公司代码：605299 公司简称：舒华体育 第一节 重要提示 1.1本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规 划，投资者应当到www.sse.com.cn网站仔细阅读半年度报告全文。 1.2本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确性、完整 性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3公司全体董事出席董事会会议。 1.4本半年度报告未经审计。 1.5董事会决议通过的本报告期利润分配预案或公积金转增股本预案 不适用 第二节 公司基本情况 2.1公司简介 ■ 2.2主要财务数据 单位：元 币种：人民币 ■ 2.3前10名股东持股情况表 单位: 股 ■ 2.4截至报告期末的优先股股东总数、前10名优先股股东情况表 □适用 √不适用 2.5控股股东或实际控制人变更情况 □适用 √不适用 2.6在半年度报告批准报出日存续的债券情况 □适用 √不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报告期内发生的对公司经营情 况有重大影响和预计未来会有重大影响的事项 □适用 ...

证券代码：605299 证券简称：舒华体育 公告编号：2025-038 舒华体育股份有限公司 第四届董事会第十七次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 一、董事会会议召开情况 舒华体育股份有限公司（以下简称"公司"）第四届董事会第十七次会议于 持，本次会议应出席董事 9 人，实际出席董事 9 人。公司监事及高级管理人员列 席了会议。本次会议的召集、召开符合《中华人民共和国公司法》《公司章程》 的有关规定，决议内容合法有效。 二、董事会会议审议情况 （一）审议通过《关于公司 2025 年半年度报告及其摘要的议案》 经审议，董事会认为：公司编制《舒华体育股份有限公司 2025 年半年度报 告》及其摘要的程序符合法律、法规和中国证监会、上海证券交易所的规定；报 告内容真实、准确、完整地反映了公司经营管理和财务状况等事项，不存在任何 虚假记载、误导性陈述或者重大遗漏。 表决结果：9 票赞成，0 票反对，0 票弃权。 （二）审议通过《关于 2025 年半年度"提质增效重回报"行动方案执行情 况的议案》 关于公 ...

Group 1: Market Development and Sponsorship - The Chengdu Universiade has achieved a historic high in market development revenue, with 26 sponsoring companies and 33 donating companies, including major brands like Xtep, Sichuan Airlines, and China Telecom [1][2] - A total of 48 quality enterprises were recruited for licensed operations, resulting in over 500 licensed products across 16 categories and the establishment of 218 offline retail locations [1][2] - Innovative sponsorship strategies have broken traditional barriers, exemplified by a partnership with Wuliangye, creating new commercial avenues and activating the commercial value of the torch relay [1][2] Group 2: Technological Empowerment and Sustainability - The event has integrated technology to enhance smart city upgrades, with over 50% of donating companies being tech-oriented, and more than 90% of donations coming from local enterprises [2] - Efforts towards carbon neutrality include the provision of nearly 500 new energy vehicles by Geely Holdings and the donation of over 100,000 tons of carbon credits by 11 state-owned enterprises [2] - A multi-channel approach combining sponsorship, licensing, and donations has been employed to optimize event funding and resource allocation [2] Group 3: Cultural Activities and Community Engagement - The event features a rich array of cultural activities, promoting traditional Chinese culture and facilitating global cultural exchange [3][4] - The Universiade Square has attracted over 13,000 participants through various cultural performances and interactive experiences since its launch on August 8 [3] - The Universiade Village has hosted immersive experiences in traditional culture and language learning, enhancing cultural integration among participants [4][5]

（编辑 任世碧） 证券日报网讯 8月14日晚间，舒华体育发布2025年半年度报告摘要称，公司2025年半年度实现营业收入 为614，388，427.54元，同比增长7.52%；实现归属于上市公司股东的净利润为20，179，490.40元，同 比下降47.44%。 ...

Core Viewpoint - Adidas faces significant backlash in Mexico for its new shoe "Oaxaca Slip-On," which is accused of plagiarizing traditional Mexican huarache sandals, leading to allegations of cultural appropriation [1][3] Group 1: Product Details - The "Oaxaca Slip-On" was developed in collaboration with designer Chavarria, featuring woven leather and a thick rubber sole, closely resembling traditional sandals made by Zapotec artisans in Oaxaca [3] - The shoe's design has sparked controversy, with Mexican President Sinbloom and other officials accusing Adidas of stealing the creativity of indigenous communities [3] Group 2: Legal and Cultural Implications - The Oaxaca state government has initiated negotiations, and Mexico is considering legal action against Adidas for the alleged cultural appropriation [3] - Adidas issued an apology, expressing respect for the cultural heritage of Mexican indigenous communities and a willingness to engage in dialogue with local groups [3] - Designer Chavarria also apologized for the unauthorized use of cultural elements [3] - Mexico has enacted laws imposing heavy fines and imprisonment for unauthorized use of indigenous cultural expressions [3]

Group 1 - The Chengdu Universiade has achieved a record high in market development revenue for the event [1][3] - The market development and sponsorship recruitment for the Chengdu Universiade officially started in December 2023, with 26 sponsoring companies and 33 donating companies involved [3][4] - The event emphasizes collaboration between sponsors and the city to ensure smooth operations, with examples including China Telecom's AI command system and Sichuan Airlines' special baggage policies for athletes [3] Group 2 - The Universiade's licensed merchandise is market-oriented, featuring popular trends such as limited editions and blind box models, with 48 quality enterprises involved and over 500 licensed products launched [4] - Popular licensed products include medal fridge magnets and mascot figurines, which have sold out quickly, prompting a third round of restocking [4] - The event has also collaborated with top domestic and local cultural enterprises to develop and sell cultural products, including two themed lottery tickets and co-branded items with various IPs [4]

Group 1 - Anta (China) Co., Ltd. successfully registered two graphic trademarks related to Fan Zhendong on August 13 [1] - The registered trademarks are categorized under fitness equipment, leather goods, and clothing and footwear [1] - Fan Zhendong serves as a spokesperson for Anta [1]

Core Viewpoint - Shuhua Sports reported a year-on-year increase in revenue for the first half of 2025, but a significant decline in net profit and earnings per share [2] Financial Performance - The company's revenue for the first half of 2025 was approximately 614 million yuan, representing a year-on-year increase of 7.52% [2] - The net profit attributable to shareholders was around 20.18 million yuan, showing a year-on-year decrease of 47.44% [2] - Basic earnings per share were 0.05 yuan, which is a year-on-year decrease of 44.44% [2]

人民财讯8月14日电，舒华体育（605299）8月14日晚间发布2025年半年报，上半年营业收入6.14亿元， 同比增长7.52%；归母净利润2017.95万元，同比下降47.44%。受销售人员增加、投入业务宣传费用及展 览费用增加等因素影响，报告期销售费用同比增加1224.15万元；受收到的政府补贴同比减少影响，报 告其他收益同比减少1125.86万元。 ...

格隆汇8月14日丨舒华体育(605299.SH)公布半年度报告，报告期内，公司营业收入61,438.84万元，比上 年同期增长7.52%；营业成本42,104.52万元，比上年同期增长8.81%；营业利润2,692.67万元，比上年同 期下降44.78%；归属于母公司股东的净利润2,017.95万元，比上年同期下降47.44%；归属于上市公司股 东的扣除非经常性损益的净利润1,754.71万元，比上年同期下降29.32%。 ...