发展和丰富群众身边的体育赛事活动，需要统筹做好政府、市场、社会等各方面的力量，实现有为政府 与有效市场相结合。以"苏超"为例，最开始由政府创新性地主导和组织，随着联赛影响力越来越大，要 实现其商业价值最大化则必然要走市场化道路，如赛事的转播权、商业赞助、特许经营商品与赛事周边 产品开发等。在此情况下，如何在坚持全民运动前提下，推动赛事朝着更加成熟、规范的市场化方向迈 进，吸引更多青少年参与，保持可持续性与吸引力，避免昙花一现，是接下来最重要的工作。 今年全国两会期间，政府工作报告将全方位扩大国内需求列为今年政府工作十项任务之首，提出大力提 振消费，包括"释放文化、旅游、体育等消费潜力"。体育产业对经济发展具有乘数效应，通过举办体育 赛事和活动，能将流量变成消费的"能量"和经济的"增量"。据上海有关部门统计显示，参与型体育赛事 外地参与者的体育直接消费对吃、住、行等间接消费的带动比例高达1:13。此外，体育引流搭台、文旅 项目唱戏，体育产业还有"融合效应"，文体旅商综合发展成为乡村振兴和各地扩大消费的重要手段，让 赛事"流量"不断转换为消费"增量"。 不断满足人民群众对体育的新期待、新要求，需要进一步深化体育供 ...

刚过去的端午假期，长三角各地普遍受雨水天气侵扰，各地最新公布的文旅数据则呈现"晴雨交织"之 状。 浙江文旅呈现较强韧性，累计接待全域游客同比增长8.3%，全域旅游综合收入同比增长10.1%。 江苏文旅消费也可圈可点。进入第三轮"端午大战"的"苏超"，无疑是今年端午文旅经济中最大的看点之 一。 江苏全省接待游客数和消费总额微增。据江苏智慧文旅平台监测，端午假期（5月31日0时至6月2日16 时），江苏全省纳入监测的644家A级旅游景区、195个省级以上乡村旅游重点村、75家省级以上夜间文 旅消费集聚区（含建设单位）、84家博物馆和10家国家级旅游度假区去重后共接待游客1241.55万人 次，游客消费总额46.93亿元，同比分别增长2.15%和0.20%。 上海假期游客数减少，但全要素旅游交易总额增长。据上海旅游大数据监测，端午假日三天，上海市共 接待游客648.08万人次，较去年761.52万人次下降；据统计测算，上海地区含吃、住、行、游、购、 娱、学等全要素旅游交易总金额为124.77亿元，同比增长3.30%。 安徽全省端午文旅消费数据暂未公布，但省内部分城市已披露相关数据。亳州共接待游客183.8万人 次， ...

Core Insights - The Dragon Boat Festival holiday saw a significant increase in consumer travel, with a total of 653.7 million trips made, averaging 21.79 million trips per day, representing a year-on-year growth of 2.5% [1][3][14] - The robust travel activity reflects the strong consumption vitality within the Chinese economy, indicating a resilient and expansive domestic market [3][14] Transportation and Travel Data - Daily railway passenger volume reached 16.01 million, while road travel averaged 19.91 million, and air travel averaged 1.88 million passengers per day [1] - The holiday period saw a notable increase in short-distance travel, with self-driving trips accounting for a high proportion of the traffic, particularly on highways [10][11] Regional Tourism Performance - In Henan, the province received 15.12 million tourists, generating a tourism revenue of 6.79 billion yuan, with year-on-year growth of 4.7% and 5.3% respectively [4] - Beijing welcomed 8.21 million tourists, achieving a total tourism expenditure of 10.77 billion yuan, reflecting a year-on-year increase of 5.4% and 6.7% [4] - Guangdong reported 23.21 million tourists and a tourism revenue of 11.44 billion yuan, with year-on-year growth of 20.6% and 25.6% respectively [5] Cultural and Experiential Trends - Traditional cultural elements like dragon boats and rice dumplings have transformed into significant drivers of local consumption and tourism [6] - Events such as concerts and sports matches have become major attractions, leading to increased travel across provinces and cities, highlighting a surge in consumer willingness to pay for experiences [7][9] Infrastructure and Connectivity - China's extensive high-speed rail and highway networks, along with an improving civil aviation system, have significantly reduced travel costs and time, enhancing people's willingness to travel [11][12] - The efficient transportation infrastructure supports the high volume of travel, making the 653.7 million trips possible and forming the backbone of a dynamic and mobile society [12][14]

