Core Viewpoint - The micro-short drama market is projected to reach 100 billion yuan by 2027, with Xi'an and Zhengzhou emerging as key competitors in this space, each aiming to establish itself as a leading hub for micro-short dramas [1][14]. Group 1: Xi'an's Position - Xi'an has positioned itself as the "capital of micro-short dramas," with 60 out of 100 micro-short dramas produced in the city, housing over 600 production companies [2][5]. - The city has implemented supportive policies, including the establishment of a micro-short drama talent training base and a 50 million yuan fund to nurture professionals in the industry [5][6]. - Xi'an's cultural heritage provides a rich resource for content creation, but it faces challenges in maintaining its competitive edge amid increasing market competition [6][14]. Group 2: Zhengzhou's Growth - Zhengzhou ranks second in the country for annual micro-short drama production, with over 800 production companies and a workforce exceeding 30,000 [8][11]. - The city has seen a 29.3% increase in production companies and a fivefold increase in workforce size compared to 2023, with a market scale growth of 27.4%, reaching 2.3 billion yuan [12][13]. - Zhengzhou aims to establish itself as a "creation capital" by 2027, with plans to develop influential production bases and produce around 50 high-quality micro-short dramas [13][14]. Group 3: Competitive Dynamics - The competition between Xi'an and Zhengzhou reflects a broader struggle for resources, production models, and urban capabilities in the micro-short drama industry [14]. - Both cities are striving to balance rapid growth with the need for quality content, facing the challenge of transitioning from quantity to quality in their productions [14].

9月22日，省委常委、市委书记安伟会见出席2025郑州微短剧高质量发展大会的国家广播电视总局 网络视听节目管理司副司长杨铮等嘉宾一行。 安伟代表郑州市委、市政府对杨铮一行的到来表示热烈欢迎，并对国家广电总局长期以来对郑州发 展的关心支持表示感谢。他说，微短剧作为网络视听新兴业态，发展潜力巨大、前景广阔。近年来，郑 州始终坚持以习近平文化思想为指引，充分发挥地理位置优越、文化积淀深厚、城市活力充沛、人力资 源丰富等优势，结合打造"天地之中、黄帝故里、功夫郑州"城市品牌，着力讲好中国故事、中华文明故 事，推动全市微短剧行业不断发展壮大，受到人民群众广泛欢迎，打造全国微短剧创作之都迈出坚实步 伐。希望广电总局和行业龙头企业进一步支持郑州、扎根郑州发展，共同努力拍摄出更多直抵人心、触 动灵魂的微短剧作品，以群众喜闻乐见的形式讲好文明故事、文化故事，为中华文明立心、为中华文化 立身、为中华民族立志，在进一步坚定文化自信上作出新的更大贡献。 杨铮表示，郑州文化资源富集，产业基础扎实，发展微短剧的决心大、思路清、措施实。国家广电 总局网络视听司将积极支持郑州微短剧行业发展，与郑州一道共同引导微短剧行业提升内容品质，规范 行 ...

Group 1 - The Henan Province Micro Short Drama Review Service Center completed its first micro short drama review in just three days, marking a significant breakthrough in efficient content review and full-process service in the province [1] - The center was officially established on August 6 in the Pingyuan Demonstration Zone and began full review operations on September 17, filling a critical gap in the micro short drama industry chain [1] - The review efficiency has significantly improved, with a team of industry experts conducting thorough evaluations based on national and provincial regulations regarding guidance, artistic quality, and content standards [1] Group 2 - The Pingyuan Demonstration Zone has established four professional micro short drama filming bases, featuring over 170 indoor scenes from various eras, capable of accommodating multiple filming crews simultaneously [2] - In addition to its review capabilities, the center offers one-stop services for creators, including filing guidance, subject planning, and content pre-review, aimed at enhancing work quality and reducing time and economic costs [2]

