Core Insights - The "14th Five-Year Plan" period has seen significant advancements in Sichuan's cultural and tourism industry, with a shift from "point-based excellence" to "overall flourishing" [1][3] Group 1: Industry Growth - The cultural industry in Sichuan has grown at a rate significantly higher than the GDP growth during the same period, with the number of large-scale cultural enterprises increasing by 63% to 3,151 [3] - The asset scale of Sichuan's cultural enterprises has surpassed 1 trillion yuan, indicating robust growth in the sector [3] - Domestic tourist arrivals reached 1.119 billion in the previous year, with total spending of 1.76 trillion yuan, highlighting the province's emergence as a new growth point in the cultural tourism economy [3][4] Group 2: Cultural Heritage and Integration - Sichuan has strengthened the protection and utilization of cultural heritage, with significant projects like the Long March and Yellow River cultural parks showing effective progress [3] - The province has developed a comprehensive system for the protection and utilization of cultural relics, with notable sites like the Sanxingdui archaeological site receiving legislative protection [3] - The integration of cultural and tourism sectors has transformed from a developmental concept to practical implementation, leading to high-quality development unique to Sichuan [3][4] Group 3: Consumer Expansion and Quality Improvement - Sichuan is promoting cultural tourism consumption through the "Jinxiu Tianfu·Anyi Sichuan" brand, creating a rich matrix of cultural tourism consumption brands [4] - The added value of cultural and related industries is projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [4] - Domestic tourist numbers and spending are expected to rise significantly, with projections of 1.119 billion visitors and 1.76 trillion yuan in spending by 2024 [4] Group 4: Collaborative Promotion - Sichuan is enhancing cultural tourism collaboration with Chongqing to advance the Bashu cultural tourism corridor [5] - The province has implemented action plans to promote inbound tourism, including the "Panda Goes Global" campaign, which has seen a 43% year-on-year increase in inbound tourist arrivals [5] - Chengdu has emerged as a popular destination for inbound tourism, reflecting the province's successful marketing efforts [5]

Core Viewpoint - The Guangzhou "Baiqianwan Project" aims to establish a high-quality development leading area in the Nankunshan-Luofushan region, focusing on ecological advantages and modern urbanization practices in China. Group 1: Planning and Structure - The planning emphasizes a comprehensive approach, proposing a spatial structure of "coordinating two rings, integrating three rivers, and merging urban and rural areas" to enhance the flow of various urban-rural elements and promote modernization and differentiation in towns and villages [1] - A transportation plan is outlined to connect domestic and international traffic, creating a 400-kilometer scenic tourism road to attract visitors and boost local economies [1] Group 2: Industry Layout - The plan focuses on four key industries: "Health +", "Cultural Tourism +", "Agriculture +", and "Innovation +". It aims to leverage local resources for developing wellness clusters, tourism brands, modern agriculture, and emerging industries [2] - Specific initiatives include creating 12 wellness zones, enhancing tourism attractions, modernizing 13 agricultural parks, and fostering strategic industries like low-altitude economy and biomedicine [2] Group 3: Implementation and Design - The plan designates two pilot areas covering approximately 278 square kilometers, with a focus on developing a 52-kilometer scenic tourism road by 2025 [3] - A design competition is initiated to engage local communities and design professionals in the planning process, ensuring that local needs align with design outcomes [3]

作为集心理科普、家庭教育、生命关怀于一体的综合性服务平台，"心智谷"致力于为青少年提供成长烦 恼疏导空间，为家长提供科学育儿指导，并向公众普及实用心理知识。山东海洋文旅集团充分发挥国企 资源整合优势，从规划建设到运营保障全程参与，着力破解心理健康服务资源供需矛盾，探索"文旅赋 能民生、产业反哺社会"的创新路径。 基地启用之际，正逢第十一届中医心理学大会在日照召开。与会专家实地考察后认为，"心智谷"将心理 学与现代科技深度融合，为心理健康服务深入基层提供了有益范本，也为"文旅+心理+康养"融合发展 注入了实践动能。 下一步，山东海洋文旅集团将以"心智谷"为依托，持续深化"文旅+民生""文旅+产业"融合，完善服务功 能、提升服务品质，努力将其建设成为心理健康知识普及的窗口、心理困扰疏解的港湾和专业心理人才 的培育摇篮，为城市高质量发展增添温暖"心"底色。 齐鲁晚报·齐鲁壹点 厉昕月 12月21日，日照市社会心理服务基地暨青少年心理健康成长基地——"心智谷"在日照市青少年和妇女儿 童活动中心正式启用。该基地由山东海洋文旅集团联合青岛瑞阳心语共同打造，标志着日照市社会心理 服务体系建设步入专业化、智能化、普惠化发展新 ...

