《 人民日报 》（ 2025年12月23日 14 版） 本报北京12月22日电 （记者李硕）2025中国网球赛季总结会近日在北京举行。今年是"中国赛季"首次 实现品牌化，9站赛事现场吸引观众近百万人次，实现票房收入2.5亿元，累计营收超10亿元，带动餐 饮、住宿、文旅等关联消费突破160亿元。 自9月中旬起，"中国赛季"精彩上演，包括中国网球公开赛、上海网球大师赛、武汉网球公开赛等9站巡 回赛，涉及北京、上海、武汉、广州、成都、杭州、宁波、九江、香港9座城市。九城联动，城市联票 与72小时观赛计划的推出，有效促进了跨城旅游与消费流动。 (责编：白宇、卫嘉) ...

志愿服务走基层。 志愿服务走基层。 男子自由跤训练。通讯员 田晓军 摄 本报记者 郑思哲 通讯员 田晓军 在多巴国家高原体育训练基地，一天的训练结束，运动员聚在一起交流训练心得；社区健身广场上，党员社 会体育指导员教老人们打太极拳；"环青赛"期间，首次组建"赛事监督组"对赛事组织保障工作进行全程监 督…… 让理论学习 在线下"活"起来 "以前觉得学理论就是'坐在会议室里听'，现在训练完就能跟教练、队友一起聊，还能结合训练谈体会，越学 越有劲儿！"省体工一大队田径队员们训练间隙围坐在一起，在"做什么样的体育人"的热烈讨论中，结束了一 场"赛场微党课"。这样的场景，如今在青海体育系统随处可见。 省体育局不搞"纸上谈兵"的理论学习，而是把课堂搬到训练场、赛事现场，依托理论学习中心组学习、专题 研讨、读书班等载体，开展各级各类学习活动。精心打造的"多巴大讲堂"提质拓面，邀请省纪委监委干部讲 作风纪律、省委党校老师讲党务实操、高校专家讲体育政策，以专题辅导提升理论素养。 创新推出理论学习"八个一"活动，每周学理论文章、每月讲微党课、每两月读本好书、写篇心得，通过演讲 比赛、读书分享会、有奖征文、篇目诵读等载体，让"知学 ...

其中提到，推进广深港、广珠澳科技创新走廊建设，依托综合性国家科学中心等平台加强联合创新，提 升穗港智造合作区、穗港科技合作园、穗澳创新园等合作平台能级，推动深圳—香港—广州创新集群保 持全球领先。深化穗港跨境产业链建设、打造生命健康科技产业重点基地，推动组建大湾区资本管理平 台机构，共建世界一流高新技术产业集聚区。深化穗港马产业合作，构建赛马产业经济圈。 同时，依托香港赛马会从化马场，打造穗港马产业经济圈。依托广州游戏产业资源，引进国际电竞赛 事，完善电竞产业链，打造国际电竞之都。积极发展水上运动、汽车文化、低空运动、户外运动等赛事 活动。 来源：@证券时报 转自：北京日报客户端 中共广州市委关于制定广州市国民经济和社会发展第十五个五年规划的建议发布。 ...

(责编：卫嘉、白宇) 本报南宁12月21日电 （记者庞革平）2025年"全民健身 健康中国"全国县域足球冠军赛日前在广西桂林 开赛，赛事由国家体育总局群众体育司、中国足球协会指导，中国足球发展基金会、广西壮族自治区体 育局、桂林市人民政府主办。历经县域基层赛、省级决赛的层层选拔，来自山西、吉林、江苏等地共24 支省级县域决赛优胜队伍、335名参赛人员展开角逐。 除了精彩的比赛，赛事还将足球运动与地方文旅资源深度融合，同步开展"跟着赛事去旅行"等特色文体 旅活动，让参赛选手与观众欣赏桂林美景、感受特色文化。据了解，赛事于2021年首次举办，已连续举 办5届。 《 人民日报 》（ 2025年12月22日 13 版） ...

