Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market and potentially achieve a higher valuation upon successful listing [1][12]. Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [1][4]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue in the first half of this year [4]. Revenue Sources - TOP TOY's revenue is heavily reliant on external IPs, with approximately 47% of its revenue in 2024 expected to come from popular licensed IPs such as Sanrio and Disney, generating around 889 million RMB [4]. - The company holds 17 proprietary IPs and 43 licensed IPs, but its own IPs contributed only 680,000 RMB to revenue last year, indicating a weak market influence [4]. Market Position and Strategy - As of June 30, 2023, TOP TOY operates 293 stores, supported by Miniso's extensive distribution network, which includes over 4,300 stores in mainland China [8][10]. - Miniso is not only the controlling shareholder of TOP TOY, holding 86.9% of its shares, but also its largest customer, contributing nearly 45.5% of TOP TOY's total revenue in the first half of this year [8][9]. Future Plans - The company plans to open 100 new stores domestically this year, aiming for a total of 380 to 400 stores by year-end, and has set a goal to expand internationally by opening 1,000 stores in 100 countries over the next five years [12]. - TOP TOY has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [12].

Core Insights - The article discusses the recent launch of Pop Mart's "Star People Delicious Moments Series," which generated significant consumer interest and a buying frenzy, with products selling out within minutes [2][8] - The inventory for the new series was notably lower compared to previous releases, leading to a high demand and rapid sell-out [2][8] - The resale market for the new series shows a higher premium compared to previous products, indicating strong market interest and potential for future growth [8] Group 1: Product Launch and Sales Performance - Pop Mart's "Star People Delicious Moments Series" was launched on September 29, with live streaming attracting 270.5 million viewers [2] - The initial stock for the series was limited, with only 20,000 units of the plush cookie pendant available, despite over 360,000 consumers adding it to their carts [5][8] - The products sold out within minutes, highlighting the strong demand and consumer anticipation [2][8] Group 2: Market Dynamics and Pricing - The resale prices for the hidden "Cookie Bear" variant reached up to 929 yuan, a 16-fold increase from the original price of 59 yuan, indicating a strong premium in the secondary market [8] - The average transaction price for the "Star People" blind box was 167 yuan, compared to 135 yuan for the competing "Crybaby" series, suggesting that "Star People" is commanding a higher market value despite a lower original price [9] - The article notes that the "Star People" series has outperformed the previous "Labubu" series in terms of resale value, with higher premiums observed [8][9] Group 3: Competitive Landscape - The competition between "Star People" and "Crybaby" is intensifying, with both series showing strong sales performance on secondary platforms [9] - The article highlights the need for Pop Mart to maintain the momentum of "Star People" to establish it as the next leading IP following the decline of "Labubu" [9] - The market is closely watching which new character will emerge as the next top seller for Pop Mart, as the company seeks to innovate and capture consumer interest [9]

Core Viewpoint - TOP TOY International Group Limited, a subsidiary of Miniso Group, has officially submitted its listing application to the Hong Kong Stock Exchange, aiming to capitalize on the booming collectible toy market [1]. Group 1: Company Overview - TOP TOY was established in December 2020 and is recognized as the largest and fastest-growing collectible toy brand in China, with a projected GMV of 2.4 billion RMB for 2024 [2]. - The company has experienced significant revenue growth, with revenue increasing from 679 million RMB to 1.909 billion RMB over the past three years, and achieving 1.36 billion RMB in revenue with a net profit of approximately 180 million RMB in the first half of this year, resulting in a net profit margin of about 13.2% [3]. Group 2: IP and Revenue Dependency - TOP TOY currently holds 17 proprietary IPs, 43 licensed IPs, and over 600 third-party IPs, but its revenue heavily relies on external IPs, with licensed IPs contributing approximately 889 million RMB, accounting for about 47% of total revenue in 2024 [4][5]. - The company's proprietary IPs generated only 6.8 million RMB in revenue last year, representing less than 1% of total revenue, indicating a weak market influence compared to competitors like Pop Mart, which generated 11.121 billion RMB from its proprietary IPs, constituting 85% of its total revenue [5]. Group 3: Sales Channels and Partnerships - Miniso Group is the largest customer of TOP TOY, accounting for 48.3% and 45.5% of the company's total revenue in the last year and the first half of this year, respectively, with sales to Miniso amounting to 923 million RMB and 619 million RMB [8]. - The company plans to leverage its partnership with Yonghui Supermarket, which has become Miniso's largest shareholder, to enhance its sales channels, particularly for its own products like building blocks and blind boxes [10]. Group 4: Expansion Plans - TOP TOY aims to open 100 new stores in China this year, targeting a total of 380 to 400 stores by year-end, and plans to expand internationally by covering 100 countries and opening 1,000 stores over the next five years [10]. - The company has prepared a reserve fund of 10 billion RMB to support its ongoing domestic and international expansion efforts [10].

