Core Viewpoint - The article discusses the significant exit of L Catterton from its investment in Birkenstock, highlighting the brand's growth and market performance, as well as the implications for future investments in the consumer sector [4][5][10]. Group 1: Investment Details - L Catterton is selling approximately 18 million shares of Birkenstock at a price of $52.5 per share, totaling around $9.4 billion (approximately 67 billion RMB) [4]. - Following this sale, L Catterton's ownership in Birkenstock will decrease from 71.9% to about 62% [5]. - The funds raised from this stock sale are intended to prepare for future investment opportunities, as L Catterton recently announced a total capital commitment of approximately $11 billion [5][15]. Group 2: Company Performance - Birkenstock's revenue for the second quarter of the fiscal year ending March 31, 2025, increased by 19% year-over-year, with net profit surging by 47% [7][15]. - The brand's valuation has exceeded $10 billion as of May this year, reflecting strong market performance since its IPO on the New York Stock Exchange in October 2023 [3][14]. - Despite a dip in net profit in the 2023 fiscal year, the company attributes this to strategic measures for expanding production capacity [14][15]. Group 3: Brand History and Expansion - Founded in 1774, Birkenstock has evolved from a small workshop to an international brand, known for its comfort and quality [8][10]. - The brand has expanded its product line beyond shoes to include socks, bags, and skincare products, and has been actively pursuing growth in Asian markets [9][13][14]. - Collaborations with high-fashion brands have positioned Birkenstock as a luxury item, enhancing its market appeal [13]. Group 4: Market Outlook - The CEO of Birkenstock expressed optimism about the company's performance in the 2025 fiscal year, projecting revenue growth of 15% to 17% [16]. - The recent stock sale by L Catterton has caused some fluctuations in Birkenstock's stock price, indicating potential investor concerns [15][16].

Core Viewpoint - The article discusses the significant stock sale of Birkenstock by L Catterton, highlighting the brand's growth and market performance, as well as the strategic implications of this transaction for future investments [1][2]. Summary by Sections Company Overview - Birkenstock, founded in 1774, has evolved from a small village workshop to a global brand, known for its comfort and quality [6][8]. - The brand's valuation exceeded $10 billion as of May 2023, with a revenue growth of 19% and a net profit increase of 47% reported for the second quarter of the 2025 fiscal year [4][14]. Investment and Ownership Changes - L Catterton acquired a majority stake in Birkenstock for approximately $4.8 billion in 2021 and is now reducing its ownership from 71.9% to about 62% through the sale of 18 million shares at $52.5 each, totaling around $940 million [2][14]. - The recent stock sale is seen as a preparation for L Catterton's future investment strategies, especially after raising $11 billion in capital commitments for new acquisitions [2][14]. Market Expansion and Performance - Post-acquisition, L Catterton has focused on expanding Birkenstock's presence in Asia, particularly in China and Southeast Asia, while enhancing its online sales channels [11][13]. - Birkenstock's products are primarily manufactured in Germany, maintaining a strong brand identity and quality assurance [13]. Financial Performance - The company has shown robust financial performance since its IPO in October 2023, despite some fluctuations in stock price following L Catterton's sale announcement [14][15]. - The CEO remains optimistic about the company's growth trajectory, projecting a revenue increase of 15% to 17% for the 2025 fiscal year [15].