Core Viewpoint - The Zhejiang Provincial Economic Work Conference emphasizes the integration of culture and tourism with sports, highlighting the development of new models and high-quality events like "ZheBA" to boost inbound tourism and local consumption [1] Group 1: Economic Impact of Sports Events - The "ZheBA" basketball league has generated over 2.5 billion yuan in comprehensive consumption across culture, tourism, commerce, and sports by the end of November [1] - The event has facilitated 275 cultural and tourism markets with 8,306 stalls, generating nearly 46 million yuan in direct sales [1] - The establishment of "second viewing points" in urban commercial areas attracted approximately 65,000 spectators, leading to an 8.9% year-on-year increase in overall sales for shopping malls [1] Group 2: Challenges in Sports Event Integration - Not all "sports+" events achieve success; many face issues such as lack of professional operation, safety concerns, and management chaos, leading to cancellations [2] - Some events fail to incorporate local cultural characteristics, resulting in severe homogenization and short-lived popularity [2] - Events that generate traffic but do not connect the "viewing—tourism—consumption" chain struggle to convert short-term interest into sustainable economic momentum [2] Group 3: Key Considerations for Successful Integration - The feasibility of "sports+" development depends on three dimensions: local sports culture, resource availability (such as venues and cultural assets), and a complete consumer support chain [2][3] - Successful integration requires precise alignment with local characteristics rather than mere addition; examples include the "Village Super" in Guizhou and the "Ice and Snow Cross-Country Challenge" in Jilin [3] - Events should leverage unique local resources to create distinctive experiences that foster a positive cycle of event uniqueness, consumer engagement, and industry interaction [3] Group 4: Professional Operation and Long-term Empowerment - Professional operation is essential for enhancing event quality and audience experience, focusing on comprehensive service and organizational standards [4] - A holistic industry chain approach is necessary to connect sports events with tourism, wellness, and cultural development, creating a closed-loop ecosystem [4] - Long-term brand cultivation through consistent operation and refinement can transform event IPs into recognizable local cultural symbols, shifting from short-term popularity to enduring brand status [4]

近年来，怒江凭借独特的天然优势，已成为世界顶级野水赛场和奥运备战训练基地。同时，中国怒江皮 划艇野水亚洲锦标赛暨国际公开赛已经成为云南体育"高原训练胜地、户外运动天堂、四季赛事乐园"三 大品牌建设的集中体现，将带动区域皮划艇项目高质量发展。多年来，赛事致力于打造国际品牌，累计 吸引80多个国家和地区800余名运动员参赛。 12月20日，"中国交建杯"2025中国怒江皮划艇野水亚洲锦标赛暨国际公开赛在云南怒江州泸水市正式启 幕。本次赛事首次升级为亚洲锦标赛，跻身亚洲皮划艇野水运动最高级别赛事行列，吸引15个国家和地 区的43名国外运动员、75名国内选手及35名大众组爱好者参赛，实现专业竞技与大众参与的双向融合。 据悉，本届赛事通过央、省、州（市）、县四级融媒矩阵的60余家全国媒体平台现场全景直播，首次植 入AI与"虚拟演播"技术提升观赛体验。截至12月20日17:00，这场怒江之上的速度对决直播观看量一举 冲破3264万大关。 首日赛事在激烈角逐与超高关注中结束，短距离与追逐赛的精彩对决，充分展现了亚洲顶级野水赛事的 竞技水准与独特魅力。随后，赛事将于21日至22日继续展开长距离赛、四人橡皮艇赛及最具观赏性与挑 ...

Core Insights - The Zhejiang Provincial Economic Work Conference emphasized the deep integration of culture and tourism, promoting new models and formats in the cultural tourism sector, and highlighted the importance of high-quality events like the Zhejiang Basketball Association (Zhejiang BA) [1] Group 1: Zhejiang BA and Its Impact - Zhejiang BA has gained significant popularity since its launch in July, creating a grassroots competitive atmosphere and immersive viewing experience, leading to a basketball craze across the province [1] - The event has successfully established a model of "events as a platform, consumption as the performance," boosting surrounding consumption in areas like dining and cultural creativity [1] - The success of Zhejiang BA serves as a valuable experience for the upcoming city football league and other mass sports events [1] Group 2: City Football League Development - The Zhejiang City Football League adopts a "grassroots football" event positioning and a "sports as a platform, culture, tourism, commerce, and agriculture as the performance" operational model [2] - The league will consist of two phases: a preliminary round organized by local cities and a city championship organized by the league committee, scheduled to take place from mid-April to the end of July 2026 [2] - Eleven cities in the province are actively conducting local selection and league organization, with many cities entering substantive preparation stages [2] Group 3: Local Initiatives and Engagement - Hangzhou is utilizing the existing "Football Association Cup" for player selection, with the schedule currently under consultation [3] - Ningbo has announced its city football league, set to kick off on January 1, with a complete schedule already established [3] - Other cities like Wenzhou, Huzhou, Jiaxing, Taizhou, and Lishui are also actively organizing local leagues and player recruitment, indicating a robust preparation across the province [3][5] Group 4: Broader Implications for Social Football - The organization of the city football league represents a systematic effort to enhance grassroots football, stimulate social football vitality, and expand the football population [5] - The successful model of Zhejiang BA demonstrates the potential for sports events to bridge the gap with urban consumption, unleashing strong consumer momentum [5] - The upcoming city football league is expected to further ignite public enthusiasm for sports and inject new vitality into urban consumption [5]

