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企业如何通过生成式AI可见性提升实现数字营销转型
Sou Hu Cai Jing· 2025-12-23 15:24
Core Insights - The digital marketing environment is undergoing unprecedented changes due to the widespread application of generative AI tools like ChatGPT, which fundamentally alters user information acquisition habits [1][2] - Companies need to reassess their marketing visibility strategies in the AI era as traditional search engine optimization (SEO) approaches face challenges [1][3] Changes in Marketing Environment - Generative AI visibility enhancement refers to optimizing content strategies so that brand information can be accurately recognized and recommended by AI models, reshaping the connection between businesses and potential customers [2] - User behavior has shifted from a traditional "search-browse-compare" model to a more direct "ask-answer-decide" approach, giving brands that can be referenced by AI a significant advantage [2] Challenges Faced by Companies - Traditional marketing traffic is declining, and the cost of new media platform traffic is rising, leading to increased customer acquisition costs and diminishing effectiveness of traditional advertising formats [3] - Brand information may be filtered or marginalized by algorithms in AI dialogue scenarios, causing well-crafted content to miss exposure opportunities [4] - Many companies lack the tools and methods to monitor brand performance on AI platforms, resulting in a "data blind spot" that hinders the formulation of targeted optimization strategies [5] Solutions for Enhancing AI Visibility - Effective solutions should include monitoring capabilities across major AI platforms, allowing companies to track brand performance in real-time [6] - Solutions must also possess intelligent content creation capabilities that align with AI model preferences while accurately conveying brand value [7] - A complete AI visibility enhancement plan should provide visual effect monitoring and data analysis to assess the impact of optimization measures [8][9] Company Case Study - ZhenDao Group has launched the GEO intelligent solution, designed to help small and medium-sized enterprises optimize brand and product visibility through automated content generation and intelligent distribution [11][13] - The GEO product includes features for AI platform monitoring, citation source analysis, and optimization strategy customization, providing a comprehensive solution from content creation to effect monitoring [13] Industry Trends and Strategies - The rapid development of generative AI technology presents new marketing opportunities, with AI search expected to become the primary means of information acquisition within three years [15] - Companies should actively develop AI marketing strategies, select professional technology partners, and establish systematic AI visibility enhancement systems [15][16] - Early adopters and those who deeply engage with AI marketing will likely gain a competitive advantage in the future [16]
全球第一经济大省诞生,突破4万亿大关,和广东相比有什么区别?
Sou Hu Cai Jing· 2025-12-23 15:17
美国的加利福尼亚和中国的广东,一个是全球科技创新的代名词,一个是世界制造业的"心脏"。 在2024年,加州以超过4万亿美元的GDP成功站上了全球经济排名的第四位,仅次于美国、中国和德国;而广东省则以约2万亿美元的成绩,全球排名第12, 轻松超过了韩国。 乍一看,这两者的差距简直是"悬崖式"的。 可仅凭一串数字,真的意味着广东的实力被加州碾压了吗? 加州,这个面积仅有42.4万平方公里、人口约4000万的州,在2024年创下了4.1万亿美元的GDP,直接超过了日本,成为全球第四大经济体。 对比一下它的"对手"——英国、法国这样的传统强国,加州的经济规模甚至还更大。 可加州并不是靠"人多地广"堆出来的,而是靠它的"顶尖玩家"属性。 那么,它靠什么赚了这么多钱? 要说加州经济的核心动力,非硅谷莫属。 这片小小的土地,却孕育了全球科技领域的大半"巨无霸"。 微软、苹果、谷歌、英伟达、Meta、特斯拉、甲骨文等耳熟能详的名字,几乎都能在硅谷找到踪影。 2024年,英伟达的市值冲到了4.46万亿美元,比整个加州的GDP还高,堪称全球科技企业的"天花板"。 比如,中美贸易摩擦就让硅谷的科技巨头吃了不少苦头。 硅谷不仅是第三 ...