Core Viewpoint - The article discusses the recent launch of the "Star People Delicious Moments Series" by Pop Mart, highlighting the significant consumer interest and the rapid sell-out of products, indicating strong market demand and the potential for high resale value [3][8]. Group 1: Product Launch and Sales Performance - Pop Mart's "Star People Delicious Moments Series" was launched on September 29, generating a massive online viewership with 270.5 million views on its Tmall flagship store and 560,000 viewers on its live stream [3][5]. - The initial stock for the new series was significantly lower than previous releases, with only over 20,000 units of the plush cookie pendant available, leading to a sell-out within minutes [3][5]. - The sales performance of the new series surpassed that of the previously popular mini LABUBU series, which had sold over 300,000 units on its launch night [3][8]. Group 2: Resale Market and Pricing Dynamics - The resale market for the "Star People" series shows a remarkable premium, with the hidden variant "Little Bear Cookie" reaching a peak transaction price of 929 yuan, a 16-fold increase from its original price of 59 yuan [8]. - The average transaction price for individual blind boxes from the "Star People" series is 167 yuan, compared to 135 yuan for the "Crybaby" series, indicating a higher market value for the new series despite its lower original price [9][10]. - The overall premium for the "Star People" series is higher than that of the mini LABUBU series, which had a maximum premium of 12.5 times its original price [8][10]. Group 3: Competitive Landscape - The competition between Pop Mart's IPs, particularly between "Star People" and "Crybaby," is intensifying, with "Star People" showing stronger sales performance in the recent market [9][10]. - The article notes that while "Crybaby" was previously favored as the next big hit, the emerging popularity of "Star People" suggests a shift in consumer preference [9][10]. - The ongoing success of "Star People" is crucial for Pop Mart as it seeks to establish a new leading IP following the waning popularity of LABUBU [10].

Core Insights - The launch of the "Star People Delicious Moments Series" by Pop Mart has generated significant consumer interest, leading to a buying frenzy with high viewership on live streams [2][8] - The inventory for the new series was notably lower compared to previous releases, resulting in products selling out within minutes [2] - The secondary market shows that the new series has a higher premium compared to previous releases, indicating strong demand and potential for future growth [8][9] Group 1: Product Launch and Sales Performance - Pop Mart's new series saw a live stream viewership of 560,000 on the抽盒机小程序 and 2.705 million on its Tmall flagship store [2] - The "Star People" series products sold out within minutes, with over 360,000 consumers adding the plush cookie keychain to their carts, while only 20,000 units were available [2] - In contrast, the previous "Mini LABUBU" series sold over 300,000 units on its launch night [2] Group 2: Market Demand and Pricing Trends - The hidden variant "Little Bear Cookie" from the new series has seen its price rise from 59 yuan to 929 yuan, a 16-fold increase, indicating high market demand [8] - The average transaction price for the "Star People" blind box is 167 yuan, compared to 135 yuan for the "Crybaby" series, despite the lower original price of the "Star People" blind box at 89 yuan [9] - The premium for the new series exceeds that of the previous "Mini LABUBU," which had a maximum price increase of 12.5 times [8][9] Group 3: Competitive Landscape - The competition between "Star People" and "Crybaby" is intensifying, with "Star People" emerging as a strong contender for the next popular IP after "LABUBU" [9] - The market is closely watching which character will become the next top seller for Pop Mart, especially as the popularity of "LABUBU" begins to wane [9]

Core Insights - The launch of the "Star People Delicious Moments Series Blind Box" by Pop Mart has generated significant pre-sale interest, with products already listed on second-hand platforms at marked-up prices, indicating strong demand [2][6] - The secondary market shows substantial price increases, with original prices of 69 yuan for figures rising to 119 yuan, and hidden items like the "Little Bear Biscuit" reaching up to 689 yuan, reflecting a nearly 10-fold premium [2][6] - The introduction of the Star People series may help reduce Pop Mart's reliance on the Labubu series, which accounted for 34.7% of the company's total revenue in the first half of 2025 [5][6] Product Demand and Pricing - The Star People series has seen a significant price surge on second-hand platforms, with random blind boxes increasing from 59 yuan to 182 yuan, and complete sets rising from 354 yuan to 769 yuan, both showing over 2 times premium [2][6] - The popularity of the Star People series is attributed to its "warm" and "healing" themes, resonating with the emotional consumption trends among younger consumers [6] Financial Performance - In the first half of 2025, the revenue from the Labubu IP reached 4.814 billion yuan, while Pop Mart's total revenue was 13.876 billion yuan, highlighting the importance of Labubu to the company's financials [5] - The Star People series has quickly become one of Pop Mart's fastest-growing IPs, generating over 390 million yuan in revenue in the first half of 2025 [6] Market Position - As of the latest report, Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [6]