作为本次专场活动举办地，广州是国家历史文化名城、岭南文化中心地和粤港澳大湾区核心城市，文旅底蕴深厚、区位优势显 著、产业基础扎实。本次专场对接会恰逢"请到广东过大年"活动筹备关键期，既是展示广州文旅资源、对接优质资本的重要平 台，更是深化政企合作、共拓新春文旅市场的务实举措。 会上，广州市文化广电旅游局党组成员、总工程师李若岚作广州市文旅产业推介。她表示，广州正全力打造"世界文化名 城"和"世界级旅游目的地"，围绕历史文化、时尚消费、美食体验、演艺演出、会展经济和体育赛事等重点领域，持续擦亮"六 张城市名片"，打造现代化的全域开放式景区和国际级旅游消费新标杆。诚邀全国乃至全球文旅产业领军者、投资者落户广州、 深耕广州，共享文旅产业高质量发展新机遇。 在专家分享环节，粤港澳大湾区文化产业投资基金管理有限公司董事长赵元正围绕"人工智能在文旅产业的应用及发展机遇"进 行主题演讲。 12月21日，由广东省文化和旅游厅主办，广州市文化广电旅游局、广东省旅游协会承办的2025广东文化和旅游产业招商引资"走 进地市"系列活动之广州专场在广州文化产业交易会上举办。广东省文化和旅游厅、广州市文化广电旅游局等文旅主管部门负责 人 ...

展望"十五五"，推动文化与旅游深度融合已成为文旅产业的核心任务。应将地域文化资源转化为具备持 久生命力的IP体系，为可持续发展奠定坚实的文化基础；推动从"观光地"向"生活场"转型，着力构 建"主客共享"的沉浸式文化体验空间，使旅游目的地从单一的观赏功能升级为集居住、工作、休闲与学 习于一体的多维生活场域；完善产业生态，重点培育内容创作者、创新整合者、技术服务商三类经营主 体，实现从"门票经济"到"产业经济"的跨越；健全治理体系，构建现代化文旅治理新格局，建立以游客 满意度、居民幸福感为核心的评价体系，将文旅发展成果转化为民生福祉。 文旅融合前景广阔。贵阳贵安文旅产业绵绵用力，在"融"字上做文章、求突破，"好风景"与"好故事"相 得益彰，文旅产业就能真正成为"支柱产业、民生产业、幸福产业"。 （《推动文旅融合向深处发力》由贵阳日报为您提供，转载请注明来源，未经书面授权许可，不得转载 或镜像。） 祝卫 文化是旅游的灵魂，旅游是文化的载体。过去五年，贵阳贵安聚焦资源、客源、服务三大核心要素，持 续推动文旅品牌破圈、品质升级，让旅游产业化成为高质量发展的重要支撑与关键载体。这不仅有力推 动经济发展，也增强了贵阳贵安的 ...

转自：贵州日报 谌晗 何为"现铁"？指那些缺乏根基、照搬复制的文旅产品；何为"生钢"？有扎根本土的独特性、有别开生面 的品质感。二者看起来大差不差，实则天差地别：从玻璃栈道到汉服体验、文创雪糕，回看昙花一现的 热点，"现铁"迎得来一时高光，但缺乏核心支撑难经市场考验，最终不过"流量褪去、一地鸡毛"。 方寸铁，百炼钢，文旅产业从来不是"一锤子买卖"。与其急着打"现铁"蹭一时热度，不如潜心炼"生 钢"铸长久品牌。好好沉下心来挖掘本土特色、打磨服务品质、创新呈现方式，才能让文旅产品既有"流 量"更有"留量"，让文旅经济真正实现可持续发展，这也是今天每一个文旅从业者应有的清醒与担当。 文旅呼唤创新，但创新不是"照搬照抄"的简单复制；文旅需要流量，但流量不该是"眼球经济"的畸形追 逐，尤其需要警惕"别人红什么我们就做什么"的盲目冲动。营销可以借势而为，发展却不能随波逐流， 盲目跟风的"复制粘贴"终究是急功近利的短视之举，只求曝光的"用力过猛"更会透支地方的文旅口碑。 坊间流传的"打'现铁'，炼'生钢'"之说，用来描摹当下文旅市场的众生相，可谓精准传神。一处景观刚 成流量热点，复刻版便在各地扎堆涌现；一条网红公路带火小城 ...

本报昆明12月21日电 （记者李茂颖）云南省公安厅、云南省文化和旅游厅近日联合印发《协同推进文 旅产业高质量发展若干措施》，围绕美丽城市、美丽乡村建设完善社会治安整体防控体系，持续开展治 安乱点和"不合理低价""黑导游""黑中介""强买强卖"等行业乱象整治。 （文章来源：人民日报） 措施明确，推行旅居"潮汐警务"，在分季旅居高峰时，机关警力靶向下沉支援基层，在旅居高质量发展 试点区域增设季节性社区警务室，或设置动态巡逻必巡时、必巡线、必到点；围绕夜间文化和旅游消费 集聚区，靠前布设警力，实施主动警务。 ...

