12月24日，鞭牛士今日上午独家获悉，直播电商公司东方甄选即将迎来新任掌舵人，新东方教育科技集团副总裁、广州学校校长孙进将担任执行总裁。 对此消息，东方甄选官方回应第一财经称，情况属实，俞敏洪已敲定东方甄选接班人，由新东方教育科技集团副总裁孙进担任东方甄选执行总裁。 根据公开信息，孙进是新东方教育科技集团副总裁、广州学校校长，2006年加入新东方，深耕出国考试培训与学校管理，教学与运营经验丰富。 早期主讲四六级、考研、托福、雅思等课程；2008年获集团优秀教师；后历任南京学校常务副校长、校长，再到广州学校校长与集团副总裁；同时担任广 州市新东方文化艺术发展有限公司等关联企业法人、董事长等职务。 著有《新托福写作白金课堂》《新东方SAT ESSAY全真课堂》等备考书籍。 | 天 | 周边风险 | 86 | | 预警提醒 118 | 自身风险 0 | | 历史风险 0 | | --- | --- | --- | --- | --- | --- | --- | --- | | 間長 | | 该老板担任法定代 | | 该老板担任股东的 | | | | | XL | | 表人的南京近 ... (1) | | 上海亭信管 ...

Group 1 - The core issue for Kuaishou is the sudden appearance of inappropriate content in its live streaming section, leading to a significant operational disruption and the temporary suspension of its live streaming feature [1][21][23] - Kuaishou announced that the live streaming function was attacked on December 22, 2025, and they activated an emergency response plan to restore services [3][23] - The incident reflects broader operational challenges faced by Kuaishou, including slow user growth and increased competition from rivals like Douyin and WeChat Video [5][26] Group 2 - Kuaishou's user growth has stagnated, with average daily active users (DAU) reaching 416.2 million, a mere 1.7% increase year-on-year, and monthly active users (MAU) at 731.1 million, up 2.2% [8][29][30] - The company has transitioned from a phase of rapid expansion to a period of slow growth, facing intense competition from Douyin and WeChat Video [8][29] - Kuaishou's DAU growth rate was 5.4% in 2024, while Douyin's DAU grew by approximately 5% in 2025, indicating a widening gap [10][29] Group 3 - Kuaishou's strategic direction appears unclear, with a history of diversifying into various sectors, leading to resource dilution and a lack of focus on core competencies [12][33] - The company has attempted to expand into high-value user segments while neglecting its foundational "Lao Tie" economy, resulting in a decline in content quality and user engagement [13][36] - Kuaishou's investment in AI has not yielded proportional returns, with R&D expenses reaching 3.4 billion RMB but AI revenue only at 300 million RMB, indicating a significant imbalance [16][37] Group 4 - The content ecosystem on Kuaishou has deteriorated, with increasing issues of low-quality, vulgar, and misleading content, leading to a negative cycle of user trust and platform integrity [18][39] - The platform has faced legal challenges, including a 120 million RMB compensation for copyright infringement, highlighting ongoing issues with content regulation and compliance [20][41] - Kuaishou is advised to focus on improving content quality and strategically streamline operations to foster a healthier platform environment [40][41]

智通财经记者 | 宋佳楠 孙东旭离职一个半月后，东方甄选即将迎来新的掌舵者。 12月24日，有媒体报道称，新东方教育科技集团副总裁、广州学校校长孙进将担任东方甄选执行总裁，预计近期将发布 公告。对此，东方甄选方面向智通财经确认了该消息，回应称情况属实。 公开资料显示，孙进早在2006年便加入新东方，是一名在该公司工作了19年的老将。早期孙进作为一线教师，主讲四六 级写作、考研阅读、托福阅读、雅思写作等课程。2008年，他获评上海新东方优秀教师、新东方教育科技集团优秀教 师。之后，孙进历任新东方南京学校常务副校长、校长，2014年还以"新东方考试部总监"的身份出现在苏州新东方的活 动中。 在东方甄选的发展历程中，孙东旭主导搭建了供应链体系与运营架构，是公司从教育机构向直播电商平台转型的关键推 动者。 作为新的接班人，孙进对新东方的企业文化、管理模式、业务流程等显然非常了解，这有助于他快速融入东方甄选，更 好地与集团其他业务板块进行有效的协同合作。但在竞争激烈的直播电商行业，孙进需要让自己快速适应新领域的发展 节奏、转变思维，以带领东方甄选不断创新和拓展业务模式。 东方甄选发布的截至2025年5月31日的2025 ...