专访屹艮科技创始人郑家新 解码AI与工业融合的实践与未来
Zheng Quan Shi Bao· 2025-12-23 15:09
近日,就锂电池设计自动化BDA软件的前景,以及我国材料领域工业仿真软件的现状和未来,郑家新 接受了证券时报记者专访。 证券时报记者:屹艮科技联合北大研发的BDA电池设计自动化软件,是AI赋能工业的核心成果,当初 为何选择锂电池研发作为切入点? 北京大学联合屹艮科技成功研发出下一代锂电池设计自动化BDA软件,标志着在全球锂电行业,我国 率先构建起以人工智能结合跨尺度物理仿真为核心的电池研发新范式,为全球新能源产业升级注入强劲 的"中国动能"。 成立于2020年的屹艮科技,是一家专注于工业仿真软件研发的国家高新技术企业,总部位于深圳市南山 区。公司创始人兼 CEO、北京大学深圳研究生院新材料学院长聘副教授郑家新,已主持 2 项国家重大 项目,发表 SCI 论文160余篇,曾获深圳市自然科学一等奖、深圳市青年科技奖。 郑家新:新能源是数万亿规模的产业,电池作为核心部件,迫切需要先进的数字化工具来赋能研发,就 像EDA软件对芯片行业的作用一样。现在绝大多数新能源企业的研发模式还是靠"手搓试错",靠调配方 反复试验,效率极低,和早期芯片研发很相似。针对这个行业痛点,行业近几年发展出BDA(电池设 计自动化)的概念,希望 ...
加码AI时代网络安全版图 ServiceNow(NOW.US)斥资77.5亿美元收购初创公司Armis
Zhi Tong Cai Jing· 2025-12-23 15:03
当时,Armis联合创始人Yevgeny Dibrov在接受采访时表示,公司原本计划在2026年或2027年寻求上 市,但其更核心的目标是将年度经常性收入(ARR)提升至10亿美元以上。他指出,网络暴露管理和安全 平台的需求正在持续上升,对相关工具的需求"独特且巨大"。 美国企业软件公司ServiceNow(NOW.US)周二宣布,将以全现金交易收购网络安全初创公司Armis,交易 估值约77.5亿美元。ServiceNow表示,此次并购将显著增强其在人工智能时代的网络安全能力,并使其 安全与风险解决方案的潜在市场空间扩大至原来的三倍以上。 ServiceNow在声明中称,交易预计将于明年下半年完成,资金来源为现金与债务相结合。消息公布后, 该公司股价盘初交易时跌超2%。 ServiceNow总裁兼产品与运营主管Amit Zavery表示,双方的结合将打造"行业定义级"的战略网络安全防 护体系,为各类技术资产提供实时、端到端、前瞻性的主动防护。 本月早些时候报道称,Armis正在探索与ServiceNow的潜在交易,估值约70亿美元。Armis总部位于加 州,主要帮助企业保护联网设备免受网络风险。该公司在今年 ...
钉钉2小时发布20余款AI新品 AI To B入口战事升级
Di Yi Cai Jing· 2025-12-23 15:01
Core Viewpoint - DingTalk is expanding its AI strategy beyond office software, aiming to establish itself as an AI ToB entry point that integrates both software and hardware solutions [1][4]. Group 1: AI Product Development - DingTalk launched over 20 AI products during the AI DingTalk 1.1 product release and ecosystem conference, emphasizing its goal to connect AI with the physical world [1]. - The introduction of AgentOS marks DingTalk's first AI-focused intelligent operating system, which will serve as the foundation for all future AI agents on the platform [1]. - The core of AgentOS is to facilitate the operation and collaboration of AI agents while creating an open AI ecosystem to attract more industry players [1]. Group 2: Hardware Investment - DingTalk is accelerating its investment in hardware, highlighted by the launch of the enterprise-level AI hardware DingTalk Real, which aims to enable AI to autonomously connect and interact with the physical world [4]. - The previous hardware, DingTalk A1, has undergone over 2,000 co-creation sessions with clients in the past four months, maintaining a rapid iteration cycle of every two weeks [4]. - DingTalk Real is designed to ensure that AI operations remain within defined boundaries, maintaining human control over the system [4]. Group 3: Competitive Landscape - Alibaba has been focusing on AI hardware in the consumer sector, with the launch of Quark AI glasses and the integration of the Tmall Genie team with the Quark team to explore hardware directions [5]. - The competition among DingTalk, Feishu, and Tencent Meeting in the AI spreadsheet domain is expected to intensify, with both DingTalk and Feishu continuously enhancing their product capabilities [5]. - DingTalk is shifting its focus in AI spreadsheets to create an application development platform, allowing enterprises to generate AI applications from Excel-based data through various input methods [6].
