in 2025, with significant drops from Canada (20.2%), Mexico (7.6%), and Western Europe (5.8%) [4] - This decline is expected to result in an $8.5 billion decrease in spending by international travelers in the U.S., a reduction of 4.7% compared to the previous year [4] - A 10.8% year-on-year decrease in flight bookings to the U.S. for international travelers is also noted for the May to July period [5] Group 5: Shanghai LEGO Land - Shanghai LEGO Land has completed its construction acceptance and is entering the countdown to opening, marking a significant addition to Shanghai's cultural tourism landscape [7] - The park, which took nearly four years to build, is positioned as a major project within the Yangtze River Delta integration initiative [7] - The opening is anticipated to attract both domestic and international tourists, potentially boosting related industries such as hotels, dining, and transportation [7]