12月24日，东方甄选方面向第一财经确认：俞敏洪已敲定东方甄选接班人，由新东方教育科技集团副 总裁孙进担任东方甄选执行总裁。 编辑 ｜瑜见 记者｜吕倩 ...

12月24日，据鞭牛士爆料，直播电商平台东方甄选即将迎来管理层重要调整，新东方教育科技集团副总 裁、广州学校校长孙进将出任公司执行总裁，全面负责运营管理工作，相关任职公告预计近期正式发 布。 作为新东方转型直播电商的核心载体，东方甄选的成长离不开俞敏洪与孙东旭的关键推动。2021年"双 减"政策后，新东方面临业务转型重压，俞敏洪力排众议敲定助农方向，以"知识+农产品"为核心开创直 播新模式，亲自开启首场农产品直播，带领数千名离职教师转型主播队伍。 时任新东方在线CEO的孙东旭临危受命，主导搭建供应链体系与自有APP，发掘并提拔了董宇辉等核心 主播，推动"双语带货"模式爆火，助力东方甄选2022 年粉丝量从百万级飙升至千万级，2023财年实现 净利润5.85亿元的亮眼成绩。 2023年底，因"小作文"风波引发管理层调整，孙东旭卸任CEO后以顾问身份履职，俞敏洪兼任CEO并推 出"三角形战略"，强化自营产品与多渠道布局。今年11月，俞敏洪确认孙东旭因个人原因已正式离职， 此次孙进接任被视为新东方内部人才梯队的重要衔接。 俞敏洪确认孙东旭已离职 公开资料显示，孙进2006年加入新东方，从一线教师成长为集团副总裁，历 ...

从具体内容看，新规首先明确了直播电商平台经营者的食品安全管理责任。平台需在商家审查登记、直 播营销人员培训、食品安全风险自查与管控、违法行为处置等方面履行管理义务。 其中，直播间运营者主体资质、直播经营的食品情况以及直播行为是否合法合规，被明确纳入食品安全 风险管控清单，作为重点监管内容，并要求平台建立"智能监测、排查调度、快速处置"等工作机制，压 实平台责任，防止风险管控流于形式。 在央视与市场监管总局连续披露私域直播虚假宣传、食品安全违法案例后，针对直播电商食品安全的专 门监管规则即将正式落地。 昨天上午，市场监管总局在食品安全专题新闻发布会上明确，《直播电商经营者落实食品安全主体责任 监督管理规定》相关工作程序已基本完成，将于近期发布实施。 新规将围绕直播电商平台、直播间运营者、直播营销人员及其服务机构，系统明确食品安全责任边界， 并配套相应法律责任。 这一表态，也被视为对近期私域直播食品安全问题集中曝光后的制度性回应。此前，央视及市场监管总 局已多次指出，私域直播本质仍属于电子商务活动，应适用与线上、线下一致的监管标准，食品安全、 虚假宣传等红线不因"私域"而例外。 在责任划分之外，新规不仅细化了不得 ...

Core Viewpoint - The "myth" surrounding the live-streaming e-commerce hub, Lijing International, is collapsing as the number of residents and rental prices plummet, reflecting broader changes in the live-streaming industry and the survival status of small to medium-sized streamers [4][6][8]. Group 1: Current State of Lijing International - Lijing International, once a symbol of the live-streaming boom in Hangzhou, has seen its resident numbers drop to around 8,000, with nearly 200 units available for rent [6][7]. - Rental prices have significantly decreased, with previously high rents of 4,500 yuan now listed as low as 1,200 yuan [6][7]. - The decline in rental prices began in 2021, marking a turning point for the building's rental market, with annual decreases of approximately 10% since then [7]. Group 2: Changes in the Live-Streaming Industry - The demand for live-streamers in Hangzhou peaked a few years ago, leading to a surge in recruitment by MCN agencies and platforms [10][11]. - The majority of new entrants were entertainment streamers, who have a shorter lifecycle compared to e-commerce streamers, leading to a higher turnover rate in the industry [12]. - The landscape has shifted, with platforms now prioritizing content production capabilities over mere streaming skills, reflecting a fundamental change in traffic logic [15][16]. Group 3: Evolving Roles and Opportunities - The industry is transitioning from a broad expansion phase to a more structured, vertically integrated model, where opportunities are not evenly distributed [20][21]. - Vertical specialization is becoming crucial, with successful streamers needing to focus on niche markets rather than broad categories [22][23]. - New roles such as "product managers" are emerging, where streamers are directly involved in product design and brand storytelling, aligning with brands' long-term strategies [24][25]. Group 4: Future Outlook - The live-streaming ecosystem is expected to evolve into a model characterized by multi-layered collaboration and service differentiation [26]. - Hangzhou remains a central hub for live-streaming, with significant transaction volumes projected for the year, indicating ongoing growth despite the challenges faced by individual streamers [27][28].