时隔4个月,钉钉再放大招,Agent OS让AI从问答走向干活
Sou Hu Cai Jing· 2025-12-23 14:17
Core Viewpoint - The launch of AI DingTalk 1.1, featuring the Agent OS, signifies a major transformation from the mobile internet era to the AI era for DingTalk, with a focus on AI-driven collaboration in the workplace [2] Group 1: Product Launch and Features - The AI DingTalk 1.1 version, codenamed "Mulan," introduces over 20 AI products, including DingTalk ONE, DingTalk Real, AI Search Q&A, and the general task processing agent "Wukong," forming a complete system architecture for human-AI collaboration [4] - DingTalk ONE serves as a new interactive entry point for human-AI collaboration, utilizing large model capabilities to integrate various work information and automatically identify and push the most important tasks to users [4] - DingTalk Real is a dedicated AI hardware for enterprises, addressing the challenges of safely and reliably executing tasks in complex environments, thus supporting the large-scale deployment of high-value AI agents [6] Group 2: AI Capabilities and Applications - The upgraded AI Search Q&A functions as an enterprise-level AI search engine, capable of secure and precise searches of enterprise data, integrating mainstream large models for Q&A, and automating task management through the Wukong agent [6] - The AI platform (DEAP) provides AI capability support for enterprises, while the newly released commercial agents demonstrate AI's ability to transition from "Q&A" to "task execution," such as the manufacturing agents that convert order images into production schedules and predict faults [6][9] - The AI table has evolved into a platform for creating AI applications, allowing users to generate applications from uploaded tables or sketches without coding, marking a leap into the AI application era [7] Group 3: Hardware and Communication Enhancements - The first AI hardware, DingTalk A1, has upgraded from a personal assistant to a team assistant, capable of summarizing and analyzing recordings across various business scenarios, enhancing collaboration with ecosystem partners [9] - AI Listening has added capabilities for cross-file Q&A, image recognition, and note-taking, supporting 72 languages and including features for face-to-face translation and simultaneous interpretation, ideal for international communication [9] Group 4: Strategic Implications - The introduction of Agent OS and its associated product matrix represents a revolutionary step for DingTalk in empowering digital transformation for enterprises, highlighting Alibaba's commitment to securing a foothold in the AI-to-business market [9]
顶点软件:公司的股价短期波动受到市场多种因素的影响
Zheng Quan Ri Bao· 2025-12-23 14:16
(文章来源:证券日报) 证券日报网讯 12月23日,顶点软件在互动平台回答投资者提问时表示,公司的股价短期波动受到市场 多种因素的影响,但从中长期看与公司的业绩及内在价值紧密相关。公司一直高度重视二级市场的股价 表现,会继续提高经营发展质效,推动公司高质量发展和投资价值提升,为投资者创造长期可持续的回 报。 ...
卫宁健康:卫宁健康海南分公司主要从事医疗卫生信息化及互联网医疗健康业务推广
Zheng Quan Ri Bao Wang· 2025-12-23 14:14
Group 1 - The core viewpoint of the article is that Weining Health has established a new branch in Haikou, Hainan Province, to promote its medical health information and internet healthcare business [1] - The company registered the Hainan branch in July 2025, indicating a strategic expansion in the healthcare sector [1] - Currently, the company has not initiated any elderly care business activities [1]
荣科科技:北京金诚同达(郑州)律师事务所受公司聘请,为公司股东会律师见证提供专业法律服务
Zheng Quan Ri Bao· 2025-12-23 13:47
证券日报网讯 12月23日,荣科科技在互动平台回答投资者提问时表示,北京金诚同达(郑州)律师事 务所受公司聘请,为公司股东会律师见证提供专业法律服务。 (文章来源:证券日报) ...
用友网络:公司控股股东滚动质押/解质押所持股份,均为其个人资金用途
Zheng Quan Ri Bao· 2025-12-23 13:47
证券日报网讯 12月23日,用友网络在互动平台回答投资者提问时表示,公司控股股东滚动质押/解质押 所持股份,均为其个人资金用途,与上市公司现金流情况无关。目前公司经营一切正常,公司会继续抢 抓数智化、国产化和全球化的市场机遇,推动业务持续健康发展。 (文章来源:证券日报) ...