Core Insights - The micro-short drama market is projected to reach 100 billion yuan by 2027, with cities like Xi'an and Zhengzhou positioning themselves as key players in this growth [1] Group 1: Xi'an's Position in the Market - Xi'an aims to become the "micro-short drama capital," having established itself early in the industry with significant production capabilities [2] - The city is home to over 600 short drama companies, producing 60 out of 100 micro-short dramas nationwide, and has a strong infrastructure for filming [2][4] - Local initiatives include partnerships with universities to cultivate talent and the establishment of a 50 million yuan fund to support micro-short drama development [4][3] Group 2: Zhengzhou's Rapid Growth - Zhengzhou ranks second in annual micro-short drama production, with over 800 production companies and a workforce exceeding 30,000 [7][8] - The city has seen a 29.3% increase in production companies and a fivefold increase in workforce compared to 2023, with a market size growth of 27.4% to 2.3 billion yuan [9][10] - Zhengzhou's government has launched a plan to develop the city into a "micro-short drama creative capital," aiming for a market size of 10 billion yuan by 2027 [10][11] Group 3: Competitive Landscape - Both Xi'an and Zhengzhou face challenges in maintaining their competitive edge, including the need to transition from quantity to quality in production [5][12] - The competition is characterized by a multidimensional struggle for resources, production models, and urban capabilities, with both cities aspiring to be industry leaders [12][13] - Other cities like Beijing and Shanghai are also significant players, controlling key platforms and capital, while regions like Sichuan and Chongqing lead in cultural micro-short dramas [12][13]

Group 1 - The meeting emphasized the importance of adhering to Xi Jinping's thoughts and the implementation of the "Regulations on the Political Work of the Communist Party of China" to enhance ideological and political work [1] - The focus on environmental protection was highlighted, with a commitment to precise pollution control and the promotion of green production and lifestyle to improve air quality [1] - The meeting discussed the need for safety production measures and disaster prevention to ensure high-quality development and safety [1] Group 2 - The meeting addressed the development of the micro-short drama industry, advocating for innovation-driven growth and the establishment of Zhengzhou as a "micro-short drama creation capital" [2] - The "Action Plan for the Revitalization of Leading Agricultural Enterprises in Zhengzhou (2025-2030)" was reviewed, focusing on enhancing industry and brand development to support agricultural modernization [2] Group 3 - The meeting also covered other matters, including the planning for the 2025 Autumn Consumption Month activities [3]

Core Points - Apple has allowed US streaming giants like Netflix to bypass the 30% App Store fee through third-party payment channels, a privilege not extended to Chinese companies, putting them at a competitive disadvantage in the global market [1][3] - The "Apple tax" is expected to extract over 5.2 billion yuan from China's video culture industry by 2025, which could have been invested in quality content production, thereby weakening China's cultural product competitiveness [1][19] - The online video industry in China is facing a downturn, with major platforms like iQIYI and Mango TV experiencing revenue declines, exacerbated by the burden of the Apple tax [10][5] Group 1: Apple Tax Impact - The Apple tax will take approximately 3.7 billion yuan from the long video market and over 1.5 billion yuan from the emerging micro-drama market by 2025 [1][19] - In 2024, the Apple tax burden for iQIYI and Mango TV is projected to reach around 2.2 billion yuan, with expectations to maintain this level in 2025 [10][11] - The total Apple tax for the online video industry is estimated to reach 3.7 billion yuan in 2025, impacting the overall financial health of the sector [12][21] Group 2: Industry Trends - The micro-drama market in China is rapidly growing, with its market size expected to reach 63.4 billion yuan by 2025, surpassing the film box office [17][19] - The introduction of Apple tax on micro-drama platforms could lead to an additional 1.5 billion yuan in fees by 2025, further straining the industry's financial resources [19][26] - The increasing reliance on membership services as a revenue source for platforms like iQIYI and Mango TV is leading to higher Apple tax payments, intensifying cost pressures [10][8] Group 3: Competitive Landscape - Chinese video platforms are facing a significant disadvantage compared to their US counterparts, which benefit from reduced tax burdens and can reinvest more in content creation [19][23] - The disparity in Apple tax policies between China and the US highlights the challenges faced by Chinese companies in competing on a global scale [20][21] - If China were to adopt a similar third-party payment policy as the US, the Apple tax burden could be reduced to 2 billion yuan by 2026, allowing for significant reinvestment in content production [21][22]