Core Viewpoint - Crocs, the pioneer of the "croc" shoes, is experiencing a decline in brand value and sales, leading to frequent discounting and promotional activities, indicating a shift in consumer perception and market dynamics [1][5][12]. Group 1: Sales and Financial Performance - During the "618" shopping festival, classic Crocs models were available for just over 100 yuan, reflecting significant price reductions [1]. - The company's Q1 2025 revenue was reported at $937 million, a slight year-on-year decline of 0.14%, with the main brand Crocs showing a growth slowdown from 14.6% to 2.4% [7][12]. - Crocs' revenue growth has been consistently declining, with annual growth rates dropping from 66.9% in 2021 to 3.5% in 2024, and continuing into 2025 [12]. Group 2: Consumer Behavior and Market Trends - There has been a noticeable decrease in consumer willingness to pay high prices for Crocs, as the brand is losing its "fashion halo" and reverting to its basic identity as a plastic sandal [13]. - The rise of alternative brands offering similar styles at lower prices has contributed to Crocs' declining sales, with some consumers opting for cheaper substitutes that they perceive as offering similar quality [18]. - The shift in fashion trends from "dopamine dressing" to "old money aesthetics" has further marginalized Crocs, as consumers now favor higher-quality materials over the brand's plastic offerings [21]. Group 3: Competitive Landscape - Crocs faces increasing competition from brands like Nike and Adidas, which have introduced their own versions of "croc" shoes, appealing to a younger demographic [24]. - The outdoor footwear trend has gained traction, with specialized shoes outperforming Crocs in terms of functionality and design, highlighting Crocs' limitations in innovation [23]. - Despite efforts to revitalize the brand through collaborations and new product lines, sales for these new offerings have been underwhelming, indicating a potential disconnect with consumer preferences [27].

本期内容转载自公众号「十分之一信箱」 鞋子上随处可见的 BOA 旋钮 到底是个什么「黑科技」? 01 童鞋和滑雪靴,听起来完全不搭边啊,但 是,滑雪靴,正是 BOA 最开始使用的地 方。 02 BOA 的名字居然就是「蟒蛇」? 03 Vans 在滑板鞋领域,已经是全球最知 名的品牌之一了,一个名气这么大的品 牌,怎么会选择和一家「一人公司」合作 呢? 04 BOA 闭合系统现在用的「旋钮 + 细线」 的组合,其实在医疗器械里早就有类似 的设计。 Hi 亲爱的朋友！ 播客「Knock Knock 世界」昨天已经更新到第 31 期了。继续来看看过去两周都我们为你敲开了哪几扇门？ 原来 AI 也会「口渴」! 为什么 AI 的发展这么费水? 「没有牛命」的人工智能也就是 AI,在被 卖掉公司有些「闲」的创始人 Garv,给自 05 己先做了一双有 BOA 雏形的滑雪鞋, 于是觉得也许这是下一个创业机会。 06 创业有些受挫的 Gary,到处闲逛找人聊 天,从一个自行车配件厂商那里找到了 BOA 商业模式的灵感。 到处被说「不靠谱」的 Gary 是怎么在中 07 国找到突破口的?又是如何从突破发展 到今天成为人人争着要 ...

Group 1 - The core idea of the articles revolves around the increasing popularity of gifts for Father's Day, with significant growth in search volumes for related products on platforms like JD.com [1][4][6] - JD.com reports a 32-fold year-on-year increase in searches for "Father's gifts," indicating a strong consumer interest in purchasing gifts for fathers [1] - Various categories of gifts are highlighted, including men's belts, fishing gear, and sports equipment, with notable double-digit growth in sales for these items [1][4][6] Group 2 - Specific products such as the Hai Lan Zhi Jia men's belt and wallet are emphasized for their practicality and style, catering to different occasions [3] - For sports enthusiasts, JD.com showcases popular fishing equipment and sports apparel, with discounts available during the Father's Day promotion [4] - High-end accessories like BOSS ties and Tissot watches are recommended for fathers who appreciate a refined lifestyle, along with unique gifts like gold coins for sentimental value [7] Group 3 - The promotion period coincides with JD.com's 618 shopping festival, offering various discounts and deals to attract consumers [1][9] - The campaign encourages consumers to explore gift options through the JD app, highlighting multiple promotional offers such as discounts and cross-store savings [9]