【新闻随笔】 作者：陈强（同济大学经济与管理学院教授） 近段时间，炖锅、奶茶加桃酥，这看似平常的"三件套"却成了爆款组合，助力安徽广德强势"出圈"。广 德做对了什么？除了小城美食的独特味道、便利的交通条件、特色文旅资源外，还离不开高效的网络营 销、当地政府对游客潜在需求的深度挖掘和超前响应，以及细致入微的服务。 当前，众多各具特色的小城，蕴藏着极为丰富的文旅资源。如果开发得好，可以展现地方特色资源，激 发无限商机，撬动消费，振兴县域经济。近年来，多地因地制宜，创新推动县域文旅发展，涌现出不少 有益探索。比如，浙江诸暨打造18000个座位的西施篮球中心，推动"村BA""浙BA""县BA"等赛事与明 星演唱会联动，以"赛演"双引擎集聚流量，吸引大量旅客前往，帮助村民增收。贵州"中国乡村旅游1号 公路"把黎平、从江、榕江、雷山、台江、凯里等6个县市的42个传统村落民族村寨串珠成链，沿途水碧 山青的自然景观、星罗棋布的民族村寨与历史悠久的非遗文化交织成一条绚丽多彩的"丝带"，营造了具 有浓郁民族文化色彩的文旅生态。这一做法不仅有效展现了黔东南州的多元文化、自然风光与人文情 怀，还带动了当地旅游综合收入的增长。 从文旅 ...

其中，"故宫以东·文化大礼包（2025年）"涵盖文博地标、艺术场馆等场地资源，以及党建活动支持、 精品文化服务和特色定制产品，更加注重场景匹配和服务可获得性。 （来源：劳动午报） 活动上，东城文旅集团与中国人文科学发展公司签署战略合作协议，50余家企业成为新晋共创合作伙 伴，充分展示了东城区文商旅融合的广阔生态。 转自：劳动午报 本报讯（记者 边磊）"引力场：心聚之处 业自成光——2025'故宫以东'共创大会"近日在北京嘉德艺术 中心举办。本次活动聚焦顶层设计与市场脉动，通过引入专家学术视角与精准数据分析，为"故宫以 东"品牌与区域文旅产业发展指引新方向。 活动现场突出以科技赋能时空重构，创新文旅体验的特点，全面呈现"故宫以东"的品牌价值与链接属 性。仪式回顾了"故宫以东"共创计划2025年度建设成果，发布了"十五五"文旅产业发展趋势和北京市入 境游数据趋势，为行业破圈发展提供了前瞻思路；推出了"故宫以东·文化大礼包（2025年）""故宫以东· 京文E贷"专属金融产品包，以及"美在故宫以东"微度假文旅促消费计划。 ...

Core Viewpoint - The Zhejiang Provincial Economic Work Conference emphasizes the integration of culture and tourism with sports, highlighting the development of new models and high-quality events like "ZheBA" to boost inbound tourism and local consumption [1] Group 1: Economic Impact of Sports Events - The "ZheBA" basketball league has generated over 2.5 billion yuan in comprehensive consumption across culture, tourism, commerce, and sports by the end of November [1] - The event has facilitated 275 cultural and tourism markets with 8,306 stalls, generating nearly 46 million yuan in direct sales [1] - The establishment of "second viewing points" in urban commercial areas attracted approximately 65,000 spectators, leading to an 8.9% year-on-year increase in overall sales for shopping malls [1] Group 2: Challenges in Sports Event Integration - Not all "sports+" events achieve success; many face issues such as lack of professional operation, safety concerns, and management chaos, leading to cancellations [2] - Some events fail to incorporate local cultural characteristics, resulting in severe homogenization and short-lived popularity [2] - Events that generate traffic but do not connect the "viewing—tourism—consumption" chain struggle to convert short-term interest into sustainable economic momentum [2] Group 3: Key Considerations for Successful Integration - The feasibility of "sports+" development depends on three dimensions: local sports culture, resource availability (such as venues and cultural assets), and a complete consumer support chain [2][3] - Successful integration requires precise alignment with local characteristics rather than mere addition; examples include the "Village Super" in Guizhou and the "Ice and Snow Cross-Country Challenge" in Jilin [3] - Events should leverage unique local resources to create distinctive experiences that foster a positive cycle of event uniqueness, consumer engagement, and industry interaction [3] Group 4: Professional Operation and Long-term Empowerment - Professional operation is essential for enhancing event quality and audience experience, focusing on comprehensive service and organizational standards [4] - A holistic industry chain approach is necessary to connect sports events with tourism, wellness, and cultural development, creating a closed-loop ecosystem [4] - Long-term brand cultivation through consistent operation and refinement can transform event IPs into recognizable local cultural symbols, shifting from short-term popularity to enduring brand status [4]