Core Viewpoint - The 2025 Hongyu Ceramics WBC Professional Boxing Championship has become a significant cultural and sporting event in China, attracting over 600 million views online and setting a new record for professional boxing events in the country [1][3]. Group 1: Event Highlights - The event features the first "dual headline main event" in China, the first female internet celebrity crossover boxing match, and the world's first public human-machine boxing competition, showcasing world-class competitive standards [5]. - The event has generated significant media attention, with over 370 million views on the topic "China Foshan WBC Professional Boxing Championship" and over 800,000 viewers on various platforms [3][6]. Group 2: Cultural and Economic Impact - The event aligns with the Dragon Boat Festival, fulfilling consumer demand for traditional culture and sports entertainment, while promoting local cultural heritage and tourism [6][8]. - The integration of traditional "Dragon Boat" culture with modern sporting events has created an immersive experience, stimulating sports, cultural tourism, and commercial consumption [6][8]. Group 3: Company Involvement - Crazy Sports Group, the organizer of the event, is recognized as the first digital sports stock in Hong Kong, focusing on creating unique sports entertainment services and contributing to China's sports industry strategy [8].

Core Insights - The Dragon Boat Festival has become a vibrant cultural and tourism event, blending traditional customs with modern experiences, significantly boosting holiday economy [2][4][11] - The festival's activities, including dragon boat races and cultural experiences, have seen a notable increase in participation and interest across various regions in China [4][6][9] Group 1: Festival Activities - The 12th Dragon Boat Invitation Race in Chongqing featured 16 teams competing, showcasing local culture through music and traditional performances [2] - The Guangzhou International Dragon Boat Invitation Race attracted 116 teams and over 4,000 athletes, marking its 40th anniversary [4] - Various regions, including Guizhou and Inner Mongolia, hosted dragon boat races and cultural events, emphasizing local traditions and community engagement [6][9] Group 2: Cultural and Tourism Integration - The integration of cultural experiences with tourism has become a highlight, with activities like traditional crafts and local food experiences enhancing visitor engagement [6][7] - Data from travel platforms indicates a 220% increase in search interest for keywords related to the Dragon Boat Festival, reflecting a growing trend in cultural tourism [4] - Events like the "粽香传情" community activities in Beijing and hands-on experiences in tourist sites have attracted families and international visitors, promoting cultural exchange [9][11] Group 3: Economic Impact - The festival has stimulated local economies through events that combine sports, culture, and commerce, creating new consumer experiences [6][7] - The promotion of cultural products and local delicacies during the festival has contributed to a vibrant holiday economy, with initiatives like issuing tourism vouchers to enhance visitor spending [6][7]

雷达财经 文|冯秀语 编|李亦辉 6月2日，力盛体育（证券代码：002858）发布公告称，持股5%以上股东上海赛赛投资有限公司将其持有的310万股股份质押，占其所持股份的19.04%，占公 司总股本的1.89%。质押起始日为2025年5月28日，解除日期为办理解除质押手续之日止。质权人为杭州银行股份有限公司上海分行，质押用途为自身资金 需求。 公告还提到，赛赛投资及其一致行动人资信和财务状况良好，具备良好的资金偿还能力，所质押的股份目前不存在平仓或被强制过户风险，不会对公司生产 经营、公司治理等产生影响。 天眼查资料显示，力盛体育成立于2002年10月16日，注册资本16391.9838万人民币，法定代表人夏青，注册地址为上海市松江区佘山镇沈砖公路3000号。主 营业务为体育赛事经营、体育场馆经营、市场营销服务、体育俱乐部经营、体育装备制造与销售、数字体育业务。 目前，公司董事长为夏青，董秘为马笑，员工人数为388人，实际控制人为夏青、余朝旭。 公司参股公司33家，包括上海云动加体育科技有限公司、上海天马体育发展有限公司、宁波赛卡体育文化有限公司、上海力盛赛车有限公司、重庆赛卡体育 文化发展有限公司等。 在业 ...

6月1日晚，济南世茂广场中央舞台，激光划破夜空，5位潮流运动达人获颁"2025年济南潮流体育消费季推荐官"证书，他们将以推广潮流运动 为己任，利用自己的力量将潮流之风推向济南的大街小巷；仪式之后的泉赋舞庄·第二届中国（济南）国际街舞大赛总决赛裁判表演环节，国 际顶尖舞者KLASH以不可思议的身体极限构成动感舞姿，引爆全场尖叫；马路对面的皇亭体育馆，三人篮球赛的欢呼余音与商圈霓虹交相辉 映…… 山东爱飞驰体育总经理刘元武表示，"赛事落地商圈，借助潮流体育消费季的影响力，我们的赛事受到了更多的关注，也为参赛选手们提供了 更好的参赛体验，营造了更出众的比赛氛围。不少家长现场咨询课程，体育消费的'连锁反应'显而易见。" 这个端午假期，"好运山东"2025山东省体育消费季暨济南潮流体育消费季启动仪式系列活动让泉城路商圈化身欢乐海洋。这场融合了潮流体育 赛事、互动体验与消费热潮的盛会，以"商圈联动，燃GO泉城"为主题，将体育的激情、商圈的活力与城市的脉动深度融合，为市民游客奉上 了一场持续三天的"体育+消费"狂欢。 街舞带来极度视觉盛宴，省外选手占比超四成 6月1日晚，泉赋舞庄·第二届中国（济南）国际街舞大赛圆满落幕。作 ...