Investment Rating - The industry investment rating is "Positive" and maintained [6] Core Insights - For FY2025 (April 1, 2024 - March 31, 2025), Deckers achieved revenue of $4.99 billion, a year-on-year increase of 16.3%, aligning with expectations [2][4] - Gross margin increased by 2.3 percentage points to 57.9%, primarily driven by a shift in product mix towards higher-margin products [2][4] - Q4 revenue was $1.02 billion, showing a year-on-year growth of 6.5%, with a gross margin increase of 0.5 percentage points to 56.7% [2][4] Revenue Breakdown - Annual performance was strong, but Q4 growth showed a significant slowdown [5] - By brand, UGG, HOKA, and other brands had annual revenues increasing by 13.1%, 23.6%, and 8.6% respectively, reaching $2.53 billion, $2.23 billion, and $220 million [5] - HOKA's revenue growth was robust across channels and regions, with DTC (Direct-to-Consumer) and wholesale channels growing by 23% and 24% respectively [5] - UGG's wholesale channel grew by 15% due to enhanced brand exposure through influential retailers, while DTC grew by 11% driven by global customer acquisition [5] Channel and Regional Performance - For the year, DTC and wholesale revenues were $2.13 billion and $2.86 billion, reflecting growth rates of 14.8% and 17.4% respectively [5] - Revenue from the U.S. and other regions was $3.19 billion and $1.80 billion, with growth rates of 11.3% and 26.3% respectively [5] - In Q4, HOKA and UGG revenues grew by 10% and 4% year-on-year, with HOKA facing challenges from weak market demand and UGG impacted by insufficient inventory of key styles [5] Inventory and Cost Implications - At the end of FY2025, the company's inventory increased by 4.4% to $500 million, indicating a relatively healthy inventory level [5] - Tariff uncertainties are expected to increase sales costs by up to $150 million in FY2026, with strategies in place to mitigate some of the impacts [5] Performance Guidance - The company expects Q1 FY2026 revenue to be between $890 million and $910 million, representing a year-on-year growth of 7.8% to 10.3%, with HOKA anticipated to grow at least in the double digits and UGG in the mid-single digits [5]

根据白宫发布的行政命令，美国对华关税增加125%，加上3月份就开始实施的20%所谓芬太尼问题施加的关税，美国累计对华关税已达145%，堪称疯狂。 中国方面早有准备，先祭出84%的关税反制，然后又宣布将"尊重观众选择"，拟减少美国电影的进口。此举可谓直掐美国命门，此举导致美国电影公司股票 暴跌。而今，中国又宣布了125%的关税反制措施。其实，此时中美之间已经没有贸易的可能性，此后再相互追加关税，已经毫无意义。 当时特朗普的逻辑是，外国的廉价产品大量充斥美国的市场，而美国的工人却得不到工作和收入的保障。正如他的口号"复兴制造业"一样，他要让美国自己 的制造业振兴起来，从而把其他国家的商品"赶出去"。 所以，他鼓励外国公司迁往美国，特朗普曾说过："我希望德国汽车公司成为美国汽车公司。我希望他们在这里建厂。"这样，他可以对外国进入本国的商品 征税，而对本土企业减免税务，不仅赚了外国的关税，还能提升本土制造业的产能。 （二）填补贸易逆差 美国为什么会有巨大的贸易逆差，其实，美国的经济是以第三产业（服务业）为主。因此，他在货物贸易（第一、第二产业方面）中肯定是有贸易逆差的， 而且，贸易逆差主要集中在中国、墨西哥、越南、德 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The global trade of counterfeit goods is projected to reach approximately 4.7% of total trade by 2021, reflecting a growth from 2.3% in 2019 [14][113]. - The report highlights that counterfeit goods significantly impact various sectors, with the clothing industry being one of the most affected, accounting for 21% of counterfeit trade in 2020-2021 [33][43]. - The OECD and EUIPO emphasize the need for enhanced international cooperation to combat the rising trend of counterfeit goods, particularly in the context of the COVID-19 pandemic [15][16]. Summary by Sections Section 1: Background on Counterfeit Trade - The introduction outlines the increasing prevalence of counterfeit goods in global trade, particularly during the pandemic [15]. - The report notes a significant rise in counterfeit goods, with a 4.7% share of total trade in 2021 compared to 2.3% in 2019 [14][113]. Section 2: Trade Routes and Affected Industries - The main source economies for counterfeit goods in 2020-2021 were identified, with 45% of counterfeit goods originating from specific countries [27]. - The report lists the top 20 categories of counterfeit and pirated products, with clothing, electronics, and cosmetics being the most prominent [34][38]. - Transportation methods for counterfeit goods have shifted, with 60% of goods transported via road [44]. Section 3: Specific Industry Analysis - The clothing industry (HS code 61) is highlighted as a major target for counterfeiters, with a significant percentage of trade attributed to this sector [56]. - The report details the trade routes for counterfeit footwear and cosmetics, indicating that these sectors also face substantial challenges from counterfeit products [70][80]. Section 4: EU Counterfeit Imports - The report provides insights into the structure of counterfeit imports into the EU, with a focus on the top 20 industries targeted by counterfeiters [108]. - It estimates the value of counterfeit products imported into the EU, which reached approximately 1.17 billion in 2021, reflecting a 4.7% increase from previous years [113].

