人民日报记者 祝大伟 方圆 1月6日至8日，"世界市长对话·哈尔滨"活动在黑龙江省哈尔滨市举办，来自加拿大、芬兰、德国、 希腊、韩国、泰国、土耳其和中国等国家的城市市长、副市长及市长代表参加。本次活动以"冰雪连接 世界 合作共赢未来"为主题，聚焦冰雪经济可持续发展与全球合作、城市公共治理创新、科技赋能冰雪 产业及"冰雪IP"打造等议题，交流分享冰雪产业发展等方面的经验做法。 冰雪经济 绘就产业新图景 与会城市代表在本次活动中联合发布了《"共享冰雪机遇，共促城市发展"世界市长对话哈尔滨倡 议》，从"各美其美"到"美美与共"，为探索全球城市高质量发展的多元路径集思广益、贡献方案。 "哈尔滨把大自然赋予的冰天雪地转化为冰雪旅游产品和'金山银山'。冰雪文化和冰雪经济正在成 为哈尔滨高质量发展的新动能和对外开放的新纽带，希望与各国城市携手并进、合作共赢，共同谱写高 质量发展新篇章。"哈尔滨市市长王合生表示。 1月6日，暮色降临，哈尔滨冰雪大世界流光溢彩。刚刚参加完"世界市长对话·哈尔滨"活动开幕式 的嘉宾们信步园中。 冰雪文化 交流合作新机遇 "这是难忘的体验，我愿向所有人推荐冰雪大世界——你必须亲自到这里来。"加拿大 ...

Core Insights - The article discusses the emergence of local sports events in China, particularly focusing on the "Xiangchao" league in Yongzhou, which has become a model for integrating sports, tourism, and local economy through community engagement and cultural branding [1][8]. Group 1: Sports IP Development - The "Yongzhou model" exemplifies how a four-tier city can leverage sports events to create a lasting economic impact by transforming fleeting attention into sustainable growth through cultural and emotional connections [3][8]. - Yongzhou's sports infrastructure, particularly the renovation of its aging sports stadium, has been pivotal in reviving local sports culture and enhancing community participation [4][6]. - The successful launch of the "Yongchongfeng" IP, which embodies local cultural elements, has resonated with the community, fostering a sense of pride and identity among residents [6][7]. Group 2: Government and Enterprise Collaboration - The collaboration between government and enterprises in Yongzhou has established a clear division of responsibilities and shared value, addressing the challenges of sustaining public interest and commercial viability in cultural tourism [10][12]. - The government has played a crucial role in upgrading infrastructure and providing public services, while enterprises have focused on market-driven strategies to monetize the IP [11][12]. - This partnership has led to innovative solutions, such as the introduction of "hanging tickets" for sold-out events and policies that encourage tourism linked to sports events [10][11]. Group 3: Social and Cultural Impact - The "Yongzhou model" has significantly reshaped the city's identity, creating a new urban recognition system that connects historical cultural resources with modern symbols appealing to younger demographics [13][14]. - The cultural activation of local heritage through the "Yongchongfeng" IP has made traditional elements more accessible and engaging for both residents and visitors [15][25]. - The integration of cultural experiences into everyday life has enhanced the community's connection to its heritage, transforming cultural tourism into a vital part of the local economy [25][26]. Group 4: Economic and Market Value - The economic impact of the "Xiangchao" league has been substantial, with ticket sales and related tourism activities generating significant revenue for local businesses [18][19]. - The model has demonstrated a multiplier effect, where sports events drive consumption across various sectors, including hospitality and retail, significantly boosting local economic activity [18][19]. - The strategic integration of sports, culture, and tourism has positioned Yongzhou as a case study for other small cities aiming to revitalize their economies through similar initiatives [17][26].

Core Insights - The article highlights the transformation of Ma'anshan Village from a resource-dependent economy to a thriving tourism destination, significantly increasing the average income of residents from 8,000 yuan in 2016 to 23,000 yuan in 2024 [1][3]. Group 1: Economic Transformation - The village previously relied on stone mining, which was a necessity due to the challenging resource landscape characterized by "eight mountains, one water, and one field" [3]. - With government support, the village has shifted focus to developing a fitness and leisure base, leveraging its 53.6% forest coverage [3]. - The village has created 147 themed homestays and a 1,500 square meter restaurant, capable of accommodating 300 guests and serving 500 diners [7]. Group 2: Tourism Development - Ma'anshan Village has become a popular destination for rural tourism, attracting over 600,000 visitors annually [7]. - The village has integrated its red tourism resources, including historical sites and memorials, into its tourism offerings, enhancing visitor engagement [5]. - Local residents have found employment opportunities in various roles such as chefs, service staff, and agricultural workers, contributing to improved living standards [5][7]. Group 3: Future Prospects - The village's transformation is part of a broader trend in Jilin province, which aims to shift rural economies from resource selling to cultural and tourism development [7]. - The local government plans to continue implementing the "three blocks of land" reform to activate idle resources and attract investment [7].