原标题：全国触式橄榄球冠军赛在杭落幕 带动文旅消费升温 体育赛事不仅是竞技舞台，更是区域发展的"流量引擎"，通过连续三年举办触式橄榄球国家级赛 事，良渚已形成"办赛一次、引流一方、富民一域"的乘数效应。接下来，良渚将以"跟着赛事游良渚"为 核心品牌，进一步深化"体育+农文旅"产业融合，让五千年文明底蕴与现代体育活力同频共振，为乡村 振兴探索可复制、可推广的"良渚样本"。(郭天奇) 本次大赛恰逢端午节和儿童节，赛事也成为良渚文旅消费的强力引擎，3天的比赛吸引超3300人次 现场观赛，带动周边餐饮、住宿、旅游等文旅消费全面升温。 据不完全统计，赛事带动吃、住、行、游、购、娱总体消费高达149.04万元：15家厨娘工坊和新港 餐厅日均接待量同比增长350%，产生营收超32.9万元：良渚街道辖区内酒店民宿搜索量暴增300%；"赛 事观礼+田园休闲"线路受热捧，麟海蔬果采摘基地、东明山森林公园、玉鸟集等景点游客量增长20%。 为进一步推动"体育+农文旅"融合，串联两大赛场的"共富小径"随着赛事的开展正式启用。这条全 长约1公里的小径一端连接着赛场的活力，另一端连接良渚乡村的田园风光与文化底蕴，让观众在观赛 之余，能够感 ...

Group 1 - The first Dahei River Dragon Boat Festival was held in Hohhot, attracting over 10,000 citizens and tourists, with more than 50 teams and 600 participants competing [1] - The event featured various cultural performances, including lion dances, folk music, water stunts, and fire rescue drills, creating a festive atmosphere [1] - In addition to the dragon boat races, the festival included interactive activities such as on-site educational sessions led by national-level dragon boat referees, allowing citizens and tourists to experience dragon boating firsthand [1] Group 2 - The event was organized by the Hohhot Municipal Government and aimed to promote cultural heritage and facilitate exchanges, integrating the unique cultural characteristics of Northern Inner Mongolia [2] - The festival is part of a broader initiative to create a cross-border cultural tourism IP that combines ecology, folklore, and sports, enhancing tourism growth through event-driven engagement [2] - This initiative aligns with the "Singing and Traveling in Inner Mongolia" cultural tourism campaign, aiming to develop a new cultural brand for Hohhot and promote high-quality development of the regional cultural tourism economy [2]

作为海口市"塑造特色文旅品牌"的重要举措，本届赛事升级提档为国际赛事，吸引了来自新加坡、 马来西亚、菲律宾等国家及国内多地的近40支高水平龙舟队伍、近千名选手参赛。 本届赛事国际化水平显著提升。公开组汇聚8支国内外劲旅，包括新加坡SG龙舟队、马来西亚古晋 龙舟队、菲律宾克拉西科龙舟队以及中国广东、广西、海南等顶尖队伍，展开1000米直道竞速的激烈角 逐;本地组则由海南省16支市县代表队及海口市各区队伍组成，在500米赛道中争夺"海南速度之王";民间 组向全省招募16支业余队伍，以200米竞速赛展现全民参与的体育热情。 2025"海口杯"端午国际龙舟邀请赛落幕 21.9万人次"观战"，带动经济效益逾6000万元 海南日报海口6月1日讯(海南日报全媒体记者 党朝峰)6月1日，2025"海口杯"端午国际龙舟邀请赛 落幕。经过两天激烈角逐，广东北角全兴龙舟队获公开组(1000米)冠军，海口市美兰区三联先锋龙舟队 包揽本地组(500米)、民间组(200米)冠军。据统计，赛事共吸引观众21.9万人次，带动经济效益6064万 元。 此次赛事公开组冠军获得10万元奖金，本地组冠军获得5万元，民间组冠军获得3万元奖金。 当天下 ...