Core Viewpoint - The article discusses the growing trend of hiking among urban workers as a form of escape from the monotony of city life, emphasizing the importance of proper hiking gear, particularly shoes, to ensure safety and comfort during outdoor activities [4][12][19]. Group 1: Hiking Trend - Hiking has become a popular activity for urban workers seeking freedom and a break from their daily routines, allowing them to reconnect with nature [4][12]. - The appeal of hiking lies in its simplicity and accessibility, making it suitable for a wide range of people without the need for extensive training or teamwork [12][13]. Group 2: Importance of Gear - Proper hiking shoes are essential for safety, with features like non-slip soles being critical to prevent accidents during hikes [7][10]. - The article highlights the MOVE ALPHA 2.0 hiking shoes from 可隆, which are designed with advanced grip technology and stability features to enhance the hiking experience [10][15]. Group 3: Brand Positioning - 可隆 aims to position itself as a leading brand in the hiking shoe market, leveraging its long history and expertise in the field to attract consumers [13][19]. - The brand's marketing strategy includes experiential events, such as the "咬山集" hiking experience in Chengdu, to engage potential customers and reinforce its association with hiking culture [17][19].

美国商务部长卢特尼克（资料图） 前不久，中美《日内瓦经贸会谈联合声明》正式发布，宣布双方同步取消91%的加征关税并暂停24%的"对等关税"措施。这一消息迅速引发全球市场震动， 美股三大股指单日涨幅超3%，中国A股半导体、新能源板块集体涨停，美国财政部长斯科特·贝森特称此协议为"历史性突破"，而中国商务部则强调"平等互 利原则的胜利"。这一转折与特朗普一贯的"极限施压"风格形成鲜明反差，此前，他曾多次公开宣称"关税是让美国再次强大的核心工具"。 美国贸易代表办公室前助理总法律顾问帕特里克·奇尔德雷斯认为，美国经济已因对中国产品征税以及汽车、钢铁和铝等产品征税而步履维艰，鉴于关税对 美国经济构成的威胁，最后期限的压力是双向的。""不要被特朗普的虚张声势唬住，中国给全世界打了个样。"5月12日，美国《大西洋月刊》以此为题刊文 称，特朗普向全球高举关税大棒，同时发出严厉警告："不得报复，必有回报"。然而中国无视了这一警告，最终却得到了回报。" 据环球网援引美国消费者新闻与商业频道报道称，据美国国务院和中国外交部消息，双方官员在22日进行了通话。CNBC称，这是中美日内瓦经贸会谈后的 首次通话，报道援引专家的话表示，这 ...