Core Insights - The launch of the "Star People Delicious Moments Series Blind Box" by Pop Mart has generated significant pre-sale interest, with products already listed on second-hand platforms at marked-up prices, indicating strong demand [1][2] - The "Star People" series has the potential to reduce Pop Mart's reliance on the Labubu series, which has been a concern for investors [2] Group 1: Product Demand and Pricing - The "Star People" series products, originally priced at 69 yuan, are being resold for as high as 119 yuan on second-hand platforms, showing a substantial markup [1] - The hidden variant "Little Bear Biscuit" has seen its price soar from 59 yuan to 689 yuan, reflecting a nearly 10-fold increase in value [1] - Random blind boxes have increased in price from 59 yuan to 182 yuan, while complete sets have risen from 354 yuan to 769 yuan, both showing over 2 times markup [1] Group 2: Financial Performance and Market Position - The artist IP THE MONSTERS, which includes Labubu, generated revenue of 4.814 billion yuan, accounting for 34.7% of Pop Mart's total revenue of 13.876 billion yuan in the first half of 2025 [1] - The "Star People" series has quickly become one of Pop Mart's fastest-growing new IPs, achieving over 100 million yuan in revenue within its first year and 390 million yuan in the first half of 2025 [2] - Pop Mart's stock closed at 261.8 HKD per share, with a total market capitalization of 351.6 billion HKD, reflecting a 19.3% decline over the past month [2]

Group 1: Market Overview - The current capital market shows a phenomenon of funds overly concentrated in specific sectors, leading to a lack of widespread profit-making effects, which is a key reason why the market appears active but fails to attract a large number of new investors [2][6]. - Market participants are divided into two categories: those seeking stable dividends (low-risk "old money") and those pursuing excess returns (alpha), with the latter heavily concentrated in sectors like the Sci-Tech Innovation Board and small-cap stocks since July [5][6]. Group 2: Real Estate Sector - The real estate market has fundamentally returned to its residential attribute, with the core contradiction being that it has shifted from investment-driven to residence-driven, indicating a long-term differentiation in the market [3][9]. - In some county towns, new quality properties can sell for 8,000 yuan per square meter, while older properties in the same area are priced at only 1,500-2,000 yuan, highlighting the demand for high-quality living despite the market's return to residential focus [9]. Group 3: AI Industry Insights - Artificial Intelligence (AI) has become the only common thread in global capital markets, with its development being a national strategy, and the performance of stock markets closely tied to AI advancements [7]. - If the U.S. stock market experiences a correction, it will likely be due to changes in expectations within the AI industry chain rather than overvaluation, suggesting a resonance effect across global markets [8]. Group 4: Investment in New Sectors - The "grain economy" (such as trendy IP industries) has a clear profit model but carries bubble risks, as the enthusiasm in the physical market can lead to inflated stock prices, creating a feedback loop that may collapse if the physical market's bubble bursts [10]. - The core challenge for IP economies lies in the durability of user engagement, with examples like Sanrio's Hello Kitty illustrating the long-term value of IP that withstands the test of time [10]. Group 5: Automotive Industry Concerns - The trend of treating automobiles as fast-moving consumer goods (FMCG) poses risks, as this approach may not align with the nature of high-priced durable goods, which should focus on practicality and long-term value rather than short-term trends [11][12]. - The notion of viewing vehicles priced at 200,000 to 400,000 yuan as FMCG is a misalignment of concepts, as automobiles fulfill essential daily transportation needs and should be evaluated based on reliability and utility [12].

Core Insights - The "Starry People Delicious Moments Series" by Pop Mart is set to launch tonight at 10 PM, featuring collectible figures and plush accessories, with a notable focus on plush keychains priced at 59 yuan each [1] - The secondary market has seen significant price inflation, with complete sets of plush keychains selling for approximately 600-900 yuan, more than double the official price of 354 yuan [1] - The hidden variant "Little Bear Cookie" has reached a peak resale price of 929 yuan, representing a 15-fold increase from its original price [1] Pricing and Market Demand - The plush keychains consist of 6 regular and 1 hidden variant, with resale prices averaging 856 yuan on secondary platforms, indicating strong demand [1] - The top three most sought-after plush keychains have resale premiums exceeding 3.6 times their original price, while the least popular variant still sees a premium of 3.3 times [1] - The collectible figures from the same series, originally priced at 828 yuan for a set of 12 plus one hidden variant, are being resold for 1055 yuan, reflecting a 27% markup [1]

在官网中，TOP TOY这样描述自己的目标："致力于打造全球最大最全的世界级潮玩品牌，搭建与年轻人深度沟通的潮玩体验&消费主场。"上市将进一步推 动TOP TOY目标的实现。 近日，TOP TOY正式向香港联合交易所递交主板上市申请，联席保荐人为摩根大通、瑞银集团和中信证券。与此同时，TOP TOY母公司名创优品也发布公 告确认了TOP TOY此次分拆上市的消息。TOP TOY是名创优品旗下潮玩品牌，该品牌创立于2020年12月，定位为潮流玩具集合店，主要售卖授权IP玩具、 自有IP玩具和第三方品牌玩具等。 对于TOP TOY分拆上市的消息，市场早有传闻。今年6月，名创优品曾发布公告回应称正对该业务分拆上市的可能性进行初步评估。 近年来，潮玩风口正热，整个潮玩市场以不小的速度增长。根据公开数据，中国潮玩市场规模由2019年的207亿元增长至2024年的587亿元，复合年增长率为 23.2%，并预计将由2025年的825亿元增长至2030年的2133亿元，复合年增长率为20.9%。 随着此番推动上市，TOP TOY也将在IP资源方面进一步布局。对于募集资金的使用情况，TOP TOY在招股书中表示，IPO募集所得 ...