场。 主办方供图 作为亚太匹克球联盟(APBA)旗下的核心赛事品牌，亚太匹克球联盟杯也是亚洲地区匹克球运动的顶级 赛事之一，为众多亚洲匹克球选手提供了一个与世界级匹克球选手同场竞技的平台，赛事总决赛总奖金 达300万元。 "亚洲匹克球联盟杯庐山西海站赛事的举办，标志着庐山西海在建设'匹克球之乡'的征程上迈出了国际 化步伐。"据庐山西海风景区党工委委员、管委会副主任黎青介绍，庐山西海持续释放"国家体育旅游示 范基地"引领效应，高标准建成16片依山傍水的国际标准匹克球场，成功举办系列专业赛事，探索出一 条"高端赛事引领、多元业态融合"的特色发展之路。 以赛促旅、以旅兴赛。近年来，"跟着赛事去旅行"成为文旅消费新趋势，体育赛事在竞技活动外，还进 一步带动地方旅游产业，在促进消费、提升品牌影响力方面有着重要作用。在此契机下，庐山西海以新 兴运动匹克球为切入点，成立了庐山西海匹克球协会，并培育了多家与匹克球相关的体旅企业，塑强 了"体育+"优势，将匹克球赛事打造成景区引流新突破口。 中新网九江12月21日电 (熊锦阳 柯文涛)12月19日至21日，APBA Asia Pickleball Alliance Cup(亚太 ...

Core Viewpoint - The event emphasizes the integration of sports and health, aiming to create a comprehensive sports activity platform that combines competition, interaction, and public welfare [1][3]. Group 1: Event Overview - The 2025 Sixth Beijing Tongrentang "Yuyue Cup" Badminton Invitation Tournament opened on December 20 in Zhongshan Sports Center, featuring Olympic champion Li Longda and several world champions [1]. - The event promotes the core concept of "universal participation, scientific fitness, and healthy companionship," focusing on high-level community badminton competitions while incorporating health public welfare elements [1][5]. Group 2: Activities and Engagement - A special high-level friendly match was arranged during the opening ceremony, where champions demonstrated techniques and tactics alongside young badminton players, showcasing the vitality of generational transmission in the sport [3]. - The event introduced a pickleball experience project for the first time, allowing badminton enthusiasts and families to engage with this emerging sport, thereby enriching the event's format and promoting the idea of "universal participation" [3]. Group 3: Goals and Future Directions - The event aims to attract more people to participate in sports through high-level competition and rich interactions, with activities continuing until December 22 [5]. - The "Yuyue Cup" will continue to use sports as a medium to expand community participation and enhance service levels, encouraging more individuals to embrace sports and achieve health through consistent exercise [5].

作为北京全新打造的自主赛事IP"北京TOP国际公开赛"系列赛事本年度的收官大戏，本次赛事全面对标国际顶级游泳赛事的办赛规格并进行优化升级，在参 赛选手体验及礼遇、现场体展、观赛氛围营造等方面进行了精心设计。 （记者 周宇）2025年北京TOP游泳国际公开赛于2025年12月20日—21日、27日—28日在北京市大兴区体育中心游泳馆举办。本次赛事由北京市体育局主 办，北京市体育竞赛管理和国际交流中心、北京鸟巢文化创意交流有限责任公司共同承办。 赛事共设自由泳、仰泳、蛙泳、蝶泳及混合泳相关距离项目共计7场比赛，参赛选手按年龄分为青少年组与成年组共11组别，青少年组下设8岁、9岁、10 岁、12岁、13-14岁及15-17岁六个组别，共吸引了600余名运动员报名参赛。 ...