Core Insights - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with market size expected to reach 634.3 billion yuan in 2024 and exceed 1 trillion yuan by 2027 [1][2] Policy Support - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 300,000 yuan; companies ranking in the top five for the number of online drama distribution licenses and with revenue over 3 billion yuan can receive up to 4 million yuan [1] - Filming in Nanning's scenic parks can waive entrance and venue fees, and productions that incorporate over 50% of Nanning's city elements can receive subsidies of 5,000 yuan per episode, with a maximum of 100,000 yuan per project [1] Industry Growth - The head company, Guangxi Shanhai Xingchen Media Group, ranks among the top in the national short drama industry, with a market share in the top three and an average monthly box office exceeding 350 million yuan [2] - The local government is increasing policy support, including cash rewards for qualifying micro-short drama products and companies, and access to public spaces for filming [2] Future Development Plans - The "Micro-Short Drama + Cultural Tourism" action plan aims to create over 100 works by the end of 2025, with the micro-short drama industry in Guangxi expected to generate over 5 billion yuan in total revenue [3] - The plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios and themed attractions [3] Tourism Impact - In 2024, Guangxi is projected to receive 962 million domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking a significant increase [3] - The goal for 2025 is to attract 1.05 billion tourists and achieve over 1.1 trillion yuan in tourism revenue [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1][2] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of online drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1][2] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has developed a certain scale of micro-short drama industry ecology, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities for regional culture [2][3] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing immersive experiences and enhancing tourist engagement through real-life scenarios based on micro-short dramas [3] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [3]

Group 1 - Nanning has officially issued measures to support the high-quality development of the micro-short drama industry, including six categories of support policies with a maximum single reward of 4 million yuan [1] - New registered micro-short drama companies with annual revenue exceeding 3 billion yuan can receive a one-time reward of 3 million yuan, while those ranking in the top five for the number of network drama distribution licenses and revenue exceeding 3 billion yuan can receive up to 4 million yuan [1] - The micro-short drama market in China is experiencing explosive growth, with the market size expected to reach 634.3 billion yuan in 2024 and surpass 1 trillion yuan by 2027 [1][2] Group 2 - Nanning has formed a certain scale of micro-short drama industry ecosystem, with leading companies like Guangxi Shanhai Xingchen Media Group ranking among the top in the national short drama industry [2] - The new policies not only support the establishment and production of micro-short drama companies but also encourage international expansion, offering rewards for export revenues [2] - The integration of micro-short dramas with cultural tourism is seen as a way to enhance local tourism and create new promotional opportunities [2][4] Group 3 - The Guangxi government aims to create over 100 "micro-short drama + cultural tourism" works by the end of 2025, with total revenue from the micro-short drama industry exceeding 5 billion yuan [3] - The action plan emphasizes developing real-life experience locations and immersive projects based on micro-short drama narratives to enhance tourist engagement [4] - In 2024, Guangxi is projected to receive 9.62 billion domestic and international tourists, with tourism revenue reaching 1.03 trillion yuan, marking significant growth [4]

Core Insights - The domestic micro-short drama market has surpassed 50.5 billion yuan, marking a historical high and igniting competition among cities for dominance in this emerging industry [1] - Cities are implementing supportive policies aimed at attracting micro-short drama production, with the goal of boosting GDP and establishing themselves as leaders in the new content era [1] Funding - Competition for funding has evolved from merely comparing subsidy amounts to establishing more complex rules that guide the development direction of micro-short dramas [2] - Shanghai has allocated 50 million yuan in support funds by 2025, focusing on high-quality projects with a maximum subsidy of 3 million yuan for top-tier works, which may marginalize smaller teams [2] - Shenzhen's flexible policy allows projects to apply for multiple subsidies, capping at 3 million yuan, which can significantly reduce costs for mid-tier teams but raises concerns about potential policy exploitation [3] Local Policies - Xi'an combines micro-short drama support with local cultural tourism IP, offering an additional 20% reward for award-winning works, promoting both content quality and cultural output [5] - Fujian has set up a special fund of 30 million yuan over three years to support the creation and promotion of high-quality micro-short dramas [6] - Zhengzhou's policy emphasizes local culture, offering up to 300,000 yuan for dramas showcasing Yellow River culture and additional subsidies for filming at iconic locations [8] Production Environment - The production environment is challenged by high costs, low approval efficiency, and resource integration difficulties, prompting local governments to offer various supportive measures [9] - Guangxi's initiative aims to produce 100 cultural tourism short dramas by 2025, linking content with tourism to create a closed loop of content, traffic, and consumption [9] - Changzhou's policy focuses on technological upgrades, providing hardware support and subsidies for using AIGC in script and scene creation [10] Talent Development - The key to establishing a micro-short drama hub lies in talent, with cities like Xi'an and Hengdian seeing significant increases in production volume and crew numbers [15][16] - However, many local talent policies remain basic, failing to address the collaborative training needs between different roles, which is essential for industry advancement [18] - The future of micro-short drama production will depend on creating a comprehensive ecosystem rather than merely relying on subsidies, with a focus on sustainable business models and market-driven growth [18]