根据公开信息，孙进是新东方教育科技集团副总裁、广州学校校长，2006年加入新东方，深耕出国考试培训与学校管理，教学与运营经验丰富。 早期主讲四六级、考研、托福、雅思等课程；2008年获集团优秀教师；后历任南京学校常务副校长、校长，再到广州学校校长与集团副总裁；同时担任广 州市新东方文化艺术发展有限公司等关联企业法人、董事长等职务。 天眼查信息显示，孙进在多家公司有任职，其中在多家新东方旗下子公司担任法定代表人和董事长。 12月24日消息，据鞭牛士报道，直播电商公司东方甄选即将迎来新任掌舵人，新东方教育科技集团副总裁、广州学校校长孙进将担任执行总裁，目前消息 尚未官宣，预计近期将发布公告。 ...

Core Viewpoint - Kuaishou has faced significant operational challenges, highlighted by a recent incident involving a large-scale attack that led to the suspension of its live streaming feature, reflecting deeper issues within the company's growth and content quality [5][8]. Group 1: User Growth and Competitive Landscape - Kuaishou's user growth has slowed, with average daily active users (DAU) reaching 416.2 million, a mere 1.7% increase year-on-year, and monthly active users (MAU) at 731.1 million, up 2.2% [12][13]. - The company is experiencing intense competition from Douyin and WeChat's video accounts, which are significantly impacting Kuaishou's growth momentum [12][14]. - Kuaishou's DAU growth rate was 5.4% in 2024, while Douyin's was approximately 5%, and MAU for Douyin exceeded 1 billion, indicating a widening gap [13][14]. Group 2: Strategic and Operational Challenges - Kuaishou's strategic direction appears unclear, with a lack of focus compared to competitors like Douyin and WeChat, which have clearer strategies for user engagement and market penetration [16][17]. - The company's expansion into various sectors post-IPO has led to resource dilution, impacting its core strengths, particularly in the "Lao Tie" economy, which targets lower-tier markets [17][21]. - Kuaishou's investment in AI has not yielded proportional returns, with R&D expenses reaching 3.4 billion yuan against AI revenue of only 300 million yuan, resulting in a poor return on investment [18][21]. Group 3: Content Quality and Ecosystem Issues - The recent attack on Kuaishou's platform is indicative of a broader decline in content quality, with issues of vulgarity, infringement, and misinformation becoming prevalent [22][23]. - The platform has faced penalties for inadequate content moderation, with a notable incident in November where it was warned for failing to manage illegal content effectively [23][25]. - Kuaishou has also been involved in legal disputes over copyright infringement, with a compensation ruling exceeding 120 million yuan, highlighting ongoing challenges in maintaining content integrity [25].

此行之前，对"经济发展"的理解，更多停留在宏观政策和经济指标上。但在囊谦，我触摸到了它最真实 的肌理——高质量发展，是马祥将毕生所学悉心传授给女儿和外孙女时，文化血脉的赓续；是桑东根洙 以高于市场价收购黑青稞时，对乡亲们实实在在的回馈；是代青旺扎团队让村集体分红从32.4万元增至 42万元时，村民脸上绽放的笑容。 发展，其实不悬浮，不冰冷。它扎根于这片土地千年传承的文化密码里，生长于普通人对美好生活最朴 素的向往之中。在这里，古老的非遗不再是需要被"抢救"的标本，而是驱动发展的活水；传统的技艺不 再被困于深山，而是通过现代化的翅膀，飞入寻常百姓家。 本报记者 公保安加 结束在囊谦的采访已有些时日，但那些画面依然鲜活：扎曲河畔，索才拉起牛角胡时眼里的光；马祥家 露台上，热巴鼓在三代人手中传递的温度；桑东根洙的酒厂里，青稞酒升腾的雾气；代青旺扎的直播间 里，年轻人为红盐牙膏奔忙的身影。 那晚，囊谦群众文化广场的歌舞依旧如火如荼。我忽然明白，所谓高质量发展，其最终的落点，正是这 般场景——文化在传承中焕发新生，产业在发展中反哺民生，而人们，在这片生养自己的土地上，安居 乐业，歌舞不息。 这或许就是囊谦交给这个时代最 ...